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BK Document

The document discusses pricing, speed of service, expected quality of service, staffing levels, and food quality at Burger King restaurants. It also mentions past legal issues involving Burger King's operations in the Middle East and a promotional item in the UK that raised cultural sensitivity issues.

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Marcelo Aguilar Becerra
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58 views2 pages

BK Document

The document discusses pricing, speed of service, expected quality of service, staffing levels, and food quality at Burger King restaurants. It also mentions past legal issues involving Burger King's operations in the Middle East and a promotional item in the UK that raised cultural sensitivity issues.

Uploaded by

Marcelo Aguilar Becerra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Why we chose that segment?

We chose quick service restaurant because we can find it anywhere and it is known by
anyone. Also because it is the most common kind of restaurant in the world.

Price Point:
Whopper $4.19
Whopper – Meal $6.49
Double Whopper $5.29
Double Whopper – Meal $7.59
Triple Whopper – Meal
Triple Whopper
Whopper Jr. $2.19
Whopper Jr. – Meal $5.29
Impossible Whopper $7.29
Crispy Chicken Sandwich $4.99
Crispy Chicken Sandwich – Meal $7.49
Spicy Crispy Chicken Sandwich – Meal $9.19
Spicy Crispy Chicken Sandwich $5.69
Big Fish Sandwich $3.99
Big Fish Sandwich – Meal $6.39
Chicken Nuggets – Meal 10 Pc. $5.99
Spicy Chicken Nuggets 10 Pc. $1.69
Chicken Fries 9 Pc. $6.79

The speed of service:


Average time in seconds 193.31

Expected quality of service:


In 2020, 88 percent of respondents in the U.S. were highly or somewhat satisfied with the
quality of menu items ordered through Burger King's drive thru service.

Staffing levels:
There are more than 30000 employees in all the world with more than 100 different kinds of
staff.

Food Quality:
100% BEEF. Our beef patties are made with 100% beef with no fillers, no preservatives, no
additives, no nonsense. We also make our flagship product, the WHOPPER® Sandwich,
with 1/4 lb* of savory flame-grilled beef. Now that's a beefy sandwich.

Why did customers select this restaurant:


They prefer it for the fresh food and because for the prestige and its history.
Pictures:

Past and present legal issues:


Further controversies have occurred because of the company's involvement in the Middle
East. The opening of a Burger King location in the Israeli-occupied territories led to a breach
of contract dispute between Burger King and its Israeli franchise; the dispute eventually
erupted into a geopolitical conflagration involving Muslim and Jewish groups on multiple
continents over the application of and adherence to international law.

A second issue involving members of the Islamic faith over the interpretation of the Muslim
version of Canon Law, Shariah, regarding the promotional artwork on a dessert package in
the United Kingdom raised issues of cultural sensitivity, and, with the former example, posed
a larger question about the lengths to which companies must go to ensure the smooth
operation of their businesses in the communities they serve.

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