FOREIGN

Sharma and Estes (2017) point out that although scent can be a powerful marketing tool, it is

difficult to implement via advertising and packaging. They investigate how pictures of scented

objects (e.g., lavender, lemon) in ads and product labels affect product evaluations. Across four

studies, they show that pictures of scented objects can evoke olfactory imagery, hence positively

impacting product evaluations. However, this visual-olfactory effect occurs only when the scent

is pleasant, when scents are relevant to the product, and when the offering is utilitarian. It

backfires if the product category is scent-irrelevant, or the associated scent is unpleasant.

Ruzeviciute, Kamleitner, and Biswas (2017) look into how scented advertisements work. a

product's appeal and beauty can be improved. They advise that fragrances can communicate a

product's essence. This study demonstrate that smells make products more appealing because it

increased perception of the consumer's proximity to the product.  However, smells only make a

difference in perceived proximity when there is   is expectations for the product's smell, whereas

the adding fragrances to the goods and notifying customers of the scent is irrelevant. Lefebvre

and Biswas investigate how warm or cool ambient scents affect food/beverage consumption. In a

field experiment and three lab experiments they show that warm ambient scents decrease calorie

consumption and reduce the likelihood of choosing highcalorie foods, compared with cool

scents. They further show that this effect is due to a difference in perceived ambient temperature

by consumers. They theorize that lower perceived temperature in the case of cooler scents might

signal higher anticipated energy expenditure, leading to an increase in high calorie food

consumption. Surprisingly, this effect reverses with beverages instead of foods. This session
connects scents with product evaluations and consumption with several novel theoretical links,

mechanisms and boundary conditions along with relevant practical implications to managers.

According to Alex Athanassoulas, (2012) The strongest and most fundamental sense we have is

smell. Smell is thought to be the source of 75% of emotions. It is the sense with the strongest and

most precise recall level because it was the first in the evolution process to evolve. Our olfactory

sensors have a direct connection to the limbic system, the area of the brain in charge of emotions

and judgment. Value is viewed by consumers through their senses. The consumer experience and

perception of the goods are improved when smells are used in retail settings and on the products

being sold. A product's perception may be impacted by the happy mood that pleasant scents

might induce in customers. According to study, women are more sensitive to smell than males.

According to research, a light vanilla aroma increases the likelihood that a woman looking for

mutual funds or consumer electronics will make the purchase. According to consumer

psychologist Bruce D. Sanders, this could be because women associate the aroma of vanilla with

confidence because it is present in breast milk. According to several studies, particular

fragrances can either make people feel comfortable or stressed.

LOCAL

Initial Philippines Inc., (2022), States that According to the research the influence of fragrances

on human behavior has demonstrated that there is an addition in making an experience more

pleasant and memorable, scents can have a variety of significant advantages for businesses,

resulting in higher sales. By using aroma to create a relaxing atmosphere, ambient scenting

improves the shopping experience in the establishment. The proper perfume can make the space
cozy and inviting or make visitors remember your establishment by connecting the scent to a

positive memory. Scenting has ambiance-enhancing as well as therapeutic uses. Scientific

research has demonstrated that the usage of pleasant scents in an office setting can increase

employee morale, productivity, and even reduce stress. One of the main causes of poor indoor air

quality, which can harm your brand's reputation, is bad odor. The Premium Scenting solutions

use a method to odor remediation that entails identifying the foul odor and creating a neutralizer

that is appropriate for your location.

Premium scenting | initial hygiene philippines. (n.d.).

According to The Pinoy Warrior, (2016), The Philippines is a wonderful nation, rich in natural

resources and home to a wide variety of plants and trees. Our nation used to be the world

leader in rice research and production. Additionally, there was a time when we were the

world's top producer of coffee. We currently lead the globe in both coconuts and

calamansi. We have the capacity to increase our agricultural production of crops with a lot

of essential oils. In essence, essential oils are aromatic substances that can be found in

plants or trees. These are employed in aromatherapy, cuisine, cosmetics, and fragrance.

Since the age of antibiotics is already nearing an end, there are a few more uses that are

now being researched. The majority of essential oils are antibacterial, antiseptic, and

antiviral, which prevents bacterial resistance from forming as a side effect. While not all

essential oil-producing plants may be grown in the Philippines, there are many that are

simple to grow here. Other nations have more experience and improved science and

technology in extracting essential oils since we lack the focus and interest to do so.
Essential oils in the Philippines. The Pinoy Warrior. (n.d.).
http://www.thepinoywarrior.com/2016/06/essential-oils-in-philippines.html