Ferrera, Josef Edward N.
BSMA501 GBERMIC
CASE PROBE: SUSTAINABILITY AND SOCIAL RESPONSIBILITY
PART A:
I. Corporate Social Responsibility of a company
COCA-COLA
Coca-Cola’s 2020 Business & Environmental, Social and Governance Report
This report is a reflection of how, together with our bottling partners, we navigated the COVID-
19 crisis as a global business while advancing our environmental, social and governance (ESG)
priorities. Having passed several of our 2020 milestone ESG goals, we are working toward new
plans, including our 2025 packaging goals, 2030 climate goal, new 2030 water strategy and
streamlining our global beverage portfolio – all of which are detailed in the report.
World Without Waste
Taking responsibility to help solve the globe packaging waste crisis.
Climate
Reducing our carbon footprint while building resilience for climate events now and in the future.
Water Leadership
Increasing water security for our business, communities and nature.
Reducing Added Sugar
Reducing added sugar across our portfolio while providing consumers with more choices and
smaller packaging options.
Diversity, Equity, and Inclusion
Aspiring to mirror the diversity of the markets we serve.
Enabling Women: 5by20
Enabling the economic empowerment of more than 6 million women entrepreneurs.
Ferrera, Josef Edward N. BSMA501 GBERMIC
II. Impact on the company’s brand image
Asia Pacific
Leading the Way in Green Energy with Solar In Sri Lanka, Coca-Cola Beverages Sri Lanka Ltd.
(CCBSL) boasts one of the country’s largest single-location solar rooftops. The Biyagama project
was completed in 2019 and recently inaugurated as part of our company’s pledge to source
renewable energy and reduce our carbon footprint. The installation includes more than 5,000
solar panels over approximately 80% of the bottling facility’s roof. Together, these panels will
generate an estimated 2,730-megawatt hours a year of renewable energy to the national grid.
Europe, Middle East & Africa
Achieving 50% rPET Portfolio in Great Britain and Belgium PET, our highest-volume packaging
material, is versatile, lightweight, recyclable and can be made into refillable bottles. We now
offer beverages packaged in 100% recycled PET plastic (rPET)1 in around 30 markets. Despite
availability and pricing challenges during COVID-19, Coca-Cola Great Britain and Coca-Cola
Belgium transitioned their full portfolios to 50% recycled material (up from 25%) by the end of
2020. In the UK alone, this latest milestone means that we are removing more than 21,000
tonnes of new (virgin) plastic per year, although our goal is to go even further
America
DASANI Recycled Bottle Caps: A New Twist Coca-Cola North America is bringing a new twist to
sustainable packaging by using caps made from 30% recycled high-density polyethylene (HDPE)
plastic—a beverage industry first—on DASANI bottles. The breakthrough development won the
coveted Plastics News’ 2020 Plastics Caps & Closures Innovation Award as the first beverage
closure made from post-consumer recycled content. An initial pilot in California also included a
monolayer for DASANI bottles featuring 40% less plastic than existing labels. The labels separate
more easily in the recycling stream, which means bottles can be more easily recycled and used
to make new bottles.
Overall Impact on Company’s Brand Image
Coca-Cola HBC, the bottling partner of the Coca-Cola Company, has been again ranked as
Europe’s most sustainable beverage company in the 2020 Dow Jones Sustainability Index.
Ferrera, Josef Edward N. BSMA501 GBERMIC
PART B:
I. Create a sustainability plan to maintain/ or create innovations in the company’s existing CSR
Create a sustainability plan to maintain the company’s existing CSR
Enabling women 5by20
Since it is past year 2020 and 5by20 program was already accomplished, Coca-Cola can renew
this sustainability practice by adding a new objective as for its next 10 years. The company
helped women small business owners and now may proceed to maintain its numbers and in
the progress they can now also perform additional projects that would also help men small
business owners especially in Asia region because most of street vendors who wander the
streets in search for customers are also a majority of men, may it be ‘kwek-kwek’, ‘fish-ball’, or
street barbeque vendors. They can provide financial assistance, mentorship, and even promote
their brand through provision of standard issued carts for these vendors.
II. Possible impact of the sustainability plan to the company
Coca-cola’s implementation of sustainability plan wherein a new project within an existing
sustainability practice is to be observed its best possible impact for the brand’s image is to
promote gender equality where both women and men are equally empowered in the Asia
region as they are both given equal opportunities. In addition, this sustainability plan will not
only maintain the brand’s image in terms of sustainability but also can help it economically. In
Asia region street foods are most commonly accompanied by drinks, hence, creating a new
distribution network for the company making it more available in its given market.
Ferrera, Josef Edward N. BSMA501 GBERMIC
Reference:
https://www.drinks-insight-network.com/news/coca-cola-hbc-again-rated-as-europes-most-
sustainable-beverage-company/
https://www.coca-colacompany.com/sustainable-business
https://www.coca-colacompany.com/faqs/what-is-5by20#:~:text=5by20%20is%20The
%20Coca-Cola%20Company%E2%80%99s%20program%20to%20help,much%20of%20their
%20income%20into%20their%20local%20economies.
