Reviewer Purposive Chapter 1 5
Reviewer Purposive Chapter 1 5
1.1 Purposive communication                                 as journals, emails, blogs, and text                  that there can be multiple meanings given
                                                            messages.                                             to the same word.
Communication                                          Visual – which involves signs, symbols,                   3. Relational -It influences relationships,
Principles and Ethics                                   pictures, graphics, and emojis                             and relationships influence verbal
                                                        Verbal communication -involves using                      communication.
                                                         language to exchange information with                    4. Cultural -It is through verbal
Processes and Principles of Effective
                                                         others. Language is the collection of                    communication and symbolic activity in
Communication                                                                                                     which cultures are developed and
                                                         symbols that can be arranged in a
                                                         particular order according to a particular               maintained.
                                                         grammar.
     Communication- is beyond simply                                                                             5.Presentational- It can be used to name
      putting words into thoughts and                       There are such characteristics of verbal               things and convey information. It also
      emotions. It is done effectively only when            communication:                                         provide information about the perspective
      information is transmitted without                                                                           and worldview of the person sending the
                                                          1. Symbolic- It uses language, which is                 message.
      changing both the content and the context
                                                           made up of symbols.                                    Non-verbal Communication
      of the message.
     Effective communication- is a key                     2. Involves meaning- Meanings are           - overs all information, messages and ideas we
      interpersonal skill and by learning how               established through use of symbols, which   convey without using words; making use of
      you can improve your communication has                is earlier, compose language.               physical communication such as tone of voice,
      many benefits.                                                                                    touch, smell and body motion. It can be used
                                                            There are two types of meaning:             both intentionally and unintentionally.
   Forms of Communication                                 Denotative-the general meaning of the       Components include:
                                                            word; meanings appearing next to each
     Verbal – includes the use of language,                                                                     Kinesics (body language) Body motions,
                                                            word in the dictionary.
      sounds and tone of voice                                                                                    eye movements, facial expressions, and
                                                           Connotative-overtones, implications or                gestures
     Non-verbal – includes body language and               additional meanings associated with a
                                                            word or an object.                                   Proxemics (proximity) - the study of space
      facial expressions
                                                                                                                  and how we use it, how it makes us feel
                                                                                                                  comfortable, and how we arrange objects
                                                                                                                  and ourselves in relation to space
         Haptics - use of touch to impart meaning as             Composed correctly - Check your
          in a handshake, a pat on the back, an arm                grammar and spelling.                                   Audience Analysis 
          around the shoulder, a kiss, or a hug.                                                                   Skills on audience analysis :
                                                                  Clear - Read your text aloud to make sure
      Oculesics - Eye contact (timings of                         it’s understandable.                                      Knowing the audience 
       maintaining or averting eye contact)                                                                                  understanding their level 
       Chronemics - use of time, waiting,                        Comprehensive - Double check to make
                                                                   sure all the important details are included.              how they need to receive the information .
        pausing in conversation to communicate
        how we view our own status and power in                    Accurate - Check all the details to make
                                                                                                                              Principles of Effective Communication:
        relation to others                                         sure they are correct.                                   Clarity - pertains to both the message and
          Vocalics (para linguistics) - Tone of voice,                                                                      the purpose why the message has to be sent
                                                                  Appropriate - Make sure you are using the                Conciseness – the briefness of message as
           volume, speed, pitch, silence Pausing,                  proper tone and level of formality
           waiting, secrecy                                                                                                  may be required depending on one’s
                                                                                                                             purpose
          Posture – the position of the body; provide             Visual Communication –                                   Completeness- the completeness and
           cues about the communicator; posture can                is the act of using photographs, art,                     accuracy of the message 
           indicate self- confidence, aggressiveness,              drawings, sketches, charts and graphs to                 Organization – the way the communication
           fear, guilt, or anxiety                                 convey information. Visuals are often                     is planned in order to ensure the systematic
                                                                                                                             flow of ideas and transition from one point
          Appearance - how one feels about himself                                                                          to another
                                                                   used as an aid during presentations to
           and how he wants to be viewed                                                                                    Empathy – sensitivity of the sender to the
                                                                   provide helpful context alongside written
                                                                                                                             needs and interests of the receiver
       Written Communication                                       and/or verbal communication.                             Flexibility – the ability to adjust the styles,
Written communication -is the act of writing,                                                                                and consequently, different expectations
typing or printing symbols like letters and                      The Eye of Horus -is often referred to as the
numbers to convey information. This means                                                                          Communication and Globalization.
communicating with other people through                           symbol of visual communication.
                                                                                                                      Globalization has been regarded as the key
written words. It is helpful because it provides a               Visual perception -is the ability to interpret       to the worldwide integration of humanity,
record of information for reference.                              information and surroundings from the                where there is an increased economic,
                                                                  effects of visible light reaching the eye.           political and cultural integration and
      Qualities of good written communication
                                                                 Color psychology- is the study of color as a         interdependence of diverse culture
include:
                                                                  factor in human behavior.
 ETHICS IN COMMUNICATION                            committed means giving sufficient time            the theory. Most notably, Dr. Albert
   Effective communication is ethical                                                                  Mehrabian, professor of Psychology at
                                                     and resources to any discussion or                UCLA said that the belly button rule is the
   communication. Communication is ethical
                                                     conversation, and being open about any            most important indicator of reading a
   only when it is genuine, open, cooperative
   and sensitive to one’s cultural and social        issue that may arise.                             person’s intention. Simply put, the belly
                                                                                                       button rule means the direction of a
   beliefs and practices.
                                                    Commitment -also involves volunteering            person’s navel reflects his/her true
 How Past Experience andPrejudice Affect
   Communication-                                                                                      interest. 
                                                     important information, even if it puts a
    Most people bring their past experiences
                                                     person’s own short-term interests at risk,
   into a communication situation.
   Sometimes, they pitch in existing                 as long as it is for the benefit of the        Respecting Socio-cultural Beliefs and
   information because they learned in the                                                         Practices of Others 
   past that adding information makes the            majority especially in the long run.           The concept of globalization is not new,
   communication more successful. There are                                                           but people somehow fail to realize that
   times when they do not contribute                                                                  this is not confined to technology or
   anything because of a possible past           “Naval Language” or The Belly Button                 bridging the world and making it a virtual
   experience when their inputs were not         Psyche                                               community. Globalization also entails
   considered or valued.                          It is clear that the two major elements            changing the way people communicate to
  Prejudices- happen when people isolate           affecting ethical communication are the           others, especially those with different
   an experience with one “type” of person or       use of words or language, and one’s               norms, cultures and belief systems. This
    one group of people, then behave as if all      behavior or body language. The second             involves all types of communication,
       encounters with people of the same           element – body language – may be                  whether face-to-face, chatting via email, or
         “type”, or at least with the same          enhanced through the ‘Belly Button                using various forms of mass media. 
       characteristics, will lead to the same       Psyche’, or the belly button rule, which is
      experience. This eliminates a people’s        believed to communicate true interest             Ethical communication requires people to
       personal identity and individuality.         while engaging in face-to-face                     respect socio-cultural beliefs and practices
   Showing Commitment and Genuine                  communication.                                     of others, while at the same time avoiding
                      Interest.                                                                        all kinds of stereotypes. 
   -A key component of ethical                      The origin of this “rule” dates back to the
   communication is showing commitment in            1930s and since then, numerous scientists
   the communicative situation. Being                and body language experts have honed
                                                      Tips for People with a Spirited Communication        Tips for People with a Systematic
1.2                                                   Style.                                               Communication Style:
                                                        1. Respect decisions and agenda that have            1. Recognize that for good working
Local and Global Communication in Multicultural            been agreed upon, as well as time limits             relationships, consideration for others’
Settings                                                   during meetings or any communicative                 feelings is important.
Communication Styles in Various Multicultural              situation.                                         1. Learn to ask qualifying questions that will
Contexts .                                               1. Try to limit your sharing of personal                 help you get the information you need.
                                                             anecdotes that may take the discussion off-      1. Make sure you understand the
Communication style - the choices people make                topic.                                               background of the discussion or scope of
and the strategies or tools they use in the process      1. Make sure you are allowing others to                  the conversation so no time is wasted.
of communication                                             contribute their ideas and suggestions –         1. Politely ask other questions about
A style may sometimes depend on the demands                  and that you are genuinely listening to              themselves if you want to build rapport.
of the communicative situation, as well as on the            them.                                            1. If you need to ask for more time to know,
needs and requirements of the target recipients of       1. Be certain that any request you make is               analyze or discuss something, explain the
the information.                                             clear and that you convey the reason for             benefit of the information you need to
                                                             such request.                                        know.
Each style has two dimensions:
                                                         1. Communicate your appreciation for
   assertiveness level
                                                             others’ work and input.                       Language Varieties (lects)
   emotiveness level 
                                                                                                           These refer to the different variants of a language
                                                      Tips for People with a Direct Communication          that can be sufficiently delimited from one
The combination of these levels result to the basic
                                                      Style                                                another in terms of social, historical, or geo-
communication styles:
                                                       1.Make an effort to listen carefully to others.     spatial factors, thus forming language clusters. 
 
                                                      Avoid interrupting. 
   Spirited = High Expressiveness + High
                                                          1. Allow time for ‘chatting’ at the beginning            Language varieties may also be grouped
     Assertiveness .                                                                                       in the following classifications: 
                                                             of a meeting. 
   Considerate = High Expressiveness + Low
                                                          1. Recognize that others may also feel the
     Assertiveness 
                                                             need to express themselves. 
   Direct = Low Expressiveness + High                                                                          Pidgin
                                                          1. Recognize that brainstorming can be
     Assertiveness                                                                                                 It refers to a new language that develops
                                                             effective and is not a waste of time. 
   Systematic = Low Expressiveness + Low                                                                  into situations where speakers of different
     Assertiveness .                                      1. Take some time to show your appreciation
                                                             for others’ contributions.                    languages need to communicate but do not share
                                                                                                           a common language. Examples are Chavacano in
the Philippines and Bislama, a language spoken           Generally, language registers can be classified as:
in Vanuatu.                                                  Formal
                                                                                                               relationship between or among the
   Creole                                                       These registers are used in professional,     communicators is friendly
        It is a pidgin that becomes the first            academic, or legal settings where communication
language of the children, or the mother tongue of        is expected to be respectful, uninterrupted, and      Language registers can also be classified as:
a certain community. Examples are the Gullah             restrained to specific rules. Slang is never used        Formal language
and the Patwa, is a creole in Jamaica.                   and contractions are rare. Examples are registers            Registers that are appropriate for
   Regional Dialect                                     used in research paper, government documents,         professional situations, such as when speaking to
        It is not a language that is not distinct from   business letters, and in business presentations.      a supervisor or writing an invitation letter. 
a national language, but rather a variety of a               Casual                                              Informal language
language spoken in a particular area of a country.               These registers are used when                        Registers that are conversational and
Examples are as Cebuano, Waray, Ilocano, and             communicating with friends, close acquaintances,      appropriate when speaking or writing to a friend
Hiligaynon in the Philippines.                           colleagues, and family members. These are used        or to someone you know quite well. 
   Minority Dialect-                                    in birthday parties or family gatherings.                Neutral language
        This is a variety used as a marker of                Intimate                                                Registers that are non-emotional and
identity, usually alongside a standard variety, by               Intimate language registers are reserved      laden with facts. These are most appropriate for
the members of a particular minority ethnic              for special occasions, usually between only two       research or technical writing. 
group. Examples are the Sinama of the Badjaos in         people and often in private. Examples are an
the Philippines and the London-Jamaican variety          inside joke between two high school friends or        Improving one’s Ability in Communicating in a
in Britain.                                              sweet nothings whispered to your “special             Multicultural Setting .
   Indigenized Varieties                                someone.”                                             Everything should start with a personal desire
        These are spoken mainly as second                    Frozen                                           and strong conviction to relate more effectively
languages in former colonies with multilingual                   It refers to historic language that is        with persons having different cultural
populations. A classic example is Singlish (or           intended to remain unchanged. Examples are the        backgrounds. This will not only create positive
Singaporean English).                                    registers used in the Philippine Constitution and     personal relationships, but also open
                                                         the Holy Bible.                                       moreopportunities for professional growth.
Language Registers -This is characterized by the             Consultative                                        Refrain from forming expectations based
way a speaker uses language differently in                       It is used in conversations when people             solely on your culture- Knowing and
different social circumstances. These are                are speaking with someone who has specialized               accepting the validity of cultural
determined by such factors as social atmosphere,         knowledge or is offering advice. Tone is often              differences are key in communicating with
purpose of communication, audience, and the              respectful, such as the use of honorifics or                people having diverse communication
general context of the discourse.                        courtesy titles, but may be more casual if the              styles.
                                                         not insist that persons from other cultures               The challenge is to find a good balance
     Remove personal biases or any stereotype            should communicate with me on my terms            between the identity-intelligibility extremes.
      that may impede understanding.- You do                                                                Hence, speakers of the English language may
      not want to be at the receiving end of a      Chapter 3                                               resort to code-switching (i.e., using English and
      biased judgment, right? You don’t want                                                                another language in the same statement). 
      people avoiding you just because of how       Evaluating Messages and Images of Different             Multimodality-is a fairly new concept in the
      they see other members of your group or       Text Types                                              general academic setting, but can be a very
      culture                                                                                               powerful tool in light of digital and multicultural
                                                    -The massive and rapid developments in digital          communication. A text or output is considered
                                                    communications ushered in a new era of                  multimodal if it uses two or more
                                                    communication that does not simply rely on              communication modes to make meaning. 
    Make a personal commitment to develop          words, but also on images and other semiotics of
     communication skills appropriate in            the channel used to convey the message.                 semiotic resources (language, gestures, images)
     multicultural settings.                        One major issue that has been raised with respect
                                                                                                            that are co-deployed across)
Your ability to develop intercultural               to these established varieties is that they are often
communication skills largely depends on how         not fully intelligible to users of other varieties of   various modalities (visual, aural, somatic, etc.)
many – and how much – of these promises you         English. 
are willing to:                                             Kirkpatrick (2007) proposes a scale with        A multimodal text can either be one of the
                                                    two extremes that characterize this problem:            following:
                                                                                                               Paper (books, comics, posters, brochures) 
     make a commitment to seek information             Extreme 1: The goal of national or regional           Digital (slide presentations, blogs, web
      from persons whose cultures are different            identity                                              pages, social media, animation, film, video
      from my own.                                          People use a regional variety of English             games 
     understand how the experiences of persons     with its specific grammar, structure and                   Live (performance or an event)
      from different cultures leads them to         vocabulary to affirm their own national or ethnic
      develop perspectives that differ from mine    identity                                                     Transmedia (A story is told using multiple
     pay attention to the situation and the            Extreme 2: The goal of intelligibility                   delivery channels through a combination of
      context when I communicate with persons               Users of a regional variety should ideally            platforms, such as comics, film, and video
      from different cultures                       still be readily understood by users of English               games all working as part of the same story
     make every effort to become a more flexible   everywhere else in the world to fully participate             with the same message.) 
      communicator                                  in the use of English as an international language.
Chapter 4                                             39% said they want to stay up-to-date with news            Netspeak 
                                                      and current events.                                        Electronic discourse 
The Rise of New Media and Technology Aids                                                                         computer-mediated discourse 
in Communication                                             The other top reasons for using social               Digital discourse 
                                                      media are filling up spare time, general                    Digitally mediated communication 
Social Media Use-The rapid and vast adoption of       networking with other people, looking for                   Keyboard-to-screen communication .
new media platforms have changed the way              entertaining content, sharing photos or videos,
people relate and communicate with each other         sharing one’s opinion, meeting new people, and    This type of discourse or computer-mediated
in the social, economic, and political arenas.        researching or finding out products to buy .      communication can be described as: 
                                                                                                           Vernacular 
-Some media platforms have been so popular            Responsible Use of Social Media                      Interpersonal 
that the number of users rise at such an
exponential rate. TikTok, for example, became         -We all have a social responsibility   .             Spontaneous 
                                                                                                           Dialogical 
such a craze in 2020 during the COVID-19                                                                CMC is Vernacular. 
pandemic, when people were mostly at home             English Language and the New Media                       This means it uses language that is
and thus have “nothing to do” because of the          New media refer to highly interactive digital     common to people regardless of age, social class,
worldwide call to “Stay Home”. It was launched        technology. These are very easily processed,      gender, or race.
in 2016, and had half a billion users by 2018. This   stored, transformed, retrieved, hyper-linked,
number even got higher in mid-2020, with over         searched for, and accessed.       Generally,      Examples:
800 million active users within that time span.       these can be classified as:                          Acronyms (Lol, yolo, fomo, bae) 
        However, not all social media platforms          Blogs                                            Initialisms (atm, rotfl, brb, btw, hbd, idk, jk,
last. For example, in 2008, Hi5, MySpace, and            Social media                                      af, nvm, tmi, tldr, ftw, g!) 
Friendster were close competitors to the social            Online newspaper                               Emoticons/ Emojis 
media giant, Facebook. In 2012, all three had            Computer games                                   Expressive Punctuations (Hello? VS
virtually disappeared as shown by very poor              Virtual reality                                   Hello?!? ; No. VS No? VS No!!!
performance of market shares. Interestingly, the
social media platforms that survived did so                  Language in new media is sometimes         Misspellings / Respellings 
because of their continuous evolution and             referred to as Computer-mediated                         Respelling is a resource whose use is
response to the needs and interests of its users.     communication (CMC), though it may also be        subject to a variety of factors, including users’
In a 2017 report by the Global Web Index, around      called any of the following:                      ‘technoliteracy’, their considerations of audience
42% of people use social media platforms to stay                                                        and purpose, and physical constraints of message
in touch with what their friends are doing, while
production (for economy and text entry                       Do you notice how much people put
reduction).                                          premium on length and on the time it would take       3. Identify the target audience (what they know,
Examples: ( cu, 2nyt, tom/2mrw, abt, y? )            for them to read an article in the net?               what influences them, communication       
These increase insecurities in spelling, but also    Multimodal.                                                   impediments, etc.). 
tolerance towards typographical “errors”, which              This refers to the layering of different      4. Conceptualize on key messages. 
are reinterpreted as outcomes of speedy text         digital media. We all know that words are only        5. Strategize on communication styles and
production rather than indices of lacking            ever part of the picture. All texts, all              platform(s). 
competence.                                          communicative events, are always achieved by          6. Evaluate and anticipate. 
CMC is Interpersonal.                                means of multiple semiotic resources, even text-
       It is relationship-focused rather than        based new media like instant- and text-               Communication Strategies in Tech-based
subject-oriented. This can be explained by the       messaging.                                            Communication
number of Group Chats (GCs) a person has, and        Ideologically-motivated
the number of individuals and GCs a person                   New media is inherently ideological,               Keep it simple.  Avoiding including too
engages simultaneously.                              especially in terms of their political-economies of         much information in a graphic or in one
                                                     access and control.                                         slide.
CMC is Spontaneous.                                  Communication  Planning
        It is usually unplanned, unstructured, and           The key goal is to make sure everybody             Emphasize only on key ideas. When you
sometimes impulsive. This spontaneity also gave      gets the right message at the right time. It serves         call attention to ideas with a graphic
rise to Net Neologisms through Lexical               various purposes:                                           presentation, make sure the graphic clearly
Creativity, such as the use of “b4n” and “f2f”, or                                                               illustrates your essential points and the
such terms as trolls, meme, hashtag, and meh.                                                                    important supporting data.
These can be described as mediatized stylization          To inform                                            Show what you can’t say. The best use of
and popular representation. \                             To persuade                                           visual media is to reveal material you can’t
                                                          To prevent misunderstanding                           easily describe orally or with written text. 
CMC is Dialogical.                                        To present a point of view or
        It carries expectation of continuous               reduce barriers .                                    Keep the number of images you present
exchange. This is why most media platforms                                                                       manageable. Too many images will tire
have a “Reply” or “Comment” option, while            Steps in Communication Planning                             your audience (so will too much text). 
some have a “Leave a comment” button, to
ensure continuous interaction.                       1.Research and analyze current situation.                  Combine variety with coherence. If you use
The English language in the New Media is:            2. Establish goals and objectives (short and long           several images, vary the design to make
Brief.                                               term). 
     them interesting, but keep them                              (3) the disapproval or disrespect     done at the nearest venue and on a regular
     aesthetically consistent.                                     from colleagues or immediate          schedule.
                                                                   superior.                             4. Ego and Attitude
    Use large lettering. Use large text font sizes                                                      -Self-image or ego often affects team’s effort to
     with minimal use of serifs so the audience                   To avoid or solve the                 execute plans. To solve it, the team leader or
     can read the text easily.                                     issue, Branham suggested (1)          manager should promote better understanding as
                                                                   improving coaching and feedback       the group discusses the issue. 
                                                                   especially among the new recruits;    5.Authority or Hierarchy Problems
    Communication                                                  (2) setting up mentoring programs     -The authority that the team leader or manger
    For Work Purposes                                              with experienced employees;           demonstrates more often creates intimidation or
                                                                    (3) requiring managers to provide    gap with team members. To resolve, managers or
     Oral Communication in the Workplace-                          feedback.                             team leaders should promote harmoniously
     Oral communication skill in business is                                                             relation among the team members. 
     highly valued. Without exception,                Top Ten Communication Issues                       6. Poorly Written Communication
     everybody in business needs it to                  1. Failure to Listen                             -The confusion or misunderstanding of in
     communicate details of information, discuss      -Ineffective listening is a big problem in         interoffice business communication is due to
     strategies, map out plans, close business        communication. Good communication fails when       poor content of written documents, substandard
     agreements, work in teams, and deal with         one doesn’t pay much attention or plan what to     organization, fractured grammar, among other
     managers, employees, business partners,          say before one ends his statement.  To avoid it,   flaws in written interoffice materials. To avoid it,
     guests or clients.                               speakers have to emphasize the importance of       ensure that documents are well-edited and
      -                                               active listening in the discussion.                proofread by best editor in the department. 
                                                        2. Culture Differences                           7. Gender Bias
      Pressing Challenges in Workplace                -The diversity of backgrounds and cultural         -The choice of which gender makes a more
      Communication                                   customs create communication issues among          effective leader in the department is an issue of
          One of these is the team                   team members and leaders. To avoid it, try to      gender bias. To avoid this, team leaders or
            communication issues and                  promote “unity in diversity” wherein team          managers should ensure that the issue on gender
            problems among people at work.            members have to be assigned to different groups    choice is set aside in tackling issues or taking
            Common cases being encountered            to break the usual grouping.                       course of action for the department.
            are those with coworkers                  3. Locale or Distance to Office                    8. Focus or Listening Problems
          (1) losing trust with others, (2) poor     -The office location or its distance to its         Inability of employees to focus on the issue is
            cooperation among team members,           employees or contributors entails problem in the   equivalent to listening problems. To help avoid
            and sometimes                             communication. To solve it, meetings should be
it, leaders or managers have to initiate mutual                                                                   Your first paragraph must be very
understanding regardless of age.                       When you are writing the application letter, bear   convincing. It tells your reader that you are the
9. Inadequate Knowledge                                in mind to achieve the four important tasks:        best person for the job. It also emphasizes that
Little knowledge is dangerous.  To resolve it,                                                             you have the set of skills and experience that
leaders or managers encourage team members to             Catch the reader’s attention purposively.       make you the ideal candidate for the post. If
upgrade knowledge by pursuing higher degree               Tailor it to the company, to the employer,      someone from the company refers you, include in
programs.                                                   and to the job.                                the opening before stating your main objective.
10. Cliques, Groups and Friendships                       Persuade the reader that you are a qualified    make me highly qualified for the position.
Group membership or group affiliation or                    applicant for the job. 
exclusive grouping of team members can                    Request an interview.                                The Main Section 
sometimes create segregation. To avoid it,
promote teamwork spirit in the department.             General guidelines for the overall structure of            The main section of your cover letter
                                                       your cover letter:                                  should show the summary of your qualification,
Preparing the Cover/Application Letter                                                                     organized around the job description and person
                                                            Format your cover letter for post, mail or    specification. Describe in this section what you
-When you are applying for a new position, a                 email. It should consist of one page only.    have accomplished, your expertise, and your
cover letter is extremely important as your                                                                special skills needed for the job. 
resumé or curriculum vitae (CV). The purpose of                                                               The Closing Paragraph 
the cover letter is to persuade your reader to              Include your complete address, email
consider reading your resumé. This contains little           address, phone numbers.                               Your closing paragraph should be written
information of the job which you are applying, as           Use the tile of the person when you address   concisely and neatly. It should make clear what
well as your strongest qualities and                         him/her in the letter. If you can’t find a    action the reader will be taking after reading
qualifications.                                              name, write ‘Dear Sir/ Madamme.’              your cover letter. Close with a request for an
                                                            Use standard, easy-to-read font. Make it      interview. But don’t sound arrogant. For a letter,
A job application letter or a cover letter is like a                                                       end it with “Yours sincerely” if you have
                                                            readable. Times New Roman or Arial is          addressed it to someone by name, and “Yours
sales letter in which you sell your knowledge and
competence. It is the most essential part of the            preferred; it should be no smaller than 11     faithfully” if you started it with “Dear
application. Remember that your application                 for readability on screen.                     Sir/Madam”. 
letter is your selling factor. Your main goal is to    The Content of the Cover Letter                     Remember: Before you submit your application
market yourself. Think about competition; your                                                             letter or cover letter, proofread or polish it
judges are your readers. They are professionals             The Introductory Paragraph                    carefully. 
who select and hire you. 
Designing the Curriculum Vitae                            The objective of both CV and resumé               Academic memberships;
Basic Rules of CV Writing                                 remain. However, the appearance of the            Character references
-In writing a curriculum vitae (CV) or resumé,            document is noticeably different. 
like other forms of business writing, you should      
always consider its reader (part of audience          There are three major differences between CVs
analysis, as discussed in Lesson 1). In this case,   and resumés: 
your readers are the recruiters. They are usually       the length                                     Guidelines for Writing Effective CV 
the human resource managers or any other staff          the purpose; and 
in the recruitment department assigned to screen        the layout
applicants through their CVs. Avoid being                                                                 Include your contact details at the top.
eliminated by following these basic rules in               Resumé vs. Curriculum Vitae                    Decide whether you want to start with a
writing a CV or resumé.                                    -resumé is a brief summary of skills and        personal statement or career objective. 
    Write with the recruiter or human resource            skills over one or two pages. It is short      Include sections on Key Skills, Knowledge
      manager in mind. Assume that you are the             with no particular format rule and highly       and Achievements, Work Experience, and
      recruiter. Think about what he needs to              customizable. The goal of a resumé is to        Education. 
      know about you. Consider the job                     make an individual stand out from              When discussing achievements, focus on
      description.                                         competition.                                    what you have actually done and the end
    Present your CV or resumé to inform them                                                              result achieved.
      well about what they need to know. Show it           -A CV, on the other hand, is more detailed     Include everything relevant in the ‘Work
      in a way that it reveals very professional           and can be more than two pages. It covers       Experience’ and ‘Education’ sections. 
      and credible information.                            your entire career history. It has a clear     Make sure that your spelling and grammar
    A well-written CV or resumé limits the                chronological order listing the whole           are all correct.
      chance of not selecting you. It easily puts          career of the individual                       Work on your presentation.
      you in the shortlist.                                                                                 
    CV or resumés are the most important            In writing your CV, you have to consider the       CV Mistakes and Pitfalls to Avoid 
      documents needed in the highlights of your     following information:                               Do not be tempted to lie just to ‘look good’.
      qualifications, work experiences,                                                                   Avoid leaving gaps in your career history. 
      competence, professional and educational          Areas of interest;                               Do not start your CV with the dull bits. 
      history.                                          Education;                                       Do not include your hobbies and interests. 
                                                        Grants, honors and awards;                       Don't make your CV too long. 
     In some academic institutions, the CV or          Publications and presentations;                  Do not use an unprofessional email
      resumé is the standard for job applications.      Employment and experience;                        address. 
   GOODLUCK AND FIGHTING GUYS
          GOD BLESS !
LOVE: KAILAH
-SELF