RUBY

Published Dec 2021

Whitepaper

© 2022 Ruby Play Network. All rights reserved.

 Introduction

Combining blockchain innovation with gaming experience

What is the Ruby Play Network?

Our team

What makes Ruby Play different?

Our 'free to play' and 'play to earn' games

Content Our objectives

Competitor comparison

The Binance Accelerator Fund

The RUBY token

Why The Binance Smart Chain

Marketing and listings

Security

Conclusion
Introduction
Introduction
The Ruby Play Network is a blockchain-powered loyalty and retention platform that provides real
world value to customers through rewards of our RUBY token. The Ruby Play Network helps solve
the persistent problem businesses have of attracting new customers, properly engaging them, and
ultimately retaining them.

We are led by a world class mobile, social casino gaming executive team, who have built several
gaming companies, over the last 15 years of working together.

We have 34 staff spread across two different studios in New Zealand, having previously delivered
AAA games for billion-dollar brands and companies such as Disney, Lionsgate, Dreamworks,
Wargaming & the BBC. The team as a whole has been working on the Ruby Play Network and our
gaming platform for the past 5 years.

Currently, in addition to our upcoming token rewards platform, we have a successful gaming
business which sees more than $5 million played every month. Our in-house games are the first
customer of the rewards platform, with 4,000 people already playing the beta.
 Introduction Within our team, we have the talent, experience, and
enthusiasm, as well as a strong, supportive community, to run

The success of both our gaming and blockchain projects this project towards becoming an international powerhouse in

led to us establishing the Ruby Play Network in 2019 and blockchain gaming. We believe this is an excellent chance to

incorporating Gaming Rewards Group Limited to seed a new industry in a country not typically associated with

become the holding group for both our gaming and blockchain or gaming innovation and to create new

rewards interests, which are wholly owned subsidiaries of opportunities for local communities like Westport and

Gaming Rewards Group Limited. Christchurch. We aim to bring new job options and resources
to help future-proof our local workforce.

The Ruby Play Network will continue to add partners to the

platform that are looking for new and innovative ways to
retain their customers with blockchain-based rewards
and to help expand the reach of our RUBY token.

Based in New Zealand, the Gaming Rewards Group is

focused on providing continuous innovation and
employment opportunities within the local gaming and
blockchain industries.
 Introduction

Historically the combined efforts of

the Gaming Rewards Group founders
have seen success in many relevant
online social casino-based games
such as Bingo Lounge, and Match &
Money. These past projects have
experienced millions of dollars in
earnings within a highly competitive
online gaming market and provide a
winning formula for future projects.

We have also previously released the Wild Ruby Casino in 2018, which gave us valuable and relevant experience in loyalty and
retention towards our users and fans. During this same period, we began our involvement with the NEM Foundation and even hosted
their NEM conference at our Westport, New Zealand office location. Through NEM, we had our introduction into blockchain
technology, and this started our journey to where we are today, putting our focus on dominating this emerging and fast-growing
market.
 blockchain innovation
Combining

with gaming experience

The team at Gaming Rewards Group have been working
together for the past five years developing successful online
gaming products and innovative projects in the blockchain
space. Over this time we have developed two core
development verticals for our growth. Our blockchain
development with the RUBY token and the Ruby Play Network,
and our gaming platforms.

Let's look a bit deeper into these:

Blockchain vertical
Gaming Vertical
 Blockchain Vertical

The Ruby Play Network

We created the Ruby Play Network to fill a void that we saw in the market. Our
team have been developing in the mobile and online gaming space for a
number of years. In that time, we’ve found one of the most difficult things for
The RUBY token a company to do is find, engage and retain people with their service. There
are so many things in people’s lives all calling for their attention, it can be
The core of our platform is the RUBY token, hard to get discovered and keep people coming back, without spending
we created the RUBY on the Binance Smart huge amounts of money on marketing. To help overcome this, we wanted to
Chain, which is an Ethereum compatible create a network that would provide customers with a reward for their
blockchain but developed with it’s own loyalty. The blockchain is the perfect platform to power this new generation
architecture and token management. of rewards.
Because the RUBY token is created on the
Binance chain, it is a BEP20 token rather The idea of a rewards platform is not new. There are hundreds of them out
than an ERC20 token, which allows us to there, such as; airline points, credit card points and grocery points. The
have significantly lower gas fees and faster problem with many of these platforms is that they only provide the customer
transaction times. with rewards that help the company, not that provide real value to the
customer for their loyalty. The truth about these loyalty programs is that you
are being rewarded for supporting that business, but you don’t control that
reward. With the RUBY and the Ruby Play Network, you own the reward.The
RUBY token allows you to choose how and where you can use your rewards.
Gaming Vertical

Our team has a long history of creating innovative products in the gaming space.
The team has delivered content that has helped rehabilitate brain damaged
patients as well as gaming in education, VR, and gambling. In October of 2013, we
split away from the highly successful CerebralFix business and began
specializing in game production aimed at addressing new market frontiers.

In 2014, we produced the world’s first fully regulated Match-3 real money game,
Match & Money, beating companies such as MGM, GameCo, and Gamblit to
market. Running gaming platforms such as the Wild Ruby Racing Casino taught
us the importance of giving good incentives for encouraging growth.
Gaming Vertical
Live games

Charchingo is a live online gaming platform that delivers social gaming for real
money in the US. This innovative real value gaming solution is powered by
complimentary points players receive from making donations to local charities.
These points can then be used in live bingo games to win real money prizes in US
dollars. The platform is fully built, a complete white-label turnkey solution
available at www.charchingo.com.

Charchingo is currently experiencing significant growth with milestones such as:

❏ $5 Million in plays per month and growing.

❏ 33% Monthly growth.
❏ $500 Average return per player and growing.
Gaming Vertical
Live games

Wild Ruby Racing Casino is a social casino styled real money product for the US
that is available in 23 different States. The product uses live horse racing in the
backend to retrieve players a real money win or a loss for their wagers made in
the social casino styled games. The platform is fully built, a complete white-label
turnkey solution and can be found live at www.wildrubycasino.com.

Loyal Royal is a live online gaming platform that

delivers social gaming with the ability for players to
win real money by leveraging separate
sweepstake-based games. The platform is fully built, a
complete white-label turnkey solution and can be
found live at www.play.loyalroyalcasino.com.

Spin2Win our innovative new marketing program that lets people from all over
the world win various cryptocurrencies, NFTs and prizes alike. Found at
spin2win.world, these daily win wheels offer many different kinds of rewards.
Gaming Vertical
Coming soon

Strawberry Sweeps is a white-label sweepstake-based gaming platform,

partnered to address the wider APAC region focusing specifically on Singapore,
Thailand, & New Zealand. Strawberry is partnered with TCG.world to become the
first real money social casino within their metaverse.

It is Strawberry’s ambition to become the market leader in real money gaming

interests within the metaverse.
What is the Ruby Play Network?
 What is the Ruby Play Network?

The Ruby Play Network is a blockchain-powered platform that aims to provide

genuine, real-world value to customers and partner businesses through the
network's native RUBY token. Our platform is set to become the next generation
standard of loyalty and retention rewards for consumers.
2019
Launched in 2019, the Ruby Play Network is built on the Binance Smart Chain
architecture. We are the first New Zealand project to have received investment
from the Binance Smart Chain Accelerator Fund. As such, they provide
additional support and development opportunities for us to take advantage of.

The BSC provides our developers with a fast and secure blockchain to build on,
and we are proud to have the Binance team working alongside our project and
providing additional resources when required.

The reward platform has provided a solution that has no expiration date,
grows alongside the network we are creating, and encourages ongoing
participation from the user. This creates a perfect recipe for ongoing growth
despite well-known cryptocurrency market volatility.
What is the Ruby Play Network?

In addition to our support from Binance, through our work with the New
Zealand government and New Zealand Trade and Enterprise (NZTE), we
became one of NZTE’s focus companies in April of 2020. NZTE Focus
companies are selected because of their strong potential for international
growth and get access to support and New Zealand’s network of advisors.

We are planning to continually bring on new partners to the platform that

are excited about new opportunities in blockchain-based gaming
rewards. Our partners will be those that are seeking new and innovative
ways to retain and reward their customers with our RUBY token. As the
number of partners increase, so does the utilization and adoption of the
rewards token, benefiting the platform and the holders simultaneously.
Our team
Predominantly based in Christchurch and Westport, New Zealand, along with operatives in the US,
the Ruby Play Network team is constantly adapting and scaling with the growth of the project. The
team has a wealth of experience in the entertainment, social casino, gaming, and tech industries,
delivering hundreds of millions in downloads.

The core team at Gaming Rewards Group has been collaborating and working together for almost
10 years, successfully bringing many games and complex technologies to market, through a
number of related companies. Combined, the team has helped develop solutions for some of the
worlds largest billion-dollar brands and companies.
The executive team

Benjamin Dellaca
CEO, Executive Director

Ben is an experienced business leader in the field of digital engagement and retention, building
companies like Battlelink, Stickmen Studios, and CerebralFix. Ben has overseen the development
of digital engagement products for major international clients, including BBC Worldwide, Disney,
Dreamworks, and Lionsgate. Additionally, Ben regularly consults in the Healthcare, Education, and
Casino industries.

Jeremy Cadillac
COO, Executive Director

Jeremy is currently focused on growing gaming, blockchain, and tech business. An early investor
in the social mobile space that likes to make the complex simple. Jeremy plays a key role in the
design of the business strategy. Jeremy has held senior leadership positions including Director,
CEO, COO, and GM in the Finance, Utility, Technology, Communications, and Gaming sectors for
over 20 years.
The executive team

Rob Carroll
CGO, Growth Officer

Rob focuses on the growth of the Ruby Network, with both the community and visibility in the
blockchain space. Over the course of fifteen years, he has launched more than thirty games, as
well as publishing and consulting on more than sixty others. Rob’s past projects include work with
LucasArts, Zynga and he led the North American release of World of Tanks: Blitz for Wargaming.
Previously, Rob ran the indie developer publishing fund for Tapjoy and built wagering platforms
for online and physical casinos, including the Jackpot Fantasy game.

Gwyn Edwards
CTO, Technical Officer

From Advanced Treasury Technologies Limited to the giant that is PeopleSoft, Gwyn is a Senior IT
Manager, having worked in many facets of the IT industry, including small startups, consulting
firms, and large software houses. Gwyn is experienced in all dimensions of the software
development lifecycle, from innovation through to commercialization. Gwyn is driven to find
innovative solutions and loves working with creative people.
Advisors

Alexis Yellow
GSR, Yellow.org

Alexis is the founder of yellow.org and co-founder of GSR. GSR is a global leader in digital asset
trading and market making firm famous for their contribution to the XRP token. Alexis is well
renowned in the crypto world, making his mark early by being the first investor in the
development of Ripple, and helping develop standardisation for various blockchain technologies.

Caleb Yeoh
Binance Australia, Travala.com

Caleb is a Blockchain industry veteran, he founded TravelByBit in Australia and then became a
founding member of Binance Australia. Recently Caleb has also been an advisor to the
successful Travala blockchain travel business. Caleb advises on Tokenomics, strategic
partnerships, and communications.
Advisors

David Oh
CopyrightBank

David is an Intellectual Property lawyer by trade, known for his IP management systems that he
has rolled out across the APC region. David is also the founder of CopyrightBank, the world's first
platform for stamping Intellectual Property onto a blockchain. David advises on Defi, Intellectual
Property, and business modeling.

Jamison Selby
Game Play Network

Jamison Selby is the current SVP of Games and Marketing at Game Play Network (GPN / b spot)
and an international speaker and strategist at iGaming.
Jamison has helped bring over 85 different games to market via platforms such as PC, iOS,
Android, Facebook, Browser, Blackberry, DVD, and much more.
In addition, Jamison has directly released over 65 real money gaming titles that include 15
applications on the iOS US App Store.
Our development and operation teams

Westport Development Team

The Westport Team is based in the EPIC Westport Innovation
Campus, on the West Coast of the South Island. The team is five
years young and is responsible for communications and player
management.

Christchurch Development Team

The Christchurch Team is based in the SALT District -
Christchurch cities heart of innovation. The team has been
together for over five years and creates a comprehensive
development unit amongst them. The team is responsible for
creating the various products Ruby Play provides in the gaming
and blockchain industries.
What makes Ruby Play

Different?
 What makes Ruby Play different?

True ownership - True control Rewards without expiration

Our native token RUBY is your reward, you own One of the biggest benefits to the Ruby Play
the coins that you possess and you control Network and the rewards platform we provide
what you do with them. Unlike similar reward is that the RUBYs do not belong to a centralized
platform such as those in the gaming and entity and are owned by you the holder. There
social casino industry, you can hold, sell, is no expiration date for the rewards.
transfer or trade your RUBY tokens.

Security Cross-platform rewards

The RUBY token is constructed on the Binance Due to the cross-platform compatibility
Smart Chain architecture which is highly provided by blockchain technology, RUBYs can
secure and transparent. This is a big be used by any partner to reward their own
advantage over other rewards platforms that customers, autonomously.
control the customer's points from a
centralized entity and over no transparency.
Our ‘free to play’
& ‘play to earn’ games
 Ruby Sweeper

‘Free to play’
& ‘play to earn’

Our Free to Play proposition is an important focus for

the project currently and is allowing the RUBY token to
be utilized by more players and increasing the overall
adoption, before we list the token. Players are able to
get a taste of what the Ruby Play Network provides,
and do so without charge. RUBY tokens are given as
rewards and are encouraged to join our social
channels as part of the redemption process, growing
our online presence and interaction within our
expanding community. The games are free to play
Ruby Sweeper is a Minesweeper-esque online
and encourage the player to return daily to increase
play-to-earn game that allows users to play without
their rewards and RUBY totals.
charge or restriction. Each and every day, our users can
submit their highest score to receive the associated
rewards directly to their nominated wallet. The rewards
are given in RUBY tokens and enable users to earn real
cryptocurrency without any initial cost.
 ‘Free to play’ PuriPets
& ‘play to earn’
SPIN2WIN

PuriPets is an online, top-down, platformer created by

The Ruby Play Network that allows users to mint PuriPets
NFTs and earn rewards in RUBYs. The PuriPets are
collectible entities within the game that come in many
different types and levels of scarcity. The game is filled to
the brim with variety, with almost unlimited options for
customization. There is plenty to collect, all originating
SPIN2WIN is our daily wheel spinning game that rewards from the internal loot crates that include items like
users for doing nothing more than spinning. Each player is weapons, potions, and RUBYs.
allowed to participate in the game once per day and
provides an opportunity to win free RUBYs in variable The game is enabling players to mint their own NFTs in
amounts and for a limited time, is also offering free NFTs. two different ways; Players can mint an NFT directly
Every spin gives the player the chance to win NFTs provided from the smart contract or the simpler alternative
by renowned digital artist Boomer. through the game itself.
Our Objectives
Our Objectives
The team behind the Ruby Play Network has a long history of providing
innovation to the gaming industry, additionally delivering content in gaming
for education, virtual reality, medical training, and social casinos.

The main objective of the Ruby Play Networks platform is to rapidly increase
revenues, maximize earnings before interest, taxes, depreciation, and
amortization, all through creating verticals that encourage the growth of our
rewards system. We want to exponentially increase the adoption of our rewards
program and drive the distribution of the RUBY token to more holders and
wallets. At present, our decentralized rewards system distributes 200,000 play
points each week which equates to 20,000 RUBYs.

By continually growing our gaming division and utilizing the RUBY token within
these new verticals, the RUBY token will experience continual growth and
adoption alongside the platform. We will achieve this because more players will
be participating in the network, and subsequently more tokens will be distributed.
Competitor comparison
Competitor comparison

When comparing existing rewards and loyalty programs from reputable

businesses and organizations within traditional and blockchain industries, we
can show that integrating the two is the most effective way to introduce
tokenization to the average consumer.

According to a report from KPMG:

82% of consumers are willing to use tokens as part of the

membership of an existing membership program.

81% would trust the use of tokens more readily if they are already a
loyalty program participant.
 Rewards platform examples
Airline
Points Air New Zealand - AirPoints
Within the New Zealand market, Air New Zealand is one of the better examples of reward points
representing real cash value with one air point equating to one New Zealand dollar.

Due to the ease of understanding through their distance and value spend proposition,
transferability, as well as their utility with multiple products and services, this model works well
with consumers.

Delta Airlines - SkyMiles

On the opposite side of the same coin, we have Delta Airlines, using what we could call is a
convoluted formula for earning that is based on the price of the ticket and not anything else.
SkyMiles are difficult to redeem, and place restrictions on when and where they can be used, and
are not transferable. Due to recent changes the company faced consumer backlash over a loss
in value of their rewards points as well as the addition of an expiration date.
 Rewards platform examples

& Gambling Generally, most Casino rewards will have a series of strict conditions
that include terms like activity and minimal deposits amongst
others. Typically using misleading value, where conversion for
things like bonuses, not equating to real money for the consumer.
Gaming

MGM - MyVEGAS
The MGM-operated mobile casino game, where players earn reward points through gameplay
that they can redeem for perks exclusively at MGM locations and partners.
The Binance Accelerator Fund
The Binance Accelerator Fund
Binance is a cryptocurrency exchange that is currently the largest exchange in the
world in terms of the daily trading volume of cryptocurrencies. The exchange provides
market-leading services to the wider crypto space for project creators and investors.

Because of this, we are pleased to announce that they have invested in the Ruby Play
Network as part of their Binance Smart Chain Accelerator fund. We are the first New
Zealand company to have received this investment.

The Ruby Play Network has received investment directly from Binance
to the tune of $50K as part of our initial seed round for the RUBY token.
We receive extensive and ongoing technical support and advice from
the specialist team at Binance. In addition to the technical support,
their backing also provides us access to other areas of the Binance
ecosystem that most projects do not get to utilize.

The program is designed to boost the growth and innovation of projects and bolster the wider crypto community in order to
create a pool of talent that will pave the future of crypto. The Binance Smart Chain is one of the most popular and biggest
crypto ecosystems in the space with over 1.5 million daily active users spread across more than 900 dApps. This fund is
targeting scaling blockchain technology for real-life use cases, bridging the gap between blockchain and various different
industries to increase adoption.
The RUBY token
The RUBY token
Ruby Play Network is a rewards-based ecosystem that utilizes RUBY to provide loyalty
rewards to users. The Ruby Token ($RUBY) is a digital token that utilizes and is built on the
Binance Smart Chain architecture.

The RUBY Token is a loyalty reward that is used to attract new players, incentivize larger
spending, and engage players within this fast-growing ecosystem. RUBY is released into
the market via an adoption mining model, governed by token holders. We also use a small
portion of the revenue generated from players to buy and distribute Ruby Play Tokens back
to users.

RUBYs are used within each one of our gaming verticals, our free-to-play, and
play-to-earn games. Additionally, they will be the reward system for partner projects to
the Ruby Play Network.

Additionally, RUBY can be staked to win prizes, earn more RUBY and gain access to better gaming features.

The Ruby Play Network and our RUBY token are designed in a way that will plug into an existing system or platform,
without the need for the partner to develop or integrate their own complex blockchain rewards-based
infrastructure. The partner's network will simply make an API call that can be inserted wherever they want to provide
their rewards system. This model maintains control of the RUBY token by the customer and not from the partner or
company.

The more the gaming business grows the more tokens there will be in circulation.
 RUBY tokenomics

NAME/TICKER

RUBY
TOTAL RAISE

6.3 MILLION
SUPPLY

9 BILLION
LIST PRICE TARGET

$0.01
Ruby token distribution
Ruby token distribution
Ruby token distribution
Locked Treasury for Adoption Mining
Percentage: 40.00% Total Tokens: 630,000,000 Token Price: N/A
Unlocked at Listing: N/A Total Raised in USD: N/A Lock Period: 6 Months
Vesting Months: 12 Months Unlock at Listing %: 0.00%
Vesting Terms: 6 Month Lockup, Monthly Linear Vesting for 6 Months

Strategic Round
Percentage: 5.00% Total Tokens: 450,000,000 Token Price: $0.0020
Unlocked at Listing: 22,500,000 Total Raised in USD: $900,000 Lock Period: 0 Months
Vesting Months: 12 Months Unlock at Listing %: 5.00%
Vesting Terms: 5% Unlocked at Listing, Monthly Linear Vesting for 12 Months

Private One
Percentage: 5.00% Total Tokens: 450,000,000 Token Price: $0.0045
Unlocked at Listing: 45,000,000 Total Raised in USD: $2,025,000 Lock Period: 0 Months
Vesting Months: 12 Months Unlock at Listing %: 10.00%
Vesting Terms: 10% Unlocked at Listing, Monthly Linear Vesting for 12 Months
Ruby token distribution
Private Two
Percentage: 15.00% Total Tokens: 450,000,000 Token Price: $0.0060
Unlocked at Listing: 67,500,000 Total Raised in USD: $2,700,000 Lock Period: 0 Months
Vesting Months: 12 Months Unlock at Listing %: 15.00%
Vesting Terms: 15% Unlocked at Listing, Monthly Linear Vesting for 12 Months

Community Bonus and Rewards

Percentage: 5.00% Total Tokens: 450,000,000 Token Price: N/A
Unlocked at Listing: 13,513,514 Total Raised in USD: N/A Lock Period: 0 Months
Vesting Months: 48 Months Unlock at Listing %: 3.00%
Vesting Terms: 3% Unlocked at Listing, 2% for 48 Months and 3% in the final month

Liquidity Provision
Percentage: 3.00% Total Tokens: 270,000,000 Token Price: N/A
Unlocked at Listing: N/A Total Raised in USD: N/A Lock Period: N/A
Vesting Months: N/A Unlock at Listing %: 0.00%
Vesting Terms: Remitted to the Market Maker (MM)
Ruby token distribution
Seed Round
Percentage: 3.00% Total Tokens: 270,000,000 Token Price: $0.0010
Unlocked at Listing: 13,500,000 Total Raised in USD: $207,000 Lock Period: 0 Months
Vesting Months: 12 Months Unlock at Listing %: 5.00%
Vesting Terms: 5.00% Unlocked at Listing, Monthly Linear Vesting for 12 Months.

Live Treasury of Rewards

Percentage: 2.00% Total Tokens: 180,000,000 Token Price: N/A
Unlocked at Listing: N/A Total Raised in USD: N/A Lock Period: N/A
Vesting Months: N/A Unlock at Listing %: 0.00% Vesting Terms: N/A

IDO (Public Sale)

Percentage: 0.05% Total Tokens: 45,000,000 Token Price: $0.0100
Unlocked at Listing: 45,000,000 Total Raised in USD: $450,000 Lock Period: None
Vesting Months: 0 Months Unlock at Listing %: 100.00%
Vesting Terms: 100% Unlocked Immediately
 Token generation event

Listing - Circulating tokens from

sales
Seed Round: 13,500,000
Strategic Round: 22,500,000
Private One: 45,000,000
Private Two: 67,500,000
IDO (Public Sale): 45,000,000
Community Bonus and Rewards: 13,513,514

Soft Cap at Listing - $3,645,000 USD

Hard Cap at Listing - $6,345,000 USD Reward tokens distribution
Market Cap at Listing: $2,070,135 USD targets
Fiscal Year Ending 2022: 1 BILLION
Fiscal Year Ending 2023: 2 BILLION
Fiscal Year Ending 2024: 3 BILLION
Why the Binance Smart Chain?
Why the Binance Smart Chain?

Binance, the largest token exchange by volume, has invested in the

Ruby Play Network through their Binance Smart Chain Accelerator
fund. Binance provides ongoing assistance and support for the Ruby
Play Network and allows us access to areas of their infrastructure
not normally available for most projects.

The Binance Smart Chain is a secure, open-source blockchain

platform, created to deploy smart contracts and is a perfect choice
for the creation of the RUBY rewards token.

The network takes the benefits of the hugely popular Ethereum

Network, but reduces the cost, while increasing the speed and
throughput. Just like the engines that power games in the video
gaming industry like Unity or Unreal Engine, there are also
blockchain engines in the crypto space. The Binance Smart Chain
utilizes the EVM (Ethereum Virtual Machine) to create smart
contracts and allows increased interoperability and creation on the
network.
Why the Binance Smart Chain?
Interoperability
Binance Smart Chain is built using a dual-chain architecture. This makes it possible for users to
transfer assets from one blockchain to another. It is also widely utilized and allows us to interact with
any existing rewards platform or system.

Cheaper transactions
Binance Smart Chain and Ethereum are two of the most common blockchains used by most projects. In
regards to blockchain fees, the Binance Smart Chain is significantly more cost-effective than chains
like Ethereum allowing easier transfer of RUBYs across the network, and to the users.

Fast transaction speeds

The Binance Smart Chain was specifically designed with speed in mind. The BSC is connected with the
high throughput Binance Chain to achieve quicker confirmation times and higher transaction
processing speeds for our RUBY token.

Interoperability
We want to minimize our impact on the environment wherever possible and Binance provides a more
energy-efficient alternative to other first-generation blockchain projects relying on Proof-of-Work
(PoW), like Bitcoin or Ethereum. Considered a second-generation blockchain, the Binance Smart Chain
uses what is called Proof-of-Staked-Authority (PoSA). This means it uses a combination of
Proof-of-Stake (PoS) and Proof-of-Authority (PoA) - two low-energy blockchain models that reduce the
environmental impact of our network.
Marketing & listings

Despite making our way within the gaming industry and establishing
our utility first, our team is derived from some of the best digital
marketing professionals within crypto and gaming. The projects that
we have helped scale over the last 30 years were not through
technical success alone, and required marketing funnels as with any
other business or project.
 Marketing & listings

A marketing plan for bull & bear markets

Plan
Ruby Play Network is no different. If anything, the level of marketing spend required in this venture
The
is significantly higher than previous due to the competitive nature of the crypto space -
particularly the BSC. Driving volume through bull and bear markets alike is fundamentally
important in sustaining projects, of which our marketing strategy has been aligned towards
achieving.

Through our significant fund raising activities, and progressive partnerships made with top
marketers and entities within cryptocurrency, the Ruby Play Network marketing plan is essentially
costed for years to come - regardless of potential upcoming downturns in the market as a
whole.
Marketing & listings
A marketing plan for bull & bear markets
❏ New Enterprise-Level website, connected to our gaming suite at the time of live date on Dec 24th 2021.

❏ Content Marketing including Press Releases, Sponsored Articles and blogs, with premium level publisher access already
acquired.

❏ Search Engine Optimisation strategy including onpage audit, landing page and content optimisation - plus link building.

❏ Social Media Marketing, already seeing 19.9k twitter followers organically gained inside a few months.

❏ Weekly giveaways in RUBYs with prizes of up to 10,000 RUBYs each.

❏ CoinMarketCap.

❏ CoinGecko.

❏ Application for Facebook and Google ads permits for crypto ads.

❏ PooCoin and DexTools ads in lead-up, and after listing.

 Marketing & listings

Exchange listings
Listings
As with any exchange listing, an application must be made and certain liquidity conditions met.

With our offering, we feel quietly confident on our ability to onboard with exchanges, due to our doxxed team,
utility-driven product, plus being backed by the biggest players in the industry in Binance and Yellow. Having
these types of backers makes applications a lot more seamless than perhaps other BSC projects.

We will be making applications to list with the following exchanges:

Binance (Approved for Accelerator program) Bitrue (In Progress)

Gate.io Labs (Approved) Whitebit (In Progress)

Altbase (Approved) DassetX (In Progress)

Security
Security
The Binance Smart Chain is the network that the RUBY token has been built upon and provides
security at unprecedented levels when compared to other rewards programs that are typically
centralized and operated by companies.

Binance, the creator of the network, has shown us continuous support and assistance across the
entire journey our project has taken. As the largest cryptocurrency exchange by volume, Binance's
initial funding and ongoing backing provides an additional level of verification to the Ruby Play
Network.

Binance, through their accelerator fund, undertakes rigorous verification, certification, and
compliance processes at every level before investing in any project. We have undertaken and
successfully completed this process without fault.

As a community-driven and decentralized ecosystem, security on the Binance Smart Chain is a top
priority. The Binance Smart Chain network and the algorithm that controls everything that is possible
within the network has proven to be extremely safe. The track record and history of the Binance Smart
Chain is clean of incidents or hacks, showing that there are no known vulnerabilities or attack points
that could be abused on the blockchain itself.

Binance has independent security teams and incentivizes the community with its bounty program.
The aim of the program is to rigorously test every element of the BSC’s security on a very regular
basis. This ensures that even the slightest issues are found, reported, and resolved immediately.
Contract audits
 Contract audits

We will soon have the contract audited to provide additional security by two industry-leading, top-rate auditors. This will be
conducted to give our community complete assurance that the safety and security of our smart contract is of the highest standard.

The auditors we are using are:

Certik is the prominent auditor of smart contracts and blockchain protocols within the blockchain
industry. As a leading blockchain security firm, they have pioneered the use of cutting-edge
Formal Verification technology on smart contracts and blockchain networks. The company has
conducted audits on the largest blockchains and DeFi protocols, including Binance,
PancakeSwap, and Tera. Certik is well known for adding a layer of much-needed security to the
growth of projects within the Binance Smart Chain DeFi ecosystem.

Techrate is an analytical and engineering agency with a focus on blockchain technology

solutions and audits. The company has a widely recognized history of auditing a vast array of
different contracts for projects across multiple chains. A typical audit from Techrate consists of a
deep analysis of the smart contract, line by line to ensure every detail of the code is secure and
free of vulnerabilities.

Full and complete results of both audits will be disclosed when complete.
Conclusion
 Conclusion
The Ruby Play Network is expected to become a prominent force within the online social casino gaming industry as a rewards
platform any partner can easily integrate and establish within their own existing systems. The token is decentralized, secure,
transparent, and owned entirely by the customer.

We have the relevant and necessary experience across the gaming and social casino verticals with a strong, forward-thinking team
of dedicated and hard-working industry leaders, developers, testers, and marketers. We plan to become a mainstay in the
blockchain and gaming industry and will have a first-mover advantage over other competing platforms, despite holding a plethora
of industry-specific experience.
 Conclusion
Key Conclusions:

❏ The online casino gaming industry is expected to grow to 127.3 billion by 2027.

❏ The global games market is expected to grow to $196.0 billion in 2022.

❏ Mobile gaming alone is expected to grow to almost half of this with $95.4 billion in 2022.

❏ Our current gaming division is seeing $5 million in plays each month, growing at around 33% month on month.

❏ We already have a foothold in the US market, beating competing players, and will continue to expand into more key states
before others.

❏ Our Ruby token is already adopted, being utilized as a reward amongst the many games and services we provide.

❏ The success of the RUBY token is fundamentally tied to the success of the Ruby Play Network, as the partners increase and more
consumers are utilizing the token, so will the value of the RUBY.

❏ The RUBY token rewards are easily adopted and integrated by partner systems to offer as a rewards system.

❏ Our experienced team has decades of experience in relevant industries, working with some of the biggest names in all of them.

❏ We have a detailed plan and the expertise to commence this plan. We have a dual-natured advantage over others in the
space that puts us ahead of the competition.
Disclaimer
 Disclaimer
Acquiring, holding, using and disposing RUBYs and using the platforms, whether associated with the Website or not, involve
risks, some but not all of which are set out below.

These risks, and any additional risks not described below, arising either now or in the future, could result in your RUBY tokens being lost.
You must consider carefully whether the risks set out below, as well as all other applicable risks associated with a relevant platform are
acceptable to you prior to acquiring RUBYs. You must seek professional advice (legal, taxation, financial, technical or otherwise)
regarding your particular situation before acquiring, holding, using or disposing of RUBYs. Volatility of RUBYs. The value of RUBYs may be
highly volatile. Factors such as market dynamics, regulatory actions and changes, technical advancements, as well as broader
economic and political factors, may cause the value of your RUBYs to change significantly over a short period of time. In addition, there
may be insufficient liquidity to support an active market in RUBYs, or the market in RUBYs may become susceptible to market
manipulation.

❏ Liquidity
Markets for RUBYs have varying degrees of liquidity. Thin markets can amplify volatility. There is never a guarantee that there will be an active market for you to
sell, buy, or trade RUBYs or products derived from or ancillary to them. Further, any market for RUBYs may abruptly appear, vanish or be removed from an
exchange.

❏ Tax treatment and accounting

The purchase and sale of RUBYs may be subject to the tax laws in any applicable jurisdictions. The tax treatment and accounting of transactions in relation to
RUBYs is uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice. Tax treatment of RUBYs
may vary across jurisdictions and you are solely responsible for understanding how RUBYs will be taxed under the laws applicable to you.
 Disclaimer
❏ Regulatory risk
The legal status of RUBYs may be uncertain. This means the implications of issuing, buying, holding, using and selling RUBYs will not be certain. The legal treatment
of RUBYs may vary across jurisdictions and you are solely responsible for understanding how RUBYs will be treated under the laws applicable to you in all respects.

❏ Reliance on the internet

RUBYs, the Website and any related or third-party platform rely heavily on the internet. However, the public nature of the internet means that either parts of the
internet or the entire internet may be unreliable or unavailable at any given time. Further, interruption, delay, corruption or loss of data, the loss of confidentiality in
the transmission of data, or the transmission of malware may occur when transmitting data via the internet.

❏ Reliance on technology
RUBYs rely on sophisticated software applications, many of which in turn rely on unpermissioned blockchains or similar or competing technology. RUBYs currently
exist on the Binance Smart Chain and therefore rely on the Binance Smart Chain network. The Binance Smart Chain network and most other similar technology is
open-source software that is built upon experimental technology, namely blockchain. Risks arising from technology include (but are not limited to): (a) the
existence of technical flaws; (b) targeting by malicious persons; (c) majority-mining, consensus-based or other mining attacks; (d) changes in consensus
protocol or algorithms; (e) decreased community or miner support; (f) rapid fluctuations in the value of the underlying crypto; (g) the existence or development of
competing networks and platforms; (h) the existence or development of “forked” versions; (i) flaws in the scripting language and code,; (j) disputes between
developers, nodes, miners and/or users; and (k) regulatory action. RUBYs may in the future migrate (in whole or in part) to other blockchains which are likely to
have the same or similar risks as the Binance Smart Chain network.

❏ Cryptographic advancements
Developments in cryptographic technologies and techniques, including the advancement of artificial intelligence and/or quantum computing, pose security risks
to all cryptography-based systems, including RUBYs. Applying these technologies and techniques to RUBYs and/or a platform may result in theft, loss,
disappearance, destruction, devaluation or other compromises of your RUBYs, the platform or your data.
 Disclaimer
❏ RUBYs transactions
RUBYs transactions on unpermissioned blockchains are irreversible and entities like Gaming Rewards Group will not be able to reverse or recall any such
transaction once initiated. You bear all responsibility for any losses that may be incurred in connection with sending RUBYs to an incorrect or unintended address.

❏ Source code changes and flaws

The various source codes used in RUBYs and associated platforms is subject to change and may at any time contain one or more defects, weaknesses,
inconsistencies, errors or bugs.

❏ No anonymity
Your participation in receiving, holding and transferring RUBYs and/or use of a platform will not be anonymous on the the Binance Smart Chain (or other) network.
Your address and such participation will be recorded on an unpermissioned blockchain like Ethereum. It is possible for people, including regulatory authorities, to
match your addresses to your identity.

❏ Loss of private key is permanent and irreversible

You alone are responsible for securing your private key to your wallet which holds RUBYs. Losing control of your private key will permanently and irreversibly deny
you access to your RUBYs. Neither we nor any other person will be able to retrieve or protect your RUBYs. Once lost, you will not be able to transfer your RUBYs to
any other address or wallet. You will not be able to realise any value or utility that the RUBY may hold now or in future.

❏ Targeting of RUBYs, blockchains and platforms by malicious persons

RUBYs, blockchains and platforms may be targeted by malicious persons who may attempt to steal RUBYs or otherwise interfere with the correct operation of a
platform. This includes (but is not limited to) interventions by way of: (a) distributed denial of service; (b) Sybil Attacks; (c) phishing; (d) social engineering; (e)
hacking; (f) smurfing; (g) malware; (h) double spending; (i) majoritymining, consensus-based or other mining attacks; (j) misinformation campaigns; and (k)
spoofing.
 Disclaimer
❏ Targeting by malicious persons
Malicious entities may target you in an attempt to steal any RUBYs or cryptocurrencies that you may hold, or to claim any RUBYs that you may have purchased.
This may involve unauthorised access to your wallet, your private keys, your RUBY addresses, your email or social media accounts, as well as unauthorised access
to your computer, smartphone and any other devices that you may use. You alone are responsible for protecting yourself against such actions.

❏ Valuation
RUBYs are not insured and could be subject to unforeseeable and/or significant reductions in value at any time. This may result in delays and other barriers to
redemptions for instance. RUBYs are not a fiat currency and are not issued, backed, or guaranteed by any government.

❏ Use of RUBY Token

The use of the RUBY Token and the number of RUBY Tokens required for in game usage may change and vary without notice by Gaming Rewards Group and or
associated companies.

❏ Receipt of RUBYs
Recipient’s of RUBY Tokens may be subject to compliance requirements and may be required to submit relevant documentation required by regulators for Anti
Money Laundering (AML), Know Your Customer (KYC) and other such requirements.

❏ Unknown risks
RUBYs are a fast-evolving technology. There are things that will be discovered in the development process which at this point cannot be predicted. We may not
yet know all the risks that will be associated with any particular platform.
Thank you!

This is only the beginning for The Ruby Play Network. Our team is made up of industry
leaders, who have pioneered within relevant industries for decades. At the Ruby Play
Network, we plan to revolutionize the crypto gaming industry forever.