Fair Gambling Company

Business Plan

6th May 2022

 About Us
Fair gambling company is a one of its kind gambling experience where the
customers can win in the long term. The company aims to mitigate the
problem of losses incurred for the customers by introducing peer to peer
gambling systems. These traditionally gambling industry looks to minimize
the risk for the house and increase the burden on the customers. This is
because most of the risk is taken by the house. Our subscription based
model enables customers to wager funds in return for a fair chance of a win.
The house doesn’t take a commission on the betting. We have a unique
gaming engine and games that generates random numbers. While we
administer the fairness and variance in gaming, the funds are stored &
monitored in the engine baskets and all the wagers turn into returns.

Although there are a lot of regulations for obtaining and maintaining

gambling license, there are no rules in ensuring that there is fairness in the
games. The houses are often unfair and have an advantage over the
customers.

Fair gambling company is a unique experience for customers, everything here

is customer-centric. The in-house games on our platform offer a 360- degree
gambling experience for the customers. We ensure customers are benefitted
by offering profitable wagers.
History of online gambling
The Internet is the biggest boon to the human race. It gave instant access to
info, entertainment, and money-making opportunities to everyone.
Nowadays, almost everyone has access to a computer or mobile device.
This expands the possibilities beyond imagination. Online gambling has
largely benefitted due to the invention of the internet. Online gambling has
come a long way since its inception, and experts say the industry will keep
flourishing in the coming years.

The first online gambling website was launched in mid-'90s, the version was
very basic and lacked some of the high-tech features that are available
today. The initial companies were set up in Antigua and Barbuda mainly due
to the Free Trade and Processing Act. On the sidelines, Microgaming was
becoming popular as a leading software solution provider to the companies.
Another noteworthy development in gaming history was the development of
the Kahnawake Gaming Commission which was formed in 1996. It was
operated in Canada with the aim of issuing gaming licenses.

Following the events, many companies such as Intercasino, Gaming club,

Intertops (sports betting), betfair and planet poker started entering the
market. They all offered exclusive incentives to attract and retain ideal
customers but as the size of players increased they decreased the
incentives.
 Our Solution
Historically, gamblers have been at a loss, mostly due to the extreme profit-
making mentality of the casinos. The traditional gambling industry only
focuses on minimizing the risk of the house whereby, increasing the risks for
the players.

Fair Gambling Company saw this gap in the industry and decided to
introduce the fair gambling business model to the European market. We offer
them a unified platform that offers various games, making sure they win in
the long term. This eliminates their need to engage on multiple platforms.

FGC operates through two models:

1. Introducing a cloud-based gambling platform.

2. Creating games for the platform.

Initially, the company explored the pros and cons of traditional gambling
investments and found that if a similar risk model was to be introduced here,
it might limit the bet size. This is due to the unknown investment size that
might be required for the games to run. FGC team tackles this problem with
the peer-to-peer solution. Where the customers can place their bets against
each other, maximizing the win potential and minimizing the risk for the
company.
Our solution:

We offer a zero-sum system where the wagers and returned are decided by
the user themselves. The engine is set to provide two types of games:

1.Limited: here there is pre-determined number of participants, where all

place wagers and the cumulative amount becomes the overall prize money.
The prize is divided among the participants per game.

2.Unlimited: These games are continuous and returns are given out over a
series of games. Returns are processed at the end of each gaming period.
The engine has three main principles, scalability, safety, and modularity. It
provides long-term value where the previously lost wagers are stored in
baskets and they are able to wager against peers. The gambling company
will administer the fund in the underlying baskets which will be separate from
the company’s own operational budget.

To ensure equality, the limited games have a set number of participants. At

the end of each game, each participant gets the returns on their wages.

Unlimited games are different in where wages are added to the underlying
returns and they are divided by the returns at the end of the gaming period.

Since there are no gaming regulators in the market, it is impossible to ensure

an impartial last system that provides customers equal value for their
investment.

In order to ensure credibility and accountability, the company must maintain

a transparent Ledger that shows accuracy, accountability and
trustworthiness.

The services are limited to the members, we ensure only select players are
members of our community. A proof of identity followed by a background
check is initiated for players who want to become members.

The safety and integrity of the users are maintained by ensuring that only
digital pseudonyms are used and every message is signed by its user.
 The Market
The online casino gambling market is highly fragmented, there is little or no
data as to how many online gambling companies exist. According to
grandviewresearch.com, the online gaming market is estimated to be $74.68
billion in 2022. At the compound annual growth rate of 11.50% the market
size will be $103.53 billion in 2027. There is a high penetration of Internet
and smartphones worldwide and it is one of the core factors for the growth in
this industry. The global market is dominated by key players like Bet 365 ,
Entain PLC, The flutter entertainment PLC, Kindred Group PLC. The major
players focus on mergers and acquisitions, partnerships, and product
innovation to expand their global reach and to increase their brand portfolio
so that they can cater to various likings of the consumers. Mergers and
acquisitions are the most preferred strategies followed by expansions into
the online gambling market globally. The competition is based on various
factors which include offerings, quality of gambling content, user experience,
brand equity, personalized pay offs, and access to various platforms.
Improved and cutting edge distribution networks given upper edge to the
players around the globe.
COVID-19 has positively impacted the market where customers turn to
online platforms to solve their financial, social, and psychological crises
during the lockdowns. The outbreak caused the global demand for gambling
to increase, due to the shutdown of colleges and the rise of work-from-home
policies. The closure also impacted the traditional gaming market where
several operators started offering digital services.

Sports betting has also grown in addition to card games. Many companies
are growing with this option as they were legalized in the United States in
2018. For example, Entain PLC has declared the launch of gaming
responsibly America which is a trustworthy gaming platform And as a tool to
assist and support consumers with educational resources and any issues
with gaming.
The online gambling market is typically based on two types of games:
1. Casino
2. Sports
Under the first category, there are casinos, baccarat, blackjack, poker, slots,
lottery, and bingo. The second category includes football, horse racing,
Esports, and other sports.

The key market trend shows that various sponsorships and convenient
payment options drive the market.

The rapid adoption of mobile payments and online payment gateways as is

the lives of online players. Adding to it, online payments provide a safe and
secure mode of transaction which is accepted all over the globe, this is
fueling the market heavily. Recently the FIFA World Cup and European
Championships have increased the capacity of the market by bringing a
variety of customers into play. Many of the online sports betting companies
are sponsoring other companies and initiating mergers for expansion. In
August 2021, Draft Kings Inc. and Golden Nugget Online Gaming Inc.
entered an agreement for the acquisition.
PayPal is the favorite payment gateway for the online players since it
occupies the larger share of the market stop it is closely followed by Debit
card, MasterCard and Google Play.

Some of the recent developments in the online gambling world:

1. In September 2021 leovegas group launched an all new AI powered
messaging to scale up there safer gambling offerings.

2.In July 2021 FanDuel group, a company owned by flutter entertainment

PLC, launch defendable casino offerings in the US.

3. In March 2021, Entain PLC launched the brand’s BetMGM, launching a

market leading sports betting and gaming platform.
 SWOT Analysis
Strengths:

-Unique selling proposition: Where every other company is trying to get more
customer losses we are the firsts to understand the future.
-Our team has extensive experience in the field ranging from B2B to B2C
-IP holding hundreds of premium web domains
-Company is located in Europe, the largest market for online gambling

Weaknesses

- Technology is expensive to make and hard to maintain

-High Attrition rates
-Trust of the customers is limited since it is in the early stages.
-
Opportunities

- Take over banking by offering customers deposit interest

- Take over brokerages by offering a more exciting investing vehichle
(Games which pay you YoY positive return)
- Sell technology to goverments who want to limit gambling harm

Threats

- Cyberattacks
- Money laundering
- Underage gambling
- Government legal crackdown
 Marketing
FGC will position itself as a premium and trustworthy platform. We will focus
on getting new clients by starting off with a special treat for new clients.
Bringing first-time clients back with a smart marketing strategy and a very
responsive web design as well as a customer support system to ensure
maximum feedback from our customers.

Our goal is to promote the services through our own websites, apps, and
social media pages. Alternatively, we would work on SEO tools to ensure
traffic.

We would primarily target the middle–income to high-income individuals,

which would help generate more revenues in the upcoming phases.

We would ensure cohesion on their social media platforms, which will

create a smooth sales funnel for the customers. Once every week marketing
department will push unique content related to the marketing pillars, this will
ensure organic customer retention and growth.

Online sales channels:

1. Facebook
2. Instagram
3. Influencers
4. Google organic SEO
5. Google ads
6. Pinterest
7. YouTube
8. Tik Tok
9. Emails
10. Direct
Marketing Roadmap
 Team

1. CEO
2. CFO
3. CTO
4. COO
5. CPO
6. Head of infosec
7. Head of HR
8. Head of payments
9. Head of game development
10.Head of SEO
11.Head of Talent Acquisition
12.Technical talent specialist
13.Creative talent specialist
14.Legal counsel
15.MLRO
16.Compliance manager
17.IT Manager
18.IT Support agent
19.PO, Casino
20.PO, Payments
21.PO, Bonus
22.Tech lead 1
23.Tech lead 2
24.Tech lead 3
25.FE Developer 1
26.FE Developer 2
27.FE Developer 3
28.FE Developer 4
29.BE Developer 1
30.BE Developer 2
31.BE Developer 3
32.BE Developer 4
33.BE Developer 5
34.BE Developer 6
35.BE Developer 7
36.BE Developer 8
37.BE Developer 9
38.BE Developer 10
39.BE Developer 11
40.KYC engineer
41.Financial Systems engineer
42.Payments engineer 1
43.Payments engineer 2
44.Database engineer 1
45.Ledger lead
46.Ledger engineer 1
47.Lead System Architect
48.Solutions Architect 1
49.Solutions Architect 2
50.Lead system engineer
51.System engineer 1
52.System engineer 2
53.System engineer 3
54.Systems reliability engineer 1
55.Mathematician, lead
56.Mathematician 1
57.Art director
58.UX Designer 1
59.UX Designer 2
60.Game UX designer 1
61.UX Researcher
62.Game lead 1
63.Game lead 2
64.Game lead 3
65.Game lead 4
66.2D Game Designer 1
67.2D Game designer 2
68.2D Game designer 3
69.2D Game designer 4
70.2D Game designer 5
71.2D Animator 1
72.2D Animator 2
73.2D Animator 3
74.2D Animator 4
75.2D Animator 5
76.Game developer 1
77.Game developer 2
78.Game developer 3
79.Game developer 4
80.Game developer 5
81.Copywriter
82.Audio producer
83.QA lead
84.QA engineer 1
85.QA engineer 2
86.QA Analyst 1