Marketing Presentation
Customers
● Couples- Engaged ● Influencers
○ Ages 23-30 ○ Ages 18-24
○ Wedding Content ○ Ads, account content
○ Engagement Content ● Families or Parents
● Musicians/Artists ○ Ages 25-45
○ Ages 18-25 ○ Baby showers, family events, etc.
○ Independent
○ Music Videos
● Small Business Owners
○ Ages 30-40
○ Ads, account content
TikTok Marketing
● TikTok has 800 million active monthly users (100 million in the United States).
It’s available worldwide in more than 200 countries.
● In the US, the majority of TikTok users are below 30 years-old.
○ 48% of U.S. adults between 18-29-years-old use TikTok. The figure drops to 20% in the
30-49-year-old age group, 14% among 50-64-year-olds, and 4% for those 65 and up
● Sales
○ TikTok ranks as the second-biggest app in consumer spending
○ TikTok research finds that more than 63% of ads that showcase a product or message in the first
three seconds get clicked on the most.
○ Almost 50% of the best performing ads on TikTok strike an emotional chord
Competitors
THE DVI GROUP PIXEL LAB STUDIOS 7 WONDERS CINEMA
The Dvi Group has no Pixel Lab Studios has no 7 Wonders Cinema has no
registered TikTok account registered TikTok account registered TikTok account
and no presence on the and no presence on the and no presence on the
app. app. app.
They use Instagram. They use Instagram, They use Instagram,
Facebook, Twitter, and Facebook, Twitter, Facebook, Twitter, and
LinkedIn LinkedIn, and YouTube Youtube
TikTok is a new market for production companies that is
relatively unexplored.
Format/Content Guidelines
● Up to 1 Minute
○ TikTok now allows 3 minutes, but the longer the video, the less people pay attention
○ Recommend- 15 seconds - 1 minute
● Vertical
○ All content that we want to share across all social media platforms needs a vertical version
○ Can post horizontal, but less effective
○ Vertical videos have a 25% higher watch-through rate
● Trends
○ TikTok trends change almost weekly → quick turnaround
○ Implement system with production team
○ Don’t need to engage in every trend, better to have a consistent
platform
● Trending Sounds
○ Using trending sounds is key to being successful on TikTok
○ https://tokboard.com/
Content Ideas
● Samples of work
○ https://vm.tiktok.com/ZMd2RVYTj/
○ https://vm.tiktok.com/ZMd28Y64a/
○ https://vm.tiktok.com/ZMd2RHrFB/
● BTS footage to final product
○ https://vm.tiktok.com/ZMetfhUF4/
○ https://vm.tiktok.com/ZMetfhjHX/
● Tip and tricks from photographers/videographers/editors
○ https://vm.tiktok.com/ZMetfh7bp/
○ https://vm.tiktok.com/ZMetfxswA/
● Trends
○ Use trends that go with our business and work
Posting Guidelines
● Consistency is key in building platform
○ Post 3-4 times per week
○ All of the content ideas can be repeated with new content and new trending song
○ Can produce several of these videos at once to have scheduled postings
● Use Hashtags for algorithm
○ Hashtag bank: #fyp #foryoupage #viral #photography #videography #beigecashmere #tutorial
#learnontiktok
○ Can use trending hashtags to promote videos
● TikToks can also be used as Reels on Instagram or Shorts on YouTube
○ Platform consistency
Account
● Business Account
○ Performance tracking
○ Appropriate engagement
● To allow for ads
○ Register for business account
○ Navigate to “Ad Account Settings” from Ads Manager dashboard
○ Next, click on “Settings” and “Business Information” to add business details ( such as industry and
address)
○ Once you’ve completed that step, click “Primary Contact” under Account Setup and add your
contact information so you can be reached regarding payment information
○ Next, fill in your tax information and payment method. Then wait for approval of account
Ad Guidelines
● Allows for 1 minute ads, but shorter videos allow for more engagement
● Vertical
● Make ads seamless with other content
○ People are more likely to engage with content that looks less like an ad and more like a regular
post
Types of Ads
● Brand Takeovers
○ Brand takeover ads pop up as soon as a user opens the TikTok app. This type of ad can also show
up on the For You page. Brand takeover ads often have a link that goes to a landing page
● In-Feed Ads
○ Appear in a user’s feed, pop up in between other videos as a user is scrolling through their feed.
○ In-feed ads are effective because they don’t look like ads, they just look like normal videos.
○ Can use user-generated content - higher engagement
● Sponsored Hashtag Challenges
○ When you ask your followers to post videos of themselves using your product or doing a specific
activity or dance.
● Branded TikTok Filter
○ 2D and 3D effects created by brands provide another option for users to enjoy as they’re creating
content for TikTok.
Ad Ideas
● Testimonials from past clients with examples of work
● Work Samples
● BTS videos of Content producers working with clientes
● List of services offered with examples
Sales
● Reach out to 100 people every day
○ https://influencegrid.com/
● Follow potential clients
○ Independent musicians
○ Influencers in our area
○ Small business owners
○ Couples/Families
● Script to send for sales
○ Services offered
○ Pricing guide
