Industry Internship Project

2021-2023

Marketing and Sales are two sides of the same coin in Real Estate
Submitted by: Kartik Amola

Roll No. : 020630021095

Name of the Company/Companies: BNM Business Solutions LLP

Name of the Faculty Guide: Prof Yogita Negi Name of the Company Guide: Firoz Khan and Chandan Singh Gusain
Designation of the Faculty Guide: Professor DMT Designation of the Company Guide: TL and Director

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 ACKNOWLEDGEMENT

Execution of a project of this nature is impossible without active support from the faculty
guide and professors of the Institute. I would like to express my sincere gratitude to my
guide, Prof. Yogita Negi, for her guidance during the entire project duration.

I owe my profound gratitude to Mr. Chandan Singh Gusain and Mr. Firoz Khan, my
company guide, for providing me with support; guidance, and sharing experience and
knowledge throughout the internship period.

I also extend my sincere thanks to all those who directly and indirectly helped me to
complete the project.

Name of the Student: Kartik Amola

Signature of the Student:

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 TABLE OF CONTENTS

Chapter 1 Introduction Page No.

1.1 Introduction 5-6

1.2 Problem on Hand 5-6

1.3 Sales and Operational Projects 7

1.4 Objectives of the Project 7

1.6 Modus Operandi 7

Chapter 2 Details of the Organization 8

2.1 Introduction 8

2.2 The Organization 8

2.2.1 Service 8
2.2.2 Process 9
2.2.3 Facilities 9
2.2.4 Organization Structure 10

2.3 Organizational growth through various parameters over time 10

Chapter 3 Tasks Performed 11-12

Chapter 4 Conclusion 13

4.1 Summary 13

4.2 Gains of Study 13

4.3 Limitations of Study 13

Chapter 5 Recommendation 13

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 Chapter – 1 INTRODUCTION

1.1 Introduction

Real Estate sector of India

The real estate sector is one of the most globally recognized sectors. It comprises four sub-
sectors - housing, retail, hospitality, and commercial. The growth of this sector is well
complemented by the growth in the corporate environment and the demand for office space as
well as urban and semi-urban accommodation. The construction industry ranks third among the
14 major sectors in terms of direct, indirect, and induced effects in all sectors of the economy.

In India, the real estate sector is the second-highest employment generator, after the agriculture
sector. It is also expected that this sector will incur more non-resident Indian (NRI) investment,
both in the short term and the long term. Bengaluru is expected to be the most favored property
investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi, and
Dehradun.

By 2040, the real estate market will grow to Rs. 65,000 crores (US$ 9.30 billion) from Rs.
12,000 crores (US$ 1.72 billion) in 2019. The real estate sector in India is expected to reach US$
1 trillion in market size by 2030, up from US$ 200 billion in,2021, and contribute 13% to the
country’s GDP by 2025. Retail, hospitality, and commercial real estate are also growing
significantly, providing the much-needed infrastructure for India's growing needs.

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India’s real estate sector saw over 1,700 acres of land deals in the top 7 cities in 1 year. Foreign
investments in the commercial real estate sector were at US$ 10.3 billion from 2017-21. As of
February 2022, Developers expect demand for office spaces in SEZs to shoot up after the
replacement of the existing SEZs act.

Type of Real estate

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A) BNM Real Estate

Bnm Business Solutions Llp is a Limited Liability Partnership firm incorporated on 09 July
2021. It is registered at the Registrar of Companies, Mumbai. Its total obligation of
contribution is Rs. 50, 000. Designated Partners of BNM Business Solutions Llp are Praveen
Hariramani and Amriksingh Baldev Singh. BNM Business Solutions LLP is one of the fastest-
growing Channel Partners in the Real Estate Industry having its presence in the industry since
2017. BNM combines the power of information with the organization's deep understanding of
the real estate sector to simplify, create transparency and hold trust in the home-buying
process.

Our business is built on trust and integrity. This is intrinsic in everything we do and gives our
clients, colleagues, suppliers, partners, and investors the confidence to work with us. We treat
everyone individually, offering bespoke advice to build long-term relationships and make
better property decisions.

B) CVG Buildcon Pvt. Ltd.

CVG Buildcon Private Limited is a Private incorporated on 20 March 2017. It is classified as a Non-
govt company and is registered at the Registrar of Companies, Delhi. Its authorized share capital is
Rs. 100,000 and its paid-up capital is Rs. 100,000. It is involved in Real estate activities with owned
or leased property. [This class includes buying, selling, renting, and operating of self-owned or
leased real estate such as apartment buildings and dwellings, non-residential buildings, developing
and subdividing real estate into lots etc. Also included the development and sale of land and
cemetery lots, hotels, and residential mobile home sites..

Directors of Cvg Buildcon Private Limited are Chandan Singh Gusain and Vinay Singh Gusain.

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1.1 Problem on Hand

A) Common Problems for both the firm

Problem: Construction delays have plagued the sector for quite some time now. Now, while developers are
at fault for using the funds of one project for another, we also need to look at other underlying factors.

For a housing project in a metro city, a developer needs over 40 regulatory approvals for starting
construction. It takes anywhere from several months to a year or even more. It not only delays a project but
also increases the cost of the property by 10-20% for both buyers and developers.

Solution: While RERA has addressed the issue of the right usage of funds, the sector certainly needs a
single-window clearance system to streamline and fasten the approval mechanism.

 Land availability

Problem: At present, there are several ongoing infrastructure projects in the country that are expected to
change the dynamics of real estate in India. These include the Metro Rail in major cities and infrastructure
projects such as road widening or expansion. However, acquiring land for such projects is a herculean task.

Solution: The government should revise the Land Acquisition Resettlement and Rehabilitation Act 2013.

Unlocking land parcels is also essential for affordable housing. At present, substantial land parcels are
reserved by central and state government entities such as the railways, ports, and defence authorities.

 High property prices

Problem: Property prices in Indian markets have gone way beyond the buying capacity of the common man.
Until 2016, taxes accounted for almost 25-30% of the total cost of a property. With the Goods and Service
Tax (GST), the tax on under-construction properties has come down to 12%. However, the stamp duty and
registration charges are not subsumed into GST.

Solution: Government and developers must join hands to develop the necessary social and physical
infrastructure simultaneously with the project.

 Funding

Problem: Developers face a major challenge with funding. Lack of industry status does not allow developers
to access funds at an affordable rate (except for affordable projects).

Solution: Industry status is the need of the hour. Additionally, it is also essential to incentivise developer
building affordable and green homes.
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B) BNM Business Solution LLP
 Trying to build goodwill among the customers and real estate developers.
 Understanding the various government laws involved in the Real Estate industry. Understand the
various real estate documents and jargon to communicate better with clients.
 Had to create confidence among clients are the firm on deals in under-construction projects.
 Understanding client needs and then looking out for the right property for them.
 Had to memorize various details about many projects being handled by the firm.
 Understanding the loan eligibility of the client and then conveying the right payment scheme.
 Creating digital ads for building brand image.

C) CVS Buildcon Pvt Ltd

 The cost of the project was a big challenge because of the logistic challenges of hilly regions.
 Finding the right location and getting the government clearance done on time for the client.
 Understanding the various factors affecting the purchase decision.
 Studying the competition and planning according
 Marketing to various different market segments about the property.
 Building goodwill of the firm by using various marketing ways.
 The primary concern was understanding the client’s needs and the main purpose of the
construction being done.

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1.2 Sales and Marketing projects

1. Defining and implementing strategy & technique to establish connections with customers.
2. Responsible for Identifying and doing a SWOT analysis of existing and upcoming projects.
3. Development of new construction.
4. Reaching out to various real estate developers about upcoming projects in various locations.
5. Maintaining a list of various projects and clients for the team.
6. Provide our clients with the highest level of service by offering unquestionable ethical conduct on all
transactions.
7. Creating strategies for Email Marketing as well as for Organic Social media campaigns
8. Creating social media presence of the firm on various social media platforms.
9. Acquisitions of new projects
10. Responsible for Managing their social media platforms, Planning and Developing strategies for
Company’s social media.

1.3 Objectives of the project

To associate with top brands in the real estate industry with the right marketing activities with the
objective of increasing knowledge of the market and building personality. We focus on attracting
new businesses and retaining our old clients. We aim to create public awareness as a trusted
brand in the market and solidify our reputation.
We aim to bridge the buyers and sellers to accomplish their individual objectives and thus
promote the growth of the organization.

1.4 Modus operandi

Our team understands the difficulty associated with the home-buying process, which is why we are here to
guide you through our technology-enabled tools, find the right property in your desired location within
budget and provide all the on-the-ground support.
The process through which we help our customers to fulfill their dream.

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 Chapter – 2 DETAILS OF THE ORGANIZATION

2.1 Introduction

BNM Business Solution LLP-

BNM Business Solutions LLP is one of the fastest-growing Channel Partners in the Real Estate
Industry having its presence in the industry since 2017. BNM combines the power of information
with the organization's deep understanding of the real estate sector to simplify, create
transparency and hold trust in the home-buying process.
Our business is built on trust and integrity. This is intrinsic in everything we do and gives our
clients, colleagues, suppliers, partners, and investors the confidence to work with us. We treat
everyone individually, offering bespoke advice aimed at building long-term relationships and
making better property decisions.
Built on the principles of Advice, Create and Nurture, BNM strikes a fine balance between
technology with human interactions to effectively create an Offline Online delivery model. We
are one part heart and one part smart. We specialize in creating thriving communities through
superior service, streamlined operations, and mind-blowing innovation.
We are proud to associate with the trendsetters of the RE industry. From leading developers of
the country to dominant forces in micro-markets, from luxury brands to large-scale affordable
housing, our developer partners are the cream of the industry. We handle the entire portfolio of
our developer partners, and we never shy away from an opportunity to impress.

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 CVG Buildcon Pvt Ltd-

CVG Buildcon Private Limited is Private incorporation. It is involved in Real estate activities
with owned or leased property. This class includes buying, selling, renting, and operating self-
owned or leased real estate such as apartment buildings and dwellings, non-residential buildings,
developing and subdividing real estate into lots, etc. Also included the development and sale of
land and cemetery lots, hotels, and residential mobile home sites. The company also is involved
in CSR activities in Uttarakhand.

CVG Buildcom’s primary approach is to find existing properties according to the need of the
customer. If in case that is not possible the firm helps in the construction of new property for the
client. The motto of the team is to get the clients wishes fulfilled within the given budget but not
compromise on the dreams of the client. They have successfully delivered 5 summer homes in
Mukteshware for the average price of 2 cr. Plus they also help the local economy by providing
them with job opportunities and support in their time of need. Hence they have been successful
in building a strong sense of unity in the community they construct their property.

2.2 The Organization

2.2.1 Services

A) BNM Business Solution LLP offers different kinds of real estate-related services.

Buying of Under construction projects- The firm only deals in the purchase of under-
construction buildings from various developers like Lodha, Runwal and Raunak.
Institutional Investor properties- The firm provides Institutional Investor units to the
customers as they have a prime location and good pricing.
Investment Plan- The firm also provides clients with different investment plans in various
projects with higher ROI.
NRI services- They also help NRI buy a good property in Mumbai and take care of the legal
documentation with that for the sale and purchase of the property.
Home loan consulting- The firm has in-house banker that helps the clients in understanding the
financial aspect of the property and take care of their loan requirements.

B) CVG Buildcon Pvt Ltd offers different kinds of real estate-related services.

Buying and selling of real estate- The firm deals in both under-construction and resale
properties.
Construction of a new property- The firm is into the construction of new projects be it
residential, hotel, commercial, or mobile homes.
Construction of commercial spaces- The firm also deals in co-working spaces and provided
affordable offices to start-ups.
AMC - The firm is also involved in AMC for hotels and commercial spaces spread over various
cities.
Interior design consulting- The firm also helps its clients to meet various Interior designers to
customize the house according to their needs and wants.
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2.2.2 Processes

A) BNM Business Solution LLP the vision of the firm is to provide the best property to the
client within the given budget. Plus to build a trustworthy brand name in the real estate sector.
To become one of the most trusted Channel Partners in real estate. It’s a 2-way sale B to C and B
to B. The firm does the sales on behalf of the developer and also does sales for the customer who
wants to sell their under-construction units. We understand the difficulty associated with the
home-buying process, which is why we are here to guide you through our technology-enabled
tools, find the right property in your desired location within budget, and provide all the on-the-
ground support.

Besides providing information on different localities and properties, the company also assists
with initial project evaluation and closing. We ensure a smooth and happy home-buying
experience for thousands of families.

B) CVG Buildcon Pvt Ltd The vision of the firm is to be the one-stop solution for all the real
estate needs of the client be it selling, renting, or construction. Plus to uplift the economy of the
Hilly region. So as to provide more employment. As CVS is not just involved in the construction
of new projects but also in the resale of houses, commercial spaces, plots, and hotels.

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2.2.3 Facilities

A) BNM Business Solution LLP provides the following facilities to its employees:
1. Life insurance
2. Travelling allowance
3. Training

B) CVG Buildcon Pvt Ltd provides the following facilities to its employees:
1. Flexible Work Policy
2. Reimbursement Policy
3. Training Policy
4. Counselling Policy

2.2.4 Organization Structure

A) BNM Business Solutions LLP

Employee/ Team
Team Leader Manager Director
Members/ Intern

B) CVG Buildcon Pvt Ltd

Employee/ Team
Managers Senior Manager Director/CEO
Members/ Intern

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 Chapter – 3 TASKS PERFORMED

A) BNM Business Solution LLP

WEEK 1- Was asked to visit various projects from Lodha and Raunak in the Sion area so as to
get an idea of how the customers are treated and how customer handling is done by various firms
and developers.
WEEK 2- We created a list of all the firms present in the micro market of Raunak Centrum as it
was the project we were taking care of. We did the SWOT analysis of all the developers there.
WEEK 3- Then we created digital ads and posters. Which were then sent by the team to
potential buyers so as to create curiosity and call them to the site for enquiring. Then we were
sent to the site on the Weekend to see if the right kind of customer has been called by the team
for the site visit.
WEEK 4- Then we were sent to explore the Kalyan Real estate market and understand how can
we use STP in the given market. We were to understand the needs of the home buyer there and
give the best option to them. We went to projects like Kohinoor Eden and Raunak City.
WEEK 5- Was given the responsibility of taking care of the Kohinoor Eden site and was
responsible for driving up the sales. Had to clear the doubts of the clients and Sourcing manager.
Also had to create interactive marketing for the client.
WEEK 6- Was shifted to Raunak City for the week and was taking care of the site. Interacting
with clients and Sourcing partners.
WEEK 7- Then was shifted to Lodha Premier as a channel partner. There my job was to
understand the USP of the project and the connectivity of the project from nearby locations.
WEEK 8- Conduct a survey with the existing customer and understand the pressure points in the
process. Then coming up with the solutions for the problem. The observation was that building a
brand name is a challenge in the real estate industry.
WEEK 9- We had a seminar on RERA and other real estate industry-related laws. Also, we were
then given the task to create the online presence of the firm.
WEEK 10- We updated the location of the firm on Google maps so as to create goodwill and
trust among the clients. Plus asked various organizations to provide a review of the firm.
WEEK 11- Then we had to create the LinkedIn profile for the firm. Create digital graphics for
the firm and cold calling to a few clients.
WEEK 12- Then we got a new project “Runwal Garden” in Dombiwali. We had to plan the
entire sales of the project and how we would market the project.
WEEK 13- At the end of the internship we had to create all the social media account for the
firm. We created the QR code for all the social media sites.

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B) CVG Buildcon Pvt Ltd

WEEK 14- We were given the task to understand the factors affecting the buying decision of the
customer etc. We were asked to conduct market research on properties in the hilly region and the
pricing. We are focusing on the concept of vacation houses and AirBnB houses in the hilly
region.
WEEK 15-We were tasked to compare the difference of opinion while buying property. What
are the various factors they keep in mind while buying plus what is the end use of the property?
What is the ROI as compared to Mumbai?
WEEK 16- We contacted the existing customers to understand how was their experience with
the firm and how can we improve the process. This was done to ease the process and have a
better customer experience.
WEEK 17- In the last week I was tasked with knowing how we can reach new clients apart from
the organic clients. Hence we asked the clients how did they got to know about the firm. Also
does people go for new property or resale once. What is the payment plans they chose.

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 Chapter – 4 CONCLUSION

4.1 Summary

This project was indeed a very really good learning experience. I got an in-depth insight into Sales,
Client Relationship Management and Market Research. I learned that one needs to maintain
performance and maintain a good work-life balance. Plus that having the art of conversation is
very important in corporate work.
This is the internship report based on the three months long internship program that I
successfully completed in BNM Solutions LLP from 05.05.2022 to 05.08.2022. As being
completely new to the practical, corporate world setting, every hour spent with the company
gave me some amount of experience the time all of which cannot be explained in words. But
nevertheless, they were all useful for my career.
This report includes how I utilized my time to give a useful output for my organization, and what
are the possible divisions and work distribution in BNM Solutions LLP. The team of BNM is a
completely organized and well-experienced team. During three months of my internship
program, I worked with the full support of my Mentor.
In the training period, was basically a learning program where we were given assignments and
weekly assessments, and based on that knowledge, we provide the desired result.
My personal views about the BNM Solutions LLP, and my value addition is also included in the
report. With limited knowledge and experience, I tried my best to make this report as
understandable as possible and translated the real-world experience into a document. The various
boundaries to process improvement and maintaining ethical standards in a corporate environment
have also been experienced.

4.2 Gains of the Study

1. Communication Skills- I was able to improve my communication skills with clients and coworkers.

2. Customer Management System- I learned how CRM works and how detailed it can be plus how to use
the info to build trust with the client.

3. Patience- as some of the customers were converted after constant follow-ups.

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4.3 Limitations of the Study:

1. Trust- since the property is such a high-involvement product it’s very hard to convince
and create trust among the clients.
2. Research- when collecting data it was difficult to find Quality influencers with Quality
content. It was hard to find first-hand data from the existing clients.
3. Tasks- one should have realistic targets from an intern.
4. Mixing personal and professional- to achieve sales target a company asks to bring leads
and conversions in family or relatives
5. Language Barrier- communicated with various clients from all over India. Hence it was a problem to
understand the local lingo.

Chapter – 5 RECOMMENDATIONS

The firm needs to understand the work experience of the interns and then provide the right kind
of job. It was a good learning experience as it gave a realistic version of real corporate work.
How one should be able to perform under pressure and maintain work-life balance. I got to learn
how to pitch to clients, understand the concerns they have, learning problem-solving skills. Our
mentor was very motivating and was constantly teaching us new stuff he has learned from his
experience. Real estate is a very unstable and unreliable sector. But before starting the career one
should go for an internship.

BNM Solutions should look to taking the next projects which are in the main city as they
basically focus on the projects situated away from Mumbai. This will eventually help them to
achieve their targets faster and at a much better rate. And also giving due respect and credit to
their CPs as they are the backbone of the company. The directors need to have same mindset and
common goals in order to achieve the organizational goals. If the top management is not aligned
with the company goal then the team takes the hit.

CVG Buildcon needs to create a strong online presence in order to increase its revenue and build
more goodwill in the market. Word of mount is no doubt a very strong marketing but that’s not
enough to survive in the current market scenario. Needs to have a robust system and quick
response to the clients needs.

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