RESEARCH PROJECT REPORT

(BBA-36)
On
“A Study on REAL ESTATE BUSINESS FOR
BEGINNERS IN LUCKNOW”
(Paarth Infrabuild Pvt.Ltd.Lko)

Towards partial fulfillment of

Bachelor of Business Administration (BBA)
(BBD University, Lucknow)

Submitted to: Submitted by:

Ms. Nidhi Ma'am Utkarsh Pal
Assistant prof. Roll No. 1190671448
BBA 6th Semester

Session 2021-2022
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

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CERTIFICATE

2
 DECLARATION

I Utkarsh Pal , student of BBA 6th semester hereby declare that I have successfully

completed my Research Report project report on “ A Study on REAL ESTATE BUSINESS

For Beginners in LKO City”(Paarth Infrabuild PVT. Ltd ).

I hereby declare that all the information provided in this project report are true to the

fullest of my knowledge and it bear no resemblance to any other written material

whatsoever.

In the event of any information provided in this report being found incorrect or

misleading, I shall be liable to anyoutcome at any given day.

Utkarsh Pal
Roll No. 1190671448

BBA 6th Semester

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 ACKNOWLEDGEMENT

Achievement is finding out what you would be then doing, what you have to do. The

higher the summit, the harder is the climb. The goal was fixed and we began with a

determined resolved and put in ceaseless sustained hard work. Greater challenge, greater

was our effort to overcome it. This project work, which is my first step in the field of

professionalization, has been successfully accomplished only because of my timely

support of industry guide. I would like to pay my sincere regards and thanks to Dr.

Sushil Pandey, who directed me at every step in my project work.

I take this opportunity to extend my sincere gratitude and profound obligation towards

my Project report guide Ms. Nidhi Ma'am for giving me valuable suggestions & guidance

rendered to me throughout the Research Report project without their encouragement and

continuing support, this Research Report project would not have been possible.

I am highly thankful to other faculty members whose able guidance in this project makes

my way simple & easy.

Utkarsh Pal

Roll No. 1190671448

BBA 6th Semester

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 Executive Summary

Paarth Infrabuild Pvt. Ltd. It is a real estate company. It works under the parent company named
REPL (Rudrabhishek Enterprises Pvt. Ltd).The main focus of company is on its project Paarth
Republic.

The Topic of Summer Internship Programme was “Real Estate Market is driven by Investor
or End User.

In the real estate market, advertisement or digital marketing is necessary for lead generation.

On calling to the leads or give personal invitation to people for the discussion of flat, and the
customer visited project site or corporate office with the staff members to the company. And
customer gave the overview according to their interested whether they want flat for investment
purpose or for the living desire.

On the launch of AHP (Affordable Housing in Partnership), there was a two day campaign in all
over U.P. in which I visited the Auraiya District.

In this launch, so many direct bookings of the flats came for the different projects like ASHA,
ABHA, ANANT, ANMOL and HUMMING RETREAT.

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 TABLE OF CONTENTS

Serial No. Topic Page No.

Chapter 1- Prefatory Part

1.2 Acknowledgement 4

1. 1.4 Executive Summary 5

Chapter 2- Company Study

2.1 Industry Study 8

2.2 Organization Structure 9

2.
2.3 Company Profile 10-14

2.4 Products & Services 15-19

2.5 Competitors 20

3.1 Week-wise Learnings & Project Work 21-25

3.2 Project Title 27

3.3 Declaration by the Student 28

3.4 Declaration by the Faculty Mentor 29

3.5 Introduction 30

3.6 Village pholriwal, distt. Jalandhar (project Report by Real 31-52

3. Estate)
3.7 Objectives of the Project 53-61

3.8 Methodology 62-63

3.9Analysis & Findings 64-65

3.10 Conclusions 66

3.11 Learnings from summer internship 67

3.12 References 68

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 CHAPTER 2: COMPANY STUDY

 INDUSTRY STUDY
 ORGANISATION STRUCTURE
 COMPANY PROFILE
 PRODUCTS AND SERVICES
 COMPETITORS

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 INDUSTRY STUDY

Real Estate – Definition

Real estate covers residential housing, commercial offices, trading spaces such as theatres, hotels
and restaurants, retail outlets, special economic zones (SEZs) and industrial parks such as
factories and government buildings. Real estate involves purchase, sale and development of land,
residential and non-residential buildings.

Overview
The real estate industry is considered a growth engine of the economy. It is one of the fastest
growing sectors of the Indian economy and plays a vital role in overall growth and development.
This sector has considerable linkages with various other sectors and more than 250 associated
industries. A unit increase in expenditure in this sector has a multiplier effect and capacity to
generate income as high as five times.

The Indian real estate sector is one of the most globally recognized sectors. In the country, it is
the second largest employer after agriculture and is slated to grow at 30 per cent over the next
decade. It comprises four sub sectors –

 Housing
 Retail
 Hospitality
 Commercial.

Market Size

The Indian real estate market size is expected to touch US$ 180 billion by 2020. The housing
sector alone contributes 5-6 per cent to the country's gross domestic product (GDP). Also, in the
period FY08-20, the market size of this sector is expected to increase at a compound annual
growth rate (CAGR) of 11.2 per cent. Retail, hospitality and commercial real estate are also
growing significantly, providing the much-needed infrastructure for India's growing needs.

As per various government sources, the size of the Indian real estate market was around USD 90
bn in 2015, growing at a CAGR of 21% during that period . Further, it is expected to touch USD
180 bn by 2020, registering a CAGR of around 19% from 2015 to 2020.

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 ORGANIZATION STRUCTURE

SR.MANAGER
MR.ABHISHEK UPADHAY
AND
MR.AJAY PRATAP SINGH

DEPUTY MANAGER
MR.SACHIN JAISWAL

VICE PRESIDENT
MARKETING AND SENIOR EXECUTIVE
SALES MARKETING AND SALES
MR.ANURAG BAJPAI MR.ASHUTOSH TRIVEDI

ASS.MANAGER OF SALES
& MARKETING
MR.ASHWANI
KR.PANDEY
CHAIRMAN
MR.PRADEEP ASS.MANAGER OF SALES &
MISHRA MARKETING
MR.ASHWINI MISHRA

MANAGER OF OPERATION
MR.GURUDYAL
CHIEF OPERATING
OFFICER
MS.NEELIMA
SAXENA ASSISTANT MANAGER
SENIOR MANAGER
OPERATIONS OF OPERATION
MRS.AVANTICA MISHRA
MR.VIKAS SHUKLA

GENERAL MANAGER ASSISTANT MANAGER

COMMERCIAL & OF OPERATION
LEASING MR.VINEET SINGH
MR.HIMANSHU
SRIVASTAVA

GENERAL MANAGER
PROJECT EXECUTIVE
COORDINATOR MR.PARIJAT
MR.SATISH CHANDRA PANDEY
VERMA

EXECUTIVE TRAINEE
MARKETING AND MARKETING AND
SALES SALES
MR.PUSHPENDRA MS.SHIVALI
,MS.SWARNIMA
AND
,MR.VATSAL,
GURPREET KAUR MR.SACHIN

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 About REPL
Rudrabhishek Enterprises Pvt. Ltd (REPL) is a diversified consultancy firm comprising of
Regional Planners, Urban Designers, Civil Engineers, Infrastructure Planners, Architects,
Project Managers and Real Estate Consultants in India.

Headquartered in New Delhi, REPL was set up in 1992 with the objective of providing services
in urban planning, architecture and civic services planning. Over a period, REPL has
considerably enlarged its scope of activities and is now a leading consultancy in India providing
end-to-end solutions related to architecture, planning, geographical information systems,
engineering, strategic consulting and project management services.

REPL offers online architectural design services through its subsidiary Apnaghar. Geographic
information system and cloud computing based data management solutions are provided for
large townships and urban development projects through the company' subsidiary REPL - GIS.

REPL boasts an excellent team of architects and urban designers in the form of its subsidiary -
Rudrabhishek Architects and Designers (RAD), which has a time, tested record of delivering
projects of global standards. REPL is an ISO 9001:2008 Certified organization and its
integrated approach to service delivery enables the company to deliver optimal, sustainable
solutions for property in India public and private sector projects of any size and scope.
REPL's expert panel of professionals offer timeline, quality and deliverance to its patrons
through another major subsidiary called Paarth Infrabuild Pvt. Ltd which gives the real estate
scenario a new countenance with the vision of rebuilding the image of the real estate sector.

VISION-MISSION

 Vision Statement
Deliver consistent services to our customers in a specified time that are superior to what
theyexpect.

 Mission Statement
To be recognized as being among the best Knowledge based consultancy by using its
latest technologies & professional expertise.

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 SWOT Analysis of Paarth Infrabuild PVT. LTD.

STRENGHTS

Apart from the brand name, its USPs are as follows-

 900 EWS / LIG Homes.
 Optical Fibre Cables.
 57 acres residential and 23 acres commercial mix-use development project.
 Interconnected concept of Iconic tower (50 floors), shopping malls and five star
and budgetary hotel.
 First Smart City in Lucknow.
 Provides ultra-luxury modern lifestyle and they use proper management systems.

WEAKNESSES

 Low advertisement (it has not invested much in advertising the Mega Township
and even many have ambiguity in the Paarth Republic project).
 Far from Alambagh market (10 km) and Charbagh Railway Station (18 km).

OPPORTUNITIES

Apart from bringing innovation in township and moulding infrastructure according to changes,
other major opportunities for real estate are -

 It may expand in various cities in Uttar Pradesh and other States also.
 Company generates big employment in near future.
 It also contributes in national infrastructure.
 It will also help in Foreign Direct Investment.

THREATS

Apart from the fact that in real estate the brokers who are not licensed have more customers to
the licensed ones, other major threats of real estate market are -

 It creates the big diversity in economical class with middle class and upper class.
 Bubbling of price- Investors are always seeking the profit but some time they get
benefited and some time they lose.

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 About Paarth Infrabuild

Paarth Infrabuild Pvt. Ltd. (PIPL) is one of the fastest growing premier Real Estate Developers
which was founded with a vision to fulfill the needs & to meet the special requirements of an
ever emerging real estate market & its clients. The company, with its team of dedicated
professionals, believes in high standards of quality construction, value engineering, continuous
innovations & efficient customer services.

Further, with the backing by a set of broad-minded professionals who are intensely delighted to
contribute in empowering humankind. A team of 25 professionals to start with, specializing in
different aspects of the industry such as engineers, charted accountants, master of business
administrations, architects etc. are looking in one direction. The offices are situated in Delhi,
Noida and Allahabad.

Paarth Infrabuild Pvt. Ltd. look forward to begin the endeavors from the state of U.P. and
planning across the cities like Lucknow, Allahabad, Varanasi, Noida, Kanpur, Greater Noida and
Ghaziabad and gradually expand throughout the entire North India.

Divisions
1. Rudrabhishek Infosystems Pvt. Ltd.

2. Rudrabhishek Financial Advisors Pvt. Ltd.

3. Rudrabhishek Architects & Designers Pvt. Ltd.

4. Rudrabhishek Infrastructure Trust.

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Number of People
Currently around 60-70 people are working in Parth Office, Lucknow.

Team

Mr. Pradeep Mishra – CMD

Mr. Pradeep Mishra has been the iconic figure behind the success of REPL, he possess a wide
range of expertise and special skills instrumental in building a company committed to empower
the mankind with passion, diligence and a burning desire to achieve excellence.

He holds a bachelor degree in civil Engineering from Institute of engineering and technology,
Lucknow which further adds the power of knowledge in conceiving and implementing
innovative industry solution in urban planning, urban design, architecture and infrastructural
support.

Shubham Rastogi – Director

B.Com, L.L.B., ACA a prominent & widely known C.A. of Lucknow. His firm is having wide
experience in the field of audit in limited companies, nationalized banks, manufacturing
concerns, contractors, Hospitals, school, Educational Institutes & Trusts.

Neelima Saxena - COO

Neelima Saxena has joined Paarth Infrabuild Pvt. Ltd. as COO. She is spearheading the
operations of company’s project – Paarth Republic, an 80 acre mega township coming up on
Lucknow-Kanpur Highway. Ms. Saxena is reputed as one of the most accomplished
professionals in the field of real estate. She holds a distinguished place in an industry where
number of successful women professionals is still very low. Prior to this, Ms. Saxena has served
in top companies such as Sahara, Ambuja Cement and Ansal API. An alumnus of the prestigious
Birla Institute of Technology where she went for her MBA, Ms. Saxena has varied interests in
art, literature, sports and politics.

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 Departments

a) Sales & Marketing

b) Channel Sales
c) CRM
d) Marketing & Media
e) Leasing
f) Project Coordinator
g) Account’s Department
h) Admin

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 PRODUCTS & SERVICES

Paarth Infrabuild Pvt. Ltd. is a developer firm having 4 projects in total. They are:-

1. Paarth Aadyant-

 Launched in January 2013

 Land – 14 Acres
 Six towers with 576 designed apartments
 Sub Type – 3 BHK, 3 BHK+Servt.
 Area – 1400, 1710 & 1860 Sq. Ft.
 Price – 3800 per Sq. ft.\

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 2. Paarth Arka –

 Launched in February 2013

 Land – 11 Acres
 Rain water harvesting
 High end premium apartments
 Sub Type – 2 BHK - 4 BHK+Servt.
 Area - 1665 - 2800 Sq. Ft.
 Price – 3950 per Sq. ft.

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 3. Paarth NU –

 Land – 1.5 Acres

 Launched in December 2013
 Sub Type – 1 BHK &Studio Apartment
 Area – 785-540 Sq. Ft.
 Tier II security with manned entrance
 24*7 maintenance & service staff
 Price – 4275 - 4375 per Sq. ft.

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 4. Paarth Republic-

USP's of Paarth Republic

1- First Smart City Lucknow

2- Integrated Township which includes: Residential, Commercial and Hospitality

3- Paarth Center for Excellence in Cricket (operational)

4- Largest Mall of Lucknow (14lac sq.ft.) with Multiplexes

5- College Building

6- 3tier security with Police Chowky

7- Smart Traffic management

8- Gas Pipe Line and Wi-Fi Zone

9- Web Portal for clients

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10- 82acres divided into 7states in which 4states have separate club, garden, swimming pool and
intercom

11- Dedicated entrance for residential and commercial

12- Possession of 1st phase Goldfinch by Oct 2018(Construction Start from Sep 2015)

13- Loan available from all leading banks (SBI, PNB, ICICI, AXIS, ALLAHABAD BANK, LIC
HOUSING, CANARA BANK, INDIABULLS)

14- Accommodations are 1bhk, 2bhk, 2bhk+study, 3bhk, 3bhk+servant and 4bh+servant)

15- Subvention Plan also available (10:80:10)

Location Advantage:

1- Airport: 6km
2- Shaheed Path: 7km
3- 4 International School in 200metre
4- On Road project
5- Present Metro Station 6km

Development nearby Township:

1- Kanpur Road 8lane Expressway (Proposed)

2- 70km over bridge expressway from Lucknow Airport to Ganga Bairaj (Kanpur)

3- First 5star Hotel of Ramada Plaza.

4- Metro Lucknow-Kanpur (Proposed)

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 COMPETITORS

1) Eldeco Group
2) Shalimaar Corporation Ltd.
3) The Antriksh Group
4) DLF Building India
5) Ratan Housing Development Ltd.
6) Ansal Housing
7) Sahara City Homes
8) Ansal API
9) Emaar MGFS
10) Aditya Builders and Developers
11) Omaxe
12) Parsvnath
13) IVRCL
14) Unitech Limited
15) RR Homes
16) SAS Group
17) Rudra Real Estate Developers
18) Halwasia Properties
19) NDBG Group
20) Shine
21) Earth Infra
22) Astha Infra Heights
23) Omega

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CHAPTER 3: PART A- WEEK-WISE LEARNINGS

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 Week-wise Learnings
Week Ending From Task Performed Learning from task
DD/MM/YY During the week Performed
TO
DD/MM/YY
May 13 From May 2 to May  129 telephone  Learned the basic
13 directory have terminologies of
been Punched into real estate by
excel. Gurpreet Mam,
 Maintain KYC Sachin Sir &
(know your Dharmendra Sir.
customer) tracker  I learned which
sheet of 460 files type of documents
in excel. are required
 80 Calls have during flat
done to customers purchasing.
whose KYC has  I learned how to
been pending. maintain
 Completed the documents in the
KYC through excel sheet
whatsapp, Emails, properly.
customer visit &  I learned how to
old bundle of communicate
documents. with customers in
 Visited project formal manner.
site of PAARTH  Know about the
REPUBLIC details of current
situated at Kanpur running project at
road, Lucknow. site.
May 19 From May 14 to May  Prepared 15 BBA  I learned how to
19 (Builder Buyer maintain a legal
Agreement) of track record
humming project. between builder
 Prepared excel & buyer.
tracker sheet  I did learn the
details of the items required for
Goldfich project maintaining the
in which 20 files tracker sheet in
have done. excel.
 Prepared list of  I have learned
210 Charted how to generate
Accountants, 210 the leads of
Doctors & 50 customers
colleges in through internet.

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 Lucknow.  Learned to
 Pending calls approach the
have done to customers
customers for according to their
KYC. profession.
May 26 From May 21 to May  Follow-up calls  I have learned to
26 have been done to extract the useful
customers for data from the
pending KYC. government
 Prepared list of website.
200 RERA agents  Learned to intract
from its website. with associates
 Calling done to for pending
20 associates for doctuments.
the pending credit  I learned to give
note of customers. invitation to
 Calling done to customer for
160 leads given visiting project
by Dharmendra site.
sir of Tanda  Learned how to
district under brief customers
sales force. about product
details.
June 02 From May 28 to June  Calling done to  I have learned to
02 135 leads of invite customer
Tanda district. for visiting the
 Calling done to project site.
210 leads of CA.  I did learn to
 Calling done to brief customers
leads given by about product
Dharmendra sir. details.
June 09 From June 04 to June  Maintained 134  Learned to
09 files in tracker maintain tracker
sheet of the sheet of project in
Goldfinch project which items
under CRM. required are
 59 Calling done BBA, ATS, TPA,
to leads, PTM, NOC,
mentioned their Boundary, Bank,
remarks & status. and Allotment.
 Again 37 follow-  I have learned to
up calls have been give invitation to
done for the customer for
pending leads. visiting project
site.
 I did learn to brief

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 customers about
product details.
June 16 From June 11 to June  Maintained 215  Learned to
16 files in tracker maintain tracker
sheet of the sheet of different
Goldfinch project projects in which
under CRM. items required are
 Maintained 79 BBA, ATS, TPA,
files in tracker PTM, NOC,
sheet of the Boundary, Bank,
Humming project and Allotment.
under CRM.
June 23 From June 18 to June  Maintained 210  I have learned to
23 files in tracker identify the
sheet of the address of
Humming customers
project under according to their
CRM. live locations.
 Went to 15  Learned to deal
customer address with customers
for the consent for their consent
letter. regarding the
 Calling have allotment in
done to 40 Paarth Samriddhi
customers PMAY.
regarding due  I did learn to
payment communicate
assigned by with the existing
Manu sir. customers
regarding their
payment issues.
June 30 From June 25 to July  Prepared 20  I did learn to
01 BBA of ASHA make BBA of
project in EWS Paarth Samriddhi
category. PMAY.
 Calling have  I did learn to
done to 40 communicate
customers with the existing
regarding due customers
payment regarding their
assigned by payment issues.
Manu sir.  I have learned
 Went to Auraiya the necessity of
district for the launching
launch of AHP programme i.e.
(Affordable importance of

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 House in time
Partnership) management,
project for two distribution of
days. add material and
gave personal
invitation to
customers.
July 07 From July 02 to July  Calling done to  I have learned to
07 the received calls manage the
of interested collection of data
customers from under IVR
different cities of system.
U.P. during the  I did learn to
launch program handle the
of AHP. queries asked by
 Mentioned their the customers
remarks, status, regarding their
invited the interest.
customers &
tried to close the
sell.

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 CHAPTER 3: PART B

 PROJECT TITLE
 DECLARATION BY THE STUDENT
 PROJECT COMPLETION CERTIFICATE FROM COMPANY MENTOR
 DECLARATION BY THE FACULTY MENTOR
 INTRODUCTION
 OBJECTIVES OF THE PROJECT
 METHODOLOGY
 ANALYSIS AND FINDINGS
 CONCLUSIONS
 LEARNINGS FROM SUMMER INTERSHIP
 REFRENCES

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 PROJECT TITLE

“REAL ESTATE MARKET IS DRIVEN BY

INVESTOR OR END USER”

27
 Student Declaration

I thereby declare that this project report titled “Real Estate Market is driven by Investor or

End User” is my own work, to the best of my knowledge and belief. Neither it contains any

material previously written by any other person nor material which to a substantial extent, has

been accepted for the award of any other degree or diploma of any other institute, except where

due acknowledgement has been made in text.

Date- Signature of Student:

Utkarsh pal

Roll no. : 1190671448

Batch no. : 2021-2022

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PROJECT COMPLETION CERTIFICATE FROM COMPANY MENTOR

The project work entitled “Real Estate Market is driven by Investor or End User” embodies

the original work done by “Utkarsh Pal “during his/her summer project training period.

Date: Signature of Company Guide

Name:

Designation:

Company Seal:

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 INTRODUCTION

Real estate means a piece of land including the air above it and the ground below it and any
buildings or structures on it. Real estate can include business and/or residential properties, and
are generally sold either by a retailer or directly by the individual who owns the property (for
sale by owner).

In most situations, real estate is a legal designation, and is subject to legislation also called realty.
Real estate sector covers residential housing, commercial offices, and retail outlets, trading
spaces such as theatres, hotels and restaurants, industrial buildings such as factories and
government buildings. It involves the purchase, sale, and development of land as well as
residential and non-residential buildings. The activities of the real estate sector encompass the
housing and construction sectors also.

Residential Real Estate

Residential real estate industry has witnessed amazing growth in the past few years owing to the
following reasons: continuous growth in population, migration towards urban areas, ample job
opportunities in service sectors, growing income levels, rise in nuclear families and easy
availability of finance. Demand for houses increased considerably whilst supply of houses could
not keep pace with demand thereby leading to a steep rise in residential capital values especially
in urban areas.

Commercial real estate

The commercial office space in India has evolved significantly in the past 10 years due to change
in business environment. The growth of commercial real estate has been driven largely by
service sectors, especially IT sector, which had huge office space requirement, commercial
development started moving towards city suburbs. Demand for office space is directly linked to
addition in number of employees, which in turn is dependent on economic growth. When
economy slows down, companies hold their expansion plans leading to lower demand for office
space.

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 VILLAGE PHOLRIWAL, DISTT. JALANDHAR

ABOUT AGI INFRA LTD (Real Estate)

AGI INFRA LTD is an existing public limited company engaged in construction

and development of group housing and other commercial projects in Jalandhar.
Mr. Sukhdev Singh S/O Mr. Inder Singh is the Managing Director of the Company.
Since its inception more than 1 decade ago, has carved a niche in the field of real estate
development and construction. For over two decades, the promoter has consistently set
quality benchmarks in property development by creating townships and commercial
space, in prime locations. The company’s ability to meet the special requirements of the
real estate market and clients stems from the strong foundations of professionalism.

AGI INFRA LTD. have formed with strategic vision to cater the housing needs of
individuals to provide its customers one brand, one standard, one uniform quality and
one value system , anywhere in the state of Punjab, with an end to end housing solution
system. The Promoter is expected to harness the vast housing potential of Punjab.

ABOUT THE GROUP HOUSING RESIDENTIAL PROJECT

Scope of the developers in small cities:-

Most of the developers are first generation entrepreneur who start these
project because of their enterprising abilities. The main source of funds are
from the developer, from the bank in the form of project loans and the
advances from the customers. Developers having a good reputation in the
market get good advances from the customers which forms a good source as
a means of finance. However the banks are very rigid in advancing loans to
the developers especially in small cities. If the developerhimself is the builder,
a lot of funds is also required to build up the infrastructure in the form of
machinery, shuttering, manpower and

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automated heavy construction machines. To construct highrise buildings very
special kind of infrastructure is required. As the initiation start with meager
resources, next project is undertaken on the completion of the previous
project only. Though the graph of the company always shows a rising trend
but the speed is slow.

In the present scenario, there are number of companies which are

doing good business. One can say that these are the start ups companiesin real
estate which are doing good volume of business. Moreover the enterprising
nature of some of the developers are putting these companies on the path of
success. There is one such company namely ‘AGI Infra Limited’ is doing
very good business. Brief profile of the company is as under:-

COMPANY PROFILE:

AGI Infra Ltd. is a renowned name in the field of construction and

development. The company was formed in the year 2005 with name and style
of ‘G. I. Builders Private Limited’. With the increase in the activities of the
company the name was changed as “AGI INFRA LIMITED’. During the
period the Company has carried out many prestigious projects for eminent
customers which includes construction in Lovely Professional University,
Punjab Agriculture University, BBC Heartcare , projects of Jalandhar
Development Authority etc.

For carrying out projects company has a committed team of persons which
includes the educated and experienced person from all walks of life. The
construction works are managed & executed by a team of well qualified AGI
engineers. Our motto is Quality, Timely Delivery of Works and Client
Satisfaction. This can be seen from the projects executed by the Company.

32
 The AGI Group has in- house construction team with its own
equipment and machinery to undertake self owned projects as well as
contractual works. Company has done tremendous work in high rise
buildings.

In the year 2007 company launched a group housing project at

Phagwara comprising of 78 flats. The public response was very good. The
total project was completed with in one and a half year. All the flats have
been sold and there is no inventory pending.

AGI Infra Limited gained enhanced popularity with successful

completion and handing over of 297 flats in a prestigious project of the
company in the name of Jalandhar Heights. Another 301 flats in phase II of
Jalandhar Heights has already been completed.

Keeping in view the demand from public, company further started

construction of about 427 flats comprising in 8 towers out of which four
towers has been completed and completion certificate has been obtained.
Balance flats are under construction and likely to be delivered in the
month of December, 2017.

Further in order to the demand from middle class income group

company launched another project Jalandhar Heights-2, which is
comprising of 689 flats including the 64 flats for Economic Weaker
Section.

Prime Minister of India launched a scheme known as Prime Minister

Awas Yojna. Under this scheme Govt. of India is committed to provide
Housing for all by the year 2022. Under this scheme Govt. Launched
various incentives for the First Time House Buyers which will boost the
demand for housing from Public. Also in line with the policy of Central
Govt., Govt. of Punjab notified the policy for Affordable Housing 2016.
Under the policy, Stress is given on the small size houses.Keeping in view
the demand from lower income group, we have designed a project for
affordable houses.

33
Brief detail of the projects undertaken by the company is as under:-

Name of the No. of Type of Sanctioned Status of the

Project Flats Flats by project
G.I. 78 2/3 BHK Municipal Completed
Apartments Corpn.
Jalandhar 297 4 BHK JDA Completed
Heights-I,
Phase-1
Jalandhar 389 3 & 4 Bhk JDA Completed
Heights, Ph-2
Jalandhar 423 4 & 5 Bhk JDA Partially
Heights, Ph.-3 Completed

AGI SMART 936 2 BHK JDA Under

HOMES at Construction
Pholriwal
AGI Palace 90 4 BHK JDA Under
construction

Proposed Project:-
(Jalandhar Heights-2 under expansion)
Existing Before Expansion:-

Jalandhar Heights 2 (Existing 689 flats 172 flats

2 Bhk, 168 Flats 3Bhk, 4 Bhk, 64 flats 1 Bhk
under EWS)

Proposed after expansion

34
172 flats 2 Bhk, 3Bhk 558 Flats, 4 Bhk 533, 1
Bhk 127 Flats under EWS

VISION & MISSION

 To create niche in the real estate space looking beyond steel and concrete to
redefine life and lifestyle.
 To rise the benchmark of excellence by creating in the state of Punjab,
commercial and residential landmarks that are at par with prestigious addresses
across the globe.

 To achieve best quality standards through cutting edge value engineering and
intelligent resource management.

Projects Completed:-
1. G.I. Apartments:-
G.I. Apartments a Group Housing Project at Phagawara comprisingof
78 units. All the flats have been sold with zero inventory.
2. JALANDHAR HEIGHTS-I:-
Jalandhar Heights, Phase-I in Jalandhar is a residential Group Housing
Project comprising of 9 towers of 297 units. Project was launched for
construction on June 2011 and was completed by June 2014. Project
loan of Rs. 16.00 crores was raised from PNB Bank which stands
repaid in time. Company has already constructed 297 flats comprising
of 9 block from A to I Block. All the flats has alreadybeen sold and 70%
of the flats owners have already moved in flats.

3. JALANDHAR HEIGHTS, Phase-II:-

Keeping in mind the demand from the public, Company started

35
construction of another residential group housing project namely
JALANDHAR HEIGHTS, Phase-II, just adjoining the Jalandhar
Heights-I. It has already been completed and possession of about 200
flats has already been given and the possession of Balance flats will be
delivered by the end of March 2017. There are 301 flats in Phase- 2
comprising of Seven Towers from J to P. Two towers are of 4BHKflats
and 5 towers are of 3BHK flats.
About 90% of the flats have already been sold and the company has
started giving possession since March 2016. Company has raised
project loan of Rs. 21.00 Crores for construction of this project.
Company has already repaid the loan as per schedule. In constructionof
Jalandhar Heights, Phase -2 company has provided all the facilities as
have been mentioned above. Most of the buyers are friends and
relatives of our residents in Jalandhar Heights-Phase-I.

The housing project includes following features:-

a) optimum Space Management
b) Residence Club & Restaurant
c) Swimming Pool and Gymnasium
d) Badminton and Basketball court
e) 24 hour 3 tier security arrangement
f) Convenient Shopping
g) Bank Branch outside the premises
h) Ample Parking Space
i) Earthquake Resistant Structure
j) Two high speed lifts to each block

36
 After the successful completion of Jalandhar Heights, Phase-1
and Jalandhar Heights, Phase-II, Company started the expansion by
starting construction of Jalandhar Heights, Phase-3. Total number of
flats are 384 in 8 Blocks..

Jalandhar Heights, Phase- III:-

Company has noticed that People’ demand is for big flats having fourto
five bedrooms. It is comprised of 8 towers. It is situated adjoining to the
Jalandhar Heights-Phase 1 and Jalandhar Heights-Phase 2. The project
is comprised of 384 premium class flats being built in 8 towersfrom Q,
R, T, U, V,W,X AND Y. The housing project Includes 4 bedroom and 5
Bed Room Flat having area of 2300 Sq. Ft. and 3000 Sq. Ft.
respectively. All the facilities are being provided in the proposed flats.
Company has raised a loan of Rs. 25.00 Crores for the construction of
Project. Out of the total eight towers 4 towers has beencompleted and the
construction of balance towers are in full swing. About 80% of the flats
have already been sold and the company has started giving possessions
of the flats.

AGI Business Centre:-

The company has also completed a commercial project namely
‘AGI BUSINESS CENTRE’ in the heart of the city. It is located just
adjoining the city bus stand. It is comprised of 69 shops and offices.
There will be food court on the top floor of the building which will
have many unique features. Each office/shop is visible from the road.
Two high speed lifts are installed. It has become a hub for travel
business, foreign exchange business and overseas study programmes.
Company has adopted lease and outright sale model. Many prestigious
giants have already moved in the business centre. The building is being
maintained by the company and its common areas

37
like reception lobby, bathrooms and urinals, interior lighting etc are
being maintained by the company itself. The inner lobbies and
reception lobby are fully air conditioned.

ABOUT THE SMART HOMES AT PHOLRIWAL

AGI SMART HOMES

Considering the demand of the Middle income group, company
launched A Project namely AGI Smart Homes. Company acquired a
piece of land measuring 7.244 Acres at village Pholriwal just adjoining
the other projects of the Company. The project approval hasbeen filed
with the Jalandhar Development Authority, Jalandhar under the policy
for affordable houses 2016. Moreover the project hasbeen designed in
such a way that it falls in line with the affordable houses definition of
Centre Govt. Under this project people will havea meaning full living
by paying small amout. The project is designed on the land situated at
village Pholriwal having area of 7.244 Acres. Total no. of flats
designed under the project are 936. Company has started the
construction in the month of April 2017 and it will be completed with
in the period of two and a half year. It will be completed by September,
2019.

60’ wide approach road and minimum 20’ wide setback roads
have been proposed all around all the housing towers/blocks. Projectis
situated at Proposed 22’ wide road which is proposed to bewidened to
80’ under the Notified Master Plan. It will provide betteraccessibility
to the project.

Company has got the sanction from the PWD department in

respect of the accessability of the road for approach to the project.

38
ABOUT THE SMART HOMES AT G.T. Road
AGI SKY GARDEN

Keeping in mind the policy of Govt. for Housing for All by 2022,
Company launched a project under affordable segment at Village
Pholriwal, Jalandhar. Keeping in view the demand from the public
Company acquired a land measuring 12.5 Acres approx at village
Khazurla, Tehsil Phagwara, Ditrict Kapurthala. The land is just
adjacent to the Haveli restaurant at G.T. Road, Jalandhar. Company has
proposed to build 1274 flats having built up area of 820 Sq. Ft. (Cartpet
Area of 59 Sq. Mt.) Moreover the project has been designed in such a
way that it falls in line with the affordable houses definitionof Centre
Govt. Under this project people will have a meaning full living at a
very reasonable price. The project is designed on the land situated at
village Khazurla having area of 12.50 Acres approx.Company proposes
to start construction in the month of January , 2018 and it will be
completed with in the period of two and a half year
i.e. by June, 2020. The proposed land has the access of 148’ from the
main G.T. Road.

Company has applied to the NHAI to get an access to the project

and the provisional sanction may be obtained with in two months time.
Proposed land is in conformity with the Master Plan and it is a
residential zone.

ABOUT THE AGI PALACE:-

Keeping in view the demand from public the company has proposed to
construct two blocks comprising of high end flats of 4BHK. Land in
the project is 2.18 Acres. Total number of flats are 90 in numbers.
Company proposed to start Company proposes to start construction in
the month of March , 2018 and it will be completed with in the period
of two and a half year i.e. by December, 2020. The proposed project
has the access of 60’-6” from the main 66’ Road.

39
 Company has applied to the PWD to get an access to the project
and the provisional sanction may be obtained with in two months time.
Proposed land is in conformity with the Master Plan and it is a
residential zone.

PROPOSED PROJECT:-

JALANDHAR HEIGHTS-2:-

Keeping in view the demand from public, Company acquired a land

measuring 10.305 Acres where in 689 flats of 2, 3 & 4 Bhk was planned.
The project was approved by JDA and PBIP and it is under construction.
Environmental clearance has been obtained by the competent authority.
Now the company has acquired an additional land measuring 11.894 acres
adjoining the Jalandhar Heights -2. Now the total land area comes to
21.879 Acres after area left for road widening.

The total built up area is proposed to about 35,70,878 Sq. Ft.

ABOUT ARCHITECTURAL/SERVICES DESIGN OF THE

RESIDENTIAL PROJECT
Project is conceptualized inhouse by creating design by the inhouse architect. All the
statutory rules and laws as per the Papra Act are taken care while creating the
conceptual design of the Existing and Proposed Project. All the service designs are
also prepared inhouse by the architect team. Structural drawings are prepared by M/s
Spantech consultants.

OUR COMMITMENTS
1. No development works shall be under taken by us at site without obtaining

40
 permission under PAPR Act 1995 from the competent authority. The
development of the township shall be done in phased manner.
2. The development works shall be carried out by us after obtaining demarcation/
getting the road formation levels/ x-sections approved from Competent
Authority.
3. Confirmation regarding alignment/width and depth of water supply lines,
sewerage lines if any shall be got conformed by us with the external development
work being carried out by the competent authority and MunicipalCorporation.
4. NOC from Punjab Pollution Control Board shall be obtained by us under Water
Prevention and Control of Pollution Act 1970, Municipal Solid Waste
Management and Handling Rules 2000 or any other relevant Act.
5. Minimum buffer of 90 metre green belt of Board leaf trees shall be provided by
us towards air polluting industries if any.
6. Final/confirmed NOC from Punjab State Power Corporation Ltd. shall be
obtained by us before start of electrification work.
7. No construction shall be done by us under HT/LT electric lines.
8. Rain water reverse bore harvesting system shall be provided by us for disposalof
rain water.
9. We shall comply all terms & conditions of CLU already obtained and to be
obtained from the regulatory authority.
10. No forest land is there, hence no permission is required from Forest Department.
Permission from Forest Department as well as regarding entry from Kadia Wali-
Urban Estate Jalandhar Road has already been applied and under the process. No
specific forest zone is situated and only for access to project permission is
required from the Forest Deparment.

ABOUT CLU & AREA DISTRIBUTION

The area under project is in residential zone and is in conformity with the Local Planning
Area.

PARKING

In order to provide parking to the residents a Basement, Stilt and Ground floor will be

41
used. Provision of parking has been provided as per the requirement under the PAPRA
act. Total provision of 2782 ECS has been made.

GROUND COVERAGE

As per the Policy 30% of the total land can be covered. But in order to have better
greenery in the project only about 23.67% area is covered under ground coverage.
Balance land will be for greenery, roads and other facilities in the residential complex.

GREEN BUILDING

Project will be got approved as a Green Building. As per the PAPRA Act 5% FAR is
available free of charge for the projects approved as Green Building. The benefit underthe
scheme is being taken by getting this project approved as Green Building.

FAR

As per the PAPRA act the eligible FAR will be 2.5:1. Additional FAR @5% of the total
FAR area can be achieved being the Green Building if it is approved by the GRIHA. It
has been undertaken to construct it as per the green building regulations.

POLLUTION CONTROL

Consent to establish and Environmental Clearance in respect of the existing project has
already been obtained. A fresh consent to operate will be taken after obtaining the
Environmental Clearance from the competent authority.

Green Area

As per the Act minimum 20% of the total area will be developed as an
organized green. In the conceptual layout plan it is ensured that 22.87% area
will be kept as green.

ABOUT BUILDING PARAMETRES

Maximum height of all buildings to be constructed in this Township shall be of around
190 Ft. As our project is situated in Jalandhar there is no air port in Jalandhar and

42
nearby area. However the building shall be subject to clearance from Fire Safety Norms.
Traffic Management rules will also be taken care for providing In and Exit of cars for
parking.

Keeping in view the height of the building setbacks will be provided for 16 meters.

The Road formation levels and cross sections shall be got approved by us from the
competent authority. Plinth Level of all the buildings shall be kept minimum 1’-6” above
the finished level of road/ street. Where the Building Rules are silent & stipulate no
condition or norms the building Bye-laws issued by NBC shall be followed.

Electrification shall be carried out as per design/ specifications approved by Punjab State
Power Corporation Ltd. The Layout of the Electrical scheme / load shall also be got
approved from Punjab State Power Corporation Ltd. before execution of work as per
their norms/ specifications.

All Development works shall be executed strictly as per NHAI specifications/ norms
laid down in PWD (B&R) Manual and JDA/ MOST Specifications. All building
materials confirming to BIS /ISI Code with latest amendments shall be used.

Prior approval of Punjab Pollution Control Board shall be obtained by us for reuse of
treated sewage water in regards to its suitability /norms, in flushing, gardening, washing
of vehicles, dual plumbing etc.

The Rain water Harvesting Structures for disposal of storm waters shall be provided by
us as per the design approved by Central Ground Water Board.

Efforts shall be made to reduce Energy Consumption in the Township, thereby to

contribute reduction of Green House gases. Efforts shall also be made to cut down on
Transportation in the Township, thereby to contribute ambient air quality. Environment
friendly Houses shall be built to promote livelihoods.

The Township shall be developed as a single unit and not bifurcated into segments
/portions. Revenue Rasta passing through the site shall be maintained and no
construction shall be done under 66KV & 11KV High Tension Lines passing throughthe
site unless the same are shifted with permission of Punjab State Power Corporation

43
Ltd. As we are giving the External Development Charges, JDA has vowed to provide the
external services like road, electricity, sewerage etc. However in order to connect with
the basic services we will make our own arrangement for Independent Water , Sewerage
and install the Sewage Treatment Plant and shall also ensure smooth supplyof Electricity
and other requisite services in the colony at our own cost , the cost of which has been
included in this estimate . We shall also provide Rainwater reverse bore harvesting
system for the disposal of storm water, the cost of which has been included. The storm
water drainage and sewerage of this Township shall be connectedby us at our own cost
with the Municipal Services as and when the same are laid and also provide water
supply and Sewerage services to the project at our own expenses till it is integrated with
the services of MC.

Also Solar panels will be installed to generate power to cater to the common area
requirements of the society.

The electrical work shall be carried out by us as per Indian Electricity Rules 1956 (with
up to date amendments) & as per design to be approved from Punjab State Power
Corporation Ltd. before start of work at site. No construction shall be done under the HT
Lines. All LT Lines shall be got shifted at our cost.

OUR OTHER COMMITMENTS

We shall further be responsible for

1. Providing good quality work/workmanship as per PWD / CPWD / JDA

specifications
2. Proper disposal of Storm Water / Sewerage
3. Keeping the plinth of buildings & road crown levels w.r.t H.F.L (Highest
Flood Level) & other hydrological conditions.
4. Complying the observations raised by XEN PWD (B&R) and Drainage
Department if any.
5. Providing Portable drinking water in the township.
6. Fire safety measures as per BIS norms & Lifts/ staircases as per PUDA /
JDA norms.
7. Deputing a dedicated qualified and well experienced, quality surveillance
team to ensure the quality of works as per laid down standards, IS and other

44
 relevant codes/ specifications and testing of materials etc.
8. No litigation regarding land in the court of law.

ABOUT ROAD SPECIFICATIONS

Metalled roads as per approved road cross sections / MORT specifications shall bebuilt
by us in the township as per following specifications.

Roads 20’, 60’ wide:-

1. Earth work in cutting / filling shall be done on average basis.
2. Preparation of sub-grade shall be done to maintain DBD of the roads in
filling / cutting.
3. 225 mm granular sub-base with 225 mm thick graded stone aggregates
WETMIX in two equal Layers 4” compacted to 3” including 50 mm
Bituminous Macadam & 20 mm thick Premix.
st
4. Surface painting with the bitumen 60/70 grade 1 coat.
5. Provisions of PCC kerbs and channels / Brick on edging as the case may be.
6. The overall crust thickness of metal shall not be less than 225 mm.

GENERAL NOTES ABOUT ROAD WORK

1. The formation levels of the roads to be built in Township shall be got approved from
SE JDA and permission obtained from National Highway Authority before
undertaking works at site.

2. While laying of existing roads, the construction of shoulders shall be done along side
with pavement layers i.e. sub-grade/sub-base/wearing coarse to provide lateralsupport
to pavements layers and to ensure proper compaction of the beams and non-wearing
of the edges of the existing roads.

3. Full width of bituminous layer be laid in single operation and the bituminous joints

45
shall be made strictly as per MORT & H specifications, reproduced as under:
Longitudinal joints shall be made in pre-mixed bituminous materials and the same
shall be fully compacted and the joint made flush in one of the following ways,
only method (iii) shall be used for transverse joints:

i. By hearing the joints with an approved joint heater when the adjacent widthis
being laid, but without cutting back or coating with binder.
The heater will raise the temperature of the full depth of material, to within the
specified range of minimum rolling temperature and maximum temperature at
any stage for the materials, for a width not less than 75mm. We shall also have
equipments available, for use in the event of a heater breakdown, to form
joints by method (iii).
ii. By using two or more pavers operating in echelon, where this is practicableand
in sufficient proximity for adjacent widths to be fully compacted by
continuous rolling.
iii. By cutting back the exposed joint, for a distance equal to the specified layer
thickness, to a vertical face discarding all loosened materials and coating the
vertical face completely with 100 penetration grade hot bitumen or cold-
applied bitumen or polymer modified adhesive bitumen tape with a minimum
thickness of 2mm before the adjacent surface.

4. All joints shall be having offset at least 300mm from parallel joints in the layer
beneath. Joints in the wearing course shall coincide with either the lane edge orthe
lane marking, whichever is appropriate. Longitudinal joints shall not be situated in
wheel track zones.

5. Provision of surface dressing/one coat shall be made on WBM surface instead of

using emulsion prime coat.
6. Use of Wet Mix Macadam (WMM) shall also be made as base coarse since
WMM has definite advantages over WBM with regard to mechanical lying, mix
preparation at computerized plant and speed of work etc. However roads shall be
opened to traffic lying of subsequent layers on roads having width up to 6.7
metres.
7. Provision of kerbs shall also be made to maintain longitudinal profile, cross
profile and regular camber of roads.

46
 ABOUT GROUP HOUSING SPECIFICATIONS
Under the scope of Group Housing blocks of identical sizes shall be constructed by us
as a RCC frame structure designed for one step higher earth quake zone. The basement
shall also built by us in RCC with adequate arrangement for disposal of water from the
basement, if any. All kinds of brick work shall be constructed in cementsand mortar 1:7 in
foundations and 1:5 in super structure. All roofs shall be made of RCC and flooring of
Vitrified Tiles except in basement where conglomerate flooring shall be done. Aulakh
wood shall be used for doors. UPVC windows and sliders will be used in flats keeping in
view lesser use of wood in construction. All public Healthand Electrical fittings shall be
ISI Marked. Adequate arrangement for firefighting shallbe made by us as per National
Building Code.

SPECIFICATIONS OF PUBLIC HEALTH SERVICES

Under the scope of Public Health Services, independent water supply, Sewerage System
and storm water drainage through Artificial Ground Water Recharge System has been
proposed for this Township. Broadly the water requirement of water has beenworked out
considering 5 persons per flat for residential purpose. As per recommendations of
Central Public Health Engineering Organization, the total requirement of water has been
calculated by considering a demand of 200 litres per day for single person for residential
purpose, 3.5 litres for each student in School. The source of water supply will be from
deep tube well to be installed within the site itself.The water pumped from the deep tube
well shall first be pumped into UGSR and then for creating the requisite static head.
Generating set of suitable capacity will be provided to act as standby arrangement. For
rising mains as well as distribution network the centrifugally cast iron ductile pipes with
tyton joints have been proposed. The provisions for S.V.’s, Air Valves & Fire Hydrants
have been made as per norms.

WATER SUPPLY
Water supply lines of PVC pipes (ISI marked) of minimum 4” i/d along with allspecials
and sluice valves, fire hydrants etc. shall be laid by us in the Township.

47
Provision of two 150 mm dia straight tube wells capable of giving discharge @
10000 gallons per hour to meet the daily water requirement, Sintex PVC Tanks of
suitable capacity supported on steel structure with provision of chlorination plant and
bye pass arrangement will also be made.

SEWERAGE SYSTEM
For designing the Sewerage Scheme, it has been assumed at 75% of the total water
requirement will reach the Sewerage Network and a design factor at the rate of 3 timesof
DWF has been taken into account. The complete network has been designed by using
S.W. pipes of appropriate size(minimum size of SW pipes has been considered as 8” as
per Punjab PWD norms) and by considering half running full, with a self- cleaning
velocity of 2.5 feet per second.

AGI INFRA LTD shall be making its own arrangement for door to door
collection of garbage and transportation to the nearest dumping site of Municipal
Corporation and then the Municipal Corporation shall lift the garbage from collection
centre. The sewerage system laid inside the complex will be intergrated with the
sewerage line laid by the JDA at the doorstep of complex.

STORM WATER DRAINAGE

Heavy rainfall occurrence cause severe flooding, resulting in disruption to the Urban
Infrastructure. Thus there is an urgent need to implement State-of-the-Art Technologyto
minimize the damage, by making drainage system more efficient. Moreover rain
harvesting measures implemented during the monsoon season, offers a viable alternative
to the present water crisis. Rain water harvesting, is the simplest technology being
practiced in India for centuries. The concept involves collection of rain water in artificial
tanks through bore-wells. It raises the ground water table and improves the quality of
ground water and also reduces soil erosion. The only disadvantage is that it requires
periodic/ pre-monsoon maintenance and involvement of user for its monetary.

Govt. of Punjab has made it mandatory to provide Artificial Ground Water Rechargingin
all the colonies. Moreover since Trunk Storm Sewer has not been laid by JDA or

48
MC along main road, the only remedy left to take care of storm water drainage is
Artificial Ground Water Recharging. As mentioned above, the soil strata in this area it
is about 40% sandy and spring level is approximately 30 metre below ground level,
which as per the enquiry made from, the office of Central Ground Water Board, remains
more or less same throughout the year. The percolation of water is quite high.Moreover,
the rainfall intensity in this area is moderate. The hourly rainfall intensityis generally
15 mm per hr. As such for purpose of designing the system rainfall intensity of 15-
20mm/hour has been considered.

RCC Hume pipe storm water drainage system shall be provided on the basis of design
calculations. Minimum dia of RCC pipe shall be 250mm. Road gullies, manholes etc
shall be provided as per requirement.

Four Reverse bore wells 300 mm dia width use of 150 mm size MS pipes/SS Strainer
along with one round RCC Rain Harvesting Structure of 4000 mm internal dia and 3800
mm deep for each well along with network of RCC pipes and road gullies to drain the
water up to rain harvesting structure shall be provided as per guidelines of Central
Ground Water Board.

SEWAGE TREATMENT PLANT (STP)

The firm will install a treatment plant of required capacity to treat the sewage water and
reuse it for dual plumbing, greenery and other uses. Surplus water will be disposedin the
sewer maintained by the Corporation by laying a sewerage line upto the MC sewerage.
However a portion of the water will be treated in house in order to reuse it for greenery,
dual plumbing, car washing etc.

ELECTRIFICATION
The connected load has been worked out as per norms approved by Punjab State Power
Corporation Ltd and total connected load by applying a demand factor of 0.33 with
increase of 40% for future expansion. 11 KV overhead lines shall be running on 9 m
PCC Poles adequately spaced so that conductors do not sag beyond permissible limits.
XLPE Cables shall be 3x185mm2 size aluminum conductor as per site requirement to
the satisfaction of Punjab State Power Corporation Ltd. All provisionsshall be made by
us in view of required electric load as per prescribed standards.

49
Transformer wise load distribution statement has been appended in this estimate for
seeking approval from Punjab State Power Corporation Ltd. Provision of aluminium
conductors and all other relevant accessories has been made in the estimate. Two
transformers of 500 KVA capacity copper wound have been proposed in this township.
These transformers shall be mounted on cement concrete pole structure duly braced and
properly earthed Provision of GO Switches, HT Fuse system and lightening arrestors
shall also be made by us.

The distribution of power shall be done on 230/415 volts. LT Lines shall be laid on the
roof of basement at cable trays etc. on 8 m PCC Poles with 48 mm2 ACSR for phase
conductors and 30 mm2 for neutral conductor underground LT cable. Supply from
transformer to LT Poles shall be taken by means of adequate size PVC/XLPE insulated
aluminium conductor cables. Provision of Bus Bars for connecting supplies to energy
metres as well as feeder pillars shall also made by us for the houses on otherside of the
road.

Street lightning system has been designed as per relevant IS Code and latest engineering
practice enforce. 150 Watt HPSV metal halide Lamps shall be provided on 7.5 m
independent steel tubular poles on 60’ wide road and 40 watt tube fittings on 35’ wide
road. 70 watt HPSV fittings shall be provided on 4.8 m fancy poles in the parks. Cost of
decorative poles with pole top mounting metal halide lamp fixtures/CFL fixtures for
campus lightning of Commercial Parking areas shall also be borne by us.

HORTICULTURE/LANDSCAPING WORK
Provision of road side trees @ 30’ c/c one side of roads of 35’ width and on both sidesof
roads for roads having width 80’ and above has been made by us. An area of 113579 sqft
has been reserved for the development of one spacious Park-A , Playing of children and
recreational activities etc apart from other green area of about 28871 SFT.

The state of the art landscaping shall be done in the Township. Provision of Musical
Fountains, Superior quality ornamental trees , Shrubs has been made. Inter-lockable
pavers shall be used for pavements inside the parks; a separate space will be allocated

50
for children swings. Tree guards with MS railing shall be provided around the parksand
shrubs.

Cost of Project:-
Project Name:- Jalandhar Heights-2, Pholriwal, Jalandhar
Proposed
No. of Towers 22
No. of Flats 1390

COST OF PROJECT:-

S. NO. PARTICULARS AMOUNT (Rs. in Crores)

1. LAND 13.00

2. APPROVAL CHARGES 9.00

3. CONSTRUCTION CHARGES 320.00

4. MISC. EXPENSES 20.00

51
5. INTEREST DURING CONST. 18.00

TOTAL 380.00

MEANS OF FINANCE

1. PROMOTERS’ CONTRIBUTION 95.00

2. BANK LOAN 85.00

3. ADVANCES FROM CUSTOMERS 200.00

TOTAL 380.00

COMPLETION PERIOD:-
All kind of development works of this township shall be completed by us
strictly as per PWD specification within three and a half years from the
date of approval of estimates and issue of License by the Competent
Authority.

ARRANGEMENT FOR TREATED WATER:-

A Treatment plant will be installed in the project to treat the waste water
and reuse it for dual plumbing, watering the plants and car washing etc.
Consent to establish will be obtained by submitting the detailed plan of
water Balance and its treatment.

52
 Objectives of the Project

Understanding real estate sector through different perspective.

The following factors have led to the increase in demand for residential and commercial
properties in our country. They are:

 The easy availability of real estate finance

 High disposable incomes
 Better job prospects in country
 Increase of nuclear families in India
 Sharp increase in global liquidity
 Selective capital account
 Liberalization
 Looser credit policies
 A greater availability of leverage due to financial liberalization
 A consequent increase in mortgage lending and price increases.

The other important factors contributing to this growing number of real estate firms in India can
be:

 The emerging hospitality or hotel industry

 Development of the special economic zones
 Growth of retail market in India
 Increasing number of IT industry

53
Role and Importance of Real Estate Industry

The real estate firms in India are the bungalow developers, villa builders, Apartment developers,
township developers who are playing a major role in building country’s infrastructure. Under the
sincere efforts of these real estate developers, cities in India have witnessed a rapid growth in the
construction of residential and commercial projects. It is due to the innovative efforts and elegant
constructions of these real estate builders, Major cities in India have witnessed commendable
facelift. Whether it is a residential property or commercial property the Indian real estate firms
are always up with new innovative ideas and designs, which can catch the attention of investors
across the globe.

Increasing Market Size

The Indian real estate market size is expected to touch US$ 180 billion by 2020. Recent growth
in the Indian economy has stimulated demand for land and developed real estate across
industries. Demand for residential, commercial and retail real estate is rising throughout India,
accompanied by increased demand for hotel accommodation and improved infrastructure. India
is going to produce an estimated 2 million new graduates from various Indian universities during
this year, creating demand for 100 million square feet of office and industrial space. Further,
presence of a large number of Fortune 500 and other reputed companies will attract more
companies to initiate their operational bases in India thus, creating more demand for corporate
space

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 PROJECT MARKETING

We take real estate projects from developers and market them to customers and investors. We
take projects for a stipulated time frame for marketing and also manage the entire site operation.
In Project Marketing, we have two modes of working.

Exclusive Project Marketing (EPM)

In this mode we take the exclusive rights to market the project over a stipulated time frame.
Minimum flats in a Project for which we take exclusive marketing rights should be at least 30
flats. The entire EPM would consist of the following services of which a client can choose all or
some of them.

 Detail Competitor Analysis (Price/Location/Amenities/Size of Flats/Others)

 Consulting on Project Design (Size of Flats/Amenities/Project Planning/Others)
 APF/ADF process with Leading Banks and FIs
 Brochure/ Website/ Publication/ Advertisement (all media) design
 Media Buying (All Media and Multiple Cities)
 Marketing Campaigns/Personal Relation
 Exhibition and Seminar Participation

Dedicated Project Marketing (EPM)

In this service, instead of taking the entire project, we take an inventory of 20 to 100 flats and
dedicatedly market those flats over a fixed period of time. A very valuable service for builders
who wants to continue with their own marketing efforts and associate with us for providing
additional teeth to their marketing capabilities. We can take inventory of flats in any of the stages
of a project i.e. Pre Launch, Launch, Mid Project, Near Completion or After Completion. We
provide the following services:

 Dedicated marketing of project to our own database of customer and investors

 Funnelling our own retail customers to DPM projects
 Marketing campaigns specific to a Project
 Associate Marketing (Brokers/Agents/Vendors)

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LAUNCH OF AHP (AFFORDABLE HOUSING IN PARTNERSHIP)

In AMAR UJALA newspaper of date 30JUNE2018 at AURAIYA (U.P.)

A banner for advertisement at venue in AURAIYA (U.P.)

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A standee for advertisement at venue in AURAIYA (U.P.)

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Specific features of Real Estate Industry in India

 It is second only to agriculture in terms of employment generation.

 Substantially contributes to the gross domestic product of the country.
 Almost 5 per cent of GDP is contributed by the housing sector.
 In the next few years it is expected to rise to 6 per cent.
 The construction sector has also been responsible for the development of over 250 ancillary
industries such as cement, steel, paints, brick, timber, building materials, etc.
 A study by a credit rating agency ICRA shows that the construction industry ranks third
among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of
the Indian economy.
 A unit increase in expenditure in this sector has a multiplier effect and the capacity to generate
income as high as five times.
 One Rupee invested in real estate sector results in 78 paisa being added to the GDP of the
country.

Growth of Real Estate Sector in India

Real Estate and property is the most popular topic in India these days because price of property
increasing day by day. It is the safest way to earn money these days because everybody knows
that the future of this industry is very bright in India. In fact property industry is the more
effective source after agriculture in India and also the Indian Real Estate helps to increase the
country’s gross income.

Factors responsible for the growth of real estate sector in India

The real estate sector has taken a major hit, fundamentally things have only improved. Based on
our top down approach and of the Indian economy we believe the Indian real estate sector is in a
multiyear, stable growth phase. Following are a few of the key points that make us confident on
the sector:

Working age population

In contrast to the aging population and rising dependency ratios in many countries, India is
blessed with a young and growing population. India has amongst the best demographic ratio
globally and this would continue to improve over next three to four decades. This comes at a
time when western economies have deteriorating demographic ratio. Even China is at fag end of
its favorable demographic ratio which is expected to peak between 2012 & 2015 and decline
sharply thereafter for next few decades.

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Changing trend towards nuclear families

The traditional ‘joint-family’ system in India is rapidly breaking up. With increasing expenses
and with more people migrating to cities for work, people are increasingly opting for nuclear and
small families. This undoubtedly means more demand for residential segments.

Huge Surpluses- High savings

India is among the very few economies globally that has a high savings rate. A savings rate of
approximately 34% of GDP implies savings of USD 400 million annually. Historically Indian’s
have preferred two asset classes over others – gold and real estate and an increase in savings
would directly lead to an increase in demand for these asset classes. People in urban areas are
increasingly investing in second homes too.

Expansion of IT sector

The steady expansion and the development of the IT sectors in India have played a major role in
the development of the real estate sector. The constant expansion of the IT sectors; MNC and
corporate firms have given way for the growth of the real-estate sector particularly in the
commercial sector. Apparently all these factors have also provided better employment
opportunities to the people of India.

Easy access to bank loan

The easy access to the bank loan has resulted in easy property investment. There are various
national and multinational banks in India which offer easy property loans; naturally this makes it
easy for the property buyers even from the middle class society. The growth of the organized
retail industry across India is likely to generate an additional 220 million ft2 of retail space by
2010.

Parallel economy

The parallel economy or the ‘black money’ as more commonly known in India is estimated to be
anywhere between 40 to 100 percent of the stated GDP. Property is the easiest and most
attractive place to park this huge amount of unaccounted funds. ‘Cash’ component in real estate
deals has been a very common practice in India. Other than acting as an invisible hand
supporting the real estate market, the black or unaccounted component also provides a cushion to
banks financing the sector.

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Present Scenario of the Real Estate Market in India

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of
the economy, Indian real estate business has taken an upturn and is expected to grow from the
current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed
to favorable demographics, increasing purchasing power, existence of customer friendly banks &
housing finance companies, professionalism in real estate and favorable reforms initiated by the
government to attract global investors.

Characteristics of the Real Estate Market in India

Cause-Effect scenario leading to emergence of organized real estate market in India The property
market in India has traditionally been unorganized and fragmented. However, the recent past has
seen a consolidation of positions in the market as developers are stretching their capacities to the
maximum in order to meet the growing market demand, which in turn has encouraged large
projects with sourced financing.

Driving Forces

Stated below are the reasons that have led to the real estate boom in the country
• Booming economy; accelerated GDP to 8% p.a.
• India’s emergence as an attractive off shoring destination and availability of pool of highly
skilled technicians and engineers
Development of large Growing Market Demand
• Realization of large commercial projects
• IPOs bydevelopers
• Gradual organization of the markets in the Tier I cities
Greater availability of information
• Emergence of transparency and liquidity
• Entry of international real estate consultancies
• Governing legal framework relaxed
• Competitive pricing captive units of major players include GE, Prudential, HSBC, Bank of
America, Standard Chartered and American Express
• Rise in disposable income and growing middle class, increasing the demand for quality
residential real estate and real estate as an investment option.
• Entry of professional players equipped with expertise in real estate development;
• Relaxation of legal rulings and processes by the governing bodies encouraging investments in
real estate
• Improvement in infrastructure facilities

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Real Estate Investment Banking

Real Estate Investment Banking is an approach to real estate financing – providing the client a
host of services including the structuring of real estate projects, legal advice, operative
management of real estate projects and support in marketing properties. The banking focus in
Real Estate Investment Banking is on structured financing products and structuring of entire
portfolios. Extending on similar lines is the importance of syndication that forms the base line of
larger sized transactions.

Real Estate Consultants

The increase in transparency and liquidity in the real estate market in India is attracting
international real estate consultants to India. These consultants offer end to end solutions for
their clients’ real estate needs. These services include strategic consulting to developers,
investors, advisors and lenders seeking assistance with existing assets, potential acquisitions,
new development projects and properties slated for disposition, feasibility studies, concept
testing, business planning exercises, investment advice, market research and analysis, demand
forecasting, financial modeling and project structuring exercises, portfolio optimization and re-
engineering strategies, expansion and occupancy, location and entry, brokerage services, legal
documentation review, valuations etc.

Developers and Construction Companies

With the opening up of the real estate sector in the country, the construction houses are scaling
up the commercial and residential constructions. An increasing number of developers are
offering IPOs for fund raising. AIM too is a sought after solution to meet the fund requirements
for these developers.

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 RESEARCH METHODOLOGY

The procedure adopted for conducting the research requires a lot of attention as it has direct
bearing on accuracy, reliability and adequacy of results obtained.

The Research Methodology here includes:

1. Meaning of Research
2. Research Design
3. Sampling Design
4. Data Collection Method.

Research Design:

A research design is the arrangement of conditions for collection and analysis data in a manner
that aims to combine relevance to the research purpose with economy in procedure. It constitutes
the blueprint for the collection measurement and analysis of data.

1. What is the study about?

2. What type of data is required?
3. What will be sample design?
4. What techniques of data collection will be used?

Research Design used in this Project:

Research Design chosen for this study is Exploratory Research. Exploratory research is based on
some previous understanding of the topic. Research has got a very specific objective and clear
cut data requirements.

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Sampling Design:

Sampling is necessary because it is almost impossible to examine the entire parent population
(i.e. the entire universe) various factors like time available costs, purpose of study etc. make it
necessary for the researchers to choose a sample. It should neither be too small nor too big. It
should be manageable. The sample size of past 3 years is taken for present study due to time
limitation.

Sample Size: 60 Calling

Type of Sample: Convenience Sampling

Data Collection:

The process of data collection begins after a research problem has been defined and research
design has been checked out. There are two types of data:-

Methods of Primary Data:

 Observation Method
 Interview Methods
 Questionnaire Methods
 Schedule Methods

Primary Data:

It is first hand data which is collected by researcher itself. Primary data is collected by various
approaches so as to get a precise, accurate, realistic, and relevant data. The main tool in gathering
primary data was investigation and observation. It was achieved by a direct approach and
observation from the officials of the company.

Secondary Data:

It is the data which is already collected by someone else. Researcher has to analyse the data and
interprets the results. It has always been important for the completion of any report. It provides
reliable, suitable, adequate and specific knowledge.

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 Finding and Analysis

Calling Leads Remarks

19
Site visit planned
27
Pending for Follow-up
Already Converted
Not Interested

11
3

I called for 60 leads regarding the flats.

There are only 19 prospects that shows interest in buying flats or planned for the site visits.

There are 11 peoples whose follow-up was pending due to call not received or switched off.

At least 3 peoples were already converted.

There are 27 peoples who have not interested in buying the flats.

Price may play a major role further and today. Prices of certain day today market should be
revised keeping in mind the strategies of other competitor brands.

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 KYC Status Detail

23
15

160
KYC Completed
Kyc pending
Unit Cancelled
File Not Available

262

I made tracker sheet of ASHA project in which I checked 460 files.

There are only 160 files in which KYC is completed.

There are 262 files in which KYC is pending.

At least 15 customers are those who already cancelled their units.

There are 23 files of customers which are not available.

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 CONCLUSION

 In the long term, growth in the Indian real estate industry is expected to be driven by rise
in infrastructure spending by Government of India, which in turn, will provide a thrust to
real estate development. Other factors such as favorable demographics and income levels
and growing urbanization will continue to drive the long-term growth in this industry.
 In the final conclusion it is observed that in upcoming future the government of India will
invest in infrastructure hence the demand of commercial space will increase and with
better price Paarth can deliver those demands in future.
 In the final conclusion it is also observed that most of the people are not interested in
buying flats now or they have booked somewhere else.

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 LEARNING FROM THE SUMMER INTERNSHIP

During this period of Summer Internship learned many things and saw a change in myself. Few
of them are:

 I learned to be punctual in my work.

 To be a good listener.
 My level of patience has almost doubled after I did my internship.
 I have a good command over my communication skills.
 I learned to present myself in a corporate environment.
 I learned different ways to handle the situations in the manner they are required.
 I am more systematic in my work now.
 Learned to work under CRM.
 There are uncountable things that I learned from the internship. All together I can say
that I am fully prepared to enter into the corporate world now and I believe that I will
be able to excel in any field I will choose.

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 References

🞂 www.rera.com
🞂 www.paarthinfrabuild.org
🞂 www.wikipedia.com
🞂 www.99acres.com
🞂 www.magicbricks.com
🞂 www.google.com
🞂 www.ibef.com

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