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Questionnaire MM

Vijay Bisht, an employed single Hindu man from Delhi, India, earns 150,000 rupees per month. He has regularly used L'Oreal shampoo for over a year to control hair fall. A friend recommended the brand to him. He prefers to shop offline at nearby Geetanjali store for convenience. The shampoo costs 610 rupees and is easily available in stores and online.

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lalit rautela
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52 views2 pages

Questionnaire MM

Vijay Bisht, an employed single Hindu man from Delhi, India, earns 150,000 rupees per month. He has regularly used L'Oreal shampoo for over a year to control hair fall. A friend recommended the brand to him. He prefers to shop offline at nearby Geetanjali store for convenience. The shampoo costs 610 rupees and is easily available in stores and online.

Uploaded by

lalit rautela
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1 . What is your name ?

Ans. Vijay Bisht

2. what age group do you belong to young , adult , elder , gender etc .

Ans. Adult

3. what is your occupation ? unemployed , employed , self- employed .

Ans . Employed , salaried

4. what is your household income ?/ per month ?

Ans . 1,50,000 /per month

5. what is your marital status ? married , single ?

Ans . unmarried , single

6. which religious belief you follow ?

Ans . Hindu (predicted from name )

7. which state / culture do you belong to ?

Ans . Delhi

8. what have you purchased ? (product/ service )?

Ans . It’s a loreal absolute repair shampoo it’s a good product

9. why did you purchased this brand product ?

Ans. Actually it’s a great product , I have been using this product since 1 year with good overall
quality .

10. what is the price for product / service?

Ans rs 610 for loreal shampoo

11. what is the availability of this product ? (platforms on which its available )

Ans . Its available everywhere (marketplace ) in stores , online . I purchased it from


Geetanjali .easily available

12 . why you purchased offline not from other sources ( like online ) ?

Ans . Actually its convenient to go there and look for other products as well so I prefer offline , I
prefer buying products offline ,store is nearby so its convienient .

13.. how did you get to know about this brand ?

Ans . Actually my friend referred me this brand , influenced from my friend .

14. Are you a regular customer of this brand ?

Ans . yes , im using this brand since more than a year .

15. why didn’t you choose competitors ?


Ans . Good value for money, good for hair , controls hair damaging .

16. when and how did you realized the need for this product ?

Ans . few years ago my hairs start falling , then I asked my friend for a good shampoo so he referred
me this shampoo .

17. what were the top criteria you were comparing the solutions in order of priority ?

Ans . components , creatine , non harmful chemicals , antioxidants . minimal chemicals better care

18 . did any one influenced your decision and how ?

Ans . no

19. how did the solution help to solve your need? and what is your feedback ?

Ans . I use It on regular basis twice or thrice a week helped me control my hairfall a lot . it’s a positive
feedback obviously , it’s a good product I highly recommend this product if you are having having
hairfall you can go for it .

20. what is the mode of the payment?

Ans . Through credit card

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