The bloomberg professional service

conTenTs

05 The BloomBerg Professional service 06 Technology 10 electronic Trading and liquidity 13 BloomBerg oms 14 Data 17 Communication 18 BloomBerg news 19 media 20 Training and service

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The bloomberg professional service

The founding vision in 1981 was to create an information services, news and media company that provides business and financial professionals with the tools and data they need on a single, allinclusive platform. The success of Bloomberg is due to the constant innovation of our products, unrivalled dedication to customer service and the unique way in which we constantly adapt to an everchanging marketplace. The BloomBerg Professional service is a powerful and flexible tool for financial professionals whatever their needs in cash and derivatives markets as diverse as equities, currencies, commodities, money markets, government and municipal securities, mortgages, indices, insurance, and legal information. The BloomBerg Professional service seamlessly integrates the very best in real-time data, news and analytics. in addition, Bloomberg users benefit from on-demand multimedia content, extensive electronic trading capabilities, and a superior communications platform. Bloomberg users include the worlds central banks, investment institutions, commercial banks, government offices and agencies, law firms, corporations and news organizations. By offering all of this assistance and functionality to users on a single platform, for a single price, business and financial professionals recognize the BloomBerg Professional service as the definitive tool for achieving their goals.

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TechnologY

Bloomberg operates the largest privately-owned network in the world, actively managed by people who understand the need for fast, resilient and secure networks in the financial markets. Bloomberg provides seamless software upgrades on a monthly basis to the BloomBerg Professional service with no need for onsite maintenance. These monthly updates ensure all clients have access to the latest technology at the same time, providing a more streamlined and efficient service.

Technology 06

The bloomberg The BloomBerg Terminal creates a strong presence on Terminal any trading floor or office space. The award-winning 17 dual flat panels are Bloombergs signature configuration, optimizing the use of Bloomberg software. The bloomberg The BloomBerg Keyboard conserves desk space while providing KeYboard extra functionality and it empowers the user with time-saving, customized keys. Plus, an integrated fingerprint sensor using biometric technology provides users with a high level of security.

bloomberg BloomBerg anYwHere sm provides our users with access to anYWhere sm the BloomBerg Professional service from any internet-ready PC, anywhere in the world. This service is part of our ongoing commitment to deliver the latest information through any available channel of communication. whether our customers are on a business trip with a laptop or working from home, access Point on Demand (aPoD) gives every BloomBerg anYwHere subscriber the flexibility to create multiple access points whenever and wherever they are required.
Technology 09

bloomberg b-UniT The BloomBerg B-UniT is a state-of-the-art biometric security device that provides BloomBerg anYwHere subscribers with enhanced identity protection and gives access to the BloomBerg Professional service. bloomberg for BloomBerg anYwHere subscribers can also take advantage blacKberrY of BloomBerg for BlackBerry, which enables access to mobile messaging, customized market monitors, news stories and alerts through their own BlackBerry smartphone.

elecTronic Trading and liQUidiTY

Bloomberg continues to grow its electronic trading capabilities to create expanding pools of liquidity across multi-asset classes, including the first multi-bank request-for-quote (rfQ) platforms for interest-rate derivatives (BloomBerg swapTrader) and repos.

electronic Trading and liquidity 10

bloomberg established in 1996, BloomBerg TraDeBooK is the leading TradebooK global agency brokerage for futures, equities, options and currencies, utilized by institutional investors, broker-dealers, hedge funds and portfolio managers. BloomBerg TraDeBooK offers the ability to trade on 60 markets in 36 countries, providing anonymous unconflicted access, advanced trading tools, and optimizing transparency to help clients seek better executions. bloomberg BloomBerg PowermaTCH is a premier electronic trading poWermaTch platform for the interbank fX forward swap market, offering traders firm pricing and anonymous liquidity with access to a wide range of global participants. BloomBerg PowermaTCH helps you manage your orders and transaction status quickly and efficiently with a comprehensive suite of foreign exchange information and analytics available on the BloomBerg Professional service. bloomberg fX BloomBerg fX Dealing enables you to perform multi-bank requestsdealing for-quote. You can also trade with the bank of your choice, using streaming executable fX rates and all of the above platforms unite into a commingled trade blotter with complete straight through processing. bloomberg BloomBerg fixed-income electronic Trading offers liquidity in fiXed-income global fixed-income asset classes, between dealers and clients, elecTronic Trading as part of the BloomBerg Professional service for no additional fee. Both primary and regional dealers offer repo, interest rate swaps, Corporates, sovereign government debt, agencies, money markets, mortgage Backed securities and Credit Default swaps. access to a dealers inventory is based upon client relationships, with Bloomberg as the conduit only.

bloomberg oms

BloomBerg order management systems (oms) offers four outstanding, cost-effective solutions designed to streamline the order management process. each of our global platforms provides extensive functionality that works in conjunction with outside infrastructures seamlessly to complete the integration of the front, middle and back offices. our order management systems solutions are examples of how Bloomberg continues to evolve and meet your future requirements in a rapidly-changing marketplace:

poms-ai The BloomBerg Portfolio order management system for alternative investors is the complete front-end solution for Hedge fund and alternative investment managers. Toms The BloomBerg Trade order management system is a full front-to-back solution for any fixed income broker dealer around the globe. it includes sophisticated pricing and offering engines, liquidity platforms, auto-execution, and full position management. sseoms The BloomBerg sell side equity order management system delivers a fully-integrated trade order management solution to sell-side equity trading desks.

BloomBerg oms 13

poms The BloomBerg Portfolio order management system is a complete front-end solution for the institutional asset manager.

daTa

over 350,000 professionals who use the BloomBerg Professional service expect global information and domestic specialization, whatever their financial data needs. Track more than five million financial instruments with confidence, knowing our data is the most complete, comprehensive and accurate in the world.

bloomberg BloomBerg insurance is a powerful suite of applications for insUrance insurance underwriters and brokers within the commercial lines space. BloomBerg insurance report writer enables immediate risk analysis and a drastic reduction in research time. in addition, corporate governance applications and other prospecting tools can help your firm track as well as identify new business opportunities. indicaTions of Bloomberg provides indications of interest for no additional fee. inTeresT sell-side users can send indications or trade advertisements to the Buy side in an effort to attract liquidity and generate order flow. Buyside users can quickly gauge who the leading brokers are in any given security and identify trends in supply and demand. bloomberg eXecUTion managemenT sYsTem The BloomBerg execution management system (ems) is a broker-neutral trading tool that enables you to perform real-time analysis for the order that you are working on. our market analytics help you monitor execution quality and time your entry into the marketplace better. The BloomBerg fiX order-routing network enables ems users to send equity orders to more than 1,300 global broker destinations and over 30 algorithmic destinations.

bloomberg daTa BloomBerg Data license is unique in that it allows for singlelicense source referencing for your global securities database by delivering indicative, calculated, historical pricing and corporate-action information with a fixed monthly or annual fee structure. Customers can either subscribe to a narrow, self-defined universe (Per security product), or to a pre-defined asset class (Back office product). front-end applications are included in the package to assist clients with the delivery and integration of data feeds into proprietary applications. bloomberg b-pipe BloomBerg B-PiPe is a consolidated, real-time, high-volume market-data distribution service enabling independent platforms and data-feed handlers to integrate Bloomberg data. This new open architecture introduces greater choice and independence to the customer, who can now access the best technologies for them coupled with the best market data in the industry. bloomberg laW BloomBerg law is Bloombergs legal, regulatory and compliance news and research platform that is integrated into the BloomBerg Professional service. Conduct research on case law histories, legal case filings and dockets across U.K. High courts, U.s. federal, state and other jurisdictions. lawyers and compliance officers now have the ability to research regulatory databases (including seC, nasD and nYse) as well as academic legal journals and legal practice manuals.

Data 14

bloomberg people stay informed of exactly whos who with BloomBerg People a global directory of more than 1.6 million profiles on executives, offices, company boards, politicians, lawyers, and more. bloomberg BloomBerg Pharmaceutical is a feature that helps pharmaceUTical you understand and evaluate the pharmaceutical industry. our pharmaceutical and biotech search engine combines disparate sources of information, including clinical trials and prescription data, so that you can thoroughly research clinical trials, drug patents, issues with drug liabilities, and more. This insight will prove invaluable to analysts, shareholders, portfolio managers and investor-relations professionals.

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commUnicaTion

would you benefit from receiving an instant alert as soon as important headlines hit the Bloomberg newswire? or from the knowledge that your email has been read by its recipient? How many times have you wished you could retract a message? The Bloomberg message system is so much more than just email for our users.

message Bloomberg is acutely aware of the increasingly stringent compliance compliance environment and can provide message-monitoring functionality in real time. on behalf of BloomBerg Professional service users, Bloomberg retains copies of all Bloomberg messages, internet emails and iB communications transmitted over our system and makes them available for retrieval. Bloomberg neither reviews nor discloses the messages, except to customers on whose behalf the messages are stored, or as required by law.

Communication 17

messaging we offer a superior communications platform that combines traditional email and insTanT BloomBerg (iB). Bloomberg also utilizes cutting-edge Voice over internet Protocol (VoiP) technology to allow Bloomberg users to speak to and perform video conferences with other users without incurring the cost of dedicated lines.

bloomberg neWs

since publishing our first news story in June 1990, BloomBerg news has established itself as one of the worlds largest and most-trusted information sources. our mission is to put accuracy above all else while reporting news first, delivering it fastest and making Bloomberg the definitive source to readers, viewers and listeners by describing todays events in context of tomorrow. l more than 2,200 journalists in 132 bureaus l more than 350,000 users of the BloomBerg Professional service in over 125 countries l 5,000 articles and 3,000 "flash" headlines published daily l 445 publications worldwide carry BloomBerg news with a combined circulation of 80 million readers l Data on 4.6 million bonds and 400,000 equities and funds l more than 300 awards and citations for journalism since 1990, including the george Polk, gerald loeb and oversees Club awards l 300,000 archived audio and video reports with key newsmakers

media

all of our media products, including television, internet, radio and magazine are all fueled by the power of BloomBerg news.

bloomberg BloomBerg TeleVision operates 24 hours a day and reaches Television more than 200 million homes worldwide via ten networks in seven languages. it features a signature multi-screen format delivering news, data, market updates, breaking news, and weather. The service is widely distributed in europe, the americas and asia. satellite carriers include DirectTV and echostar. bloomberg.com BloomBerg.Com was launched in 1995 and ranks among the top financial news sites in the world. it attracts more than two million unique visitors each month and features a broad selection of news, commentary, live streaming video, audio/video reports, data, and investment tools. The site also enables our users to access the BloomBerg Professional service from any internet-ready PC. bloomberg 1130 BloomBerg 1130 (wBBr-am) is a 24-hour, digital all-news (Wbbr-am) radio station that can be heard throughout the new York, new Jersey, and Connecticut area. wBBr is the flagship radio station of BloomBerg raDiosm, which syndicates reports to more than 840 radio stations worldwide. BloomBerg raDio is also distributed on sirius and Xm satellite radio. BLOOMBERG BLOOMBERG MARKETS is the magazine for and about MARKETS professional investors and corporate executives. reaching more than 350,000 BloomBerg Professional service subscribers, the magazine is now the largest monthly magazine for financial professionals in the world. bloomberg press BloomBerg Press publishes practical books for financial professionals as well as books of general interest including investing, law, and current affairs. since 1996, more than 140 titles have been published by BloomBerg Press, in 20 languages.
media 19

BloomBerg news 18

bloombergs headlines beat the competition 80% of the time in 2006: January 11, 2007 (Bloomberg) SAP Fourth-Quarter Sales Miss Analysts Estimates (Bloomberg beat the competition by 17 minutes and sent saPs shares down 10 percent in the U.s. trading.) January 12, 2007 (Bloomberg) CVC, Macquarie May Bid for Sino-Forest, People Say (sending sino-forests shares, bond yields, and credit-default swaps surging. sino-forest confirmed the bid that day.) January 25, 2007 (Bloomberg) Arcelor Mittal, the worlds biggest steelmaker, BHP Billiton Ltd. and Rio Tinto Group are competing to buy a stake in Indian iron-ore miner Sesa Goa Ltd. worth $850 million. (sesa goa shares gained as much as 8.2 percent to a record.)

Training and service

To support such an intricate network of information and analytical tools, Bloomberg employs a highly-trained, multilingual team of more than 9,500 people who find solutions to any problems that users may have 24 hours a day, seven days a week, 365 days a year. Technical operators provide instant assistance over the phone and rapid-response field engineers can resolve any issues on-site. in addition, training is provided in a wide range of comprehensive formats, including individual and group sessions at both Bloomberg offices and client locations. Training events and seminars are archived and available to watch on demand, directly from the BloomBerg Professional service. in 2006, we ran more than 11,000 complimentary seminars around the world, attended by more than 200,000 market professionals. The BloomBerg Help Desk provides assistance to our customers wherever they are in the world, whatever time of day or night. Help Desk enquiries are sent via the insTanT BloomBerg messaging platform with an immediate acknowledgement and response received in real time. all Help Desk questions and answers are conveniently archived so that customers may easily retrieve this information on demand.

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HELP

Help x2

Press the <HelP> key twice for instant live assistance.

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research in motion, the rim logo, BlackBerry, the BlackBerry logo and sureType are registered with the U.s. Patent and Trademark office and may be pending or registered in other countries - these and other marks of research in motion limited are used under license. The BloomBerg Professional service, BloomBerg Data and BloomBerg order management systems (the services) are owned and distributed locally by Bloomberg finance l.P. (BflP) and its subsidiaries in all jurisdictions other than argentina, Bermuda, China, india, Japan and Korea (the BlP Countries). BflP is a wholly-owned subsidiary of Bloomberg l.P. (BlP). BlP provides BflP with all global marketing and operational support and service for the services and distributes the services either directly or through a non-BflP subsidiary in the BlP Countries. The BloomBerg TraDeBooK service is provided by a BlP subsidiary, Bloomberg Tradebook llC, and its affiliates and is available on the BloomBerg Professional service. BloomBerg, BloomBerg Professional, BloomBerg marKeTs, BloomBerg news, BloomBerg anYwHere, BloomBerg TraDeBooK, BloomBerg BonDTraDer, BloomBerg TeleVision, BloomBerg raDio, BloomBerg Press and BloomBerg.Com are trademarks and service marks of BflP or its subsidiaries. BloCK HUnTer, BwaP, Defining liQUiDiTY, liQUiDiTY Dome and Trigger TraDing are trademarks and service marks of BlP. 2007 Bloomberg finance l.P. all rights reserved. 26443097 1107 10008019