“Spending behavior of Business Education Students of Mabalacat City College on online
shopping”
REVIEW OF RELATED LITERATURE
The Internet has played an important role in daily lives, such as sending messages, other
communication, acquiring information, playing games The Internet has introduced the simplicity
of doing real-time online shopping with complete features such as looking at the details of the
products, price evaluation and comparison, quality assessment, choosing the service type, and
processing the payment (Katawetawaraks & Dan Wang, 2011). Online shopping provides more
information and alternatives to customers about products and price comparisons, as well as
providing convenience and simplicity in finding something online.
On the other side, some consumers feel inconvenience with online shopping due to distrust,
which thus leads to a negative influence on consumer online shopping behaviour
(Katawetawaraks & Dan Wang, 2011).
Dhanalakshmi et al., (2017) performed a research study on Customer Perception towards Online
Shopping, Salem [3]. The main objective of the research was to study the customer perception
towards online shopping at Salem district. The sample size of the research was 150 respondents.
The researchers had adopted random convenience sampling technique to gather the data. The
data were analyzed using the simple percentage analysis and ANOVA (analysis of variances)
methods. As a result of data analysis and interpretation, the researcher conclude that the
consumer’s perception of online shopping varies from person to another and the perception is
limited to a certain extent by the availability of the proper connectivity and the exposure to the
online shopping has to be improved to make the customer satisfied.
Kansra and Rajiva (2013) conducted a study on the Perception of Young People Towards Online
Shopping in Punjab and identified that, perception of the consumer has similarities and
difference based on their personal characteristic usage based on their needs and demand. The
study reveals that most the students are attached to the online shopping and hence the elder
people don’t use online shopping much as compared to the younger ones, so awareness has been
fashioned in the coming era. Finally, the researchers suggested that the online transaction should
be flexible for the customers who perceived in shopping [6].
Kinker and Shukla (2016) performed a research study on analysis of consumer behaviours
towards online shopping of electronic goods with special reference to Bhopal and Jabalpur city.
The main objective of the research was to clarify and get insight into consumer Behavior towards
online shopping of electronic goods, to study consumers expectations of online stores, to find out
factors that influence the consumers towards online shopping and to analyze the consumer’s
wants and needs especially in Bhopal and Jabalpur city of Madhya Pradesh. The sample size of
the research was 40 respondents of Bhopal and Jabalpur city. The findings of the proposed
research work are as follows as Customer-Oriented Factors [7].
Aruna and William (2015) performed a research study on consumer behavior towards online
shopping in coimbatore district [1]. The main objective of the research was to analyze the
shopping Behavior of online shoppers and to identify the successful online shopping. The sample
size of the research was 384 respondents. From the data analysis result, the researcher concludes
that people mostly prefer online shopping to traditional shopping because of the technological
advancements. It has become popular and is extremely convenient. Though it is convenient there
are various factors such as price, quality of the product and delivery time which customers look
before online shopping. So the online websites must of aware of these factors to be successful
and retain the customers. The final result from the study is that online shopping is growing
rapidly in a positive manner. By removing little flaws it can be much profitable.
The main objective of the research was to understand the online buying behavior of consumers in
India and to get information about the scope of improvement in online shopping website. The
sample size of the research was 120 respondents. The researcher had used the tools like simple
charting and tabulation for data analysis purpose. After the data analysis and interpretation, the
researcher concludes that Indian customers are also getting addicted to the online shopping and
they do like various features of online shopping as by rest of the world. The most of the internet
users belong to the youngster category and the majority of goods and services demanded are
related only to these segments [10].
Nagra & Gopal (2013) [8] identify the impact of Demographic factors impacting on-line
shopping Behaviour of consumers with special emphasis on Age, Gender, Education, Income
Possession of internet, Frequency of online purchase, Motivation drives for online purchase. The
sample size of the research was 70 respondents. The researcher had used “ANNOVA” method
for the analysis of data. After the data analysis, the researcher concludes that the gender does
impact Possession of internet and Frequency of online purchase of consumer’s occupation is a
demographic variable which does not impact any of the variables. The respondents had perceived
online shopping in a positive manner. On-line shopping in India is significantly affected by
various Demographic factors like age, gender, marital status, family size and income [4].
REFERENCES
[1]. Aruna, S., & William, A. J. (2015). A Study of Consumer Behavior Towards Online
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[2]. Bashir, R., Gaur, B., & Sharma, B. K. (2019). An Analytical View of the Moderating Effect
of Gender on Online Purchase Behavior. International Journal on Emerging Technologies , 1(1),
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[3]. Dhanalakshmi, M., Sakthivel, M., & Nandhini, M. (2017). A Study on Customer Perception
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