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Tapmad General Proposal

The document discusses Tapmad's freemium model and available platforms and payment channels. It provides statistics on Tapmad's users, including demographics and spending habits. The document also outlines Tapmad's cricket streaming performance and upcoming cricket matches and tournaments. It discusses Tapmad's monthly ad spending and proposed partnership with a brand for a subscriber campaign involving notifications, social media posts, emails, and ad inventory in exchange for vouchers as prizes.

Uploaded by

Uzair Riaz
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© © All Rights Reserved
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132 views22 pages

Tapmad General Proposal

The document discusses Tapmad's freemium model and available platforms and payment channels. It provides statistics on Tapmad's users, including demographics and spending habits. The document also outlines Tapmad's cricket streaming performance and upcoming cricket matches and tournaments. It discusses Tapmad's monthly ad spending and proposed partnership with a brand for a subscriber campaign involving notifications, social media posts, emails, and ad inventory in exchange for vouchers as prizes.

Uploaded by

Uzair Riaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MAUS SUBSCRIBERS

tapmad offers a freemium model to our users, where they can access exclusive live sports, TV shows,
movies, and much more.
Available on a variety of devices along with multiple payment channels.

Available Platforms Payment Channels


48 %

28 %

14 %

5.5 %

4.5 %

Urban
Rural
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

45 % 32 % 12 % 6% 4% 1%

20 % 80 %
tapmad

Daraz

ARY ZAP

Tapmad users are more likely to spend money online.


Get ranked on the leaderboard
Predict Outcomes of Existing
Buy in-app coins to play games Play the game while watching the based on correct answers and
matches with in-app coins and win
within the app. stream live. winnings and win daily, weekly and
based on Realtime Odds.
monthly cash prizes.
The Home of Cricket
15.3+ Million 7.5+ Million
Reach Hours Watched

1+ Million 3.3+ Million


Unique Views Search Impressions

34.2+ Million 86+


Average Watch Time
Views
(Minutes)
Pakistan Pakistan
Versus Versus
England West Indies
19.6+ Million 998K+ 6.8+ Million 311K+ 9.7+ Million 169K+
Reach Hours Watched Reach Hours Watched Reach Hours Watched

800K+ 22.9+ Million 539K+ 1.2+ Million 269K+ 984K+


Unique Views Search Impressions Unique Views Search Impressions Unique Views Search Impressions

7+ Million 75+ 2.1+ Million 35+ 847K+ 38+


Average Watch Time Average Watch Time Average Watch Time
Views Views Views
(Minutes) (Minutes) (Minutes)
16.5+ Million 3.6+ Million 6.9+ Million 502K+
Reach Hours Watched Reach Hours Watched

973K+ 19.1+ Million 5.5+ Million 500K+


Unique Views Search Impressions Plays Search Impressions

23+ Million 96+ 120+


Average Watch Time 25+ Million Average Engagement
Views Impressions
(Minutes) Time
(Minutes)
Host Nation:
New Zealand

Teams:
Pakistan
New Zealand
Bangladesh

No. of Matches:
7 T20 Internationals

Dates:
7th Oct – 14th Oct
No. of Teams:
20

No. of Matches:
380

Duration:
10 Months
(in negotiation)

Host Nation:
Australia

No. of Teams:
16

No. of Matches:
48

Dates:
16th Oct – 11th Nov
Tapmad Monthly Ads Spending 4 million/month

Push App Notifications

SOCIAL MEDIA MILEAGE (co-branded posts on


feed & story)

Email Marketing
Subscribe to Tapmad & Get a chance to Win Vouchers by XYZ Brand

• X will become our brand sponsor where paid mileage on digital platforms of PKR 5 Lac will be given by
Tapmad provided how the brand is performing hence accordingly budgets will be adjusted.

• In return we want you to give us PKR 5 Lac MINIMUM worth vouchers (Voucher Value PKR 1000 minimum)
for the lucky winners of the Campaign.

• The campaign will last for 2- 3 months depending on the availability of the inventory
Web push + App Push + Emails + Social Media Feed post will also be given to the brand. In return cross
promotions are expected by the brand too.

• 1 million impressions will be given on the ad inventory of the website.

• Dedicated banner over Tapshop & thumbnail placement for the redemption of the voucher.

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