INTRODUCTION
 
ICICI Bank was established in 1996 by the Industrial Credit and Investment Corporation
of India, an Indian financial institution, as a wholly owned subsidiary. The parent company was
formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and public-
sector insurance companies to provide project financing to Indian industry. The bank was
initially known as the Industrial Credit and Investment Corporation of India Bank, before it
changed its name to the abbreviated ICICI Bank. The parent company was later merged into
ICICI Bank. ICICI Bank launched internet banking operations in 1998ICICI's shareholding in
ICICI Bank was reduced to 46 percent, through a public offering of shares in India in 1998,
followed by an equity offering in the form of American Depositary Receipts on the NYSE in
2000. ICICI Bank acquired the Bank of Madura Limited in an all-stock deal in 2001, and sold
additional stakes to institutional investors during 2001-02.In the 1990s, ICICI transformed its
business from a development financial institution offering only project finance to a diversified
financial services group, offering a wide variety of product sand services, both directly and
through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first
Indian company and the first bank or financial institution from non-Japan Asia to be listed on the
NYSE. In 2000, ICICI Bank became the first Indian bank to list on the New York Stock
Exchange with its five million American depository shares issue generating a demand book 13
times the offer size. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved
the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal
Financial Service Limited and ICICI Capital Services Limited, with ICICI Bank. The merger
was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of
Gujarat at Ahmadabad in March 2002, and by the High Court of Judicature at Mumbai and the
Reserve Bank of India in April 2002
In 2008, following the 2008 financial crisis, customers rushed to ATM's and branches in some
locations due to rumors of adverse financial position of ICICI Bank. The Reserve Bank of India
issued a clarification on the financial strength of ICICI Bank to dispel the rumors.
ICICI Bank Limited is an Indian diversified financial services company headquartered in
Mumbai, Maharashtra. It is the second largest bank in India by assets and third largest by market
capitalization. It offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its specialized subsidiaries in
the areas of investment banking, life and non-life insurance, venture capital and asset
management. The Bank has a network of 2,630 branches and 8,003 ATM's in India, and has
a presence in 19 countries, including India. The bank has subsidiaries in the United Kingdom,
Russia, and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka,
Qatar and Dubai International Finance Centre; and representative offices in United Arab
Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The company's
UK subsidiary has established branches in Belgium and Germany.
ICICI Bank is India‟ s largest private sector bank in market capitalization and second largest
overall in terms of assets. The bank has a network of 1,626 branches and about 4,883 ATMs in
India and presence in 18 countries .The industrial credit and investment corporation of India
limited (ICICI) was incorporated in1955 at the initiative of World Bank, the government of India
and representatives of Indian industry, with the objective of creating a development financial
institution for providing medium
 – 
term and long- term project financing to Indian businesses. A. RAM SWAMI MUDAILER is
selected as the first chairman of ICICI Limited. CHANDA KOCHHAR is currently managing
director and CEO of ICICI Bank.
also consistently figured in fortune ‟s list of “Most Powerful Women in Business” since 2005.
KV KAMATH who has was awarded PADMA BHUSHAN award from the Indian government
in 2008 is the Non-Executive Chairman of the Bank.
 Swot analysis
The overall evaluation of the company’s Strength, Weakness, Opportunities and Threats is called
as SWOT Analysis. The external environment analysis of any business will give you the
opportunities and threats facing the business. The external environment consists of two parts:

STRENTH

•Right strategy for the right products.

• Superior customer service v/s competitors.

•Great Brand Image

•Products have required accreditations.

•High degree of customer satisfaction.

•Good place to work

WEAKNESS

•Lower response time with efficient and effective service

[10:08 PM, 1/21/2023] Gulafsha: WEAKNESS

•Lower response time with efficient and effective service

•Some gaps in range for certain sectors.

•Customer service staff needs training.

•Processes and systems, etc.

•Management covers insufficient.

OPPORTUNITIES

•Profit margins will be good.

•Could extend to overseas broadly.

•New specialist applications.

•Could seek better customer deals

• Fast – track career development opportunities on an industry – wide basis THREATS

•Legislation could impact.

•Great risk involved

•Very high competition prevailing in the industry.

•Vulnerable to reactive attack by major competitors

•Lack of infrastructure in rural areas could constrain investment

•High volume/low cost market is intensely competitive.

 PRODUCTS AND SERVICES BANKING ACCOUNTS
ACCOUNT

ICICI Bank offers a wide range of banking accounts such as Current, Saving, Life Plus Senior,
Recurring Deposit, Young Stars, Salary Account etc. tailor-made for every customer segments,
from children to senior citizens. Convenience and ease to access are the benefits of ICICI Bank
accounts.

YOUNG STARS ACCOUNT

A special portal for children to learn banking basics, manage personal finances and have a lot of
fun.

BANK@CAMPUS

This student banking services gives students access to their account details at the click of a
mouse. Plus, the student gets a cheque book, debit card and annual statements.

SAVINGS ACCOUNT

Convenience is the name of the game with ICICI bank’s savings account. Whether it is an
ATM/debit card, easy withdrawal, easy loan options or internet banking, ICICI bank’s saving
account always keep you in touch of money.

FIXED DEPOSITES

ICICI Bank offers a range of deposit solutions to meet varying needs at every stage of life. It
offers a range of tenures and other features to suit all requirements.

3.32 INSURANCE

The ICICI group offers a range of insurance products to cover varying needs ranging from life,
pensions and health, to home, motor and travel insurance. The Products are made accessible to
customers through a wide network of advisors, banking partners, corporate agents and brokers
with the added convenience of being able to buy online.

LIFE INSURANCE

The ICICI group provides the many life insurance products through ICICI Prudential Life
Insurance Company.
GENERAL INSURANCE

The ICICI group provides the many general insurance products like motor, travel and home
insurance through ICICI Lombard General Insurance Company.

3.33 LOANS

ICICI bank offers a range of deposits solutions to meet varying needs at every stage of life. It
offers a range of tenures and other features to suit all requirements.

HOME LOANS

The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some
unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance
throughout the Process. It’s really easy! intention and Guidance throughout the Process. It’s
really easy!

PERSONAL LOANS

ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum
documentation you can now secure a loan for an amount up to Rs. 15 lacks.

VEHICLE LOANS

Car loans Network of more than 2500 channel partners in over 1000 locations. Tie-ups with all
leading automobile manufacturers to ensure the best deals. Flexible schemes &

Quick processing is the main advantages are here.

Avail attractive schemes at competitive interest rates from the No 1 Financier for:-

Two wheelers loans Finance facility up to 90% of the On Road Cost of the vehicle, repayable in
convenient repayment options and comfortable tenors from 6 months to 36 months.

CARDS

ICICI Bank offers a variety of cards to suit different transactional needs. Its range includes
Credit Cards, Debit Cards and Prepaid cards. These cards offer you convenience for financial
transactions like cash, withdrawal, shopping and travel. These cards are widely accepted both in
India and abroad.
CREDIT CARD

ICICI Bank Credit Cards give you the facility of cash, convenience and arrange of benefits,
anywhere in the world. These benefits range from lifetime free cards, Insurance benefits, global
emergency assistance service, discounts, utility payments, travel discounts and much more.

DEBIT CARD

The ICICI Bank Debit Card is a revolutionary form of cash that allow customers to access
their bank account around the clock, around the world. The ICICI Bank Debit Card can be used
for shopping at more than3.5 Lack merchants in India and 24 million merchants worldwide.
 Company Profile
Bank accepting the payments from the public & lending the loans to the public, without a

complete and successful saving cash system in India it can't have a strong economy. The

supervision a record course of action of India should be sans trouble alongside it should have

the ability to meet new challenges posed by the advancement and some other outside and

internal segments. As far back as three decades India's supervision a record structure has a

couple of exceptional achievements amazingly. The greatest remarkable is its expansive

compass. This one is not any more kept to simply subjects in India. Frankly, Indian keeping

cash structure has come level to the remote corners of the country. This is one of the essential

reasons of India's advancement process. The organization's general game plan for Indian banks

taking after 1969 has financed benefits with the nationalization of fourteen banks in India.

In the no so far earlier, a record holder expected to sit tight for sensibly a long time in the bank

counters for recovering a draft or for pulling his own specific money. These days, he takes

choice .When greatest effective bank exchanged money from one bank to another within two

days.

Evolution of the Indian Banking Industry

The Indian Banking Industry has its foundation in the 18th century and has had a varied

evolutionary experience since then. The initial banking in India were primarily traders’ banks

engaged only in financing activities. Banking industry in the pre-independence era developed

with the Presidency bank, which were transformed into Imperial Bank of India and

sub sequently into the State Bank of India. The initial days of the industry saw a majority private

owner ship and a highly volatile work environment. Major strides towards public ownership

and accountability were made with nationalization in 1969 and 1980 which transformed the

face of banking in India. The industry in recent times has recognized the importance of private
and foreign players in a competitive scenario and has moved towards great liberalization.

The primary bank in India, however moderate, was built up in 1786. From 1786 till today, the

adventure of Indian banking system can be divided into three distinctive stages.

Company Profile

ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an Indian financial

institution, in 1994. Four years later, when the company offered ICICI Bank's shares to the

public, ICICI's shareholding was reduced to 46%. In the year 2000, ICICI Bank offered made

an equity offering in the form of ADRs on the New York Stock Exchange (NYSE), thereby

becoming the first Indian company and the first bank or financial institution from non-Japan

Asia to be listed on the NYSE. In the next year, it acquired the Bank of Madura Limited in an

all-stock amalgamation. Later in the year and the next fiscal year, the bank made secondary

market sales to institutional investors.

With a change in the corporate structure and the budding competition in the Indian Banking

industry, the management of both ICICI and ICICI Bank were of the opinion that a merger

between the two entities would prove to be an essential step. It was in 2001 that the Boards of

Directors of ICICI and ICICI Bank sanctioned the amalgamation of ICICI and two of its

wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI

Capital Services Limited, with ICICI Bank. In the following year, the merger was approved by

its shareholders, the High Court of Gujarat at Ahemdabaad as well as the High Court of

Judicature at Mumbai and the Reserve Bank of India.

Present Scenario

ICICI Bank has its equity shares listed in India on Bombay Stock Exchange and the National

Stock Exchange of India Limited. Overseas, its American Depositary Receipts (ADRs) are
listed on the New York Stock Exchange (NYSE). As of December 31, 2008, ICICI is India's

second-largest bank, boasting an asset value of Rs. 3,744.10 billion and profit after tax Rs.

30.14 billion, for the nine months, that ended on December 31, 2008.

Branches & ATMs

ICICI Bank has a wide network both in Indian and abroad. In India alone, the bank has 1,420

branches and about 4,644 ATMs. Talking about foreign countries, ICICI Bank has made its

presence felt in 18 countries - United States, Singapore, Bahrain, and Hong Kong, Sri Lanka,

Qatar and Dubai International Finance Centre and representative offices in United Arab

Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The Bank

proudly holds its subsidiaries in the United Kingdom, Russia and Canada out of which, the UK

subsidiary has established branches in Belgium and Germany.

 SUGGESTIONS:

These are the suggestions of the study on “a study of home loan offered by ICICI Bank”

• The bank has to extend their branches throughout the state and expand the bank

branches for increase the growth.

• In this modern world the banking must be wide spread, for this reason website and

online banking has to be more effective for customer service.

• Bank has to introduce new loans schemes to encourage more and more different classes

of people and should give the awareness about the online banking to uneducated rural

peoples.

• One of the customer of ICICI Bank is suggestion is to give sum low interest for

education loan.

• The profit position can be improved by reducing the interest rates on deposits.

• ICICI Bank should take steps to solve customer problems immediately.

• Customer awareness program should be taking place in rural area (for uneducated people).
 CONCLUSION
The study of Loans & Advances undertaken “ICICI Bank” was done to analyze the financial

performance and to suggest the measure to improve the current performance.

The bank possesses a sound investment planning and also it has good profit it is playing a

dominate role in banking industries, ICICI Bank has been setup to provide essential help for

promoting economic development of the country. It plays a natural role in providing financial

assistance to small and medium scale industries which are located in rural and urban areas.

It provides advance facility within the short span of time compared to other Commercial bank;

it takes every primitive measure while issuing loans. For this reason only bank must not face

any problem while recovering loans back, most of the banks face problem while issuing and

getting back from improper documentation. Here in this bank, growing person should provide

securities also.

So finally, Performance of the bank is very good and Researcher can conclude that ICICI Bank

are laying strong and powerful role than any other banks in rural areas.
 FINDINGS:
After analyzing and interpreting the data, certain findings are drawn to make “A study of home

loan offered by ICICI Bank”

• During the project process I found that bank officials and staffs were Cooperative, and

friendly while dealing with customers with the help of computerization it has enabled

the banks staff to perform their task efficiently.

• By the study it is found that the interest rates of different loans will be fluctuating and

Small enterprise is provided with loans under business loan category.

• Bank operates mostly to customers of middle class and lower middle class people.

• Age group of the respondents is observed that out of 100%, 50% of respondents are

below 25 years of age and 35% of customers availed education loan.

• 82.5% of ICICI Bank customers are satisfied with the home loan offered by the bank

and majority (87.5%) of the customers prefer fixed interest rate and most of the

customers are salaried customers.

• It is observed that out of 100%, 35% of customers rated well (Rating from the

customers).

• It is observed that out of 100%, 45% of customers access their accounts by directly

visiting bank.

• 65% of Customers feel that loan recovery process of bank is Good and 72.5% of

customers authorized bank to contact borrower in case of irregular repayment.

• 82.5% of Customers hold savings account with bank and 42.5% of customers rated that

bank staff is polite (staff behavior at the bank).

• Difficulties during covid-19 pandemic at bank is observed that out of 100%, 52.5% of
customers complained of difficulties in

• Accessing their accounts at bank due to COVID-19 pandemic and remaining 47.50%

of reported no issues in accessing their bank accounts.

 RESEARCH METHODLOGY

Research methodology  

Research methodology is a collective term for the structured process of conducting research.
There are many different methodology used in various types of research and the term is usually
considered to include research design, data gathering and data analysis.

Research methodology can be quantitative [for example, measuring the number of times
someone does sometimes under certain condition] or quantitative [for example, asking people
how they feel about a certain situation]. Ideally, comprehensive research should try to
incorporate both qualitative and quantitative methodologies but this is not always possible,
usually due to time and financial constraints.

Research methodologies are generally used in academic research to test hypotheses or theories,
A good design should ensure the research is valid, i.e. it clearly tests the hypothesis and not
extraneous variables, and that the research is reliable, i.e. it yield consistent results every time.

Research designs

Research designs are connected with turning the research question into a testing project. The best
depend on your research question. Every design has positive and negative sides. The research
design has been considered as a ‘’blueprint’’ for research, dealing with at least four problems;
what question to study, what data are relevant, what data to collect, and how to analyze the
results.

Method the data collection

Data can be collected in two forms, namely, primary and secondary data. The data collection
method used in this research involves the search secondary data. Primary data are originated
primary data can be expensive ans time consuming. Since primary data is collected with specific
purpose, it is the most significant. Depth interviews, focus group, observations and surveys are
the major methods of gathering primary data.
Primary data

 Questionnaire
 By observation

Secondary data

Secondary data is information gathered for purpose other than the completion of a research
project. A variety of secondary information sources is available to the researcher gathering data
on an industry, potential product application and the market place. Secondary data is also used to
gain initial insight into the research problem.

Secondary data is classified in terms of its source either internet or external. Internal, or in house
data, is secondary information acquired within the organization where research is being carried
out. External secondary data is obtained from outside sources.

The major advantages of using secondary data in market research are time and cost saving.

The secondary research process can be completed rapidly generally in 2 to 3 week. Substantial
useful secondary data can be collected in a matter of days by a skillful analyst.

When secondary data is available, the researcher need only locate the source of the data and
extract the required information.

Secondary research is generally less expensive than primary research. The bulk of secondary
research data gathering does not require the use of expensive, specialized, highly trained
personal.

Secondary research expenses are incurred by the originator of the information.

Sources of secondary data

The secondary data are collected by the following sources.

Official; e.g. The publication of the statistical Division, ministry of Finance, the Federal Bureaus
of Statistics, Ministries of Food, Agriculture, Industry, Labor etc.
Semi-Official; e.g. State Bank, Railway Board, central cotton committee, Boards of Economic
Enquiry etc.

Publication of Trade Association, Chambers of Commerce etc.

Technical and Trade journals and Newspapers.

Research Organizations such as Universities and other institutions.

Internet.& The sources which are used in this project are:

 Internet.
 News papers.
 Limitation

Secondary data can be general and vague and may not help in researcher.

Secondary information pertinent to the researcher topic is either not available, or is only
available in insufficient quantities.

Much secondary data is several years old and may not reflect the current market condition. Trade
journals and other publications often accept articles six month before appear in print. The
research may have been done months or even years earlier.

Data may be in a different format or units than is required by the researcher.

 BIBLIOGRAPHY

Books
MOHAN.S, R.ELANGOVAN, Human resource management, regal publications, pageno.-30-37,
64-79,100-110.

KUMAR NIRMAL, Human resource management and industrial relations, Himalaya Publishing
House, page no.-34-37, 47-54.

Websites

http://www.moneycontrol.com/stocks/top-companies-in-india/market-capitalisation-bse/banks-private-
sector.html 

http://www.moneycontrol.com/competition/icicibank/comparison/ICI02 

http://www.slideshare.net/JenBarr/recruitment-selection-process-presentation 

http://www.scribd.com/doc/33993225/Recruitment-Process-of-ICICI-Bank  

http://cscjournals.org/csc/manuscript/Journals/IJBRM/volume3/Issue1/IJBRM-64.pdf  

http://www.marketing91.com/swot-analysis-icici-bank/ 

http://en.wikipedia.org/wiki/ICICI_Bank   

http://www.theofficialboard.com/org-chart/icici-bank  
 CERTIFICATE

The project report”A study of financial policy of ICICI BANK” been prepared by GULAFSHA
BEE MBA 3rd sem. In the guidance of mentor MR. NEERAJ RAIKWAR for the partial
fulfillment of the degree of MBA.

Signature Signature Signature

Of the of the of the

Supervisor Head of Department Examinor
 Declaration by the candidate

I declare that the project report titled ’’A STUDY OF FINANCIAL POLICY OF ICICI BANK’
is nay own work conducted under the supervision of MR. NEERAJ RAIKWAR Department of
business Management, SVNU, SAGAR to the best of my knowledge the report does not contain
any work, which has been submitted for the award of any degree, anywhere.

GULAFSHA BEE

MBA 3rdSEM
 Objective

1. To know about the introduction of ICICI BANK.

2. To know about the financial statement of ICICI BANK.
3. To know about the SWOT analysis of ICICI BANK.
4. To know about the company profile of ICICI BANK.
5. To know about the product and services of ICICI BANK.
 Preaface
Preparing a project of this nature is an arduous task and I was fortunate enough to
get support from a large number of person. I wish to express my deep sense of
gratitude to all those who generously helped in successful completion of this report
by sharing their invaluable time and knowledge.

It is my proud and PREVILEDGE to express my deep regards to Respect HOD Mr.

NEERAJ TOPKHANE Head of department of business management, SVNU SAGAR
for allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the able and
inspiring guidance of MR. NEERAJ RAIKWAR here under me all possible help me
guidance while reviewing the manuscript in finalizing the report.

I also extend my deep regards to my teachers, family members, friends and all those
whose encouragement has infused courage in me to complete to word successfully.
 Acknowledgement

Preparing a project of this nature is an ardors task and I was fortunate enough to get support from
a large number of person. I wish to express my deep sense of gratitude to all those who
generously helped is successful completion of this report by sharing invaluable time and
knowledge.

It is my proud and privilege to express my deep regards to Respected Head of department MRS.
NEERAJ TOPKHANE Department of business management, SVNU, SAGAR for allowing me
to undertake this project.

I feel extremely exhilarated to have completed this project under the able and inspiring guidance
of The rendered me all possible help me guidance while reviewing the manuscript in finalizing
the report.

I also extended my deep regards to my teachers, family members, friends and all those whose
encouragement has infused courage in me to complete to work successfully.

GULAFSHABEE

MBA 3rd SEM.

 INDEX

1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. OBJECTIVE
4. PRODUCT AND SERVICES
5. SWOT ANALYSIS
6. FINANCIAL STATEMENT
7. FINDING
8. LIMITATION
9. SUGGESTION
10. CONCLUSION
11. BIBLIOGRAPHY
12. QUESTIONNAIRES
13. THANKS
 History
The Industrial Credit and Investment Corporation of India (ICICI) was established on 5 January
1955 and Sir ARCOT RAMASMY MUDA liar was elected as the first Chairman of ICICI Ltd. It
was structured as a joint-venture of the World Bank, India's public-sector banks and public-
sector insurance companies to provide project financing to Indian industry.[13][14] ICICI Bank was
established by ICICI, as a wholly owned subsidiary in 1994 in BADHODA The bank was
founded as the Industrial Credit and Investment Corporation of India Bank, before it changed its
name to ICICI Bank. The parent company was later merged with the bank.
In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group, offering a wide variety of products
and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank.
ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in
India in 1998, followed by an equity offering in the form of American depositary receipts on
the NYSE in 2000.[15] ICICI Bank acquired the Bank of Madura Limited in an all-stock deal in
2001 and sold additional stakes to institutional investors during 2001–02 ICICI Bank
launched Internet Banking operations in 1998.
In 1999, ICICI become the first Indian company and the first bank or a financial institution from
non-Japan Asia to be listed on the NYSE.
ICICI, ICICI Bank, and ICICI subsidiaries ICICI Personal Financial Services Limited and ICICI
Capital Services Limited merged in a reverse merger in 2002. During the financial crisis of
2007–2008, customers rushed to ICICI ATMs and branches in some locations due to rumors
of bank failure. The Reserve Bank of India issued a clarification on the financial strength of
ICICI Bank to dispel.
In March 2020, the board of ICICI Bank Ltd. approved an investment of ₹10
billion (US$130 million) in Yes Bank, resulting in a 5% ownership interest in Yes.

Acquisitions

 1996: ICICI Ltd. A diversified financial institution with headquarters in Mumbai

 1997: ITC Classic Finance. Incorporated in 1986, ITC Classic was a non-bank financial firm
that engaged in hire, purchase and leasing operations. At the time of being acquired, ITC
Classic had eight offices, 26 outlets and 700 brokers.
 1997: SCICI (Shipping Credit and Investment Corporation of India)
 1998: Anagram (ENAGRAM) Finance. Anagram had built up a network of some 50
branches in Gujarat, Rajasthan, and Maharashtra that were primarily engaged in the retail
financing of cars and trucks. It also had some 250,000 depositors.
 2001: Bank of Madura[25]
 2002: The Darjeeling and SHIMLA branches of GRINDLAYS Bank
 2005: INVESTISIONO- KREDITNY Bank (IKB), a Russian bank
 2007:SANGI Bank. SANGI Bank was a private sector unlisted bank, founded in 1916, and
30% owned by the BAHTE family. Its headquarters were in SANGI in Maharashtra, and it
had 198 branches. It had 158 in Maharashtra and 31 in Karnataka, and others in Gujarat,
 Andhra Pradesh, Tamil Nadu, Goa, and Delhi. Its branches were relatively evenly split
between metropolitan areas and rural or semi-urban areas.[28]
 2010: The Bank of Rajasthan (BOR) was acquired by the ICICI Bank in 2010 for ₹30
billion (US$380 million). RBI was critical of BOR's promoters not reducing their holdings in
the company. BOR has since been merged with ICICI Bank.[21]

Role in Indian financial infrastructure

ICICI Bank office in financial district HYDRABAD

ICICI bank has contributed to the setting up of a number of Indian institutions to establish
financial infrastructure in the country over the years:

 The National Stock Exchange was promoted by India's leading financial institutions

(including ICICI Ltd.) in 1992 on behalf of the Government of India with the objective of
establishing a nationwide trading facility for equities, debt instruments and hybrids, by
ensuring equal access to investors all over the country through an appropriate
communication network.
 In 1987, ICICI Ltd along with UTI set up CRISIL as India's first professional credit rating
agency.
 NCDEX (National Commodities and Derivatives Exchange) was set up in 2003, by ICICI
Bank Ltd, LIC, NABARD, NSE, CANARA Bank, CRISIL, Goldman Sachs, Indian Farmers
FERTILISER Cooperative Limited (IFFCO) and Punjab National Bank.
 ICICI Bank facilitated the setting up of "FINO Cross Link to Case Link Study" in 2006, as a
company that would provide technology solutions and services to reach the underserved
and under banked population of the country. Using technologies like smart
cards, biometrics and a basket of support services, FINO enables financial institutions to con
capture develop and operational projects to support sector initiatives in microfinance and
livelihoods.
 Entrepreneurship Development Institute of India (EDII), was set up in 1983, by the erstwhile
apex financial institutions like IDBI, ICICI, IFCI and SBI with the support of
the Government of Gujarat as a national resource organization committed to
entrepreneurship development, education, training and research.
 Eastern Development Finance Corporation (NEDFI) was promoted by national level
financial institutions like ICICI Ltd in 1995 at GUWAHATI, Assam for the development of
industries, infrastructure, animal husbandry, angry -horticulture plantation, medicinal plants,
sericulture, aquaculture, poultry and dairy in the North Eastern states of India.
 Following the enactment of the Security station Act in 2002, ICICI Bank, together with other
institutions, set up Asset Reconstruction Company India Limited (ARCIL) in 2003. ARCIL
was established to acquire non-performing assets (NPAs) from financial institutions and
banks with a view to enhance the management of these assets and help in the maximization
of recovery.[35][36]
 ICICI Bank has helped in setting up Credit Information Bureau of India Limited (CIBIL),
India's first national credit bureau in 2000. CIBIL provides a repository of information
(which contains the credit history of commercial and consumer borrowers) to its members in
the form of credit information reports.
 Products
ICICI Bank offers products and services such as online money transfers, tracking services,
current accounts, savings accounts, time deposits, recurring deposits, mortgages, loans,
automated lockers, credit cards, prepaid cards, debit cards and digital wallets called ICICI
pocket.
ICICI bank launched 'ICICI Stack' which provides online services such as payment options,
digital accounts, instant car loans, insurance, investments, loans etc.

Subsidiaries
ICICI Prudential Life Insurance
Main article: ICICI Prudential Life Insurance

ICICI Lombard
Main article: ICICI Lombard

ICICI Prudential Mutual Fund

Main article: ICICI Prudential Mutual Fund

ICICI Securities
Main article: ICICI direct

ICICI Bank Canada

ICICI Bank Canada

Type Subsidiary

Industry Financial services

Founded 2003

Headquarters India 

Key people Sandeep Goel (President

and Chief Executive Officer)

Parent ICICI Bank Limited

ICICI Bank Canada is a wholly owned subsidiary of ICICI Bank, whose corporate office is
located in Toronto. Established in December 2003,] ICICI Bank Canada is a full-service direct
bank with assets of about $6.5 billion as of 31 December 2019.[41] It is governed by
Canada's Bank Act and operates under the supervision of the Office of the Superintendent of
Financial Institutions. The bank has seven branches in Canada.
In 2003, ICICI Bank Canada was established as a Schedule II (foreign-owned or -controlled)
bank. It was incorporated in November and opened its head office and downtown Toronto
branch in December. In 2004 launched an online banking platform. In 2005, it launched its
financial advisor services channel. In 2008, the bank relocated its corporate office to the Don
Valley Business Park in Toronto. In 2010, it launched a mortgage broker service. In 2014, the
bank launched a mobile banking app.
ICICI Bank Canada is a member of several esteemed trade association; as well as the Canadian
Bankers Association (CBA); a registered member with the Canada Deposit Insurance
Corporation (CDIC), a federal agency insuring deposits at all of Canada's chartered
banks; Interact Association; Cirrus Network; and The Exchange Network.
ICICI Bank UK PLC
ICICI Bank UK PLC

An ICICI Bank branch in London, United Kingdom

Type Subsidiary

Industry Financial services

Founded 2003

Headquarters India 
 Parent ICICI Bank Limited

Website www.icicibank.co.uk

ICICI Bank UK PLC was incorporated in England and Wales on 11 February 2003, as a

private company with the name ICICI Bank UK Ltd. It then became a public limited company on
30 October 2006.[47] Presently the Bank has seven branches[48] in the UK. : one each
in Birmingham, East Ham, Harrow, London, Manchester, 
The bank currently has seven branches in the UK. ICICI Bank UK PLC is Authorized by
the Prudential Regulation Authority and regulated by the Financial Conduct Authority and
Prudential Regulation Authority. It is covered by the Financial Services Compensation
Scheme (FSCS). The bank has a long-term foreign currency credit rating of Baa1 from Moody's.
At 31 March 2019, it had a capital adequacy ratio of 16.8%.[47]
ICICI Bank UK PLC offers products and services such as a current account, savings
account, remittance to India, safe deposit box, NRI Services, business banking, foreign exchange
services, commercial real estate and corporate banking.[49] In 2019, ICICI Bank UK PLC
launched an instant account opening facility through
ICICI Bank US
ICICI Bank Regional Subsidiaries[
ICICI Bank has operations in Bahrain, Germany, Europe, Hong Kong, and China in addition to
the countries mentioned above.

Controversies
Inhumane debt recovery method
A few years after its rise to prominence in the banking sector, ICICI bank faced allegations on
the recovery methods it used against loan payment defaulters. A number of cases were filed
against the bank and its employees for using "brutal measures" to recover the money. Most of the
allegations were that the bank was using goons to recover the credit card payments and that these
"recovery agents" exhibited inappropriately and in some cases, inhuman behavior. Incidents were
reported wherein the defaulters were put to "public shame" by the recovery agents.
The bank also faced allegations of inappropriate behavior in recovering its loans. These
allegations started initially when the "recovery agents" and bank employees started threatening
the defaulters. In some cases, notes were written by the bank's employees asking the defaulters to
"sell everything in the house including family members", were found. Such charges faced by the
bank rose to a peak when suicide cases were reported wherein the suicide notes spoke of the
bank's recovery methods as the cause of the suicide. This led to legal battles and the bank paying
huge compensation.
Money laundering allegations
ICICI Bank was one of the leading Indian banks accused of blatant money laundering through
violation of RBI guidelines in the famous Cobra Posting operation which shook up Indian
banking industry during April–May 2013.
On 14 March 2013 the online magazine Cobra post released video footage from Operation Red
Spider showing high-ranking officials and some employees of ICICI Bank agreeing to convert
black money into white, an act in violation of Prevention of Money Laundering Act, 2002.
The Government of India and Reserve Bank of India ordered an inquiry following the exposé.
On 15 March 2013, ICICI Bank suspended 18 employees, pending inquiry. On 11 April 2013 the
Deputy Governor of RBI, H R Khan reportedly said that the central bank was initiating action
against ICICI Bank in connection with allegations of money laundering.
CHANDA KOCHCHAR fraud case [On 4 October 2018, the then MD
& CEO CHANDA stepped down from her position following allegations of corruption. In
January 2019, based on the report of an enquiry panel headed by SHRI KRISHNA the bank
board officially terminated her from service. It also become one of the first in the country to ask
for a claw back of bonuses and benefits.[62] In 2020 the Enforcement Directorate provisionally
seized assets and shares belonging to CHANDA KOCHCHAR with an estimated value of more
than ₹780 million (US$9.8 million), in relation to the ICICI bank loan case.

COMPITITORS INFORMATION
28/SEP/2012 NAME NET INTREST INCOME(in cr.) NET PROFIT(in
cr.)TOTAL ASSETS(in
cr)HDFC BANK 27286.35 5167.07 337909.49ICICI BANK 33542.65 6465.26 47
3647.09KOTAK MAHINDRA6,180.24 1085.05 65,666.46AXIS BANK 21994.65 
4242.21 285627.79YES BANK 6307.35 976.99 73662.12CITY
UNIONBANK 1696.77 280.25 18350.65

Source:

http://www.moneycontrol.com/competition/icicibank/comparison/ICI02 HDFC Bank
Limited

is an Indian financial services company based in Mumbai, Maharashtra that was

incorporated ugust 1994. HDFC Bank is the fifth or sixth largest bank in India by
assets and the second largest bank by market capitalization as of February 24,
2012. The bank was promoted by the Housing Development Finance Corporation,
a premier housing finance company (set up in 1977) of India. HDFC Bank has
1,986 branches and over 5,471 ATMs, in996 cities in India, and all branches of the
bank are linked on an online real-time basis.

19

Axis Bank Limited

It is an Indian financial services firm headquartered in Mumbai, Maharashtra. It

had begun operations in 1994, after the Government of India allowed new private
banks to best established. The Bank was promoted jointly by the Administrator of
the Specified Under a king of the Unit Trust of India (UTI-I), Life Insurance
Corporation of India (LIC), General Insurance Corporation Ltd., National
Insurance Company Ltd. The New India Assurance Company, The Oriental
Insurance Corporation and United India Insurance Company UTI-I holds a
special position in the Indian capital markets and has promoted many leading
financial institutions in the country. As on the year ended 31 March, 2012, Axis
Bank had an Operating revenue of 13,437crores and a net profit of 4,242
CRORES.

Yes Bank 

is a private bank in India. It was founded by ASHOK KAPOOR and RANA

KAPOOR, with the duo holding a collective financial stake of 27.16%. YES Bank
has received significant national and international recognitions which include Mr.
RANA KAPOOR, Founder, MD & CEO being recognized as the

Entrepreneurial Banker of the Decade (2001-2010)

by Bombay Management Association,

India's No. 1 New Private Sector Bank 

in the Financial Express-E&Y Best Banks Survey 2010,

India's Fastest Growing Bank of the Year

at the Bloomberg UTV Financial Leadership Awards 2011.

KOTAK Mahindra Bank 

It is an Indian financial service firm established in 1985. It was previously known

as KOTAK Mahindra Finance Limited, a non-banking financial company. In
February2003, KOTAK Mahindra Finance Ltd, the group's flagship company was
given the license to carryon banking business by the Reserve Bank of India (RBI).
KOTAK Mahindra Finance Ltd. is the first company in the Indian banking history
to convert to a bank. Today it has more than 20,000employees and Rs. 10,000
CRORE in revenue.
ICICI BANK
TODAY
ICICI Bank (BSE: ICICI)
(formerly Industrial Credit and
Investment Corporation of
India) is India's largest private
sector bank by market
capitalisation and second
largest
overall in terms of assets.
Trotal assets of Rs.
3,562.28 billion (US$ 77
billion) at
December 31, 2009 and profit
after tax Rs. 30.19 billion (US$
648.8 million) for the nine
months ended December 31,
2009. The Bank also has a
network of 1,640+ branches (as
on February 11, 2010) and
about 4,721 ATMs in India and
presence in 18 countries, as
well as some 24 million
customers (at the end of July
2007). ICICI Bank offers a wide
range of banking products
and financial services to
corporate and retail
customers
through a variety of delivery
channels and specialised
subsidiaries and affiliates in the
areas of investment banking,
life and non-life insurance,
venture capital and asset
management. (These data are
dynamic.) ICICI Bank is also
the largest issuer of credit
cards in India. ICICI Bank has
got its equity shares listed on
the stock exchanges at
Kolkata and Vadodara, Mumbai
and the National Stock
Exchange of India Limited, and
its ADRs on the New York
Stock Exchange (NYSE). The
Bank is expanding in overseas
markets and has the largest
international balance sheet
among Indian banks. ICICI
Bank
now has wholly-owned
subsidiaries, branches and
representatives offices in 18
countries,
including an offshore unit
in Mumbai. This includes
wholly owned subsidiaries
in
Canada, Russia and the UK (the
subsidiary through which the
HiSAVE savings brand is
operated), offshore banking
units in Bahrain and Singapore,
an advisory branch in Dubai,
branches in Belgium, Hong
Kong and Sri Lanka, and
representative offices in
Bangladesh, China, Malaysia,
Indonesia, South Africa,
Thailand, the United Arab
Emirates and USA.
Overseas, the Bank is
targeting the NRI (Non-
Resident Indian)
population in particular.
ICICI reported a net profit of
Rs. 3,758 crore (US$ 741
million) for FY2009. The bank's
Current and savings account
(CASA) ratio increased to
28.7% at March 31, 2009 from
26.1% at March 31, 2008.
Increase of Rs. 5,286 crore in
CASA deposits in quarter ended
March 31,2009.
ICICI Bank is one of the Big
Four Banks of India with State
Bank of India, Axis Bank
and HDFC Bank
ICICI Bank Group
Gaurav Narang
B.B.A
27
LIMITATION

First limitation of this project is the time; secondary data is used due to lack of time.

It is a time consuming process when we made a research on the basis of secondary data.
Data available through secondary sources are not reliable and accurate.

ICICI BANK is the big bank of india and its uses different strategies, it is difficult to make a
research on a specific strategy which applies in a particular country.

ICICI BANK
TODAY
ICICI Bank (BSE: ICICI)
(formerly Industrial Credit and
Investment Corporation of
India) is India's largest private
sector bank by market
capitalisation and second
largest
overall in terms of assets.
Trotal assets of Rs.
3,562.28 billion (US$ 77
billion) at
December 31, 2009 and profit
after tax Rs. 30.19 billion (US$
648.8 million) for the nine
months ended December 31,
2009. The Bank also has a
network of 1,640+ branches (as
on February 11, 2010) and
about 4,721 ATMs in India and
presence in 18 countries, as
well as some 24 million
customers (at the end of July
2007). ICICI Bank offers a wide
range of banking products
and financial services to
corporate and retail
customers
through a variety of delivery
channels and specialised
subsidiaries and affiliates in the
areas of investment banking,
life and non-life insurance,
venture capital and asset
management. (These data are
dynamic.) ICICI Bank is also
the largest issuer of credit
cards in India. ICICI Bank has
got its equity shares listed on
the stock exchanges at
Kolkata and Vadodara, Mumbai
and the National Stock
Exchange of India Limited, and
its ADRs on the New York
Stock Exchange (NYSE). The
Bank is expanding in overseas
markets and has the largest
international balance sheet
among Indian banks. ICICI
Bank
now has wholly-owned
subsidiaries, branches and
representatives offices in 18
countries,
including an offshore unit
in Mumbai. This includes
wholly owned subsidiaries
in
Canada, Russia and the UK (the
subsidiary through which the
HiSAVE savings brand is
operated), offshore banking
units in Bahrain and Singapore,
an advisory branch in Dubai,
branches in Belgium, Hong
Kong and Sri Lanka, and
representative offices in
Bangladesh, China, Malaysia,
Indonesia, South Africa,
Thailand, the United Arab
Emirates and USA.
Overseas, the Bank is
targeting the NRI (Non-
Resident Indian)
population in particular.
ICICI reported a net profit of
Rs. 3,758 crore (US$ 741
million) for FY2009. The bank's
Current and savings account
(CASA) ratio increased to
28.7% at March 31, 2009 from
26.1% at March 31, 2008.
Increase of Rs. 5,286 crore in
CASA deposits in quarter ended
March 31,2009.
ICICI Bank is one of the Big
Four Banks of India with State
Bank of India, Axis Bank
and HDFC Bank
ICICI Bank Group
Gaurav Narang
B.B.A
27

ICICI BANK
TODAY
ICICI Bank (BSE: ICICI)
(formerly Industrial Credit and
Investment Corporation of
India) is India's largest private
sector bank by market
capitalisation and second
largest
overall in terms of assets.
Trotal assets of Rs.
3,562.28 billion (US$ 77
billion) at
December 31, 2009 and profit
after tax Rs. 30.19 billion (US$
648.8 million) for the nine
months ended December 31,
2009. The Bank also has a
network of 1,640+ branches (as
on February 11, 2010) and
about 4,721 ATMs in India and
presence in 18 countries, as
well as some 24 million
customers (at the end of July
2007). ICICI Bank offers a wide
range of banking products
and financial services to
corporate and retail
customers
through a variety of delivery
channels and specialised
subsidiaries and affiliates in the
areas of investment banking,
life and non-life insurance,
venture capital and asset
management. (These data are
dynamic.) ICICI Bank is also
the largest issuer of credit
cards in India. ICICI Bank has
got its equity shares listed on
the stock exchanges at
Kolkata and Vadodara, Mumbai
and the National Stock
Exchange of India Limited, and
its ADRs on the New York
Stock Exchange (NYSE). The
Bank is expanding in overseas
markets and has the largest
international balance sheet
among Indian banks. ICICI
Bank
now has wholly-owned
subsidiaries, branches and
representatives offices in 18
countries,
including an offshore unit
in Mumbai. This includes
wholly owned subsidiaries
in
Canada, Russia and the UK (the
subsidiary through which the
HiSAVE savings brand is
operated), offshore banking
units in Bahrain and Singapore,
an advisory branch in Dubai,
branches in Belgium, Hong
Kong and Sri Lanka, and
representative offices in
Bangladesh, China, Malaysia,
Indonesia, South Africa,
Thailand, the United Arab
Emirates and USA.
Overseas, the Bank is
targeting the NRI (Non-
Resident Indian)
population in particular.
ICICI reported a net profit of
Rs. 3,758 crore (US$ 741
million) for FY2009. The bank's
Current and savings account
(CASA) ratio increased to
28.7% at March 31, 2009 from
26.1% at March 31, 2008.
Increase of Rs. 5,286 crore in
CASA deposits in quarter ended
March 31,2009.
ICICI Bank is one of the Big
Four Banks of India with State
Bank of India, Axis Bank
and HDFC Bank
ICICI Bank Group
Gaurav Narang
B.B.A
27