Customer Satisfaction on street food in Brgy.
Sasa Davao City.
Pines, Rayhine Jay Lourd S.
Añabieza, Angelito Jr. B.
Ramos, Chrixle Mae A.
Sales, Hingred Jay R.
Pagsiat, Jomari L.
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Table of Content
Chapter 1
Introduction........................................
Background of the study
Review of related literature
Statement of the problem
Definition of terms
Chapter 2
Methods....................................
Research design
Sampling technique
Respondents
Data gathering procedure
Research instrument used
Statistical tool
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Chapter 1
introduction
Background of the study :
Similar to fast food, the final preparation of street foods occurs when the
customer orders the meal, which can be consumed where it is purchased or taken
away. Street foods refers to a wide variety of ready-to-eat foods and beverages
sold and occasionally prepared in public places, most notably streets. When
compared to restaurant meals, quick food and street food are less expensive and
present a tasty substitute for homemade meals. Despite these similarities, there
are differences between street food and fast food establishments in terms of
selection, setting, marketing strategies, and ownership.
Filipinos are known for their love for food. And that's the reason why a lot of
filipino people choose to eat street food than restaurants because of the
difference in food prices. And base on our research the best spot of stablishing a
street food is near at school and market where in their potential customers will
be students who have a limited budget. Like when your going around here in Brgy
Sasa some of the street food stall are in school, market and etc.
Street foods often reflect traditional local cultures and exist in an endless variety.
There is much diversity in the raw materials as well as in the preparation of street
food beverages, snacks and meals. Vendors' stalls are usually located outdoors or
under a roof which is easily accessible from the street. They have low-cost seating
facilities which are sometimes rudimentary. Their marketing success depends
exclusively on location and word-of-mouth promotion. Street food businesses are
usually owned and operated by individuals or families but benefits from their
trade extend throughout the local economy. For instance, vendors buy their fresh
food locally, thus linking their enterprises directly with small-scale farms and
market gardens.
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According to study, food safety oversight of street food is lacking. In addition to
offering convenience for many, millions of low-income individuals rely on street
food for their livelihood, which has a significant positive impact on the economies
of many developing nations. Research has been done on the topic of food safety,
and some have elevated it to the status of a national security concern. In terms of
food safety oversight, street food is a weak link. By definition, street food is
"ready-to-eat foods and beverages served and prepared by vendors or hawkers in
streets or other public places," according to the Food and Agriculture
Organization (FAO). For many people in poor nations, street food offers an easy
diet.
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Review of related Literature :
This section contains Factors which are responsible for customer satisfaction such
as Customer service, Price, and ambiance, are presented.
Customer Satisfaction
Client feedback in the form of an assessment after acquiring some goods or
services in comparison to the customer's expectations is known as customer
satisfaction. Customer expectations and the performance of products or services
that can satisfy customers' wants and aspirations are used to calculate customer
satisfaction. And as a result, a business should concentrate on enhancing service
quality and establishing fair prices in order to satisfy their clients and keep them
as clients.
Customer Service
A high degree of customer satisfaction shows that your customer zare satisfied
with your work. This highlights the significance of customer service in company.
Customer service is the unmistakable term used to define the diverse array of
systems that develop in every financial sector and the most effective client
interactions that boost sales. Customers are, in essence, the most important
factor in keeping a business afloat. The level of client satisfaction is determined by
the variety of services they received. Prior research suggests that customer
involvement and satisfaction are closely related.
Price
Major segments of the population receive subsistence and nourishment from
street food, which supports a steady food supply. The cost of street food is
inexpensive because the cooks have little operating and maintenance expenses.
Street food is a daily necessity for people with very little to no cash to feed their
family and themselves. so the price of the street vendors should stay at the right
price so that they don't lose their income and they don't lose customers and their
buyers become more loyal to them
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Ambiance
Many customer have shown how ambiance can influence everything from
customer perceptions of responsiveness and reliability to how much and how
quickly they eat, how much they spend, how long they stay in the stall. Customers
will feel at ease and enjoy their visit to your street food stall if you create the right
atmosphere. customers mean increased profit when you have high levels of
customer satisfaction. Alternatively, if you do not create the best environment for
your type of stall, your results will suffer. You will not retain customers.
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Statement of the problem
This study will aimed to determine the level of satisfaction of the street food
customers in Brgy Sasa Davao City. Also this research sought to help and to
improve the services of every street food vendors.
specifically it aims to answer the following:
1. What are the kinds of street food stablishment in Brgy Sasa Davao City?
2. What is the satisfaction level of the customer.
{2.1} Very Satisfied
{2.2 } Satisfied
{2.3 } Dissatisfied
{2.4 } Very Dissatisfied
3. What are the problem encountered by street food vendors?
4. What is the best way in order to improve the service of the street food
vendors?
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Definition of terms:
The following terms used in the study defined as the follows
Customer- a person or organization that buys goods or services from a store or
business.
Satisfaction- fulfillment of expectations or needs, or the pleasure derived from
this.
Street food- ready-to-eat food or drinks sold by a hawker or vendor in a street
and other public places. This often sold from a portable food booth, food
cart/stall or food truck
Food choices- refers to how people decide on what to buy and eat
Drinks- a liquid that swallowed as refreshment that human need.
Street food Vendors- sells different kinds of food and drinks to customers
Chapter 2
Methods
This chapter presents the research design, respondents of the studies, research
instrument, sampling procedure, data gathering procedure, and statistical tools
used in the study.
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Research Design
We have conducted a face-to-face survey by disturbing to face structure
questionnaires to the target population to collect primary quantitative data.
Sampling technique
For this research, we use non-probability sampling. The in-depth interview
procedure for this study will be limited to Sasa-Davao City only.The researchers
will have to pick a 20 random customer for each street food stall in Brgy Sasa
Then will be interviewing 10 mins each for their satisfaction response in the street
food stall . The sample size will be 100 for this study.
Respondents of the Study
The respondent of the study is composed of people in the community of Barangay
Sasa year 2022. One of the vital processes to keep this study successful.
All of these participants was selected through random sampling. This
sampling method is conducted where each member of a population has a
capability to become part of the sample.The chosen respondents are containing
of one hundred (100) respondents from selected Barangay in Sasa. The Barangay
Sasa was chosen by the Researchers because they are suitable and applicable to
the study.
Data Gathering procedure
A letter of request to conduct the study was prepared. The researcher
constructed a questionnaire checklist. The researchers conducts the research in
residents of Barangay Sasa Davao City through face to face survey, because of the
advantages of the survey method. The researchers explains to the respondents
the importance of their response to the study. The researchers clarifies some
terms to the respondents so that the respondents can answer the questionnaire
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will full knowledge of their responsibility as the subject of the study. The
researcher requested the respondents to answer with all honesty.
Research instrument used
This study utilized a checklist questionnaire containing the factors; interest in a
field academic ability, familiarity, economic stability, and influential people. The
questionnaire gathered information to design the perception of the students.
Statistical Tools
Street foods are of main concern today due to their popularity and ease of
availability. As it is fulfilling the requirements at reasonable rates, population
usually refers to street food. But the food safety and sanitation is also a very
important aspect.
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Chapter 3
Results and Discussions
This chapter present the findings of the study, along with the Interpretation
and discussion on the implications of findings.
Table 1: Customer responds towards the street food stall preferred food in terms
of the food choices, Drinks, of Brgy Sasa Davao City respondents
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Food choices Mean Interpretation
Isaw 3.39 Very high
Chicken Proven 3.11 high
Fried Ulo 2.17 Low
Chicken Skin 3.39 Very high
Kwek-Kwek 3.53 Very high
Fishball 3.36 Very high
Hotdog 3.20 high
Lumpia Shanghai 3.45 Very high
Drinks
Coke 3.54 Very high
Sprite 3.44 Very high
Pineapple Juice 3.06 high
Buko Juice 3.33 Very high
TOTAL 3.24 High
Table 1 shows the result of the preferred food and drinks of Street food stall in
Brgy Sasa Davao City, Which has an all over mean score of 3.24 which described
as high. There are 2 categories which are the Food Choices, and Drinks,
In the terms of Food Choices the highest mean score in Food choices is
“Kwek-Kwek” with an mean score of 3.53 and described as Very high. On the
other hand, the Food Choices that has the lowest mean score is “Fried Ulo” with a
mean score of 2.17 and is described as low.
In terms of Drinks the highest mean score is “Coke” with an mean score of 3.54
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and is described as Very High. On the other hand, the Drinks that has the lowest a
mean score is “Pineapple Juice” with an mean score of 3.06 and is described as
High.
And based on the survey result, The preferred Street food of the random
customer of Brgy Sasa Davao City is “Kwek-Kwek” because is affordable and
delicious. and they are used to making it as a snack because you can find it at any
street food stall and you can also make it at home because it's easy to make,
and “Kwek-kwek” is a common street meal in the Philippines made of hard-boiled
quail eggs that have been dipped in a vivid orange batter and deep-fried. The
batter is often made of flour, baking powder, salt, and food coloring, which was
purportedly formerly used to coat eggs that weren't successful in selling the
previous day.And here’s the trivia according to esquiremag.ph that A local legend
details that kwek-kwek was accidentally invented when a balut vendor in Cubao
dropped her merchandise. Not wanting to waste what remained of the balut, she
peeled off the shells, rolled the eggs in flour, and fried them. Kwek-kwek
supposedly refers to bird chirps
On the other hand, the least favorite street food choice of the Random Customer
is "Fried ulo" its taste delicious to other but not to others it depends on how it's
cooked. and the fried ulo is a fried chicken head that is popular as grilled head
and is sometimes fried by other street vendors and because There are other
people who don't have the same tastes and preferences
Based on to the survey result, the preferred Drink of Random Customer of Street
food here in Brgy Sasa Davao City is "Coke" because they are used to Drink coke
as a propellant rather than other drinks and also and based on our survey, there
are other vendors whose juices taste diluted or almost tasteless.
On the other hand the least favorite street food drinks of the random customer
are “Pineapple Juice” based on our survey and some question for them, they like
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pineapple juice but because of the different blends of other vendors such as
sweet and tasteless but if they go to other vendors whose mixture is delicious,
they will definitely choose pineapple
Chapter 4
Summary, Findings, Recommendation
This chapter presents the summary of the findings in this research along with the
conclusions made by the proponents and some recommendation for those who
want to conduct similar study.
Summary
The researcher decided to undertake this study to determine the level of
satisfaction of Random Customer in street food in Brgy Sasa Davao City. This study
was conducted to 100 respondents, who were selected through random sampling
technique.This made use of the non-experimental research design with weighted
mean, ratio and frequency as data analysis tools. The data were gathered through
an adopted and validated Rating Satisfaction.
Statement of the problem
1.What is the profile of respondents in terms of:
{ 1 } Name
2. What are the kinds of street food stablishment in Brgy Sasa Davao City?
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3. What is the best way in order to improve the service of the street food
vendors?
The finding of the study were as follows
1.The preferred food of street food customers in terms of Food choices is
"Kwek-Kwek" with an mean score of 3.53 and is described as Very high In terms of
Drinks is "Coke " with a mean score of 3.54 and is described as Very high
Recommendations
Based on the survey result, the researchers recommends the following:
1. Researchers recommend that the vendors should put a lot of efforts in
designing their booth or street food stall so that the booth looks good and clean
in the eyes of the customer
2. vendors must keep what they sell clean and tasty.
3. Vendors should always smile and talk to customers properly so that they come
back
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