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This document is a daily lesson plan for an 11th grade Principles of Marketing class. The lesson plan aims to have students understand traditional and contemporary approaches to marketing by describing traditional approaches, identifying contemporary approaches, and analyzing the advantages and disadvantages of different marketing approaches. The lesson involves reviewing previous concepts, discussing traditional and contemporary marketing examples, and doing group activities to list advantages and disadvantages of assigned approaches.

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Monaliza Erum Quilala
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188 views3 pages

DLP Co

This document is a daily lesson plan for an 11th grade Principles of Marketing class. The lesson plan aims to have students understand traditional and contemporary approaches to marketing by describing traditional approaches, identifying contemporary approaches, and analyzing the advantages and disadvantages of different marketing approaches. The lesson involves reviewing previous concepts, discussing traditional and contemporary marketing examples, and doing group activities to list advantages and disadvantages of assigned approaches.

Uploaded by

Monaliza Erum Quilala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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School SALINUNGAN STAND- Grade Level 11

DAILY ALONE SHS


LESSON Teacher MONALIZA E. QUILALA Learning Area Principles of Marketing
PLAN Covered Date November , 2019 Semester First

1. Describe the traditional and contemporary approaches to marketing


I. OBJECTIVES
2. Identify the different example of traditional and contemporary approaches
3. Analyze the advantages and disadvantages of marketing approaches.

Content Standards The learners demonstrate an understanding of…

the marketing principles, goals, and traditional and contemporary approaches to

marketing

Performance Standards The learners shall be able to… plot marketing goals and approaches for product or
service
Learning Competencies/ define and understand marketing
Objectives
• Principles

• Goals

• Approaches

II. CONTENT 1. Describe the traditional approaches to marketing


 ABM_PM11-Ia-b-3
2.identify and explain contemporary marketing approaches
 ABM_PM11-Ia-b-4

References Principles of Marketing by: AngelitaOng Camillar-Serrano; Marketing byDr.


Maria Luisa Chua Delayco
Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages Principles of Marketing by Edward D. Gonzales pagesd 5-8
4. Additional Materials from
Learning Resource (LR)
portal
Other Learning Resources Smart Phone/Laptop/ Internet Connection,
https://www.youtube.com/watch?v=YK4EKOMl7WA
https://www.youtube.com/watch?v=YK4EKOMl7WA

IV. PROCEDURES

Reviewing previous lesson The teacher will ask the students the goals of marketing
or presenting the new
lesson
Establishing a purpose for Show to the class of the different pictures about Marketing approaches.
the lesson
Let the students reflect then relate it to the next topic on Traditional and contemporary
approaches of marketing.

Presenting The teacher will process the answers and discuss additional input on the traditional and
examples/instances of the contemporary approaches of marketing(Teacher facilitated the discussion)
new lesson

Discussing new concepts Teacher facilitated the discussion on he different examples of approaches
and practicing new skills #1

Discussing new concepts Group activity: the learners will make list at least 3 advantages and
and practicing new skills #2 disadvantages of the the different approaches of marketing assigned to them
Developing mastery (leads
to Formative Assessment 3)
Finding practical
applications of concepts and
skills in daily living
Making generalizations and
abstractions about the
lesson
Evaluating learning

Additional activities for


application or remediation

V. REMARKS

VI. REFLECTION

No. of learners who earned


80% in the evaluation
No. of learners who require
additional activities for
remediation
Did the remedial lessons
work? No. of learners who
have caught up with the
lesson
No. of learners who
continue to require
remediation
Which of my teaching
strategies worked well?
Why did these work?
What difficulties did I
encounter which my
principal or supervisor can
help me solve?
What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?

Prepared by:
Noted by:
MONALIZA E. QUILALA,T-II EMMA RUTH B. BARIEN Ed.D.
Subject Teacher OIC-Principal

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