Generation by Definition
Group of            People in this “birth   Powerful clues showing
 people born around      group” exhibit similar        where to begin
   the same time            characteristics,        connecting with and
and raised around the   preferences, and values    influencing people of
     same place           over their lifetimes          different ages
Why Study the Generations?
KNOW YOUR GENERATIONS
Greatest Generation
                                         Born : 1928 - 1945
The Silent Generation / Traditionalist   Age : 77 - 94
               Born : 1946 - 1964
Baby Boomers
               Age : 58 – 76 years old
                           Born : 1965 – 1980
Generation x / Baby Bust   Age : 40 – 57 years old
                      Born : 1981 – 1996
Millennials / Gen Y
                      Age : 26 - 41 years old
Generation Z   Born : 1997 - 2009
               Age : 13 – 25 years old
                     Born : 2010 – 2025
Generation Alpha /
iGen                 Age : less than 13 years old
Generation by
Characteristics
        Greatest Generation
                Determined
Resilient
                              Disciplined
          Silent Generation / Traditionalists
Patient                   Loyal                 Responsible
Baby Boomers
 Sociable / Friendly   Competitive   Confident
            Generation X / Baby Bust
                  Independent
Adaptable                              Skeptical
Millennials / Gen Y
    Risk-taker        Ambitious   Self-centered
Generation Z
    Creative   Open-minded   Sensitive
Differences in the Workplace
Silent Generation / Traditionalist
DEPENDABLE | STRAIGHT-FORWARD | TACTFUL | LOYAL
               Motivated by : Respect, Recognition, Providing long-term value to the
               company
               Communication Style : Personal touch, handwritten notes instead of email
               Worldview : Obedience over individualism, age equals seniority, advancing
               through hierarchy
               Employers should:
               Provide satisfying work and opportunities to contribute; emphasize stability
             Baby Boomers
                                                                   •
                                                                   •
This generation believes that their career is an adventure they    •
will invest their time in during their younger years so they can
retire well later on.
                              Generation X / Baby Bust
• Adaptable to
  change
• Results-Oriented
• Independent
• Seeks life balance
                       Gen X believes that a job is just that. They are adventurous
                       enough to look for a new job when something seems illogical or
                       unreasonable.
       Millennials / Gen Y
                                                                     • Enjoys work but more
                                                                       work-life balance oriented
                                                                     • Output-oriented
                                                                     • Expects diversity,
                                                                       technology, informality
                                                                       and fun in a workplace
                                                                     • Tech Savvy
                                                                     • Creative and collaborative
                                                                     • Socio-politically woke
They believe in contributing work rather than just individualistic
work. They are a carefree generation that moves on to the next
thing if one does not work out.
                                                   Generation Z
• Digital Natives
• Entrepreneurial
• Expecting their work
  environment to cater
  to them
• Adventurous
• Work-life balance
• Financially cautious
                         Little is still known about this generation when it comes
                         to their workplace behavior and ethics
             How generations
              communicate
How Each Generation Has Adapted To and Utilizes Technology
Baby Boomers
Baby Boomers
Gen X / Baby Bust
Gen X / Baby Bust
Gen Y / Millenials
Gen Y / Millennials
Gen Z / Centennials
Gen Z / Centennials
Alpha / iGen
End