Exploring The Relationship Between Online Media Exposure and Cooking Self-Efficacy, Skills and Behaviors Among College Students
Exploring The Relationship Between Online Media Exposure and Cooking Self-Efficacy, Skills and Behaviors Among College Students
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                                 August 2019
                                 ProQuest Number: 22583552
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                                          ABSTRACT
The prevalence of cooking is on the decline, especially among young adults, despite the
many health benefits. Online media, primarily social networking sites, have become the primary
platform for promoting ideas and encouraging positive behavior change. Examples include the
promotion of healthy behaviors like cooking through posting and sharing recipes, food
demonstrations, articles all themed around cooking. The purpose of this study was to investigate
the relationship between cooking attitudes, self-efficacy and behaviors in relation to the exposure
of cooking-related online media among adults in college. Specifically, this study assessed
attitudes towards cooking and preparing homemade meals, the frequency of preparing
homemade meals, and their self-efficacy in cooking. Cooking related online media exposure,
cooking attitudes and cooking self-efficacy were all significantly correlated with cooking
behaviors. Cooking self-efficacy was a significant predictor of cooking behavior over and above
all other factors. No other Factors alone were significant predictors of cooking behaviors.
Significant influencers of cooking self-efficacy were learning how to cook from books, learning
to cook from a class, being age 40+, and being White, Native Hawaiian, Pacific Islander,
                                                ii
                                   AKNOWLEDGEMENTS
A huge thank you is dedicated my chair, Dr. Rachel Blaine for all the time and
mentorship you gave throughout the whole process. Thank you to my committee members,
Brooke Dekofsky & Kim Jebo for all your leadership and ideas. And a special thank you to Dr.
Erin Arruda for helping with data analysis as well as additional mentorship along the way. I
could not have had completed this project without everyone’s guidance and support!
                                               iii
                                                   TABLE OF CONTENTS
ABSTRACT................................................................................................................................... ii
1. INTRODUCTION ............................................................................................................. 1
3. METHODOLOGY .......................................................................................................... 20
4. RESULTS ........................................................................................................................ 23
APPENDICES ............................................................................................................................. 40
REFERENCES ............................................................................................................................ 55
                                                                     iv
                                LIST OF TABLES
                                         v
                                 LIST OF FIGURES
2. Scatter plot of the correlation between Cooking Behavior and Self-Efficacy …………… 26
                                         vi
                                           CHAPTER 1
INTRODUCTION
In 2015–2016, the prevalence of obesity was 39.8% in adults and 18.5% in youth and
rates of the condition are on an increasing trajectory. The global prevalence of obesity has more
than doubled since 1980 (Centers for Disease Control and Prevention, 2017; Ng et al., 2014). It
has become common knowledge in the health industry that obesity is more than a body image
concern but is also A major risk factor for many diseases and conditions. The most common
conditions associated with obesity are Type 2 Diabetes, Stroke, Osteoarthritis, breathing
problems, some cancers (endometrial, breast, colon, kidney, gallbladder, and liver), mental
disorders, body pain, Heart disease and morbidity and mortality (Centers for Disease Control and
The general well-being of Americans is a legitimate motive for lowering obesity rates,
however, the greatest force driving obesity prevention efforts lies in the immense financial
impact it has. The condition has a major financial impact on the United States and around the
world. The annual cost to United States alone is $147 billion in direct healthcare costs and
secondary costs including lost productivity, sum to an annual $4 billion (McKnight, Demuth,
Wilson, Leider, & Knudson, 2018). The largest areas of spending include diabetes care at $237
billion and ischemic heart disease treatment at $88 billion, which are both greatly associated with
obesity as the primary risk factor (Dieleman et al., 2016; Finkelstein, Trogdon, Cohen, & Dietz,
2009).
There are many factors that contribute to the risk for obesity and comorbidities including
certain dietary choices and patterns. For example, increased consumption of whole, low
processed, nutrient-rich foods (including fruits and vegetables, whole grains, legumes, lean meat,
                                                  1
fish, low fat dairy, nuts and seeds) has been associated with a reduced risk for obesity in adult
and refined foods with added sugar and fat has been associated with an increased risk for obesity
and comorbidities (Livingstone & McNaughton, 2016; Monteiro, Moubarac, Cannon, Ng, &
Popkin, 2013; Verschuren, 2012). Environmental, social and emotional factors are also known to
play a major role in the rising obesity rates in addition to eating habits (National Heart, Lung,
In the last few decades, it has been noted that cooking prevalence has been on the decline
whereas the consumption of convenience foods from restaurants, grocery and convenience stores
are increasing in popularity. Recent research has started to investigate all the potential benefits
that the act of cooking one’s own food can provide. Though the term “cooking” is not well
defined in the literature, studies are finding that those who prepare their own meals or eat home
prepared/cooked meals are more likely to have a healthy body weight, consume smaller portion
sizes, and have a larger variety in food choices. Home cooking is also associated with decreased
food cost, better social eating behaviors, increased family time and overall health and emotional
well-being (Brouwer, Hogervorst, Grootjen, Erp, & Zandstra 2017; Chen, Lee, Chang, &
Wahlqvist, 2012; Hartmann, Dohle, & Siegrist, 2013; Herbert et al., 2014; Jones, Walter, Soliah,
& Phifer, 2014; Mills, Brown, Wrieden, White, & Adams, 2017; Minkow, Gray, Reiboldt, &
Gonitzke, 2017; Wolfson & Bleich, 2014; Woodward-Lopez et al., 2014). Many cooking
interventions have shown to be an effective way to instill cooking skills and behavior among
families and individuals, especially among lower socioeconomic groups who are at greatest risk
for obesity and comorbidities (Reicks, Trofholz, Stang, & Laska, 2014).
                                                  2
       Online media outlets and social networking sites including blogs, video streaming
websites, social media and online idea sharing boards are frequently used as a platform to
promote the idea and frequency of cooking in the home. The use of online media to promote
health-related ideas and behaviors, such as cooking, is common practice and shown to be a
potentially effective way to reach a wide audience for little-to-no cost to the promoter (Korda &
Itani, 2011). Although this method of outreach is vastly used, due to limited studies in the area, it
is still unclear how much of an impact is being made by the use of online media for health
promotion and behavior change. Balatsoukas, Kennedy, Buchan, Powell, and Ainsworth (2015)
conducted a full-text review of 42 qualifying studies summarized that further investigation of the
effect of theory on the effectiveness of Social Networking Sites for health promotion is still
needed. Furthermore, very few studies describe cooking-related online media (CROM) content
exposure and the impact it has on attitude, self-efficacy and behaviors of cooking.
Research Purpose
The purpose of this study is to investigate the exposure of cooking-related online media
(CROM) in relation to cooking attitudes, cooking self-efficacy and cooking behaviors among
college students. Specifically, this study assesses university students’ exposure to CROM as it
correlates with students’ attitudes towards cooking and preparing homemade meals, the
Research Questions
                                                  3
   4. Is exposure to CROM positively associated with cooking attitudes, self-efficacy and
cooking behaviors?
5. Which common online media websites are most being used among college students?
Theoretical Framework
The Transtheoretical Model (TTM) of Behavior Change is used as a guide for exploring
various influences over college students cooking behaviors in this study. The TTM has been used
for decades to describe and explain the stages readiness for behavior change and is noted as
generalizable across a broad range of problem behaviors and populations (Prochaska et al.,
1994). The TTM is often used to aid health behavioral interventions and studies with topics such
as diet, exercise and disease prevention (Johnson et al., 2008; Johnson et al., 2014; Jones et al.,
preparation, action, and maintenance (Lenio, 2006). Using this model, online media is theorized
to have an impact on helping transition people from precontemplation of the problem behavior
(cooking/preparing one's own food). Consciousness raising, the process in which the individual
needs to increase his or her awareness about the negative consequences, the causes, and the cures
                                                  4
& Thurston, 2000). Awareness can be increased through feedback, education, confrontation,
Another theory used to frame the work of this study is the Social Cognitive Theory (SCT)
which was developed to better understand human behavior, motivation, and action (Bandura,
2004). The SCT is one of the most commonly used theories in nutrition research because of the
notions on the complexity of behavior and its determinants, potential mediators and mechanisms
(Harris, Yadrick, Anderson-Lewis, Brown, & Connell, 2017). In this theory it is understood that
personal factors, environmental factors, and human behavior reciprocally influence each other. A
structural path model is used to depict the key concepts as it displays how self-efficacy
influences health behavior directly, as well as indirectly through its influence on outcome
expectations (beliefs about the outcomes of behavior), and on goals, with “socio-structural
factors” (personal and environmental facilitators and barriers) influencing goals and in turn
Hypotheses
Ho1: There will be no significant association between the subjects’ cooking attitudes and
cooking behaviors.
                                                 5
        Ho2: There will be no significant association between the subjects’ cooking self-efficacy
Ho3: There will be no significant association between the subjects’ cooking attitudes and
cooking self-efficacy.
Ho4: There will be no significant association between the subjects’ CROM exposure and
cooking attitudes.
Ho5: There will be no significant association between the subjects’ CROM exposure and
cooking self-efficacy.
Ho6: There will be no significant association between the subjects’ CROM exposure and
cooking behavior.
combining multiple simple raw ingredients together to create a transformed food item (Harris et
al., 2017; Minkow et al., 2017). This includes cooking "homemade" meals made from “scratch”
and “almost scratch,” while it does not include simply heating convenience foods. Examples of
cooking (all made from scratch or almost scratch): multi-step sandwiches, wraps, soups, stews,
casseroles, pasta dishes, baked goods, treats, cooked meat, layered bowls, dips, sauces, etc.).
Homemade/Home cooked: meals prepared or/cooked in the home from scratch or almost
Scratch: ingredients for the meal are in a raw or close-to-raw state (Woodward-Lopez et
al., 2014).
                                                 6
         Almost Scratch: some ingredients are not "raw" but still require mixing, cooking, and
preparation (Woodward-Lopez et al., 2014). For example, a stew made from canned beans,
Convenience foods: any fully or partially prepared foods in which significant preparation
time, cooking skills or energy inputs have been handled in advance by food manufacturing
companies prior to entering the kitchen (Celnik, Gillespie, & Lean, 2012). These foods are also
Cooking attitude: the settled way of thinking or feeling about cooking (Minkow et al.,
2017).
preparation ability, including such things as cooking from basic ingredients, following
a simple recipe, and preparing new foods and recipes (Harris et al, 2017).
Cooking frequency: number of homemade meals one made per month, week or day.
Online media: online social and information sharing networks such as blogs, Facebook,
Cooking-related online media (CROM): online content that contains the subject of
cooking such as recipes, video cooking demonstrations, how-to articles or cooking tips/facts.
Limitations
This study was limited by the possible inaccurate representation of young adult college
students due to the use of convenience sampling at CSU, Long Beach (CSULB). Responses from
students in the specifically targeted courses at the specific university might differ from the rest of
the student population at universities across the nation. The study also depends on self-reporting,
                                                  7
which is known for varying accuracy and potential bias. Cooking behaviors, attitudes and self-
Assumptions
Several assumptions are being made in the conducting of this study, such as that the
survey collected an accurate and reliable measure of the variables (cooking behaviors, skill, self-
efficacy, attitudes and CROM exposure). It is also assumed the participants honestly and
accurately answered the questions to the best of their ability. This means that participants fully
understood what the terms and questions meant and were able to completely identify their
thoughts and behaviors for truthful responses to the questions. Also, because this survey was
accessible by anyone with a link, it is assumed that all responses were from college students
attending CSULB.
                                                 8
                                          CHAPTER 2
REVIEW OF LITERATURE
Research Purpose
The purpose of this study is to investigate the exposure of cooking-related online media
(CROM) in relation to cooking attitudes, cooking self-efficacy and cooking behaviors among
college students. Specifically, this study assesses university students’ exposure to CROM as it
correlates with students’ attitudes towards cooking and preparing homemade meals, the
This section will review the existing literature on the relationship between diet and
disease, the prevalence and benefits of home cooked meals, cooking practices in relation to food
choices and diet quality, cooking attitudes and self-efficacy towards cooking behaviors,
Heart disease has been the leading cause of death in the United States for the last 98 years
followed closely by cancer (Greenlund et al., 2014; CDC, 2017). Treatment and preventative
care for cardiovascular disease (CVD), also known as heart disease, has been studied in-depth
and with nutrition and weight management have been identified as the best preventative lifestyle
measures. The primary diet pattern that has been studied and associated with reduced risk for
CVD is the Mediterranean diet which is high in consumption of fruits, vegetables, legumes,
whole grain items, fish and unsaturated fatty acids (especially olive oil), a moderate consumption
of alcohol (mostly wine, preferably consumed with meals), and a low consumption of red meat,
dairy products and saturated fatty acids (Verschuren, 2012). In a meta-analysis about the
Mediterranean diet, adherence to the diet was significantly associated with a 10 % reduction in
                                                9
cardiovascular incidence or mortality (95 % CI 0.87–0.93) and also with an 8 % reduction in all-
cause mortality (95 % CI 0.90–0.94; Sofi, Abbate, Gensini, & Casini, 2010).
Healthy eating patterns have also been heavily linked to reduced rates in obesity. A 2016
Australian study with 4,908 Australian individuals, using the Australian National Nutrition and
Physical Activity Survey and the Australian National Nutrition and Physical Activity Survey and
an automated, multi-pass, 24-h dietary recall, collected food and beverage consumption data and
compared dietary habits using food scores with obesity rates. The study found a higher quality
diet, using the Dietary Guideline Index (DGI) was associated with a lower odds ratio of being
Cancer is the second leading cause of death in the United States and, like heart disease, is
also strongly linked to obesity and diet patterns (Eheman et al., 2012). A recent review study,
including many clinical trials and meta-analyses, investigated the relationship between obesity
and cancer, specifically breast, colorectal, liver, pancreatic, ovarian and esophageal cancer.
Obesity was found to be significantly associated with breast cancer, and an increased prevalence
of triple negative breast cancer, the most aggressive subtype of breast cancer. Obesity-associated
inflammation was found to be the primary linking factor between the two cancers. Additionally,
elevated levels of specific inflammatory cytokines were found to be associated with increased
breast cancer tumor growth and poor patient outcomes (Kolb, Sutterwala, & Zhang, 2016). Kolb
et al. found similar results when investigating colorectal cancer and also linked colorectal cancer
to intestinal microbiota and dysfunction of the intestinal barrier which has also been associated
with obesity.
Liver cancer is also significantly associated with obesity through the development of non-
alcoholic fatty liver disease (NAFLD). In Western countries, NAFLD is the most common type
                                                 10
of chronic liver disease and typically leads to cirrhosis which is a major risk factor for
Hepatocellular carcinoma (HCC), accounting for 75–90% of all liver cancer. A growing amount
of evidence has also shown that HCC can develop in individuals with NAFLD without the
presence of cirrhosis, making liver cancer yet another concern for obese individuals. Though
NAFLD is associated with increased age, as many as 22% of U.S. adolescents and young adults
(15-39 years old) were found to have the condition (Doycheva et al., 2017). Excess caloric
intake, the primary component of obesity, can result in increased triglyceride production in the
liver that is greater than the ability of the liver to export, leading to accumulation of triglycerides
in the form of lipid droplets in parenchymal hepatocytes and hepatic steatosis (the beginning
stages of NAFLD; Kolb et al., 2016). Additionally, pancreatic, endometrial, ovarian and
esophageal cancer were all associated with obesity, though the mechanism for all of them is not
fully understood, it is clear that through inflammation and other metabolic disturbances obesity
plays a significant role in the second leading cause of death in the United States.
Many dietary factors have been shown to decrease the risk of cancer while others have
shown to increase cancer risk. Increased intake of whole and fresh foods such as whole grains,
nuts, legumes, seeds, and fresh fruits and vegetables has been significantly associated with
reduced cancer rates, while increased consumption of highly processed and refined foods that are
high in added fat, sugar and salt (most convenience foods) are associated with increased cancer
rates (Egeberg et al., 2010; Farvid et al., 2019; Lin, Li, Leung, Huang, & Wang, 2014; Mori et
al., 2017).
outcomes, cooking behaviors are progressively being investigated to explain the change in
                                                  11
cooking prevalence and the role that it plays in human health. Cooking behaviors and cooking
skills have been on the decline, especially among young adults facing independence for the first
time (Mills et al., 2017). Qualitative studies have largely assisted in better understand barriers
that individuals face when deciding whether to cook and prepare their meals or choose
convenience foods. In a recent focus group study with college students, cooking behaviors were
investigated to identify barriers faced with cooking. The top identified barriers in this study were
summed together with a “non-familiarity with cooking due to lack of cooking models” a “limited
time,” which was broken down to three factors of a distaste for grocery shopping, preparation
and clean-up. Those who had no interest in cooking clearly had the pattern of eating out as a
solution to meal preparation and had no model of home-food preparation in their background
(Walter, Soliah, & Weems, 2010). In another recent study, barriers to cooking with raw
ingredients among people aged 18–58, living in Ireland were investigated through participant
interviewing. Although this study was conducted outside of the United States, challenged related
to cooking can be generalized since the same types of resources are typically used in the process.
The top five cooking barriers stated in this study included: (1) time pressures; (2) desire to save
money; (3) desire for effortless meals; (4) family food preferences; and (5) effect of kitchen
disasters (Lavelle et al., 2016). Considerably varied results were obtained in another similar
study which spanned all “scratch” cooking to just anything made at home. Perceptions of
cooking incorporated considerations of whether or how the food was heated, and the degree of
time, effort and love involved and if convenience foods were used. Regardless of neighborhood
income or food access, key barriers to cooking discovered in this study included affordability,
lack of time, and lack of enjoyment (Wolfson, Bleich, Smith, & Frattaroli, 2016).
                                                 12
        While the prevalence of home cooking is decreasing, the intake of ultra-processed foods
attractive, hyper-palatable, cheap, ready to consume food products that are characteristically
energy-dense, fatty, sugary or salty and generally obesogenic (Monteiro et al., 2013; Soliah,
Walter, & Jones, 2012). This type of processing is different from the simple heating, mixing,
combining and preserving that is used in typical homemade meal preparation and typically
requires cheap chemical ingredients and large manufacturing facilities and equipment to make
the food items. "Ultra-processed" foods tend to be mass produced packaged goods, such as
sodas, packaged sweets, instant noodles, chicken nuggets, frozen meals, supplemental meal bars
and savory\snacks like chips and crackers. It appears that the convenient, energy dense and low
calories in adults and children, but many other factors such as genetics and environment might
also be at play.
There are many benefits of homemade meals including social, psychological and
physiological benefits. Homemade meals are positively associated with family mealtime which
has been found to promote a more healthful diet by decreasing the amount of added sugar, fat
and sodium in meals and increases the consumption of fruits, vegetables and whole grains.
(Crawford, Ball, Mishra, Salmon, & Timperio, 2007; Dwyer, Oh, Patrick, & Hennessy, 2015;
Minkow et al., 2017; Watts, Loth, Berge, Larson, & Neumark-Sztainer, 2017; Woodruff &
Kirby, 2013). Harrison et al., 2015 conducted a systematic review of the effects of frequent
reviewed articles which were screened for adequate study design and data analysis methods. This
                                                13
review concluded that family meals are positively associated with increased self-esteem, school
success in children and positive family interactions including family communication, child
socialization, and the transmission of values and culture. Additionally, family meals inversely
associated with disordered eating, alcohol and substance use, violent behavior, and feelings of
depression or thoughts of suicide in adolescents. These findings are important additions to the
nutrition implications previously stated as health is composed of many elements that must work
Cooking Interventions
behavior, a great deal of effort has gone into the promotion of increasing home-cooked meal.
Many community programs have implemented a variety of cooking interventions showing that
methods such as cooking classes and cooking demonstrations are an effective way to positively
influence cooking behaviors by educating participants and improving self-efficacy and attitudes
towards cooking. More significant outcomes in improved cooking behaviors and self-efficacy are
associated with longer and more intensive interventions, however, brief interventions to promote
cooking behaviors have still shown to influence changed (Garcia, Reardon, Mcdonald, &
In 2014 a longitudinal mixed methods design was used to evaluate the Australian
program Jamie’s Ministry of Food (JMoF). The program was a community-based cooking skills
program composed of ten weekly 90-minute classes, aimed at getting people of all ages and
backgrounds cooking simple, fresh, healthy food quickly and easily. The JMoF program focus
was on building positive attitudes and increasing knowledge, skills and self-efficacy related to
healthy eating, food and cooking. The quantitative component of this study used a quasi-
                                                14
experimental design with a wait-list control group. Intervention participants were measured at
commencement, and six months later (T3) approximately six months after program completion.
383 at T2 and 259 at T3. In the wait-list control group, 237 participants completed the survey at
T1and 149 at T2. The results of the qualitative portion of the study showed that there was a
statistically significant increase in the numbers believing that they could prepare a meal from
basics that was low in price between T1 and T2 in the intervention group (p< 0.001) but not the
control. A significant increases between T1 and T3 in preparing low cost meal from scratch and
a small but statistically significant differences in the increases over time and between groups in
cooking enjoyment (p = 0.001), cooking satisfaction (p < 0.001) and cooking for others
Televised cooking shows have also been investigated to assess the impact they may have
on health behaviors and due to the very limited research has been done on this topic, the results
have greatly varied. There is still, however, a small amount of evidence that suggests that TV
cooking shows can influence viewers to try new foods, make healthier choices and develop
positive attitudes about cooking (Clifford, Anderson, Auld, & Champ, 2009; Neyens & Smits,
2017; Taşpinar & Temeloğlu, 2018). It appears, however, that in many cases, TV cooking shows
no significant impact on cooking behaviors and or dietary habits (Bodenlos & Wormuth, 2013;
One randomized controlled trial looked into the impact of television cooking shows on
food preparation, choices and portion size in 111 Flemish children from the first and fifth grade.
Both the fifth and the first graders were evenly and randomly assigned to 1 of 3 cooking episode.
                                                15
The experimental groups were assigned to 1 of 2 cooking shows. The first film was the
unmodified version of the educational cooking show ‘Dagelijkse Kost’ (Daily Meal) hosted by a
cordial cook who is well-known among the Flemish. The researchers selected an episode in
which the chef prepares pancakes and spreads them with a copious amount of brown sugar, a
traditional Flemish dish. The second experimental group watched a modified version of the same
episode which edited out the parts which showed the portion of brown sugar that was added to
the pancakes and makes it appear that the chef does not garnish the pancakes before eating them.
The control group was assigned to another show similar in length called “Greenland”, which is
about nature and gardening. Outcomes were measured by the amount of sugar added to pancake
plates prepared by children after the films had been watched. The results of this study concluded
that there is a minimal difference in the sugar added to the pancakes between the two
experimental groups, however, children who watched the cooking show (either version)
compared to those who did not, were influenced by observing food cue. Older children in this
study appeared to be more influential than the younger children, and it is unclear how much of
this difference in sugar use was attributed to varying levels of hunger in the children since this
A randomized controlled trial was conducted in 80 college students ages 18-22 (72.5%
female) to test the impact of cooking shows on adult food choice and calorie consumption.
Students were randomized into two different groups, Group A and Group B. Group A watched a
10-min cooking show with Rachel Ray from The Food Network which showed a variety of
different foods: Prosciutto Wrapped Cod, “Pesto” Pasta, asparagus drizzled with balsamic, and a
fruit tart for dessert. Group B watched a 10-min clip from Planet Earth that was about elephant
and monkey behaviors. Before the video clips were played, participants filled out a pre-test
                                                 16
questionnaire about their desirability to eat food and their level of hunger. After the clips were
completed, participants were given three pre-weighed food options, which totaled 800 calories:
cheese curls, chocolate covered candies, and carrots to eat while filling out the post-test
questionnaire. Food was presented in a room set up like a kitchen and participants were told to
eat as much or little as they wanted. The results of this study found that students were not more
likely to have an overall increased caloric intake after watching a cooking program nor did it
affect calories consumed specifically from carrots and cheese curls. Though it did find that there
was a moderate increase in sweets in the form of chocolate covered candies after watching the
The easiest way to reach people for health promotion appears to be through the use of
online media, especially social media due to the fact that most people have access to the internet
now and use online media daily. Online media has recently become a huge platform for
promoting healthy behaviors in Americans and throughout the world, yet research in this area is
still fairly ambiguous (Balatsoukas et al., 2015; Korda & Itani, 2011; U.S. Census Bureau, 2018).
One cross-sectional study shows the measured impact of an online campaign “More
Matters” promoting fruit and vegetable intake based on the 2005 Dietary Guidelines for
Americans. In addition to the internet, this campaign was promoted through advertisements
in supermarkets, on food packages, printed brochures and publications. Data were collected from
3021 adults via the United States’ National Cancer Institute’s 2007 Food Attitudes and
Behaviors Survey. Few participants were aware of the campaign (2%) The most recent results
are from 2012 and conclude that the number of unique website visitors increased by 110% from
2009; brand awareness increased to 26% from 11% in 2007; the proportion of mothers who
                                                 17
‘intend to serve more’ fruit and vegetables increased to 79% from 69% in 2007; mothers that are
more likely to purchase product with brand logo increased to 49% from 40% in 2007 (Erinosho
et al., 2012). It is very difficult to determine the actual effectiveness of this program due to the
number of assumptions and confounding factors present in this study which largely exemplifies
One very recent review study examined 42 high-quality systematic reviews which
included a mix of cross-sectional and experimental study designs to investigate the impact of
social media on public health and medicine. After analyzing results and methodology of the 42
studies, reviewers concluded that due to the range of negatives and positives of social media use,
in addition to vast inconsistencies of measuring outcomes, there is not enough evidence and
more research is needed to clarify standards of measurement and the overall impact that social
media has on health-related behaviors (Giustini, Ali, Fraser, & Boulos, 2018).
The use of technology in general has been questioned as to whether is effective for skill
Technology and Innovation introduces educators and students to the intersection of adult
learning and the growing technological revolution. This text addresses the powerful opportunities
that technology has to facilitate learning in adults through addressing their immediate needs in
the learning process (King, 2017; Nour, Chen, & Allman-Farinelli, 2016). The specific use of
video to facilitate learning and it’s benefits for enhance skills development and even specifically
applied to cooking skills has shown to be an effective tool (Surgenor et al., 2017). Surgenor et al.
conducted a study which compared the outcome between two groups who were given a recipe
and 60 minutes each to execute the recipe on their own. The experimental group was given a
video to accompany the recipe while the control was only given the recipe in text form, without
                                                  18
the video to accompany it. Results indicated that the combined use of audio-visual content
improved participants’ overall understanding of each stage within the cooking process across
comprehension of the cooking process, real-time reassurance in the cooking process, assisting
the acquisition of new cooking skills and enhancing the enjoyment of the cooking process. This
study further demonstrated that the video technology reassured individuals about the cooking
process allowing them to take control of their learning, which served to promote self-efficacy
                                               19
                                            CHAPTER 3
METHODOLOGY
The purpose of this study is to investigate the exposure of cooking-related online media
(CROM) in relation to cooking attitudes, cooking self-efficacy and cooking behaviors among
college students. Specifically, this study assesses university students’ exposure to CROM as it
correlates with students’ attitudes towards cooking and preparing homemade meals, the
Sampling
Participants were recruited using convenience sampling from students enrolled in general
Psychology and Human Development. Courses were chosen for the diversity of students enrolled
in the courses generalizability of the results. Instructors were contacted using email addresses
obtained from the CSULB staff directory. The email sent to the instructors introduced the study
purpose and request permission to introduce the survey to their students in person and/or online.
Per instructor approval, in-class and online announcements were made to the students by both
the researcher and course instructors. Students were informed that, in addition to contributing to
research, they will also be eligible to win a $100 Amazon gift card for completing the survey but
will not receive any direct benefit in the course. Participants were informed that they would need
to assure that they fell within the inclusion criteria at the start of the survey and agree that they
voluntarily agree to participate, are at least 18 years of age and are currently a student enrolled at
CSULB. The targeted sample size of 136 was based on a similar study done by Harris et al.
(2017) who assumed a moderate effect size of .2, a probability of 0.05, 95% power, with 11
predictor variables.
                                                  20
                                     Survey Instrumentation
A survey was design for this study using questions acquired and adapted from previous
studies which measured similar variables. The survey was administered online survey through
Google Forms software. Participants were invited to take the survey by following the provided
web link which directed them straight to the survey. The consent form was the first page of the
survey where students were given the option to “Agree” or “Disagree” with the content on the
consent form. Students who select the “Agree” option were prompted to the first question of the
survey which was an eliminating question for those who are on a meal plan which was thought to
be a limiting factor the amount of cooking the student would be doing on a daily basis. Students
not on a daily meal plan were directed to the rest of the survey where there were asked a variety
of questions to assess their cooking attitudes, cooking self-efficacy, cooking skill/behaviors, and
CROM exposure through several likert-scale matrices. Several multi-select questions and an
optional free-response question, was also included at the end of the survey to collect responses
about social networking site use and where they learned to cook, if applicable. Several
demographic questions were asked at the end of the survey including participant’s age, gender,
ethnicity, residence type and kitchen status. The final survey used in this study has not been
tested for validity or reliability, however, many of the questions came from studies which used
previously validated question for measuring cooking behavior, attitudes about cooking and
cooking self-efficacy. A table with all survey questions and the studies they were acquired or
modified from is provided below. The final survey that will be used was also pilot tested via the
principal investigators (PI) personal social media account. Pilot test participants were invited to
provide feedback related to possible leading questions, biases, survey functionality or directions
clarity in the survey. A total of 60 participants volunteered to complete the survey. The only
                                                 21
issues related to the functionality of the survey were identified and were corrected early in pilot
testing. Over 20 participants reported specific positive feedback that the survey was clear,
functional, appeared unbiased and seemed to be an adequate measure of cooking attitudes, self-
efficacy, behaviors and cooking-related media exposure. See Appendix C. for a complete table of
survey questions.
Statistical Analysis
Data was analyzed using IBM SPSS Statistic Version 25. Descriptive statistics were used
to determine mean scores, standard deviations (SD) and frequencies. The variables “cooking
behavior,” “cooking attitude,” “cooking self-efficacy” and “media exposure,” were generated by
combining multiple related Likert scale questions. Related questions were testing for reliability
of measuring the same variable using Cronbach’s alpha. Each variable was calculated as an
average of all available question responses related to that variable. Final variable average score
calculations were adjusted to account for missing values from unanswered questions. Mean
scores for each variable were compared using stepwise multiple linear regression where
demographics were controlled for. F change test was used to determine significant differences in
regression outcomes based on adding demographics to the model. The significance level was set
at p ≤ 0.05.
                                                 22
                                           CHAPTER 4
RESULTS
The study was comprised of students (n=133) recruited from general education courses
on campus as well as by flyer in student common areas consisting of majority females (n=86,
64.7%) and majority Latino/Latinx (n=61, 46%). One subject did not identify their gender. Age
was reported in categories starting at “18-24” years” (81%) up to “40 or older.” All students
reported living in off-campus housing, likely due to the skip logic question which automatically
eliminated participants who have an on-campus meal plan. Almost all participants (98%)
reported access to at least a partial kitchen at their place of residence. Participants were asked 2
questions that have been verified as valid and reliable measures of food insecurity and in this
study revealed that 26% of participants appear to be food insecure which was defined by
answering “yes” to at least 1 of the 2 questions asked. See Table 1. for sample characteristics.
The mean cooking score of the sample was 3.33, standard deviation (SD)= 1.32. Scores were
MONTH or less; 2 = 2-3 times per MONTH; 3 = 1-2 times per WEEK; 4 = 3-4 times per
WEEK; 5 = 5-6 times per WEEK; 6 = 1 time per DAY; 7 = More than 1 time per DAY. Based
on this coding, the mean score 3.33 lies in between the scale responses 1-2 times per week and 3-
When testing for Pearson’s correlation, it was found that all six of the null-hypotheses
(Ho1-Ho6) in this study were rejected with statistical significance (p < .05) in the correlation
coefficient between each of the variables. The correlation outcome of each hypotheses were as
follows: Ho1: cooking attitudes and cooking behavior (r=0.42; p<.001); Ho2: cooking self-
efficacy and cooking behavior (r=0.667; p<.001); Ho3: cooking attitudes and cooking self-
TABLE 1. Sample Characteristics
                                                                                 N                        %
 Total                                                                           133
 Gender
 Male                                                                            46                       34.6
 Female                                                                          86                       64.7
 Unidentified                                                                    1                        0.8
 Age
 18-24 years                                                                     107                      80.5
 25-29 years                                                                     19                       14.3
 30-39 years                                                                     3                        2.3
 40+ years                                                                       4                        3.0
 Ethnicity
 Latino/Latinx                                                                   61                       45.9
 Asian                                                                           30                       22.6
 White                                                                           22                       16.5
 Black                                                                           4                        3.0
 1
   NH, PI, AI or AN                                                              3                        2.3
 Multiethnic or Other                                                            13                       9.8
 Housing
 Off-campus house, apartment, or condo                                           131                      98.5
 On-campus dormitory                                                             0                        -
 Sorority or fraternity housing                                                  1                        0.8
 Prefer not to say                                                               1                        0.8
 Access to kitchen at residence?
 Yes2                                                                            123                      92.5
 Partial3                                                                        7                        5.3
 No                                                                              2                        1.5
 Food Insecurity4                                                                35                       26.3
 N is the number of participants from the sample
 % is the percent of total participants in the sample
 1
    Native Hawaiian, Pacific Islander, American Indian or Alaska Native
 2
   Full kitchen includes (a fridge, sink, stove, oven, counter space and pantry/dry food storage space)
 3
   Partial kitchen is described as “having some, but not all elements of a full kitchen”
 4
   “Yes” to at least 1 of 2 questions
efficacy and cooking behavior (r=0.667; p<.001); Ho3: cooking attitudes and cooking self-
efficacy (r=0.541; p<.001); Ho4: CROM exposure and cooking attitudes (r=0.326; p<.001);
Ho5: CROM exposure and cooking self-efficacy (r=0.243; p=.002); Ho6: CROM exposure and
behavior, attitudes, and self-efficacy, and media exposure can be found in Table 2.
                                                          24
TABLE 2. Correlations Between Cooking Behavior, Attitude About Cooking, Cooking Self-
Efficacy, Cooking-Related Media Exposure and Number of Social Networking Sites (SNS) Used
Among College Students (n=133)
                                                       1     2       3         4      5
                     1
 1. Cooking Behavior                     Correlation   - .42** .667** .278** -.07
and food insecurity, participant cooking attitudes, CROM exposure and the number of social
networking sites used by participants were all non-significant predictors of cooking behaviors in
college students. Results from the regression analysis can be seen in Table 3. A collinearity test
showed no significant collinearity among variables in the model. An F change test showed no
significant change when adding demographic controls to the model, indicating that any
significant values exist among measured variables, regardless of addition of the controls to the
model. The only significant predictor of cooking behavior in this model was cooking self-
efficacy (p < .001). Additionally, there was a strong positive linear correlation observed in the
                                                      25
TABLE 3. Regression Analysis Coefficients: Factors Predicting Cooking Behavior
                                                        B                Std. E          β
 (Constant: Cooking Behavior )     1
                                                      .221                .581
 Cooking Attitude                                     .089                .171         .041
 Cooking Self-Efficacy3                               .779                .097         .617**
 Cooking Related Online Media                         .170                .094         .126
 Exposure
 Number of SNS sites used                            -.081                 .052       -.101
 Results from 1 large multiple linear regression model which controlled for Age, Gender and Ethnicity.
 A collinearity test showed no significant collinearity among variables.
 *significant at p<.05 (2-tailed)
 **significant at p<.001 (2-tailed)
 1
   “Cooking Behavior” is an average score of 11 questions using an 8-point frequency scale.
 2
   “Cooking Attitude” is an average score of 11 questions using a 5-point Likert scale.
 3
   “Cooking Self-Efficacy is an average score of 5 questions using a 5-point Likert scale.
 4
   “Cooking-Related Media Exposure is an average score of 7 questions using a 5-point Likert scale.
 5
   “Number of SNS sites used is a measure of the number of boxes checked when asked which online
 media sites are used.
FIGURE 2. Scatter plot of the correlation between Cooking Behavior and Self-Efficacy.
From the given list of the current top social networking sites available, participants
                                                       26
identified all the sites which they currently used. It was observed that the mean number of social
networking sites used among student was 3.2 and the most frequent number of social networking
sites used by each student was 4 (53%). The top 4 sites (used by more than 50% of students)
used were YouTube (98%), Instagram (80%), Snapchat (65%) and Facebook (54%). For a chart
depicting how many participants reported using each social networking sites see Figure 2.
                               n=119
                        100
                         90
                                       n=107
                         80
70 n=87
                                                      n=72
    % of Participants
60
                         50                                  n=57    n=55
                         40
                         30
                                                                            n=26   n=24
                         20
                                                                                          n=12   n=11
                         10                                                                             n=6
Participants were also asked to indicate where they learned to cook from by choosing a
list of pre-determined options. Of the options provided, including an “other” option to fill in the
blank, the top two sources for learning were from a parent or other family member (88%) and
from online sources (70%). A chart to depict how different sources of learning to cook compare
                                                                    27
                          100     n=117
                           80               n=94
     % of Participants
60
                           40                        n=39
                                                              n=26
                                                                         n=20
                           20                                                       n=7      n=6    n=1
                            0
Sources of learning to cook were illustrated by quotes extracted from the optional free
response portion of the survey where participants were asked to describe their background with
cooking and their sources of inspiration. See Table 4 for illustrative quotes to capture main
concepts of participants influences, motivators and discouragers (barriers). See Appendix D for a
TABLE 4. Quotes from Optional Free Response Question About Participant Cooking
Background
   Influenced or Taught                                                Illustrative Quotes
           by…
 Family (Mom, Dad,                             “I learned to cook when I was in elementary school. The biggest
 Grandparent, sibling,                         influence for me was my mom. I remember helping her make
 extended family)                              breakfast when I was younger, which eventually led to me
                                               making breakfast for her by myself whenever I woke up earlier
                                               than her.”
                                                                 28
TABLE 4. Continued
Influenced or Taught          Illustrative Quotes
by…
Family (Mom, Dad,             “I've always enjoyed being in the kitchen watching and learning a
Grandparent, sibling,         variety of different foods to cook and make ever since I was a
extended family)              young girl. My grandpa was a chef and so was my uncle so from
                              a young age I learned how to make and eat amazing food pretty
                              much all my life. Food is life.”
Friend, peer or significant   “I learned how to cook when I moved out of my parents house
other                         around December of 2018 and moved in with my partner who
                              cooks most of my meals…”
Online sources                “…Some times I get in the mood of trying to cook or bake
                              something new or simple I would’ve seen on Instagram. So I like
                              to some times explore around the kitchen and make something
                              with the ingredients available.”
                                               29
TABLE 4. Continued
 Influenced or Taught         Illustrative Quotes
 by…
                              “I’m from Mexican culture and I know how tasty our food is, I
                              want to learn old recipes that have been passed down generation
                              after generation.”
 Self-sufficiency/Necessity   “I learned to cook because I had to take care of my sick brother
                              when my parents would be at work.”
                              “…I would say that other things that have influenced me to cook
                              would be that I want to be a healthier person and I also do take
                              some joy from doing it.”
 Discouraged by… (Barriers)
 Cost                         “I do not cook often, as it is expensive to buy ingredients in
                              bulk.”
 Time/Effort                  “…I try to make my own food as often as possible but sometimes
                              it is hard because of school and work.”
                                                30
was run which showed an extremely strong positive statistically significant correlational (r=.845,
p<.000). To see how frequently respondents report cooking “healthy” meals, see Figure 4.
                       30
                                                            26.3%
25
                       20
   % of participants
                                                                          16.5%
                                                  15%
                       15
                                                                                                               12.8%
                       10    8.3%      8.3%
                                                                                       7.5%
                                                                                                   5.3%
                       5
                       0
                             Never   1 time per 2-3 times 1-2 times      3-4 times   5-6 times   1 time per More than 1
                                     MONTH or per MONTH per WEEK         per WEEK    per WEEK        DAY    time per DAY
                                         less
                                               Frequency of Cooking From "Scratch"
efficacy was also conducted. It was found that being age 40 and up (r=.210, p=.015), white
(r=.249, p=.004), Native Hawaiian, Pacific Islander, American Indian or Alaska Native
Multiethnic/Other (r=.171, p=.048), learning to cook from books (r=.366, p<.000) and learning
form school or class (r=.245, p=.005) were all significantly positively correlated with cooking
self-efficacy. Being Asian was significantly negatively associated with cooking self-efficacy (r=-
.247, p=.004). A model to depict correlational coefficients and significant p values can be viewed
in Table 5.
                                                                    31
TABLE 5. Correlations of Demographics, Cooking Skill Learning Sources, and SNS With
Cooking Self-Efficacy
                                                      Correlation
 Influential Factors                                  Coefficient p value
 Gender (n=132)
     Female                                             -.089     .310
     Male                                               .089      .310
 Age (n=133)
      Age 18-24                                         -.150     .085
      Age 25-29                                         .060      .494
      Age 30-39                                         .075      .393
                                                             *
      AGE 40 and up                                     .210      .015
 Ethnicity (n=133)
      Black or African American                         .101      .249
      Latinx                                            -.073     .404
                                                             **
      White                                             .249      .004
      Asian                                             -.247**   .004
      1                                                      *
        NH, PI, AI or AN                                .171      .048
      Multiethnic/Other                                 .010      .906
 Cooking Learning Source
      Parent, Grandparent, Extended Family or Sibling   .095      .279
      Friend, Roommate or significant other             .016      .859
      Online                                            .135      .122
                                                             **
      Books                                             .366      <.000
      School or Class                                   .245**    .005
      TV Show/Network                                   .151      .085
      Self-Taught                                       .122      .165
*Correlation is significant at p<.05 (2-tailed).
**Correlation is significant at p<.001 (2-tailed).
1 Native Hawaiian, Pacific Islander, American Indian or Alaska Native
                                                32
                                           CHAPTER 5
Discussion
The purpose of this study was to investigate the exposure of cooking-related online media
(CROM) in relation to cooking attitudes, cooking self-efficacy and cooking behaviors among
college students. Specifically, this study assessed university students’ exposure to CROM as it
correlated with students’ attitudes towards cooking and preparing homemade meals, the
This study showed a significant positive correlation between cooking attitudes, cooking
self-efficacy and cooking behavior, indicating that as cooking self-efficacy and positive cooking
attitudes increased, cooking behavior also increased. This finding aligns with principles of the
social cognitive theory as well as previous studies investigating the interaction of these factors
(Herbert et al., 2014; Garcia et al., 2016; Minkow et al., 2017). Cooking-related online media
exposure was also significantly positively associated with cooking attitudes, cooking self-
efficacy and cooking behavior, indicating that as CROM increased, cooking attitude, self-
efficacy and cooking behaviors also increased. This coincides with previous findings about the
impact that videos, a major component CROM, have on cooking self-efficacy and skill
predictors of cooking behavior, self-efficacy was the only statistically significant predictor
(p<.000), over and above all other factors including demographics. Since self-efficacy and
behavioral factors are known for having a bidirectional relationship, this finding is not
particularly novel; however, it does generate the question, “what influences cooking self-
self-efficacy demonstrated that older participants (40+ years) appeared to have higher self-
efficacy compared to all other age groups. This could be due to increased experience in cooking
related to time and exposure to successes in cooking trials. There may also be an increase in
acquired support and less barriers such as financial and children in the home. Certain ethnicities
were positively associated with cooking self-efficacy including “White,” “Native Hawaiian,
Pacific Islander, American Indian, Alaska Native” and “Multiethnic/Other” Indicating that self-
efficacy is higher in these ethnicities. Being Asian was significantly negatively associated with
cooking self-efficacy indicating that self-efficacy was lower in those who identified as Asian.
Cultural differences such as those related to family dynamics, social standards, character
standards and complexity of cuisines could play a role in the building of cooking self-efficacy.
For example, cultures that support children and other family members exploring cooking skills
may increase self-efficacy. Additionally, cultures that have more restrictive environments my
The source by which participants learned to cook was also explored as a potential
influencer of cooking self-efficacy. Learning to cook from books had the strongest correlation to
self-efficacy, secondarily to learning form school or class which was the only other significantly
correlated learning source. In a study which explored perceived learning differences among print
vs. electronic readings in college courses, respondents said they usually study/learn more when
printed readings are supplied (Ji, Michaels, & Waterman, 2014). This could be validation that
there is an increase in self-efficacy when one learns from a book, over a digital version and
                                                34
therefore, it may still be highly beneficial to promote cookbooks as a way for individuals to learn
how to cook. The correlation could also be explained by the level of motivation one has when
reaching for a book to learn how to cook and how that manifests into self-efficacy and positive
behavior outcome expectations (Bandura, 2004; Lenio, 2006). The finding that learning to cook
from school or class coincides with current evidence that in-person, hands on training has a
major impact on self-efficacy, as observed in many cooking intervention programs and studies
Though cooking behavior and self-efficacy were not directly related to exposure to
CROM and the use of social networking sites in this study, 71% of participants still reported
learning how to cook from online sources and shared that they were motivated by exposure to
online content in open-ended responses. One participant said, “the rise of Instagram definitely
contributed to my interest in healthy cooking.” Another participant said, “As I got older, I started
using recipes found on social media.” Of all the social networking sites participants report using,
YouTube had the highest usage at 89% of all participants and followed closely by Instagram at
80%. The primary similarity between these two social networking sites lies in visual content
sharing. Since the visual imagery plays such a major role in attention capturing, inspiration and
influence, especially in conjunction with the power of peer and cultural influence, these sites
appear to have a major influential advantage over and in addition to all the other motivating and
Perhaps those who are specifically looking for CROM are finding it by “knowing what
they are looking for” and therefore seeing and being influenced by it more readily. It has been
found that simply knowing what you are looking for drastically increases how quickly and
efficiently information is presented to an individual (Brumby, Cox, Chung, & Fernandes, 2014;
                                                35
Surgenor et al., 2017). But this brings up the important question, what might be influencing an
individual to “look” for CROM, or resources for learning how to cook in general?
It appears that the desire to be healthy has been a motivator for individuals to learn to
cook. When participants where asked if they believed cooking impacts their health, the response
was overwhelming. Only 3% of participants did not agree that cooking had an impact on their
health. Several participants also felt that the primary reason they sought to add cooking into their
lives was due to the desire to achieve some sort of health-focused goal. Two key quotes from the
currently on the ketogenic diet (low-carb diet) and would prefer that my meals are
prepared at home since they taste better. I…noticed that I cook a lot more than before I
was on the diet. I find myself constantly trying out new recipes that I find,
and “…after taking a nutrition class I have wanted to learn more and cook more for my health.”
When participants where asked how frequently they cooked healthy meals the average number of
times was 1-4 times per week which compares to the mean number of times reported for cooking
in general. It can be implied from this and strong correlation value (r=.845) that those who
reported cooking from scratch also reported cooking what they perceive to be healthy meals.
Implications
Continuing to promote healthy eating may be one of the best routes for encouraging those
who do not routinely cook to increase the cooking frequency in order to gain many of the
benefits associated with the behavior. Repeatedly posting healthy eating material and CROM
may have an impact on creating awareness in those who are not looking for means to build
                                                 36
cooking skills and may possibly motivate individuals to cross over from the “precontemplation
phase” to the “contemplation phase” and maybe even in the “action phase” (Lenin, 2006,
Prochaska et al.,1992). Since learning to cook from books and classes appeared to have the
largest impact on self-efficacy, which was most influential on cooking behavior, encouraging
individuals to seek healthy behaviors through these means may result in better outcomes. Despite
the lack of evidence that exposure to CROM was significantly associated with cooking behavior,
the use of top social networking sites such as YouTube and Instagram may still be beneficial for
reaching many individuals with healthy messages as well as encouraging the use of self-efficacy
building methods such and books and classes for learning cooking skills.
Limitations
This study was limited by the possible inaccurate representation of young adult college
students due to the use of convenience sampling at CSU, Long Beach (CSULB). Responses from
students in the specifically targeted courses at the specific university might differ from the rest of
the student population at universities across the nation. The study also depended on self-
reporting, which is known for varying accuracy and potential bias. Cooking behaviors, attitudes
and self-efficacy may also not have been accurately measured due to specific wording of
questions and components being measured to determine specific variables. Limitations also lie in
limited statistical testing. Few tests were used to analyze the data, resulting in limited
interpretation. The sample size, though yielding a power over 80%, was still rather small and
Conclusion
behaviors were consistent with current evidence. There was a significant positive relationship
                                                  37
between CROM and cooking attitudes, self-efficacy and behavior, however, was CROM not
study was the primary predictor of cooking behavior, while self-efficacy was most strongly
related to learning to cook from books and from a school or class setting. The use of social
networking sites is still highly prevalent, however, the use of this flatform for promoting cooking
Recommendations
Further testing of this data set may unveil more details about the sample and the variables
measured in this study. A similar study with a larger sample size as well as in a different
population may yield different, possibly more significant, results. A randomized controlled trial
looking at exposure to CROM and cooking attitudes, self-efficacy and cooking behavior may be
able to more accurately gauge the impact that CROM truly has. Future cooking intervention
studies should closely monitor the methods and tools used for instilling self-efficacy in cooks to
determine which methods in these interventions are potentially most influential in increasing
cooking behavior and helping develop long term habits of cooking meals from scratch.
Considering the findings in this study, future interventions may benefit from utilizing
cookbooks which participants can use in their own home. The use of video technology for in-
person or remote interventions may help participants feel more comfortable and build self-
efficacy as they learn new skills and where to find video resources at home. College and high
school courses should also focus on establishing this self-efficacy in students by implementing or
continuing the use of cookbooks as well as directing students to video sources that they can
utilize outside of class. As far as potential cooks who are not or have not taken any food
preparation/cooking classes in school or at some sort of center such as a church, medical facility
                                                38
or non-profit community organization, the use of social networking site and other online media
may be a useful tool for reaching and encouraging these individuals to take some sort of class.
                                               39
APPENDICES
    40
 APPENDIX A
CONSENT FORM
      41
                                            Consent form
You are invited to participate in a web-based online survey on cooking attitudes and behaviors.
This is a research project being conducted by Grace Aguirre, a student at CSULB. It should take
approximately 10-15 minutes to complete. You must be a student at CSULB and at least 18 years
old to participate in the study. Your participation in this survey is voluntary. You may refuse to
take part in the research or exit the survey at any time without penalty. You are free to decline to
answer any particular question you do not wish to answer for any reason. You will receive no
direct benefits from participating in this research study aside from the potential prize-winning.
Potential risks involved include loss of confidentiality by email address, psychological risks,
discomfort answering questions, and coercion into completing the survey. Your survey answers
will be sent to a link where data will be stored in a password protected electronic format. No
personal information will be stored and all responses will remain anonymous. Email addresses
will be used for prize results only and then deleted after prize distribution. If you have questions
or concerns about the study or the procedures, you may contact the researcher at
grace.aguirre@student.csulb.edu. You may also contact the Office of Research and Sponsored
Programs at ORSPCompliance@csulb.edu, or calling (562) 985-8147, if you have questions
about your rights as a research participant.
By clicking on the “Agree” button you agree that: you have read the above information, you
voluntarily agree to participate, are at least 18 years of age and are currently a student enrolled at
CSULB.
o Yes
o No
                                                 42
   APPENDIX B
SURVEY QUESTIONS
       43
                                Questions used in the survey
Do you have an on-campus meal plan that you use to receive 1 or more meals per day?
Yes
No
Demographics
What type of residence do you live in? Adapted from (Minkow et al., 2017)
Off-campus house or housing
On-campus dormitory
Sorority or Fraternity housing
Prefer not to say
Other____
What race/ethnicity do you identify with? Choose all that apply. (Adapted from US census
Bureau, 2019)
Black or African American
Latino, Latinx, Hispanic, Spanish
White
Asian
Native Hawaiian or Pacific Islander
Other
Prefer not to say
Do you have a kitchen at your residence? Adapted from (Minkow et al., 2017)
Yes (Full kitchen containing: a fridge, sink, stove, oven, counter space and pantry/dry food
storage space)
No (No kitchen elements)
                                              44
Partial (only some elements of a full kitchen)
Prefer not to say
Other____
Food Insecurity
Within the past 12 months, I worried whether my food would run out before I got money to
buy more. (O’Keefe, 2015)
Yes
No
Prefer not to say
Within the past 12 months, the food I bought just didn’t last and I didn’t have money to get
more. (O’Keefe, 2015)
Yes
No
Prefer not to say
                                                 45
d) Cook or prepare a tasty meal for yourself from raw or simple ingredients WITHOUT using
   a recipe.
e) Use flavor enhancing ingredients like spices, herbs, vinegar, juices and extracts to make
   flavorful food.
Questions a), b), c), i), j) are taken/adapted from (Harris et al., 2017)
Questions c) are taken/adapted from (Minkow et al., 2017)
When I use online media, I use the following (check all that apply) **
                                                 46
Facebook
Snapchat
Instagram
Twitter
Tumblr
Buzzfeed
YouTube
Pinterest
Reddit
LinkedIn
Other_____
I learned to cook from... (Check all that apply) (Minkow et al., 2017)
□School/Class
□Parent
□Grandparent or Extended Family
□Friend or Roommate
□Online source(s)
□Books
□I have not learned to cook
□Other_____
(Optional Question) In a few sentences, describe your background with cooking. If applicable,
including when you learned and the biggest influence for you to learn to cook or begin
cooking. *
Free response_____________________________________________________
                                              47
                     APPENDIX C
                          48
TABLE 6. Quotes from Optional Free Response Question About Participant Cooking
Background
   Influenced or Taught                       Extensive List of Quotes
           by…
 Family (Mom, Dad,       “I cooked at home with my mom when I was younger”
 Grandparent, sibling,
 extended family)        “I learned to cook from my mom. She taught me the basics such
                         as rise and other recipes that are mainly cooked in mexican
                         household.”
                                                 49
                  “My resolution this year is to try to learn how to cook. I watch
                  videos on Youtube to get some inspiration of what to try.”
                  “…Gordon Ramsay…”
School            “I learned to cook in college…”
Reading Recipes   “…Following recipes help me a lot as well and I like adding lots
                  of flavor so I do experiment a lot…”
Motivated by…                                   Quotes
Culture           “I learned when I was young to cook Central American food…”
                                   50
                             “Growing up in a Mexican house hold, as a girl I was expected to
                             help around the kitchen especially when it came to help cook, so I
                             would say that like at around 7 years old I began to learn how to
                             cook simple things..”
                             “I’m from Mexican culture and I know how tasty our food is, I
                             want to learn old recipes that have been passed down generation
                             after generation.”
Self-sufficiency/Necessity   “I learned to cook because I had to take care of my sick brother
                             when my parents would be at work.”
                             “Usually cook easy stuff, like stir fry all the ingredients.
                             Occasionally, cook some more complex meals. I need to cook
                             because no one else would feed me if I don't.”
                                              51
                  “…I would say that other things that have influenced me to cook
                  would be that I want to be a healthier person and I also do take
                  some joy from doing it.”
                  “i have been cooking since i was little with my mom and my aunt
                  so i tend to cook pretty often for myself and family. i also am an
                  athlete so i focus a lot on healthy foods and getting all of my
                  colors in and protein because to me it is very important. “
Discouraged by…
Cost              “I do not cook often, as it is expensive to buy ingredients in
                  bulk.”
Time/Effort       “I rarely cook due to time and laziness, but know how to prepare
                  a simple pasta, ramen, sandwiches, or hard boiled eggs. All easy
                  recipes.”
                                   52
                      APPENDIX D
                          53
                          CALIFORNIA STATE UN IVERS!TY. LONG BEACH
                                      FAMILY AND CONSUMER. SCIENCES
                                NUTRITION AND DIETETICS. HOSPITALITY MANAGEMENT. FOOD SCIENCE
                            FASHION MERCHANDISING AND DESIGN. CHILD DEVELOPMENT AND FAMILY STUDIES
                                   FAMILY L1rr EDUCATION. CoNIUMER AFFAIRS. AND GERONTOLOGY
          Grace Aguirre
          Graduate Student
          CSU, Long Beach
          1 approve you. Grace Aguirre, to collect data for your thesis from students in the
          class                  at CSU, Long Beach. Students may voluntarily participate in your study
          titled "Exploring the Relationship Between Online Media Use and Cooking Self-Efficacy, Skills
          and Behaviors Among College Students".
          You will be allowed to announce your study topic and survey details in class and/or have your
          survey sent digitally through instructor email or Beachboard post. You will be allowed to leave a
          flyer with the survey information with the students to access your survey.
          Additionally, 1 understand that I will only be receiving the final draft of the research study and
          not have access to any additional data or analysis. I also understand that there is no direct benefit
          to the instructor or student for participating in this study.
Sincerely.
Name:
Title:
1250   BELLFLOWER. BOULEVARD· MS    0501.   FCS·00I · LONG BEACH. CALIFORNIA 90840·0501       · 562/985·4484 ·   FAX   562/985·4414
                                                    www.csulb.edu/depts/fcs
                                                                54
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    55
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62