India Cellular &
Electronics Association
I
ndia Cellular and Electronics Association (ICEA) is the Our Vision
apex industry body of mobile and electronics industry
comprising of manufacturers, brand owners, technology To establish India as a Global Electronics
providers, VAS application & solution providers, distributors Manufacturing HUB with major focus on exports.
and retail chains of mobile handsets and electronics devices.
The ICEA axiom – INSPIRE-ENABLE-LEAD! Our Mission
truly reflects in our work environment which
has three prime thoughts:
To create a robust eco-system for electronics
manufacturing in India and transform the nation into a
Deep and Focused Passionate focus on
gigantic global leader.
research An outcome-oriented nation building
approach
We are widely recognized as the torch bearer for the mobile
handset and the electronics industry in India. Our activities ICEA’s Objectives
and contributions have enabled India to compete with other
countries to become a preferred manufacturing destination
Establish India as the Global
for the world. Our goal is to establish a robust manufacturing
Manufacturing HUB for entire
ecosystem to complement the vision of ‘Make in India’, ‘Digital electronics industry.
India’ and ‘Skill India’ programs by the Government of India.
ICEA is fully devoted towards improving the competitiveness
and growth of the industry by closely working with key Support the Government of
stakeholders including the Central and State governments, India and States on several
for creating a robust, globally competitive electronics industry outreach initiatives to major
geographies across the globe.
and creating an innovation driven market environment in the
country. ICEA, driven by the exceptional leadership’s vision and
passion for nation building, is committed to carry forward its Support the Government to Create
appropriate policy interventions
aim of building Indian manufacturing and design eco-system for growth of the industry and
and capabilities in major electronics. Some of the verticals manufacturing eco-system.
which ICEA is serving and helping build deep manufacturing
competencies and capabilities include the likes of Consumer
Promote exports through
Electronics, Telecom & IT equipment, Smart Agriculture,
suitable incentivization
Defence Electronics, LEDs, Automotive Electronics, IT mechanisms and
Hardware, Emerging Technologies, IoTs, Aqua Electronics etc. interventions.
Focus on leveraging skill
Some of the key policy intervention areas, legal and regulatory development initiatives by the
facilitation where ICEA focuses includes: Government of India (NSDC, MeitY,
MSDE, DoT etc.) and ensure
availability of skilled labour for
both industry and manufacturing
Increase Favourable operations – ICEA is the founder of
in the size of the policy interventions/ TSSC (Telecom Sector Skill Council).
domestic electronics support through close
industry with major interactions with Arrest grey market
focus on exports important stakeholders operations through
Development of a robust from the Central
Government and State appropriate standardization
components eco-system
Governments on various and compliance measures.
Establishment of a
robust design eco- issues related to ease
system etc. of doing etc.
Support and facilitate setting up of
Enhancement Centres of Excellence (CoEs) and
in value
design centres relating to mobile
addition
handsets and various electronics
products, components & accessories.
Inspire.Enable.Lead
ICEA’s Major Achievements
ICEA has assisted the Ministry of Electronics & Information Technology
(MeitY) to formulate various schemes for the growth of the Electronics
Industry in India:
Production Linked Incentive Modified Electronics Manufacturing
Scheme (PLI) for Large Scale Elec- Clusters (EMC 2.0) Scheme:
tronics: The scheme shall extend The objective of the scheme is
an incentive of 4% to 6% on in- to address the disabilities, by
cremental sales (over base year) of providing support for creation of
goods manufactured in India and world class infrastructure along
covered under target segments, with common facilities and
to eligible companies, for a pe- Scheme for Promotion of manufac- amenities, including Ready Built
riod of five (5) years subsequent turing of Electronic Components Factory (RBF) sheds / Plug and
to the base year as defined. and Semiconductors (SPECS): It Play facilities for attracting major
is proposed to offer financial in- global electronics manufacturers
centive of 25% of capital expen- along with their supply chain to
diture for the manufacturing of set up units in the country.
goods (list given by the ministry)
that constitute the supply chain
of an electronic product.
Other Major Achievements
n Establishment of an almost 90-95% legal market operations initiative to establish Manufacturing Advisory Committees
as evident today from almost scratch during 2000 – (MAC) Phase I and Phase II and its recommendations led to
2002. High CVD/ VAT this significant rise in manufacturing capabilities. Needless
applicable on mobile to mention the first era of mobile manufacturing activity
handsets during 2000 in India significantly faded away after scaling down and
– 2002 were gradually subsequent closure of the Nokia manufacturing plant during
brought down to lower 2014 with exports crashing to zero.
rates leading to spurt in
n Establishment of Safety and Performance standards
legal market operations.
related to mobile handsets and components such as
n A robust mobile manufacturing eco-system got established Batteries in BIS and further get them implemented under
in India during 2006 – 2012 whereby Nokia established the CRS (Compulsory Registration Scheme) of the MeitY.
and operated the World’s largest mobile manufacturing plant ICA successfully intervened at each stage of the CRS
from India. Made in India handsets were being exported to implementation Phase in order to ensure that the same is
more than 100 countries around the world with India being implemented seamlessly without disrupting the legal market
made the Export HUB. ICEA + DIT (currently MeitY) led operations.
Inspire.Enable.Lead
n ICEA’s pioneering contributions to enable development of a by ICEA and submitted to the Government has now become
robust mobile handset manufacturing eco-system in India in the official program of the Government with MeitY notifying
sync with the “Make in India” initiative of the Government the same in 2016 and the same is being implemented year
of India under leadership of the Hon’ble Prime Minister. after year.
Mr. Narendra Modi. Despite 2 manufacturing units were
n ICEA played a key role to support MeitY on drafting the
operating in India during 2014, at the end of 2018 approx.
National Policy on Electronics – 2019 (NPE 2019) which has
268 new manufacturing units got established in India, which
prioritized mobile handset manufacturing as the Champion
is considered to the biggest success under the Make in India
sector under the overall electronics manufacturing vision
flagship initiative of the Government.
over the next 5-6 years.
n With the spurt in manufacturing activity India overtook
n By 2025 the total electronics manufacturing goal is expected
Vietnam to be the 2nd largest mobile handset manufacturing
to reach US$ 300 Billion.
country after China. In 2020, 290 mn handsets were
produced in India. In 2014, the production was 18900 cr. n Based on ICEA’s effective advocacy efforts the recent CPCB
and in 2020-21 it reached 2,20,000 cr. import bans handed out to some of the prominent industry
stakeholders has got vacated at a quicker possible time
n ICEA’s pioneering efforts
frame bringing relief to the industry and this ensured that
to establish the Phased
the legal market operations do not suffer.
Manufacturing Program (PMP)
which is aimed at widening and n Based on ICEA’s persistent efforts with the Government
deepening of the components at the highest order today this sector is getting prioritized
manufacturing eco-system attention and focus at PMO, Finance and other critical
in Phased wise/ Component ministries/ departments which has been immensely helpful
wise manner. PMP roadmap which was originally prepared to get appropriate policy support for this sector.
Outreach Initiatives to accelerate Growth of the
Electronics Industry
n ICEA lead the high level business delegation trip to
China, USA, Japan & Taiwan to promote India as a
manufacturing destination.
n Assists and facilitates all the mobile, cellular & electronics
associations outside India for investment promotions in
India etc.
n Organize workshops/Meetings/Seminars with participa-
tion of Government Ministries/ Departments, State Gov-
ernments and industry stakeholders on many matters/
topics/ issues/ subjects such as PMP, environment etc.
These are pivotal to ensure smooth functioning of the
industry and better sensitization of regulatory require-
ments and laws.
Key service areas of ICEA are:-
Act as
an Interphase
Advice on Assistance
Policy between stakehold-
Legal Frame- on Financing
Advocacy ers/ Central Govt/
work Schemes
Compliance State Govts to ensure
Regulatory Tax related
related ease of doing
Framework consultancy
advocacy Business
Consultation and advice
Inspire.Enable.Lead
For Any Query, Contact:
Rajesh Sharma Tel: +91 11 4934 9900
Executive Director & Fax: +91 11 66303664
Principal Advisor
Mail: rajesh@icea.org.in
Supriya Mob: +91 8383017493
Investment Promotion | Mail: supriya@icea.org.in
Member Relations
Vinay Hari Mob: +91 88262 30066
Director (South) Mail: vinay@icea.org.in
India Cellular & Electronics Association
907, Commercial Complex | Le-Meridian | Windsor Place, Connaught Place | New Delhi-110001
Mail : icea@icea.org.in | Website: www.icea.org.in
Inspire.Enable.Lead
