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Working for you, that is what drives us every day at SAFEWEY CARWO & SUPER MARKET.
It means welcoming you into modern, animated, innovative stores that meet your expectations
and needs every day. It means offering a wide range of quality products at the best possible
price every day. It means using our employees’ know-how, pride in their work and a job well
done, team spirit, people skills and initiative to meet your needs better. It means developing a
long-term, sustainable business by respecting our commitments.
OUR STORES
As a multi - format, multichannel and multi-local retailer, SAFEWEY CARWO & SUPER
MARKET has all the resources to cater to the different needs of its customers – whether they
live in an urban or rural environment, are a private or a professional client. In Mogadishu or
anywhere else in Somalia, Group stores are declined in different formats and channels.
Supermarkets
The supermarkets offer a wide and varied selection, displays bursting with fresh produce and
local products, an appropriate assortment of non-food products, attractive prices in every aisle,
and regular promotions. These selling points have made them a standard for grocery shopping
in cities and more rural areas alike. Supermarket has sales areas of be - tween 1,000 sq. m and
3,500 sq. m and offer customers a friendly, shopping-orientated experience for their everyday
errands.
Convenience stores
Convenience stores offer a selection of essential products that reflect their customers’ habits and
needs, at fair prices, and extensive store hours. Customers can do their daily shopping at these
convenient, nearby stores while enjoying a pleasant, modern ambiance. The Group’s various
banners, range in size from 200 sq. m to 900 sq. m, as befits their purpose, driving the ambition
of becoming the standard for local convenience stores.
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A NEW CUSTOMER EXPERIENCE
In 2016, SAFEWEY CARWO & SUPER MARKET launched a modernization plan to improve
the shopping comfort of its customers. The first stores, car parks and shopping centres were
renovated to improve quality of service and welcome.
STORES INVOLVED IN THE LOCAL COMMUNITY
Stores are rooted in a neighborhood, a town, a region. They are fully involved in developing
these territories in a variety of ways: partnerships with local producers, cooperation with
companies and work integration associations, employment action plans, socially-responsible
projects, sponsorship, patronage, etc.
SHOPPING ONLINE
SAFEWEY CARWO & SUPER MARKET continues to develop e-commerce and m-commerce
solutions to enable its customers to shop anytime and anywhere, from a laptop computer, a
tablet or a smartphone. SAFEWEY CARWO & SUPER MARKET has also developed a wide
range of digital services, primarily in stores, by focusing on their added value to the customer.
OUR PRODUCTS
SAFEWEY CARWO & SUPER MARKET mix is based on unchanging principles: a wide
selection, the lowest prices and irreproachable quality. To cater to its customers’ needs
throughout the world, SAFEWEY CARWO & SUPER MARKET refines its offer to provide a
variety of fresh produce, products from local suppliers, major-brand products, essential non-
food items, the best innovations and day-to-day retail services.
Non-food products
The non-food counters are organized into categories meeting customers’ basic needs: small
household goods, textiles, home appliances (photo equipment, DVDs, sound and multimedia
equipment). SAFEWEY CARWO & SUPER MARKET products and national brands make up
an offer that has something for everyone and every budget. As consumer habits change,
SAFEWEY CARWO & SUPER MARKET is adapting its offer and working on value for money
and the style of its non-food products, increasing the generalist dimension of its hypermarkets,
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offering supermarket customers the local services they expect and developing an innovative
and competitive offer on the Internet.
Fresh produce c
Fresh produce is key to developing the attractiveness of our stores and as such it requires all the
attention and expertise of our employees. In all of its store formats, SAFEWEY CARWO &
SUPER MARKET offers a wide selection of high-quality fresh produce in areas that have been
specially designed to make shopping enjoyable: large stalls, easy-to-reach products and regional
products – all designed to please our customers.
Local products
SAFEWEY CARWO & SUPER MARKET has always given priority to products sourced
locally, i.e. products from the country in which they are sold, to support local economic
development. Nearly 75% of all SAFEWEY CARWO & SUPER MARKET food products come
from local suppliers. SAFEWEY CARWO & SUPER MARKET strengthens this approach and
gives its store managers – particularly in hypermarkets – more freedom so that they can select
and offer their customers a very local selection of products sourced from producers located
close to stores.
Everyday products
In the grocery, beverage and health-beauty departments, SAFEWEY CARWO & SUPER
MARKET offers a combination of products from both national and Carrefour brands.
Trade services
From financing solutions and entertainment to pharmacy products and petrol, Carrefour
services are available in the shopping Centre and store car parks to meet customer needs with
the same commitment: quality services at the best price. Reserving theatre tickets, buying
flowers, printing photos or renting a vehicle for a move. SAFEWEY CARWO & SUPER
MARKET services, which differ depending on the country and consumer habits, make it easy
for customers to optimize their shopping time and budget, and thus enhance their loyalty
to Carrefour.
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THE GUARANTEE OF THE LOWEST PRICES
Every day, SAFEWEY CARWO & SUPER MARKET works to guarantee the lowest prices on
all of its products. The policy is based on offering everyday low prices and targeted promotions,
and developing short supply lines and loyalty rewards.
PRODUCTS AND SERVICES FOR ALL TASTES
Offering solutions for every customer’s budget, taste and needs throughout the store while
ensuring top quality are daily demands which require the skills of SAFEWEY CARWO &
SUPER MARKET teams.
INNOVATIONS IN ALL DEPARTMENTS
SAFEWEY CARWO & SUPER MARKET is developing new products and enriching its
product ranges in every category. A policy of innovation that anticipates needs and listens to
customers’ expectations, in the pursuit of a simple goal – to offer to our customers products that
provide a real benefit and save money.
PRODUCT QUALITY, A DAILY COMMITMENT
SAFEWEY CARWO & SUPER MARKET incorporates product quality and safety requirements
at every level and at every stage. All product ranges must meet demanding, inviolable
prerequisites.
Recognized expertise
At SAFEWEY CARWO & SUPER MARKET, every store, sector and department is managed
and run by experienced professionals who draw on their honed expertise, constantly updated
through professional training programmes. Working together as a team is essential for ensuring
product offers that are high-quality, varied and competitive. For the most part, this is
encouraged by a decentralized organisation which promotes initiatives and depends on a
steady flow of information between the front-office (stores) and the back office (purchasing,
logistics, IT systems, etc.).
A good quality of life in the workplace
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Broadening one’s expertise, climbing up through the ranks in one’s job and career, feeling good
in a particular job function. SAFEWEY CARWO & SUPER MARKET has a simple belief:
happy employees make for loyal customers. A balance that is based on the Group’s ability to
provide, in connection with its social partners, a flexible and responsive work organisation, a
good balance between personal and professional life, working conditions conducive to
professional fulfillment and taking initiatives and a motivating remuneration policy.
Solidarity in action
Food exclusion encompasses a variety of different situations in different countries, calling for
action on a number of fronts. The employees are therefore committed to solidarity activities on
a daily basis. The activities are carried out as part of a flexible and wide-reaching scheme, with
local, national and international actions.