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Stylescapes
Worksheet
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Stylescapes are the bridge between
design thinking and visual design.
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Is there a better way?
Familiar New
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A better way:
Familiar New
Stylescapes
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Stylescapes Exercise Steps
1. Identify your desired user type
2. Define brand attributes
3. Pick 3 attributes
4. Build empathy map
5. Generate image buckets
6. Curate & assemble into 1 stylescape
7. Submit for review
8. #FuturStylescapes #TheFutur @theChrisDo
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Step 1.
Brand Attributes
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Stylescapes Position in the Design Process
Look / Feel Brand Identity
Discovery Video
Brochure
Session Email Blast
Website
Voice / Tone Way Finding
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Brand Attributes Definition Worksheet
Describe the brand (desired future state)
in terms of voice, tone, look, & feel:
Make a List Pick the Top 5 Reduce to the Top 3
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Brand Attributes Definition Worksheet
3 Words
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Step 2.
Empathy Map
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User Profile Empathy Map
Think
Feel
Believe
Hear See
Say / Do
Pains Tasks Gains
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User Profile Empathy Map
Let’s get Who is this person?
Where do they live?
to know them What do they do?
What do they eat/drink?
What places and spaces do they visit?
What do they see/hear/touch?
Where do they shop and relax?
What things do they crave?
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User Profile Empathy Map
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Step 3.
Image Buckets
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Image Buckets
Pinterest DeathToTheStockPhoto
Behance Pexels
Dribble Gratisography
Shutterstock LifeOfPix
Unsplash SplitShare
Creative Market StockSnap
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Step 4.
Color & Type
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Color Resources
Color.Adobe.com
ColorExplorer.com
ColourLovers.com
ColorHunter.com
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Type Resources
TypeKit Betatype BertholdTypes
Monotype BoldMonday HouseIndustries
FontShop Colophon FontBureau
T26 Fountain P22
Emigre GrilliType FatType
MyFonts Hoefler&Co CamelotTypefaces
TypoTheque OurType Klim
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Basic Type Speciman
Aa The quick brown fox
jumps over the lazy dog.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc id
neque in nisl semper imperdiet non sed purus. Nullam sit amet
pellentesque quam. Vivamus sagittis quam elit, scelerisque rutrum
lectus sollicitudin vel. Praesent et congue arcu. Sed sapien tellus.
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Step 5.
Curate
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Stylescapes Model
General Dimensions: 1080 X 5760
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Stylescapes Prompts
TYPE 1
Mild Medium Spicy
Expected Middle Unexpected
TYPE 2
Rhino Rhombus Rainbow
Strength Shape Color
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Bonus Tips:
Stylescapes Advice
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Stylescapes Advice
• Don’t leave too much negative space. It should mostly be used to communicate.
• Use color corrections on the stock photos to maintain the same look and feel.
• Illustrate the color palette somehow, maybe with a number of smaller circles or squares.
• Integrate small pieces of packaging or design systems in place to get the client excited.
• Don’t overcrowd the stylescape with color and art, it might overwhelm the user.
• Control the eye, don’t overcomplicate things.
• Use solid colors and try not to introduce too many tones.
• If you feel your design is overcrowded, reduce the elements and then slowly add them until you feel like it’s getting crazy.
• Imagine a one person story in the stylescape, not a group story.
• Every person has different naratives and different challenges. Just pick your ideal client type.
• Use relevant shapes for the brand, something that’s in tone with the attributes.
• Always cut people out because backgrounds can be disruptive.
• Try not to cut off your frame.
• When you use strong individual elements divide it and set it apart from everything else.
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Stylescapes Advice
1. Adopt a helpful/optimistic tone
2. “Anything can change”
3. Low commitment
4. Gather feedback
5 Determine direction together
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Stylescapes Checklist
User Photo Identity system
Graphics
Logo Example (Typeset)
Patterns/Textures
Color Palette (Primary/Secondary) Materials
Primary/Secondary type specimen Print Collateral
Contextually Relevant Applications
Way Finding
Photography
Navigation
Printing/finishing techniques
Interface design
Information graphics
Exhibit design
Interior/exterior design
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