Saint Louis College
City of San Fernando 2500 La Union
Hospitality Management and Tourism Management Department
Activity4
MARKETING PLAN
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Save the document in PDF entitled THC10-ACTIVITY#COURSE-SECTION-G#.
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THC 10 - ACTIVITY 1&2- TM3A-G1
THC 10 - ACTIVITY 1&2- TM3B-G1
GROUP # __
STUDENT 1 – SURNAME_FIRSTNAME
STUDENT 2 – SURNAME_FIRSTNAME
STUDENT 3 – SURNAME_FIRSTNAME
.....
A. Craft out your MARKETING PLAN using the following format. The first part includes your
possible direct and indirect competitors. You may opt to choose only the applicable questions on
your chosen business.
MARKETING PLAN
2.3 EXISTING MARKETING SITUATION (DIRECT AND INDIRECT COMPETITORS)
2.3.1 What are the existing products or services in the market?
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What are the designs?
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What are the dimensions (size, weight, shape)?
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What are the brand names (if any)?
(THC 10) Entrepreneurship in Tourism and Hospitality
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How are they packaged?
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Who are the users/consumers of the product?
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Where are they located?
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PRODUCT:
Brand Dimension Packaging Weight
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2.3.2 Who are the existing suppliers of the product/service?
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Do they sell direct to the consumer or do they sell to “middlemen”?
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2.3.3 How do they promote their product/service?
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What are their promotion strategies?
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Who do they target in their promotion activities?
(THC 10) Entrepreneurship in Tourism and Hospitality
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How much do they spend for their promotion?
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2.3.4 What are the prices of the existing products/service?
BRAND/SERVICE NAME PRICE PER UNIT
What do you think of their pricing: high or low or average?
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How often do their prices change?
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2.3.5 What are their selling terms?
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Do they accept credit card?
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If yes, what is the price difference between cash and credit?
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(THC 10) Entrepreneurship in Tourism and Hospitality
How long is the credit term?
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2.4 OWN MARKETING PLAN
2.4.1 Product or Service
What are the products/services you want to sell?
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What are the characteristics of the product/service? (Color, size, shape, design, etc.)
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What will be your brand name?
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How will you present (package your product / service)?
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How much will be your packaging cost?
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2.4.2 Place to Market
Where will you sell your product/service?
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To whom will you sell?
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Will you use middlemen or distributors?
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If yes, will you give commissions or discounts?
(THC 10) Entrepreneurship in Tourism and Hospitality
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2.4.3 How will you promote and sell the product or service?
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Will you use posters/displays?
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What kind? How much will you spend for it?
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Will you advertise?
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What type and how much will you spend for it?
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Will you use signboards?
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What kind of how much will spend for them?
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Will you use “sales reps” or “sales agents”?
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If yes, what will be your arrangements/terms with them?
How much will their commission or salary be?
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2.4.4 For how much will you sell the product or service?
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What pricing scheme will you use? Cost-Plus, Market-Oriented? Others.
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Will you adopt a wholesale price and retail price? How much?
(THC 10) Entrepreneurship in Tourism and Hospitality
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If wholesale, what is the minimum quantity for wholesale and how much?
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Will you change your price in the long run? By how much?
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What will be the price difference between cash and installment?
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2.4.5 What will be your “selling term” and condition?
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-Delivered or Pick-up? ________________________________________
-Cash or installment? _________________________________________
-If installment, what are the terms?_____________________________
2.5 Projected Sales
How many units will you sell per day per month per year?
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How many percent will be sold on a cash basis and how many percent on an installment basis?
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How many percent will be sold on a wholesale basis and how many on a retail basis?
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Show the details of your sales projection.
2.6 Marketing Functions/Responsibilities
Who will be responsible for marketing?
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(THC 10) Entrepreneurship in Tourism and Hospitality
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How much will be his/her salary/commission?
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How much will you spend for transportation?
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2.7 How much will be the total marketing cost?
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NOTE:
1. This is a group activity.
2. Date of Submission: APRIL 19, 2023 (WEDNESDAY)
3. Submit your Activity on our Google Classroom.
(THC 10) Entrepreneurship in Tourism and Hospitality
