PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
Department:
College: Course Code: Course Title:
ENGLISH LANGUAGE AND
EDUCATION GE 5 PURPOSIVE COMMUNICATION SYLLABUS
LITERATURE
Faculty: Cristine F. Aquino Chairperson: DR. TESSI F. BRIBON
Course Description This course engenders communication proficiency in advanced academic and professional settings where texts/messages are negotiated,
interpreted, and expressed appropriately using context-specific spoken and written registers. Glocal issues are taken up to highlight the
ubiquitous nature of communication.
Course Outcomes Upon successful completion of this course, the students will be able to:
1. describe the ubiquitous nature of communication and arrive at an understanding that communication takes a relatively varied
meaning based on context
2. explain how glocal issues affect communication in its different modalities to determine culturally appropriate terms,
expressions, and images
3. write academic/professional papers and present ideas persuasively considering the rhetorical situations of purpose, audience,
genre, stance, and media/design
4. adopt cultural and intercultural awareness and sensitivity in communicating ideas
COURSE CONTENTS
Intended Remote Learning Delivery Modes
Essential
Merged Topics Learnin Synchronous Asynchronous Assessment Resource-Based Learning Materials
Question
g
s
Outcomes
Communication in What are the Identify the seven Lecture-discussion Assigned Readings Infographic / E- Craig, R. T. (1999). Communication
Robert Craig’s seven traditions traditions of book Submission theory as a field. Communication
Seven Traditions of communication communication theory, 9(2), 119-161. Retrieved from
according to according to http://www.clt.astate.edu/mhayes/Craig
PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
Robert Craig? Robert Craig %20Article.PDF (please read pp 119-
152)
How does one Demonstrate
contextualize understanding of Craig, R. T. (2009). Reflection on
communication the different “Communication theory as a field.”
based on the seven contexts of Introduction to La communication en
traditions? communication tant que champ d’études. Revue
internationale de communication sociale
et publique, 1, 1-42. Retrieved from
http://communiquer.revues.org/346
(download the pdf even if the page is in
French)
Griffin, E. (2012). A first look at
communication theory. (8th ed.). New
York: McGraw-Hill.
Ethical What is ethical Delineate ethical Lecture-discussion Assigned Readings Essay : Distinct Beebe, S. A., Beebe, S. J., & Redmond,
communication in and unethical from unethical Communication M. V. (2014). Interpersonal
the glocal context communication in communication in Practices of Certain communication: relating to others. (7th
glocal context? the glocal (global Filipino ed.). New Jersey: Pearson Education,
+ local) context Communities Inc.
Intercultural How can one
communication and evaluate messages Evaluate messages
cultural relativism and/or images of and/or images of
different types of different types of
texts reflecting texts reflecting
Language sensitivity
diverse cultures in diverse cultures in
Netiquette
terms of (1) age, terms of (1) age,
(2) gender, (3) (2) gender, (3)
race, (4) religion, race, (4) religion,
(5) class, (6) (5) class, (6) body
body?
PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
Demonstrate
How will students ethical
display ethical communication
communication through
through reconstructing
reconstructing advertisements
advertisements that reflect biases,
that reflect biases, discrimination, and
discrimination, insensitivity
and insensitivity?
Communication Bullock, R. (2009). The Norton field
for academic guide to writing with handbook. (2nd
purposes ed.). New York: W. W. Norton &
Readings Company, Inc.
Citation What are the Determine Lecture-discussion Position Paper
techniques and different methods different methods
in writing in writing American Psychological Association.
bibliographical (2010). Publication manual of the
bibliographic bibliographic
methods American Psychological Association.
entries? entries
(6th ed.). Washington, DC: Author.
Apply effective in-
text/parenthetical
citation techniques
How can one write Comprehend and
The language of
proper in- utilize language in
argumentation
text/parenthetical the context of
citations avoiding argumentation
plagiarism?
Writing and How does one Identify the
presenting issue/ comprehend and writing
position paper utilize language in conventions of an
PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
the context of issue/ position
argumentation? paper
What are the Write and present
writing issue/ position
conventions of paper effectively
an issue/position and proficiently
paper?
How does one
effectively and
proficiently write
and present an
issue/position
paper?
Writing and What are the Identify the
presenting case writing writing
reports conventions conventions of
of case case reports
reports?
How does one Write and present
effectively and case reports
proficiently write effectively and
and present case proficiently
reports?
Communication
in the professions
Differentiate
Human relations What is the
human relations Lecture-discussion Assigned Readings Compilation of
versus human difference between
from human Studies on
resources human relations
resources Organizational
and human
Communication
resources?
PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
Cultural approaches What factors must Determine how an
to organizations be considered interculturalist
when must behave in
communicating in
different
a multicultural
organization? organizations.
Models of What are the Identify formal
organizational communication and informal
socialization structures in an communicative
organization? roles in an
Groupthink organization
Routine workplace Kolin, P. C. (2012). Successful writing
correspondence at work. (Concise 3rd ed.). Boston, MA:
Wadsworth, CENGAGE Learning.
Filling out forms What are the Distinguish the Discussion Writing Tasks Actual Tasks
Business letters elements of different routine Brantley, C. P. & Miller, M. G. (2007).
Faxes routine workplace
Email Effective communication for colleges.
workplace correspondence
Memos (10th ed.). Singapore: Thomson
correspondence? Write effective
Instant messages Learning Asia.
routine workplace
Business blogs/ vlogs How does one correspondence
effectively write a Guffey, M. E. (2006). Business
routine communication: process and product.
workplace (5th ed.). USA: Thomson South-
correspondence?
Western.
Job searches, How does one Apply practical Discussion Writing Tasks LinkedIn Account Kolin, P. C. (2012). Successful writing
dossiers, portfolios, apply practical tips on job Set-up at work. (Concise 3rd ed.). Boston, MA:
resumes, letters, and tips on job searches Wadsworth, CENGAGE Learning.
interviews searches?
Brantley, C. P. & Miller, M. G. (2007).
How does one Design job Effective communication for colleges.
design job portfolios that are
(10th ed.). Singapore: Thomson
portfolios suitable suitable for
PAMANTASAN NG LUNGSOD NG VALENZUELA
College of Education
Department of English Language and Literature
GE 5 | Purposive Communication Syllabus
for specific specific job Learning Asia.
job matching matching
competencies? competencies Guffey, M. E. (2006). Business
communication: process and product.
How does one Simulate in (5th ed.). USA: Thomson South-
simulate in an advance Western.
advanced professional
professional settings how to
setting the search for jobs and
processes
get hired
involved in
searching for jobs
and getting
hired?
Designing successful How does one Design and present Lecture-discussion Group Work Social Media Kolin, P. C. (2012). Successful writing
documents and design and successful Content and Design at work. (Concise 3rd ed.). Boston, MA:
visuals present documents and Development Wadsworth, CENGAGE Learning.
successful
documents and visuals considering
visuals the ABCs of print Brantley, C. P. & Miller, M. G. (2007).
considering the document design Effective communication for colleges.
ABCs of print (10th ed.). Singapore: Thomson
document design? Learning Asia.
Guffey, M. E. (2006). Business
communication: process and product.
(5th ed.). USA: Thomson South-
Western.
Writing and How does one Write and present Discussion Writing Tasks Writing and
presenting project effectively write effective project presenting project
proposals and and present proposals and proposals and
reports project reports reports
(Differentiated tasks) proposals
and reports?
