What is Value Proposition?
"A business or marketing remark that encapsulates why such a consumer should buy a good or service.
The statement should persuade a prospective consumers that a specific service or item will add more
value or address an issue better than other comparable products. It also conveys the business to the
customer. Lastly, it affirms who the client is and describes the values provided to this customer."
1. PepsiCo, Inc (logo)
PepsiCo is the biggest beverage and food business in North America as well as the world's second
largest, trailing only Nestlé. PepsiCo's product lines include well-known food and beverage franchises
such as Pepsi, Gatorade, Frito-Lay, Quaker Oats, Rockstar Energy, and Muscle Milk. The current company
was formed in 1965 by the merger of the Pepsi-Cola Company and Frito-Lay Inc., and it has grown
steadily since then.
PepsiCo’s core values include “sustained growth, empowering people, trust, and responsibility.” PepsiCo
is a company that aspires to be the best both socially and economically, and therefore, these values
show exactly what the company wants to be. They guide the entire organization and create a culture
that drives the company towards its vision.
2. Hermès (logo)
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury
goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in
different valuation and ranking studies published by leading consultancies.
"Hermès creates and manufactures quality objects designed to last, to be passed on from one
generation to the next, and to be repaired. This approach requires these issues to be taken into account
at every stage, from design to sales.
Hermès’ strategy is based on creative freedom. Each year, a theme inspires creators and Artistic
Directors. Driven by a history spanning nearly 200 years, during which the House has continued to
develop with audacity and ingenuity, Hermès paid homage to the theme of the Odyssey in 2021. In the
face of challenges and successes, the Group has continued its journey, true to its identity and the
Saddler’s Spirit."
3. Adobe (logo)
Officially known as Adobe Systems, Adobe is an American software company known for its multimedia
and creativity software products. Popular products include Photoshop, Acrobat Reader, and Creative
Cloud.
"Adobe offers three primary value propositions: accessibility, innovation, and brand/status.
The company creates accessibility by offering a wide variety of options. Customers can access its
software from any device, including computers, tablets, smartphones, and televisions."
