Dhiraj Gupta
Google Ads Account Strategist
8130544326 Dhirajgupta890@gmail.com NewDelhi linkedin.com/Dhiraj Gupta
SUMMARY
Gaining expertise in Digital Marketing with specialization in social media and content marketing and Digital
Analytics through MICA university.
I have worked on Managing social media handles, keeping eye on SEO rankings, and generating backlinks.
Optimizing backlink sites for indexing, researching keyword ranking and targeting. Working on YouTube SEO
tactics.
Analyzing marketing tactics to gain more and more leads and impressions Understanding PPC factors
PROFESSIONAL EXPERIENCE
Inside Sales Analyst Aug '22 - Present
Accenture Gurugram
project name -Google ads
Working for Google on behalf of Accenture for google ads as a GOOGLE ADS ACCOUNT STRATEGIST
Helped US and Canada clients to Optimize their Ads Account for better ROI
Worked on more then 250 Accounts which include both Agencies and Direct ads account owner
Keeping eye on all the clients accounts on periodically basis for tracking their existing campaign
performance
Digital Marketing Manager Nov '18 - Dec '21
S.R.Logistics NewDelhi
A logistics firm worked with majority of tiles and sanitary companies like somany , kajaria, Havels, Panasonic
Marketing for transportation orders and deriving traffic for the firm
Started Google ads for the firm to derive online Leads for Transportation
Handled Their on page and off page optimization
Managed social media handles, keeping eye on SEO rankings and generating backlinks.
Optimized backlink sites for indexing, Researching keyword ranking and targeting. Working on YouTube
SEO tactics.
Analyzing marketing tactics to gain more and more leads and impressions
Understanding PPC factors and applying them to the conversion.
Managed their local seo tactics and learned to perform on GMB to rank on top three of google maps
Keeping eye on GMB local rankings and Optimizing it through Google Briefcase Tool
EDUCATION
B.com[Delhi University] Jun '12 - May '15
Upgrad's Advanced Digital Marketing and
Comunication course with specialisation in social
media and marketing analytics Through MICA
KEY SKILLS
Off-Page SEO, On-Page SEO, SMM,SEM,Analytics
Online MarketingGoogle AdWordsDigital Marketing Campaigns
CERTIFICATIONS/TRAINING
Upgrad's Advanced Digital Marketing and Communication through MICA.
Hubspot Digital Marketing '
Google Display ads
Google Analytics
Hubspot Social media marketing
Google Shopping ads
Google Search ads
Google Video Ads
Google App Ads
