E-commerce and Management
Department of Computer Science & Information Technology
gcsaha@bsmrau.edu.bd
Bangabandhu Sheikh Mujibur Rahman Agricultural University
Recap: e-Business Models
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Strategies for e-business: Marketing & Sales
• A series of online • Online Ads
marketing and sales
strategies exist and new • Pop-up and pop-under
innovations in sales & ads
marketing arrive everyday • Mass customization
– Personalization
(amazon.com uses
personalization to create
a unique portal for each
of its customers)
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Organizational Strategies
• To be successful in e-
business,
organizations must
Master the art of
electronic • Traditional means of
relationships customer acquisition
such as advertising,
promotions and PR, are
just as important with a
website.
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E-business strategies
• E-procurement: B2B • Links organizations
purchase and sale of directly to
supplies over the Internet preapproved
suppliers catalogs and
• Customer Service: some e-
processes the entire
business strategies allow
purchasing
customers to help themselves.
transaction
CS is further improved
online
by the companies adoption of
email, authorized web
access, and specials for e-
customers
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E-business Metrics
• Web traffic is one metric, a better measure for
e-business is how much revenue has been
generated by web traffic, number of new
customers, reduction of CS calls because of
the web traffic….
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Techniques
Cookie: a small file left on a consumers hard drive;
allows websites to record the comings and goings of
customers usually without their consent
Click-through: tracks the number of users who visit a
site and click on a ad
•Banner Ads: advertises the product or services of
another dot com business
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Added value but at what cost to consumers?
• The Internet has created a virtual market with a high
number of buyers & sellers…. This is good!
• It also has made the collection of user information
extremely easy with wide gaps in the area of
transaction regulation….this can be bad!
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Consumer Protection
• E-business organizations must consider how to
protects its customers from security threats in an
online environment
• Of most concern is the protection of consumer
financial data online
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Techniques for securing online transaction include;
• Encryption: scrambles information and requires a
key or PW to decrypt
Secure Socket layer (SSL): creates a private connection
between client & server, encrypts info, transmits over the
Internet
Secure Socket layer (SSL): creates a private connection
between client & server, encrypts info, transmits over the
Internet
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E-business: why are security & privacy so important?
• Trust: consumer trust is crucial in order for web-based
businesses to survive
• It is hard to establish trust when;
– They do not know how their PI is going to be used after the
transaction
– When they receive unsolicited communication from related
businesses and partners
– They don’t know how long their PI will be kept and where
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Accessing Internet Information
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Intranets
• Is an internalized
•Hosts all kinds of
portion of the Internet,
protected from outside company-related
access, that allows an information such as;
organization to provide – Benefits
access to information – Schedules
and application – Strategic directions
software only to its – Employee directories
employees
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Intranets
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Intranets & ROI
• By avoiding costs
• Examples of Intranet Info
associated with print
systems in business:
material, organizations
experience a greater 1. Windows SharePoint Services ( web-
ROI with electronic based)
publishing 2. WebEx’s Web Office
• Impact on ROI & increased
access to organizational
Considerable amount of opportunity for
information? small business application developers
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Extranet
• Is an Intranet that • Provides secured access to
is those groups of people
available to strategic (customer and /or suppliers)
partners such as; that provides a level of SCM
– Customers
– Suppliers • Without incurring the
– Distributors responsibility of
–Etc… managing partner IT
resources!!!
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More ways to Access Internet Resources
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Providing Internet Information
•Three common forms of internet
service providers include;
1. Internet Service Providers (ISP)
2. Online Service Providers (OSP)
3. Application Service Providers (ASP)
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ISP’s
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OSP’s & ASP’s
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Thank You
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University
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