FOURNIER ET CIE
Importers of Fashion Good Paris
Avenue Ravigny 14, Paris XV
30 October, 2023
The Western Shoe Co. Ltd.
Yeovil, Somerset S19 3AF
England
Dear Sirs:
Thank you for your letter of 15 October. As you will aready know, your Mr J. Needham called
on us a few days ago and left a range of samples. We think articles of this quality will find a
ready market here, and we are prepared to order the following as stock trial order:
20 “Angela” evening bags, catalogue no. 5
50 “Veronica” beauty boxes, catalogue no. 17
50 “Daphne” handbags, catalogue no. 27a
50 “Gloria” handbags, catalogue no. 28
If nos. 27a and 28 are not available for immediate delivery, as Mr Needham suggested might
be the case, please send nos. 27 and 28a instead.
Since we must have the goods on display in time for the Christmas season, our order is placed
on condition that they are despatched by 10 November at the latest.
As soon as we receive your confirmation and pro-forma invoice, we will arrange for settlement
by banker’s transfer.
We are looking forward to hearing from you shortly.
Yours faithfully
Jean Paul Dwindle
FOURNIER ET CIE SA
Lynch & Co. Ltd
Head Office
Nesson House, Newell Street, Birmingham B33EL
Telephone +44(0)21 236 6571, Fax: +44 (0)21 2368592
pcrane@lynch.co.ukwww.lynch.com
Satex S.p.A
00146 Roma
ITALY
Dear Sig. Causio:
Please send me one of your weather vanes which I saw advertised for $34.95. We have recently
repainted our garage, and a weather vane would be a wonderful finishing touch.
My check is enclosed.
Yours sincerely
P eter Crane
Chief Buyer
PAYTON’S PLASTICS, INC
1313 Spruce Street
Philadelphia, PA 17512
September 16, 2022
Ms. Cybel Megan
FRAMES-BY-YOU
126 Walnut Street
Philadelphia, PA 17503
Dear Ms. Megan:
We are pleased to have received your order of September 15 and would like to welcome you
as a new customer of Payton’s Plastics.
Your order (No. 62997) for one dozen 4’ x 5’ sheets of 1/8” Lucite is being processed and will
be ready for shipment on September 21. It will be delivered to your workshop by our own van,
and payment will be c.o.d. (our policy for all orders under $100).
We are sure you will appreciate the clear finish and tensile strength of our entire line of plastics.
Ms. Julie Methel, your sales representative, will call on you soon with a catalogue and samples.
Cordially,
PAYTON’S PLASTICS, INC.
Howar Roberts
Howar Roberts
Customer Relations
Title: Business Letter Analysis
Objective: The objective of this group work activity is to provide students with an opportunity
to analyze a letter of order and its reply letter, and then apply their learning by independently
writing a letter of order and its corresponding reply. This activity aims to enhance students'
understanding of the structure, format, and tone of business letters
1. Letter Analysis:
a. In your group, carefully read and analyse the provided sample letter of order and its
corresponding reply. Examine the structure, format, language, and tone used in the
letters. [Tone refers to the attitude, manner, or emotional expression conveyed through
writing. For example: the tone is professional or respectful which avoid offensive
language].
b. Rewrite the letter from Lynch & Co.Ltd based on your analysis in order to make
appropriate order letter.
2. Write an order letter:
As assistant buyer for Fenway's Toy Store, 1704 North Broadway, Richmond, Virginia
23261, write a letter to the Marco Toy Company, Inc., 223 Sunrise Highway, Glen
Cove, New York 11566, to order two dozen Baby Jenny dolls (at $10 each), one dozen
Baby Jenny layette sets (at $15 each), and three dozen 18-inch Tootsie-Wootsie teddy
bears (at $7 each). You would like to have these items in stock in time for the pre-
Christmas selling season. You want to make this purchase on account and have it
shipped air express. If Marco has available any special Christmas displays for their
merchandise, you would like to receive these, too.
3. Write a reply letter based on the order letter you make. (You may reject the order).
4. Discuss with your friends to answer these questions!
a. What is the purpose of an order letter in business communication?
b. What information should be included in the opening paragraph of an order letter?
Give example!
c. How should the body paragraphs be organized to clearly specify the desired
products or services, quantities, and any other relevant details? Give example!
d. How should the closing paragraph be written to express gratitude and expectation
of a prompt response? Give example!
ANSWER
1. B
Lynch & Co. Ltd
Head Office
Nesson House, Newell Street, Birmingham B33EL
Telephone +44(0)21 236 6571, Fax: +44 (0)21 2368592
pcrane@lynch.co.ukwww.lynch.com
Satex S.p.A
00146 Roma
ITALY
Subject: Order for Weather Vane
Dear Sig. Causio:
Thank you for your interest in our weather vanes, as advertised for $34.95. We appreciate your
choice of Lynch & Co. Ltd. as your supplier.
I hope this letter finds you well. I recently came across your advertisement for a weather vane
priced at $34.95, and I am interested in purchasing one to add a charming touch to our newly
repainted garage.
I am enclosing a check for the total amount of $34.95 as payment for the weather vane. Please
note that I have made the check payable to Lynch & Co. Ltd. I kindly request that you process
the order promptly upon receiving this letter and the enclosed payment.
For shipping purposes, kindly use the address provided above as the delivery destination. Should
you require any additional information or have any questions regarding this order, please do not
hesitate to contact me at the email address or phone number provided above.
If you require any further assistance or have any questions, please feel free to ask. We are here
to help with any information or guidance you may need.
Thank you for understanding, and we wish you the best in completing your garage project.
Yours sincerely
P eter Crane
Chief Buyer
2.
Fenway's Toy Store
1704 North Broadway,
Richmond, Virginia23261
June 7, 2023
Marco Toy Company, Inc.
223 Sunrise Highway
Glen Cove, NY 11566
Dear Mr Cove:
I am writing on behalf of Fenway's Toy Store, located at 1704 North Broadway, Richmond,
Virginia 23261. I am the assistant buyer for the store, and I am placing an order for the
following items:
Two dozen Baby Jenny dolls (at $10 each)
One dozen Baby Jenny layette sets (at $15 each)
Three dozen 18-inch Tootsie-Wootsie teddy bears (at $7 each)
I would like to have these items in stock in time for the pre-Christmas selling season. I would
like to make this purchase on account and have it shipped air express. If Marco has available
any special Christmas displays for their merchandise, I would like to receive these, too.
Please send me a confirmation of this order as soon as possible. Thank you for your time and
consideration.
Sincerely,
[Your Name]
Assistant Buyer
Fenway's Toy Store
