Get In Touch Today

Open
Register for free conference alerts
Transformance Forums

Search 

Samsung and nokia

rishi rathod
Summer Internship marketing at Eureka Forbes Ltd
Apr. 28, 2016 • 3 likes • 1,302 views

 6 of 13  

Business

success of samsung and failure of nokia

Recommended

Samsung presentation2
Isha Rana
11.4K views • 16 slides

Nokia vs samsung
805984
19K views • 21 slides

presentation on samsung
chanchal bansal
1.4K views • 14 slides

Samsung Mobiles
mahnoorzmalik
204 views • 17 slides

Samsung ppt
dee1987
77.5K views • 17 slides

Samsung
Paripoorna Choukimath
3K views • 28 slides

Samsung Smartphone
Marketing ppt
AMIT KUMAR MANDAL
171 views • 15 slides

Samsung+project+report
akhilesh04
7K views • 50 slides

More Related Content

Slideshows for you

SAMSUNG-4P-SALES
COMPARISON(2015)-SWOT -
(MARKETING MANAGEMENT)
ANDRIL JERISH
853 views • 20 slides

Nokia and it's downfall

Prem Kumar Bonam
14.2K views • 38 slides

Strategic
Management_Samsung
Holly Nmn
3.3K views • 28 slides

Presentation samsung
Novita Giovalda Giovalda
1.3K views • 34 slides

samsung strategy
Jay Roy
203.1K views • 25 slides

Samsung electronics
kazi jahan
2K views • 12 slides

Samsung
Lavanya Sattiraju
11.5K views • 29 slides

Samsung's Product &

Marketing Strategy
Subash Franklin
62.2K views • 36 slides

4p's of samsung
Saranya Narayana Moorthy
2.7K views • 3 slides

Samsung Electronics
Marie Amirtharaj
4.5K views • 34 slides

Samsung Company
Presentation
Santhosh Madheswaran
192.2K views • 24 slides

Presentation on samsung
Md Chand Alam
11.7K views • 22 slides

Marketing strategy of samsung

in India
vikas chauhan
224.9K views • 70 slides

SAMSUNG INDIA
SMARTPHONES
Asad Hoosain
6.7K views • 62 slides

The failure of nokia

Muhammad Aqeel
5K views • 13 slides

Samsung ppt
Danish Shamsher
110.4K views • 40 slides

Samsung electronics
ေ◌ဇာ◌္မု◌းိ *လင္ White
12K views • 31 slides

Failure of nokia
Karan Chaudhary
97.4K views • 27 slides

Brand audit samsung 2013

seeking luxury independently
Shamika Kamburugamuwa
6.7K views • 24 slides

Samsung Presentation
ulugbek55
58.3K views • 22 slides

Viewers also liked

Nokia: Brand Analysis

Sumiran Mittal
1K views • 23 slides

Nokia
akki1989akki
4.9K views • 23 slides

Microso!'s Acquisition of
Nokia's Phone Business marks
"the failure of both ...
Petri Rouvinen
7.9K views • 15 slides

Study of the Nokia - Microso!

Deal (Research Project)
Ishan Parekh
12.5K views • 21 slides

Coca cola History ppt

Jack Wa
28.7K views • 32 slides

Presentation on failure of
nokia
abhishekthakur309
38.9K views • 19 slides

Globalisation slideshare
Kennedy Machete
92.9K views • 24 slides

Marketing Presentation on
Coca Cola
Siddhartha Kamat
121K views • 37 slides

Coca cola Presentaion

2AM
250.9K views • 35 slides

International Business
Strategy Coca-Cola.
Sanjay Vaid (MLE℠)
69.3K views • 34 slides

Advertisement

Similar to Samsung and nokia

Presentation on nokia overall

started
ANSHU TIWARI
38.6K views • 34 slides

Nokia
Pranali Shinde
3.2K views • 39 slides

Nokia brand-audit
Sanjay Mishra
752 views • 13 slides

Strategic management Nokia

Mahesh Karane
12.7K views • 20 slides

Nokia ppt
Murat Bigvava
3.3K views • 10 slides

nokia.pdf
Rana Naim
4 views • 15 slides

IT Strategy Report(Team 9)
Dipesh Mittal
171 views • 16 slides

Nokia ppt
Jatin kumar Gupta
501 views • 13 slides

238784 633884955717278750
marytkachenko
5K views • 45 slides

Chinese Operations.Nokia
humaapkeliye
1.8K views • 29 slides

Brm project
Nadeem Gorry
246 views • 20 slides

Nokia
Shailesh Gururani
2K views • 11 slides

Nokia latest
Kapil Rode
3.9K views • 22 slides

Nokia ppt
SakshiSardar
109 views • 29 slides

Nokia sm ppt
VishalSingh1484
85 views • 29 slides

Nokia- Connecting People

Jay Bhatt
583 views • 23 slides

Final Nokia project

Subhadip Ghosh
311 views • 34 slides

A study of customer
reletionship management with
respect to mumbai city sli
saif maknojia
1.4K views • 54 slides

Nokia
NaziaKhan147
111 views • 11 slides

Brand preference of mobile

phones
viggy vanshi
2.7K views • 52 slides

Recently uploaded

DNV GL Approved Forged

Fittings Exporters.pdf
arvindpipefitting
16 views • 2 slides

Episode 248 Snippets: Elisa

Padilla, longtime CEO in the
NBA, MLB, NHL
Neil Horowitz
25 views • 38 slides

Business Quiz 2022.pptx

ArjunGoud9
19 views • 61 slides

Mirakl Payout US Webinar July

2023
Mirakl
38 views • 38 slides

Pitch Deck Teardown:

GoodBuy Gear's $5M Series A
Extension deck
HajeJanKamps
339 views • 14 slides

Events_MasterClass_7.23_Res
ource-compressed.pdf
Bloomerang
110 views • 26 slides

TX Foam Energy.pdf
Sourav Sikder
7 views • 1 slide

E"iciency of Management of
Zakat Funds in Indonesian
National Zakat Manageme...
International Journal of Busi…
6 views • 8 slides

amil baba Bengali Jadu sifli

Jadu black magic expert
specialist of amliyat k...
AmilBaba23
9 views • 1 slide

Decoding SEO Strategy - IGP

AvinashNarnaware1
8 views • 13 slides

SaaStr Workshop Wednesday

with Gorgias
saastr
9 views • 21 slides

The New 'Hidden Champions'

in Industrial Tech
Christian Dahlen
31 views • 21 slides

Eye presentation.pptx
MSALEHSAMEJO
9 views • 5 slides

WAM Deck Jul_2023.pdf

Western Alaska Minerals Corp.
225 views • 38 slides

ICA_SETHMATTISON_PDF.pdf
SethMattison1
39 views • 54 slides

Smart Charging is likely not

what you think.pptx
AndreBisschop1
112 views • 21 slides

The Value of Your

Volunteers.pdf
Bloomerang
100 views • 37 slides

Wisdom Nuggets
TeknolojiaDigital
15 views • 36 slides

AMSWMC MV NPD.pptx
Ana Canhoto
10 views • 34 slides

An Overview of HR
Investigations - Building a Fair
and Safe Workplace.pdf
Lisa Bell
7 views • 8 slides

Advertisement

Related Books
Free with a 30 day trial from Scribd View All

Ebook Ebook
Direct From Dell: Summary of Mik
Strategies that… Kersten's Project to…
Michael Dell an
Revolutionized IRB Media
Product
Industry
2.5 / 5 1/5

Related Audiobooks
Free with a 30 day trial from Scribd View All

Audiobook Audiobook
The Cold Start Ask Your Developer:
Problem: How to St… How to Harness the…
Andrew Chen
and Scale Network Je" Lawson
Power of So!ware
E"ects Developers and Win in
5/5 4.5
the/ 21st
5 Century

Samsung and nokia

1. PRESENTATION : TWO BRAND SUCCESSFUL & FAILURE
Submitted by: FALGUN DAVE (1510) DHAIRYA JHALA (1520)
ABHISHEK KALBALIA (1522) NAVIN MEHTA (1531) PAYAL
PANDEY (1534) RISHI RATHOD (1548) ANAMIKA KEWALRAMANI
(1562) Submitted To: Prof DHRUV BRAHMBHATT Gujarat Law
Society’s School of Management N. R. Institute of Business
Management (PGDM Program)
2. Failure Product-Nokia Introduction- It all began for Nokia
when Fredrik Idestam built a paper mill back in 1865. He built
another factory near Nokianvirta River, Finland, the place
whose first five words gave the company its name "Nokia".
Between the years of 1865 and 1967 Nokia was recognized as
a vital industrial machine; though further expansion needed a
merger with a cable company and another merger with a
rubber firm to set up the Nokia Corporation. This was the
beginning of the move to electronics production by the
company. The mobile phone era for Nokia began in 1981 when
the first ever international mobile phone network was built
called the Nordic Mobile Telephone (NMT)
3. Brand Elements
4. Reasons Behind The Failure Apple refined smart phones
with touch screen and blackberry with email. Android
proved that so!ware matters more than hardware. Nokia
was slow respond to these trends. In India local brands like
Micromax and Xolo stole the lead on Dual-Sims and long
battery life phones. In a nutshell that’s how Nokia enjoyed a
60% market share in India ended 7-9% as per IDC Asia Pacific
Mobile Tracker in Q4 2012
5. Old Strategy Nokia is licensing the Nokia brand to other
manufacturers. In the case of the Nokia N1 tablet, the rights to
manufacture the device is with Foxconn, the company that
manufactures devices for popular companies, Including the
Apple iPhone Nokia currently cannot license its brand for
smart phones because of its agreement with Microso!. The
agreement prohibits Nokia from using the Nokia name on any
smartphone before 2016. Nokia has clearly announced its
intent to license the Nokia name for smartphones. So you will
be able to get a Nokia smartphone within a few years, but it
won't be manufactured by Nokia.
6. Relaunch Strategy Nokia CEO Rajeev Suri seems to have
finally given up on saying that his company will not return to
the smartphone market. Following one denial last year and
another in April of this year, Suri now says the company is in
fact planning on putting its name on new smartphones
starting in 2016. There is a catch, however. Nokia will use
the same strategy for its re-entry in the smartphone space as
it did for creating the N1 tablet. Namely, while the Finns will
design the devices and the company's name will be used,
Nokia won't actually be producing the handsets Since the
N1 tablet runs Android, we assume future Nokia- branded
phones will go the same route. While Microso! hasn't been
able to grab any significant smartphone market share a!er
acquiring Nokia's mobile business, maybe Nokia itself will
once again rise in that space even without any production
capacity of its own.
 7. Conclusion From Technology perspective, Nokia did not
deliver as per expectations based on previous performance
From the Strategy perspective, though Nokia did eventually
come up with nice lucrative products, it lost in the race against
time due to poor strategies and sly competition. From the
organizational and people perspective, the new CEO’s attitude
and competency proved to be fatal for the company. The
entire Rubik of Organization , people and strategy failed to
deliver for Nokia.
8. Successful Product Samsung Samsung Electronics Co.,
Ltd. is a South Korean multinational electronics company
headquartered in Suwon, South Korea Samsung has long
been a major manufacturer of electronic components such as
lithium-ion batteries, semiconductors, chips, flash memory
and hard drive devices It is currently one of the world's
largest manufacturers of mobile phones and smartphones
fueled by the popularity of its Samsung Galaxy line of Devices.
The Company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab
collection, and is generally regarded as pioneering the
phablet market through the Samsung Galaxy Note family of
devices.
9. MARKETING MIX: PRODUCT: PRODUCTS Mobile Phones
Tablet
PC Laptops and Chrome Devices LCD and LED Televisions
Cameras Home Appliances And Accessories
10. Brand Elements
11. Branding strategy Turnaround: Cut a third of workforce,
cut debt Sold and spun o" divisions Set “firewalls” to
other Samsung Divisions New business proposition: profits
Streamlined inventories Diversification New Economy:
Exodus of engineers and managers to startups Top 4
conglomerates: $1.2B in startups (Samsung: $520M) Stakes
of up to 29.9% in 80+ startups Startups benefit from links to
global networks and financial expertise “You simply can’t
survive without adapting to the fast-changing Internet era,
and one solution is linking up with startups”
12. Reason Behind For Success Digital Vision: “A Company that
leads the digital convergence revolution” Brand power,
logistics, IP: High-margin products Create value chain that
integrates competencies of all areas Customer and market
oriented Global network by function Performance
evaluation and compensation system Digital Vision:
Innovation, meeting challenges and creativity Target debt-
to-equity ratio: 50% R&D: 7% of total revenues Overseas
partners: Joint R&D projects Technology transfer
arrangements Joint investments
13. Conclusion Samsung is a famous global company. It has
manufactured electronics goods and other concrete goods. It
is a well-known brand because of its service, excellent
employees, Innovative reliable product. A responsible
approach to business and global citizenship and globalization
with partners and customers. Samsung is taking the world in
progressive direction for new generations. So It is trying to be
the best brand in the field of electronics materials in the world
by improving its size , price quality, capacity or power of the
devices.

About Support Terms Privacy

Copyright Cookie Preferences

English 

Do not sell or share my personal

information

© 2023 SlideShare from Scribd  

Shop Online at Amazon India -…
India's largest online store - Fast
Ad amazon