Profile Optimization Worksheet
1 Client Keywords 2 Job Volume
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3 Successful Freelancer Notes
Headshot Ideas Headlines
Cool Descriptions Results-oriented Work Examples
4 Your Ideal Client
My ideal client WANTS…
My ideal client IS FRUSTRATED BY…
My ideal client IS TIRED OF…
My ideal client’s ULTIMATE GOAL IS…
5 Profile Optimization Checklist
Profile Photo:
Good lighting with clean Smiling & looking Face large enough
background? at camera? when cropped?
Headline:
Results-oriented? Relevant to your niche?
Description:
First Did you use Good use of bullet-lists? Tagged
sentences? Keywords? Not too many emojis? skills?
Portfolio / Work Examples:
Highest-value work Shows results Tagged where you’re
example first? graphically? allowed by client?
Final Check:
Searched yourself to see Description break – Certifications & employment
how your profile appears does it keep you history (3 bullets each, max)
to a client? wanting more? filled in?
What’s Next:
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