COMPARATIVE STUDY BETWEEN THE BRANDS OF PEPSI

AND COCA COLA

INTERNSHIP REPORT
MFM 327
SUBMITTED IN PARTIAL FULFILLMENT TO
IIS (deemed to be UNIVERSITY), Jaipur

For the Degree of

MBA- Finance

(Department of Management Studies)

Supervised by: - Submitted by:-

Dr. Preeti Sharma Hiyanshi Jain
Senior Assistant Professor MBA – MFM (Sem 3)
Department of Management Studies IISU/2021/ADM/33114
 CONTENTS

S.No Particulars

1 Acknowledgement

2 Preface

3 Corporate Internship Certificate

4 Introduction – Comparative study between the brands of

Pepsi and Coca Cola
5 Company Profile

6 Job Description

7 Details of Company Mentor

8 Targets Assigned

9 Methodology adopted to complete targets

10 Targets Accomplished

11 Observation during internship

12 Finding and Conclusion

It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
It is my pleasure to be
indebted to various people,
who directly or indirectly
contributed in the
development of this work and
who influenced my thinking,
behaviour and acts during the
course
of study.
I express my sincere gratitude
to...............................................
.......................the worthy
Director
of Delhi College of Advanced
Studies, for providing me an
opportunity to undergo
summer
training of doing this project
under his leadership.
I also extend my sincere
indebtedness to Ms. Neha Jain
who provided her valuable
suggestion
and precious time in
accomplishing my project.
I also take the opportunity to
express my sincere gratitude
to each and every person,
who
directly or indirectly helped
me throughout the project and
without anyone of them this
project
would not have been possible.
The immense learning from
this project would be indelible
forever
ACKNOWLEDGEMENT

There is always a sense of gratitude one expresses to others for the helpful and needy service
they render during all phases of life. I have completed this training with the help of different
personalities. I wish to express my gratitude towards all of them. It gives me immense
pleasure to express my deep regards and sincere sense of gratitude to for her guidance
throughout the training. Thank you so much ma’am for your able and worthy guidance.

I am highly indebted to my Company mentor Ms. Priya Chokhani (Area Marketing Manager
Development) for her continuous support, supervision motivation and guidance throughout
the tenure of my internship in spite of her hectic schedule. It was truly remained driving spirit
in my project and his experience gave me the light in handling project and helped me in
clarifying the abstruse concepts, requiring knowledge and perception, handling critical
situations and in understanding the objective of my work.

I would like to thank Mr Rajat Bhutra (Marketing Executive) whose valued suggestions and
directions always encouraged and motivated me for the internship. They helped me in
understanding the market and other related concepts and processes in a better and easier way.
I would like to thank all the staff of Varun beverages Ltd for their dedication & support.

I also earnestly thank Dr. Preeti Sharma (Senior Assistant Professor) my faculty guide for her
kind support in helping me through the various stages, his attention, care and guidance.
I express my sincere gratitude to Professor M. K. Sharma (Dean, Faculty of Commerce and
Management), Dr. Seema Singh Rathore (Head of Department), for providing me an
opportunity to do the internship.
 Hiyanshi Jain
IIS (DEEMED TO BE UNIVERSITY)

PREFACE
The report presented below is the financial analysis of Coca Cola and Pepsi Inc. In the
beginning a brief overview of both the companies is given, followed by a detailed view of
each of the company's financial health, comprising of the horizontal and vertical analysis of
the balance sheet and income statement and ratios are calculated to observe the trends and
make recommendations. The financial data is taken from MSN Money Central and Money
Control.

These factors include availability of good quality products and excellent taste and services
along with visibility of the product in the market supported by perfect promotional and
advertisement strategies; which further attract and add a golden opportunity for huge sales.
This also depends on the good planning approach and provide ample opportunity plus
sufficient amount of products for sales in the coming next financial year.

This Internship report is about the comparative study of PEPSI and Coca Cola. After going
through a detail analysis of market behaviour and Financial analysis of PEPSI and future
prospect based on availability and visibility of the product, it may also provide an opportunity
to PEPSI to frame a good future plan. The study report will also provide an opportunity to
delineate its market potential business areas, products & services are to be offered by the
company to the customers. This internship report also provides the various factors affecting
the services. Details description along with analysis of surveyed data is being presented in
this report.
CORPORATE INTERNSHIP
CERTIFICATE
 INTRODUCTION –
Comparative Study between the brands of Pepsi and Coca Cola
This Internship Report is an extensive research on the Comparative study between the two
giants Pepsi and Coca Cola. It covers an extensive survey and depict of all fact and figures of
two companies. It begins with the introduction of soft drink industry and introduction of these
two companies of soft drink industry. It covers some of the major strategies adopted by Pepsi
and Coca Cola.  The major players in the soft drink industry in India are Coca Cola and
Pepsi.
Pepsi holds the major market share followed by Coca Cola. They have a cut throat
competition between themselves. Whatever strategy is followed by one company, it is copied
by the other.

Data was collected from secondary. In the modern urban culture consumption of soft drinks
particularly among younger generation has become very popular. Soft drinks in various
flavors and tastes are widely patronized by urbane population at various occasions like dinner
parties, marriages, social get together, birthday calibration etc. children of all ages and groups
are especially attracted by the mere mention of the word soft drinks. 

Soft drinks are typical and necessary consumer products, which are generally consumed by
the individuals to quench the thirst and for a good flavour, and it is considered to be the
symbol of social status.
The two main reasons, which classify the soft drinks under consumer products, are their easy
availability and their reasonable high degree standardization. Among the listed consumer
goods (i.e., perishable items) soft drinks is considered non-essential and as a luxury item.
Soft drinks can be classified into two broad categories-
 Carbonated drinks and
 Non-Carbonated drinks.
Both have enormous market. In case of carbonated beverages the effectiveness of carbon-
dioxide is the main factor in determining the quality. Cola, lemon and orange are carbonated
drinks while mango drinks come under non-carbonated category.

A prolonged visible and sparking effervescence is sought after to produce soda taste in such
drinks. The basic constituents of soft drinks are water, sweeteners, acidulates, flavourings,
colourings, and preservatives. The soft drink market is dominated by a few brands. Pepsi and
Coca Cola products for example.

Soft drink industry in India has witnessed phenomenal growth in the recent past, particularly
after the exit of Coca-Cola. The exit of Coca-Cola from India during the late seventies gave a
bolter scope to several Indian soft drink companies to grow. These were a rapid growth in
this industry but each one aggressively competed with one another to capture a major share in
the market. The competition was very high even in terms of advertising. Most of the
consumer consume just for fun & refreshment purpose.

Profile of Pepsi Company

PepsiCo is a world leader in the beverages business. It consists of many companies amongst
which the prominent once are Pepsi-Cola, Frito-Lay and Pepsi Food International. The group
is presently into two of the most profitable and growing industries namely, beverages and
snack foods. It has scores of big brands available in nearly 150 countries across the globe.
The group has established for itself once of the strongest brands in various segments of its
operations. The beverages segment primarily markets its
 Pepsi,
 Mirinda
 Sting
 Diet Pepsi,
 Mountain Dew
  Aquafina

Beverages The company is offering consumers a wide range of beverages including ‘No-Sugar’

variants such as Diet Pepsi, Pepsi Black, and reduced sugar variants such as 7UP with 30%
reduced sugar. We have also expanded alternative beverages and hydration choices for consumers
including Aquafina, Gatorade, a sports nutrition drink. The company believe that continuously
improving the products, operating responsibly to protect our planet and empowering people
around the world is what enables Pepsi co. to run a successful global company that creates long-
term value for society and our shareholders. At the heart of PepsiCo is Performance with Purpose
– Their fundamental belief that the success of the company is inextricably linked to the
sustainability of the world around.
Company’s mission: Create more smiles with every sip and every bite

 For the consumers

By creating joyful moments through our delicious and nourishing products and
unique brand experiences. 

 For the associates and the communities

By creating meaningful opportunities to work, gain new skills and build successful
careers, and maintaining a diverse and inclusive workplace. 

 For the Planet

By conserving nature’s precious resources and fostering a more sustainable planet
for our children and grandchildren. 
PepsiCo is a world leader in the food chain business. It consists of many companies amongst
which the prominent once are Pepsi-Cola, Frito-Lay and Pepsi Food International. The group
is presently into two of the most profitable and profitable and growing industries namely,
beverages and snack foods. It has scores of big brands available in nearly 150 countries
across the globe. The group has established for itself once of the strongest brands in various
segments of its operations. The beverages segment primarily markets its Pepsi, Diet Pepsi,
Mountain Dew and other brands worldwide and 7-UP outside the U.S. markets.

Profile of Coca Cola Company

Coca Cola is a carbonated soft drink sold in stores, restaurants and vending machines
worldwide. It was incorporated in 1886. The Coca Cola Company claims that it is sold in
over 200 countries.
Coca Cola has started its operation in Indian market in October 1993. This has been its re-
entry in the India market after withdrawal of its operation in 1970s. The Indian market offers
a strong consumer potential as majority of the population is in middle class category which is
a strong consumer base for any FMCG company like Coca- Cola to float its range of
products.

Coca Cola has acquired the soft drink brands like

 Thumps Up
 Fanta
 Charged
 Diet coke
 Sprite
 Kinley
2022 2021 2022 2021
2022 2021 2022 2021
2022 2021 2022 2021
Balance Sheet of Coca Cola

2022 2021 2022 2021

 Job Description

I was assigned the task on daily basis

Every day there was something different to learn

I did market survey and basically I was told to visit all the places where Pepsi’s visibility is

there.

On the initial day I had to attend the brief meeting which usually occurred at Depo. point of

Varun Beverages ltd. (Pepsi).

My Job was to have a close look in market to see what percentage of Pepsi’s holding in the

city of Rajasthan that is Jaipur.

I was told to make power point presentation in that we had to make financial budget

according to the events that were about to happen in the next month and where Pepsi can

advertise more to grow there market and can have more profit .

Events for which I made Power Point Presentation they were Dusshera Mela , Goga Medi

Mela , etc these were some of the places where it can advertise and for that purpose a

financial budget estimated had to be set .

During Market survey I acknowledged a lot of key factors regarding Pepsi that how is Pepsi

spreading and having a good market growth.

 Details of Company Mentor

Company Mentor was Ms. Priya Chokhani Ma’am she is AM- MD (Area Marketing Manager

Department) in the company as whole state is under her supervision as she manages all the

work related to marketing area.

Because of her guidance and corporation I could not complete this report as she helped me

and she had good experience & had good knowledge about all the factors what can be done,

how can it be done, she was punctual in timing which is an amazing quality. She is working

in this company past many years.

Task According to week Target Assigned Target Accomplished

Week 1 Task was assigned to know During the first week of

more about the company and its internship, we were made
products familiar with the environment.
Senior ME shared a brief
introduction about the company
and also we had to maintain a
daily log.
Week 2 Task was assigned to have a In second week , we had done a
close look at the details of the market survey to know how to
variety of products converse with the retailer
regarding the scheme of bottles,
how to make him understand
that this price will be the best
according to the area
Week 3 Task was given to promote Learned about the equipments
Pepsi and its brand by your
which are provided by the
creativity
company for advertisement of

Pepsi and the other brands like

mountain dew danglers, Air

hanger, Posters, Bunting, racks

etc.

Week 4 Assigned task was to know LRB- Liquid Refreshing

more about the products and its
Beverage
detailed categorization.
BSD – Beverage soft drink

CSD – Carbonated soft drink

 MBD – Mango based Drinks

These were major heads under

which other products can be

categorized like under LRB

(bottled water, coffee and tea,

fruit beverages, energy drinks,

and sports beverages) .In BSD

like 7 Up and Ice mountain dew

and MBD like slice etc .

Week 5 Work was assigned with ME for In Fifth week during

independence day we decorated
visiting other depo points and to
and allocated soft drinks bottle
gather more knowledge
so that it looks like
independence day flag and this
is a stratergy to promote the
product by participating in
every festival and it is the best
way to connect with the target
audience to capture more
market share for more profit
Week 6 Work was assigned with PSR In sixth week we went to
different areas and there daily
(Pre Sale Representative) for
expenses and advertisement
taking orders in different area
cost was analyzed because of
by setting and allocating the the changing schemes in
different areas like
various brands of Pepsi
Mansarovar , Malviya Nagar,
Pratap Nagar, C- scheme ,
Sanganer Road , Nirman Nagar
etc.
 Resources used to complete the Methodology adopted to complete
targets targets

Company’s website Company’s website was used to collect the

www.pepsico.com information for the assigned task.

Power Point Presentation Through Power Point Presentation I

(Past data of the company) completed a task and in that I took the content
from previous Financial budget report of
Varun Beverages Ltd. to complete my target

www.google.com I also researched about various other places

www.coca-colaindia.com where Pepsi’s presence is less than Coca Cola
with the help of google

Primary data and secondary data was Working at different depo points for
collected from other deportment areas for collecting the information of the expenses
reports of expenses occurred during the month to complete the
target.

Visited various places to see and check the Visited more than 30 outlets to know the
presence of pepsi and also to check how is profit margin and growth of the previous
competitor (Coca Cola) doing month stratergy
 Observation during internship

 Pepsi must take serious care of availability of products in the market especially in
peak season 

 Most of the retailers are happy with the behaviour of the PepsiCo personnel, while
rarely a few reported that still there are possibilities of improvement.

 Most of the retailers having company s cooling equipment are not satisfied with after
sale services. In peak season of June and July Pepsi company should do more sale by
providing regular services in terms of vigi (cooling equipment).

 Most of the retailers reported that they have not received any display material or
hoarding since last one year or so.

 Leakage and damage bottles are not return in distributor's side. And been taken care
of by the company which is a good step.

 Some retailer complained about the stock of mountain dew which was short in that
time period and retailer also talked about the price schemes.

 The most demanded pack of cold drink is of 200ml of glass bottle as it is in easy reach
of common or lower class customer

 Schemes are always changing according to sale which is good for growing.

 Company mentor takes care of every little thing happening at every deportment points
as in Jaipur there are 22 route.
 Finding and Conclusion
As the results shows that market share of Pepsi cold drinks is more than the Coca-Cola in
Jaipur but it has some drawback like poor services in some areas .Advertisement which is
backbone of any business in today's world is very good in PepsiCo India and especially in
Rajasthan .
Pepsi is running various sales promotional schemes and promotional campaign for retailers,
but in comparison to the competitor  PepsiCo is the favourite of retailers in terms of goodwill.
The only competitor of PEPSI is COCA-COLA, & no local brands can beat PEPSI.

Everything in this world is made to utilize properly but should be reach at the proper person
or to the proper utilize areas and Pepsi is doing that otherwise the value added to those things
become in vein. As there is a proverb that, "Far from eye, far from heart" Thus finance and
marketing play a very important role in achieving the objectives of a company.
According to Ducker, "both the market and the Cost distribution channels are often more
crucial than the product.. In an economy like that of India, where marginal shortages can lead
to disproportion distortion in prices, a dependable and efficient distribution distortion in
prices, a dependable and efficient distribution system is very much essential. The distribution
system creates a value added to all most all products. All from the above study I conclude
that Pepsi is growing good in Rajasthan in comparison to Coca- Cola as PepsiCo has 76% of
the market share.