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Questionnaire

This document contains a questionnaire for a survey on the impact of advertisements of consumer durable goods on consumer brand preference. The 11-question survey asks respondents about their favorite brands, how advertisements affect their choices, which advertising mediums and aspects they prefer, and how celebrity endorsements influence their preferences and purchasing decisions. It also asks them to rate factors like price, quality, and celebrity that may affect their brand preferences.

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Manish Garg
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100 views2 pages

Questionnaire

This document contains a questionnaire for a survey on the impact of advertisements of consumer durable goods on consumer brand preference. The 11-question survey asks respondents about their favorite brands, how advertisements affect their choices, which advertising mediums and aspects they prefer, and how celebrity endorsements influence their preferences and purchasing decisions. It also asks them to rate factors like price, quality, and celebrity that may affect their brand preferences.

Uploaded by

Manish Garg
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QUESTIONNAIRE
Dear Sir/Madam. We are conducting this survey as a part of our MBA programme from Bharti Vidhyapeeth University. The purpose of this survey is To Study the Impact of Advertisement of consumer durable goods on Consumer Brand Preference. So we would be grateful if you could spend some of your precious time in filling up this Questionnaire. Name:-. Contact No:- Gender: (1) Male (2) Female

Age:- Q1Which is your favorite Brand? LG SONY SAMSUNG PHILIPS ONIDA others Brand Name Celebrity

Q2 Why you have chosen this Brand? Price Quality Advertisements Q3.Does Advertisement affects the choice of your brand? Strongly Agree Agree Neutral Disagree

Strongly Disagree

Q4.Which medium of Advertisement you like the most? TV Radio Newspapers Magazine Internet Out Door Media Q5 Can you recall any advertisement of your Brand? Yes No

others

Q6 which of the following aspect of the advertisement you remember most? Color Slogan Theme Punch Line Celebrity Q7 Do you rely on advertisement? Yes No

Sometimes

2 Q8 Do you change your preference of a product by just seeing celebrity in advertisement? Yes No Sometimes

Q9 Do you purchase a product just because your favorite celebrity is endorsing it? Yes No Sometimes

Q10 what do you want to see in an Advertisement? Which affect you preference toward the brand? (Strong Agree-1, Agree-2, Somewhat Agree-3, and Disagree-4, Strongly Disagree-5)

S No. 1 2 3 4 5 6 7 8 9 10

Factors Price of the product Feature of the product Brand endorsers Offers Quality of the product Use of the product Necessity of Product Opinion of expert about product Celebrity Entertainment

Strongly Agree

Agree

Somewhat Agree

Disagree Strongly Disagree

Q11 what is your valuable suggestion / opinion about favorite Brand Advertisement? ............................................................................................................................................................ ............................................................................................................................................................ ............................................................................................................................................................

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