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Questionnaire:: Name: Sex: o Female o Male

The document contains a 10 question survey about media consumption habits and perceptions of celebrity endorsements. It collects demographic information like name, sex, and age. It then asks questions about time spent with different media, awareness and preferences related to celebrity brand ambassadors, what attracts them to advertisements, how celebrities influence purchasing decisions, and perceptions on how celebrities impact brands.

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Priyanka Singh
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30 views3 pages

Questionnaire:: Name: Sex: o Female o Male

The document contains a 10 question survey about media consumption habits and perceptions of celebrity endorsements. It collects demographic information like name, sex, and age. It then asks questions about time spent with different media, awareness and preferences related to celebrity brand ambassadors, what attracts them to advertisements, how celebrities influence purchasing decisions, and perceptions on how celebrities impact brands.

Uploaded by

Priyanka Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire:

 Name:
 Sex:
o Female
o Male

 Age:
o 20-25 Years

o 25-30 years

o 30-35 years

o 35-40 years

o 40-45 years

o 45-50 years

Q1) How much time do you spent daily towards the following Medias?
o Media Less than 30 Minutes 31 Minutes to 1 hour More than 1 hour
o Television
o Magazines
o Internet
o Radio
o Newspaper

Q2) Do you know about celebrity endorsement?


o Yes
o No

Q3) Which brand ambassador do you prefer the most?


o Amitabh Bachan
o Kareena Kapoor Khan
o Deepika Padukone
o Akshay Kumar
o Aishwarya Rai Bachan
o Aamir Khan
o Ranbir Kapoor
o Other

Q4) What attracts you more?


o Celebrity endorsed advertisement
o Non Celebrity endorsement advertisements

Q5) Please indicate which type of celebrity has influenced your purchasing
decision?
o Actors or Actresses from movies
o Cricketers
o Others (Please Mention)

Q6) Are you aware about celebrities promoting products in advertisements?


o Yes
o No

Q7) Celebrity has the power to change my perception regarding any brand/
products?
o Agree
o Disagree
o Strongly agree
o Strongly disagree
o Neutral

Q8) Celebrity/ Non celebrity conveys all the true features of a products?
o Agree
o Disagree
o Strongly agree
o Strongly disagree
o Neutral

Q9) Purchase a product because it is endorsed by your favorite celebrity/Sports


celebrity?
o Yes
o No

Q10) Do you find celebrity endorsement beneficial for brands/products?


Mention below

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