INTECH GROUP
INTECH'S GO-TO-MARKET COMMUNICATION PLAN FOR
CLEAN ROOM IN THE ELECTRONIC SECTOR IN INDIA IN 2023
TABLE OF CONTENTS
01. SITUATION ANALYSIS
02. COMMUNICATION STRATEGY
03. COMMUNICATION PLAN
        01.
SITUATION ANALYSIS
    MARKET / COMPANY/ COMPETITORS / BRAND ISSUE
MARKET ANALYSIS   THE INDIAN ELECTRONIC MANUFACTURING MARKET -
                  AN ATTRACTIVE MARKET FOR FOREIGN COMPANIES TO ENTER
                       India has seen fantastic growth in its domestic and export
                    manufacturing of both Biotechnology and Pharmaceutical products
                                                                                       Micronclean's Managing Director in Bangalore,
                                                                                              Andrew Cole (Bullimore, 2021).
                                                                        With the support of governance and the development of
                                                                        manufacturing, India proposes a potential country for
                                                                        foreign companies to invest in.
                    India’s gross domestic product (GDP) at current
                    prices stood at Rs. 51.23 lakh crore (US$ 694.93    In addition, many international technology gaints have
                    billion) in the first quarter of FY22, as per the   projected to move their production to India, due to favorable
                    provisional estimates of gross domestic product     politics and environment factors.
                    for the first quarter of 2021-22.
                  AND OPPORTUNITIES FOR CLEAN ROOM IS OPENNING....
MARKET ANALYSIS
                                                                             Businesses in the clean room sector in India mainly
                                                                             specialize pharmaceutical clean rooms
                                                                                                                       Source: Intech
                  The cleanroom technology market is expected to witness
                  positive growth. The cleanroom industry is estimated to    THERE ARE NOT MUCH OF PROFESSIONAL ELECTRONIC
                  grow at a CAGR of 5% and is expected to reach $4 billion
                                                                                   MANUFACTURING CLEANROOMS IN INDIA
                  by 2020.
                      OPPORTUNITIES                      INTECH is an experienced enterprise in building clean rooms
                       FOR INTECH                                        in the field of Electronics
                                          ABOUT INTECH
 Intech Group is a leader in automation, industry and technology in Vietnam. With modern equipment, along with
 a team of highly specialized engineers, professional production management, Intech Group brings high quality
 products, delivery schedule ensures to meet other requirements and needs.
                                            INTECH'S USP
                                                                                      INTECH has an ecosystem of
   INTECH is the leading                     Businesses in the clean
                                                                                      member companies, each of
cleanroom company, which                   room sector in India mainly
                                                                                           which specializes in
 provides construction and                 build pharmaceutical clean
                                                                                        construction, production,
   stallation with class 1                     rooms, INTECH is an
                                                                                       maintenance, automation,
cleanroom (highest class in                 experienced enterprise in
                                                                                        which assist in deploying
the world) in full-packaged                building clean rooms in the
                                                                                      full-package for clean room
         procedure.                            field of Electronics
                                                                                              construction
                                                ABOUT INTECH
                     STRENGTH                                                     WEAKNESS
 INTECH has the ability to build the world's highest level of    INTECH has little practical experience working in the
clean room, INTECH affirms determined to be able to do           Indian environment, which will cause many difficulties
every level of cleanroom that customers need.                    and obstacles when gain trust and credit with Indian
INTECH is an experienced enterprise in building clean            market.
rooms in the field of Electronics.                               Brand positioning in the international market is still not
INTECH has an ecosystem of member companies, each                really clear, customers need more when choosing a
company specializes in construction, production,                 foreign cooperation partner when there are many
maintenance, and automation,... This helps INTECH to             alternatives available in the country.
have the ability to deploy from the ground up. to the end
for cleanroom construction. Meanwhile, INTECH's
competitors cannot take a such initiative from start to
finish.
 POSITION                                        Intech benefits from the company's diverse ecosystem with many
                                                 member companies in many fields, which enables Intech to provide a
                                                 hoilistic solution for its cliens.
COMPETITOR ANALYSIS
                       MEANWHILE, INTECH'S COMPETITORS HAVE ESTABLISHED A
                      TRUSTED BRAND IMAGE AND ERANED HIGH BRAND AWARENESS
                                             IN INDIA
TURKEY SOLUTION IS A CORE OFFERING THAT COMPETITORS IN INDIA HAVE LEVERAGED TO
                      COMMUNICATE WITH TARGET AUDIENCE
          ICLEAN CLEANROOM                                   LENNOX CLEAN AIR TECHNOLOGY                                       NICOMAC CLEANROOM
                                                                                                                           CLEANROOM SOLUTIONS WITH GREAT
    IDIAN'S BEST CLEAN ROOM SOLUTION                     A CUSTOMIZED CLEAN ROOM SOLUTIONS PROVIDER
                                                                                                                            FLEXIBILITY TO MEET YOUR NEEDS
USP: The state-of-the-art manufacturing facilities are   USP: 1-Turnkey Clean Room Solutions 2-Expertise & Technology     We realize the best cleanroom turnkey solution for
equipped with CNC machinery, top-class powder            3-Industrial Best Manufacturer in Hyderabad 4-Committed &        your project according to your requirements.
coating line and in-situ high pressure foaming           Focused on Quality & Delivery.
equipment to cater to even your finest requirement
Media channels: 1-Owned media: Website 2-Shared          Media channels: 1-Shared media: Linkedin, Facebook,
media: Youtube 3-Earned media: Indian's B2B              Whatapps 2-Owned media: Website 3- Earned media: Indian's        Media channels: N/G
commerce platforms (TradeinIndia,...) 4-Paid media:      B2B commerce platforms (TradeinIndia,...) 4-Paid media: N/G
N/G                                                                                                                       Communication tactics: N/G
                                                         Communication tactics: 1-Participating in professional events/
Communication tactics: Participating in professional     exhibitions, such as Uganda Pharma & Healthcare and INDIA LAB    Creative assets: N/G
events/ exhibitions in many countries such as Berline,   EXPO 2022, to showcase clean room technology solutions 2-
Egypt, SRILANKA, and BRAZIL                              Blogs on Linkedin on Food, Health, and HVAC maintenance
Creative assets: a Video-docummentary introducing        Creative assets: an iTVC introducing Lennox's products,
ICLEAN's histroty, products, teams, industry segments,   founders, teams, industry segments, and clients and projects.
and clients and projects.
  OTHER TOP COMPETITORS IN INDIA HAVE EMPHASIZED ITS SUPERIOR PRODUCT QUALITY
                                  AND SERVICES
     KAIZEN AIRTECH SOLUTIONS                                             BLUE SKY TEAM                                       TAKASAGO VIETNAM
     PROVIDING THE BEST CLEAN ROOM
                                                               A CUSTOMIZED CLEAN ROOM SOLUTIONS
               SOLUTIONS                                                    PROVIDER
                                                                                                                    USP: offer various classes of clean rooms that live up to
USP: Specializing in handling complete turnkey clean        USP:  The     most   reliable     Modular   Cleanroom
                                                                                                                    customers' requirements, specifications, and tasks
room solutions for various industries                       Manufacturers and Suppliers in India.
Media channels: 1-Shared media: Linkedin, Facebook,         Media channels: 1-Shared media: Linkedin, Facebook,       Media channels: N/G
Twitter, Youtube 2-Owned media: Website 3-Earned            Whatapps 2-Owned media: Website 3- Earned media:
media: Indian's B2B commerce platforms (TradeinIndia,...)   Indian's B2B commerce platforms (TradeinIndia,...) 4-     Communication tactics: N/G
4-Paid media: N/G                                           Paid media: N/G
                                                                                                                      Creative assets: N/G
Communication tactics: 1-Participating in professional      Communication tactics: Blog on website to provide
events/ exhibitions, including Mahatech Exhibition          information and knowledge about cleanroom
Vadodara, to showcase clean room products 2-Blog on
website to provide information and knowledge about
cleanroom                                                   Creative assets: Videos introducing Blue Sky System's
                                                            products
Creative assets: Videos introducing Kaizen's products and
services.
COMPETITOR ANALYSIS                                                                      Indirect competitor
                                     GENERAL COMMENT
                      Indian clean room manufacturers have invested considerably in communication, building a trusted, professional, and
                      reputed partner, thereby increasing the competitiveness of the brand in the market.
                      Intech's Vietnamese-based competitors have made methodical investments in communication activities to create brand
                      image and increase brand awareness.
                                                                 POINT TO WIN
                         Almost all the companies that provide the same clean room service, all offer the same service packages,
                                               so the success point is in the difference
                                                                               
         in communication.
                                                                               
                             INTECH NEEDS TO BECOME TOP OF MIND - CLEANROOM FOR MANUFACTURING
             IN CONCLUSION, WHAT ARE BRAND ISSUES AND CHALLENGES THAT INTECH IS FACING?
CONCLUSION
             PROBLEM 01                               PROBLEM 02                            PROBLEM 03
              The INTECH is a Vietnamese              Although Intech has established       Most of the people when entering
              company that have not much              its position as "Provide Total        a new country, they tend to choose
              experience working in India             Solutions For Investment", Intech     companies that are their countries
              market, so its brand awareness is       have not communicated this            or entering countries.
              currently low in India.                 position properly.
             CHALLENGE 01                             CHALLENGE 02                          CHALLENGE 03
             Vietnamese companies have not            Indian competitors have impressed      INTECH needs to show off its
             been recognized for their work and       audience with their credentials and    professionalism at work and
             ability in the engineering and           professionalism, with a good           process from A - Z helping all
             technology field in the global market.   communication strategy.                customers manage while they are
                                                                                             not in that country,
     02.
COMMUNICATION
  STRATEGY
  CAMPAIGN OBJECTIVES / TARGET AUDIENCE / INSIGHT
         / STRATEGIC APPROACH/ BIG IDEA
MAP JOB TO BE DONE
                     BRAND ISSUE:                                         IDENTIFY THE OPPORTUNITY:
                     Brand awareness is currently low in India.           The cleanroom ensure the safety for labor and standard environment to
                     Although Intech has established its position as
                                                                                                                    →
                                                                          manufacture electronics with high quality an dramatical rise in demand
                     "Provide Total Solutions For Investment", Intech     Provide standard production environment
                     have not communicated this position properly.        Competitive landscape: INTECH cleanroom with high technology
                     Most of the people when entering a new country,      →                                             →
                                                                            the most modern cleanroom and experienced insurance long-term.
                     they tend to choose companies that are their         Differences target audience: besides pharma cleanroom in India, companies
                     countries or entering countries.                     that build cleanrooms have little experience in electronic cleanrooms —>
                                                                          opportunities for INTECH
                      → CONCLUSION FOR INTECH:
                      Increase brand awareness with a clear brand positioning and a methodical communication strategy in each stage.
                      Affirm the credibility of intech in manufacturing clean room for various categories including electronic and phamarcity.
                      Connect with potential B2B customers through justified touch points.
JOB TO BE DONE
                      BRAND JTBD
                 Increase brand awareness with a clear brand positioning and a
                 methodical communication strategy in each stage.
                 Affirm the credibility of intech in manufacturing clean room for
                 various categories including electronic and phamarcity.
                 Connect with potential B2B customers through justified touch points.
                                                                                                        OBJECTIVE CAMPAIGN
                                                                   Increase brand awareness for INTECH in the India market during 3 months
                                                                   in 2024 (recognized by 274 electronics company ~ 75% of market)
                                                                   Attract 100000 visits to the website of Intech in the 2 months in 2024
TARGET AUDIENCE
                  FIRMOGRAHIC:
                     Industry: Electronics Manufacturing Industry.
                     Scale: Medium and large clean room construction
                     Business development: Businesses who want to open new production lines in the electronics industry in India:
                  + Vietnamese-based companies and international companies who want to expand their business into India
                  + International companies who want to invest in the Indian market.
TARGET AUDIENCE
                                             DECISION
                        BUYER
                                              MAKER
                                                                                        It can be seen that the decision-maker plays a pivotal role
                                                                                        in the buying process. However, as this is a completely new
                                                                                        market for Intech. Low brand
 awareness makes it difficult
                      INTIATION            INFLUENCER              END USER             to help brand information 
 reach the decision-maker.
                                                                                        Therefore, the role of the gatekeeper - who holds and helps
                                                                                        pass information to the decision maker is nearly important.
                                           GATEKEEPER
                                                                    Source: Misa Amis
                                                                                                 Source:A General Model for Understand B2B, B2B Buying behavior
                  INTIATON
                  The person who notices the problem or opportunity                         INFLUENCER
                  and voices concerns to others in authority.                               Influencers are internal or external experts with
                  Local: Vietnam and international companies                                professional opinions that can sway the purchase
                                                                                            decision.
                  BUYER                                                       B2B
                  The buyer is the individual purchasing the solution.                       GATEKEEPER
                                                                             BUYING          Gatekeepers control the flow of information in the
                  DECISION MAKER
                                                                             CENTRE          organization.
                  Someone who makes the final call and approves the                         END-USER
                  purchase.                                                                 A user is someone who will use the product and needs
                                                                                            it.
                    PRIMARY TARGET AUDIENCE
        AUDIENCE
 TARGETAUDIENCE
                    FIRMOGRPHICS:
                        Age: 30 - 60
                        Job position: Project manager, CEO, CFO, Investors
TARGET
                        Organizational goals: Make effective decisions to help businesses optimize costs and maximize profits in a time
                        and limited situation
                        Personal goals: Gain people's respect by completing the project well, make the right decisions
                                   BEHAVIORS
                   Careful - takes a long time to make a decision
                   Consult with many people                                                        INFORMATION PREFERENCES
                   There is not much free time, so the information                              The content has been distilled, short,
                   research stage will often be assigned to                                     concise but still full of information
                   subordinates (who act as gatekeepers)                                        Objective and multidimensional information
                                                                                                Informative and useful
                   SECONDARY TARGET AUDIENCE
        AUDIENCE
 TARGETAUDIENCE
                    FIRMOGRPHICS:
                        Age: 30 - 60
                        Job position: Receptionist, Secretaries, Administrative assistants, Middle management, Researcher....
TARGET
                        Organizational goals:Collect and manage information, filter unnecessary information before sending to
                        decision-maker, to help speed up the decision-making process and save project time.
                        Personal goals: Gain the trust of superiors by providing valuable information
                                        BEHAVIORS
                    Join social networking platforms like linkedin, Twitter
                    Often use search engines like google to find information
                    Other sources of information income: financial/economic
                    newspaper, word of mouth
                             INFORMATION PREFERENCES
                     Full, detailed and clear information- Information related to
                     the market, competitors
                     Valuable information that cannot be found through google.
TARGET AUDIENCE
                                     BOTH FOR PRIMARY & SECONDARY TARGET AUDIENCE
                                - Products with reasonable prices, commensurate with quality
                  BUYING        - Able to provide products that meet technical requirements
                  PREFERENCES   - Provide products on time to be delivered
                                - Prioritize buying from experienced companies, each cooperate with big and reputable partners
                                The chance to capture the market share in electronic manufacturing market.Indian aim to reach $300
                                billion worth of electronics manufacturing and exports by 2025-26 -- nearly four times the current
                                $67 billion, which means the market of electronics manufacturing is expected a rapid growth from
                                2023 - 2026. (timesofindia)
                  DRIVERS
                                All the businesses who want to enter India electronics manufacturing market wish to take full
                                advantage of the growth. They hope to enter the market when it hasn’t been clearly differentiated to
                                have more opportunities to occupy market share. This is a great opportunity for enterprises to seize the
                                opportunity to become market leaders.
                                - Services provided are not diversified, do not meet technical needs - Long construction time
                  BARRIERS
                                - Difficulty in communicating with buyers - Insufficient reputable partners
                  FEARS AND     - Risks from the external environment make the construction process difficult
                  CHALLENGES    - Fear of product failure after installation is completed, it is difficult to find maintenance services
INSIGHT
                                          Category truth: Clean room in the Electronic field is
                                          different from a clean room in Phaamarrcity fields with
                                          varied ElectroStatic Cleanliness and standards.
                                                                                      Brand truth: An ecosystem of member
          Consumer truth: Companies want to                   3C TRUTH                companies (construction, production,
          open new electronic manufacturing                    MODEL                  maintenance, and automation) enables
          factories in a timely manner to capture                                     INTECH to deploy from start to finish for
          the best market potential.                                                  clean room construction.
                                                               INSIGHT
               We want to enter India electronic manufacturing market as quickly as possible to increase our chances of
              capturing market share. Therefore, we want to find service suppliers that have the capability of providing full-
              packing clean-room building service in a time-limited condition to minimize the implicit cost.
STRATEGIC APPROACH
                                                   INTECH POWER
                                                   The world's most                       INSIGHT
                                                   advanced cleanroom
                                                   technology
                                                            STRATEGIC APPROACH
                                                                  INSIGHT
                     leverage Intech’s strengths and experiences, we position Intech as a group specializing in building Electronic clean
                      rooms when first entering Indian market. Intech’s communication would focus on functional benefits to inform our
                          clients about the capacity to manage project and the expertise in manufacturing electronic clean room.
As businesses aim to capture market share in an emerging yet highly
      competitive market, they prefer partners providing cleanroom
           construction service in a timely and cost-saving manner.
The truth is, when two different businesses works together, it is essential that
partners can understand other’s specific need and deliver strategic solutions.
In order to do that, the process of working together needed to be well-
                                           managed and be in harmony.
                                              BIG IDEA
A PRIME HARMONY FOR E-LEADERS
  Intech provides the turnkey cleanroom construction service for Electronics businesses from designing,
implementing to guaranteeing after sales. Therefore, Intech can work in harmony with business, ensureing
                                fast speed, safety, and high quality product.
 E-leaders refer to electronics businesses leading the market, and imply the future of becoming a market
                         leader in India when Intech and businesses work together.                                                       
                            BIG IDEA
   KEY MESSAGE           A ONE-STOP SERVICE FOR
                          HARMONIZED PROJECTS
                     The world's most advanced cleanroom technology.
REASONS TO BELIEVE
                     Expert in the field of factory construction and clean room construction.
                     Experience in manufacturing cleanroom for large corporation such as
                     Vinsmart, LG Innoteck, Eltech Vina,..
     03.
COMMUNICATION
    PLAN
  DEPLYMENT PLAN/ PR PLAN / EXPERENTUAL FEARTURE
                   / EVENT PLAN
                             INTECH'S COMMUNICATION IN VIET NAM
                PR                                   DGITAL MARKETING                              OOH IN INDUSTRIAL EREA
INTECH has oraginized many                     INTECH has implemented digital                    INTECH has attemped to reach
events and exhibition to build                 marketing strategies including                    cutsomers in where they works
relationship with public and                   Google Ads, SEO, Email Marketing,                 and most likely to look for
impress potential customers.                   and Social Media Marketing.                       cleanroom constrution partners
 → CONCLUSION FOR INTECH:
 INTECH can also take advantage of communication tools that have been applied in the Vietnam market when entering into the
 India market, including PR, Digital marketing, and billboards in industrial parks. Especially, to “go the market” campaign, INTECH
 should focus on PR (in detail, conference, exhibition or prestige articles) to improve brand awareness first.
                                               A PRIME HARMONY FOR E-LEADERS
     PHASE          W1/June      W2/June   W3/June   W4/June   W5/June   W1/July    W2/July   W3/July   W4/July   W5/July   W1/Aug   W2/Aug
     PHASE                             Awareness                                          Engagement                             Amlify
  OBJECTIVE          Raise brand awareness for INTECH in India                                                                    Retain
                                                                         Engage and build relationship with potential
                       market as a professional clean room                                                                  relationship with
                                                                                 clients in electronic field
                          manufacturer in electronic field                                                                  potential clients
  KEY HOOK                                      PR
                                                                               Webiste: 360' experiencing video
                                                                                                                              Brand event
SUPORTING TACTICS
                         Social/Digital Content, iTVC on YT                                    Social/Digital Content
   BUDGET                           70.000.000 VNĐ                                      50.000.000 VNĐ                      30.000.000 VNĐ
      KPI                     Reach: 10.000 Target audience                        Engage:800 Target audience                Retain: 200 TA
PR
                                                   INTECH -
                                        A PRIME HARMONY FOR E-LEADERS
     PR PILLAR        The major points needs considering when
                    choosing a clean room construction unit in the       Intech can work in harmony with E-
                 field of electronics, thereby introducing Intech as a               businesses
                        professional cleanroom manufacturer.
     MESSAGE                                                             Intech is an organization that works
                 Cleanroom quality is a major factor in constructing         in harmony with full packing
                   cleanroom, especially in the electronics sector         services of cleanroom to ensure
                                                                                 success in E-business.
      ANGLE                                                              Co-operating with organizations for
                 Building a Cleanroom: Essential Considerations for
                                                                         High-Quality Cleanrooms: A Crucial
                                     business
                                                                               Step for E-businesses
PR ARTICLE
    In today's competitive business, several outsourcing
    providers claim to handle top-tier cleanroom facilities.
    However, not all cleanrooms are the same.
    It is critical to grasp the distinctions between cleanrooms for
    electrical businesses and cleanrooms for medicine or other
    products. The electrical sector, for example, demands the
    greatest level of cleanliness. This is because factors such as
    temperature, humidity, particulate, static and pressure
    levels, as well as static forces, can all have a direct impact
    on or even compromise the final product. Additionally,
    because these finite electronic manufacturing operations
    are so pricey, there's simply no space for wrongdoing in the
    budget as a whole.
    Given the crucial role of quality in the success or failure of
    many businesses, how can an electrical industry
    manufacturer locate a facility that packages a service in
    accordance with current tough standards? When selecting
    a cleanroom service provider, companies should ask
    themselves and prospective collaborators a few questions
    as below.
PR ARTICLE
      1. Does the structure of the cleanroom enhance
         efficiency and minimize biocontamination?
     Cleanrooms are costly to develop and operate, thus each
     square meter of a cleanroom facility is precious.
     Furthermore, the layout of a cleanroom influences the
     movement of air inside and outside of the room, which in
     turn influences the quantity of particles and microbes in
     the environment and on work surfaces.
     A well-thought-out cleanroom arrangement, featuring
     enough airflow and illumination. To prevent the
     accumulation of particles and pollutants, the airflow is
     required to be properly managed. The overall layout of the
     cleanroom must account for the needed airflow, which is
     normally provided by a mix of air intake and exhaust
     systems. In addition, the light source must be sufficiently
     bright to allow for optimal sight while not producing too
     much heat, which might cause air turbulence.
PR ARTICLE
      2. Is Cleanroom Upkeep a Priority?
      It may seem self-evident, but a cleanroom is just as
      effective as its cleanliness. Many cleanroom
      packaging service providers construct cutting-edge
      facilities that might potentially meet the needs of
      businesses. However, such cleanrooms cannot
      reliably avoid final outcome contamination if they
      are not maintained according to stringent
      regulations.
      A successful cleaning process management is also
      essential. To avoid quality breaches, outsourcers
      should follow a regular plan of facility upkeep that is
      reported, monitored, and trended. These standard
      operating procedures should include periodic
      examination of potentially hazardous areas.
PR ARTICLE
     3. Do I Have Faith in This Company?
     It might be difficult to believe that an outsourcing
     partner has the competence and integrity required to
     manage an efficient cleanroom. Throughout the
     procedure, there are several potential for mistake.
     Cleanroom-specific equipment is generally preferable
     since it is intended to fulfill the industry's cleanliness
     criteria. In the electronics business, for example, restrict
     the escape of particles into the environment.
     Businesses must guarantee that their partners can show
     sufficient cleanroom maintenance and product quality
     criteria. It means they should learn as much as they can
     about the cleanrooms where their products are
     processed. The finest outsourcing partners will be those
     that can show their cleaning standards and track the
     information.
PR ARTICLE
   Businesses nowadays are under pressure to save expenses while
   maintaining stringent quality control. In order to boost performance
   in the market, companies frequently rely on outside firms to
   undertake critical services such as constructing cleanrooms. This can
   result in excellent productivity, but it also puts product quality at risk.
   Finding acceptable outsourcing agreements becomes increasingly
   more important as quality requirements are raised in India and
   throughout the world.
   That's why the disparities in cleanroom requirements across sectors
   underscore the need of adapting cleanroom design and construction
   to match the individual demands of each business. Intech
   understand the difficulties that organizations experience when
   selecting a reliable cleanroom construction provider. So that we
   have launched the "Level 1 Cleanroom Construction Project (Class 1
   as per ISO 14644 Standard)" that is accredited to the US NEBB
   standard. This is a highly clean level that only a few nations in the
   entire world can achieve. Our team of professionals can assist you in
   designing and building a cleanroom that matches your exact needs,
   on time, and with after-sales care.
   Don't be hesitate, contact us today.
   Let INTECH be your business partner!
PR
               WHICH PR CHANNEL SHOULD BE USED?
       Name of papers                           Reasons to choose
     DAINIK JAGRAN           Dainik Jagran is one of India's most widely read Hindi-
                             language newspapers. The newspaper has over 1.6 crore
                             copies, making it the largest circulated daily newspaper
                             in India.
                             Dainik Jagran newspapers cover a wide range of topics,
                             including Economics, Business, Politics, Technology,
                             Electronics, World, National, and Education,... According
                             to the analysis from SimilarWeb, the major audience is
                             aged 18-34, accounting for over 67% of the total number
                             of audiences visiting Dainik Jagran's website. Therefore,
                             Dainik Jagran is guaranteed to reach the campaign's
                             target audience and effectively convey Intech's
                             message.
                                               Sources: https://www.similarweb.com/website/jagran.com/#demographics
PR
               WHICH PR CHANNEL SHOULD BE USED?
       Name of papers                           Reasons to choose
                              The Times of India is one of India's largest English-
     TIMES OF INDIA           language daily newspapers. The Times of India has the
                              largest circulation among all English-language daily
                              newspapers worldwide. It is one of the oldest English-
                              language newspapers in India and has been published
                              continuously since its first issue in 1838.
                              The Times of India is available online on the website
                              timesofindia.com. The website has been ranked as the
                              second most popular website in India by SimilarWeb. As
                              an internationally trusted newspaper, Times of India not
                              only attract local readers but also international readers
                              from The United States,The United Kingdom, and
                              Canada,...Times of India would help Intech's campaign
                              reach potential international clients and build a trusted
                              brand image.
                                               Sources: https://www.similarweb.com/website/timesofindia.com/#overview
360 EXPERIENCE
              VIDEO 360 - BEST SOLUTION ENGAGEMENT FOR INTECH
        499
     360 VR Tour is created from linking
     together 360-degree panoramic         BENEFIT FOR COMPANY:
     photos as a virtual reality tour.      The conversion is 3x higher (specifically in the click-through
     From a 360-degree perspective,         rate, you have to click on the content to see it).
     these images provide an accurate       The review rate is 30% higher.
     and realistic view of real space.      70-300% increase in user engagement
360 EXPERIENCE
            VIDEO 360 - INCREASE EXPERIENCE FOR BUYERS
   EASY TO USE ON MULTIPLE DEVICES (MOBILE/PC        EXPERIENCING INTERNAL/EXTERNAL FACILITIES
   APP/ VR)                                              The feature of moving through pixels helps customers
      360 degree panoramic project preview           discover the interior/exterior utility perspective in a realistic
      Update implementation progress in real time    way
   EASY TO USE AND APPROACH FOR AUDIENCE             REAL PERSPECTIVE
      Easy access, no need to download the app and      Scale the 3D design in relation to the
      vivid project images                           actual scale (distance, area, etc.)
ACTIVATION
              BUILDING THE PATHWAY TO ELECTRONIC INNOVATION
              EVENT/ WORKSHOP
        OBJECTIVE
     Create relationships with clients to increase
     awareness that INTECH is the leading brand in
     cleanroom for electronic industry
     Create environment to promote business offering
     Help more people to learn INTECH and start
     associating INTECH with other industry thought
     leaders.
         OPERATION:
     Call for co-hosting with leading units across the country such as real estate company, e.g. DLF Ltd (Top 1 Real
     Estate Companies in India 2022)
     Call for sponsorship from leading units which want to exhibit their product related to electronic cleanroom.
     A full range of cleanroom technology products will be displayed.
     INTECH will offer an attractive combination of product exhibition and conference
ACTIVATION
               BUILDING THE PATHWAY TO ELECTRONIC INNOVATION
                                                                                    EVENT/ WORKSHOP
  CONTENT: 4 KEY THEMES
                                                                                 Who will attend: Heads,
                                                                                 Managers, Directors, Experts in
                                                                                 Electronics, Sterility Assurance,
                                                                                 Cleanroom Technology,
                                                                                 Environmental Monitoring,
                                                                                 Operator Management, etc
(1) Electronics and advanced developments   (2) The upcoming cleanroom changes   Duration: 2 days
        (3) Electronic cleanroom               (4) INTECH introduction
THANK YOU