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Travel Blogging & Social Media Tips

This document is a case study about Angel Juarez, a Filipino travel blogger and photographer who runs the website Lakwatsero.com. As a budget traveler who enjoys outdoor adventures, Juarez began documenting his travels in 2006 under the pseudonym Bleue. His goal was to share his experiences with the world through photos and comprehensive blog posts. As a travel blogger, Juarez ensures his photos are high-quality so his social media posts will attract a large audience. He also provides detailed descriptions on his blog to entice readers to visit featured locations. Juarez identifies his target audience and uses various social media platforms to reach them. He optimizes his photos before uploading to improve loading speed and avoid

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Jopay Decena
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35 views6 pages

Travel Blogging & Social Media Tips

This document is a case study about Angel Juarez, a Filipino travel blogger and photographer who runs the website Lakwatsero.com. As a budget traveler who enjoys outdoor adventures, Juarez began documenting his travels in 2006 under the pseudonym Bleue. His goal was to share his experiences with the world through photos and comprehensive blog posts. As a travel blogger, Juarez ensures his photos are high-quality so his social media posts will attract a large audience. He also provides detailed descriptions on his blog to entice readers to visit featured locations. Juarez identifies his target audience and uses various social media platforms to reach them. He optimizes his photos before uploading to improve loading speed and avoid

Uploaded by

Jopay Decena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Commission on Higher Education


STI College Network
Region III
STI College Tarlac
Tourism and Hospitality Management
Ninoy Aquino Blvd., San Vicente, Tarlac City

Travel Writing and Photography

Prefinal Laboratory 1
and Performance Task:
Social Media Publishing and
Social Media Management

Prepared by:

DECENA, JOEPANY B.
BSTM 3A

Genesis V. dela Cruz LPT


Course Instructor
LAKWATSERO

Angel Juarez is a budget traveler, adventure seeker, son of the beach, amateur
photographer, scuba diver, aspiring marine conservation biologist, environmentalist,
runner, mountain biker, and novice surfer. On the job, an information technology
analyst speaks in a language that only computers can understand, but on weekends
and holidays, he's either under water, on a horse, or somewhere else. After
graduating from college, he immediately began seeking out extreme adventures,
waterfalls, lighthouses, and sunsets. He began writing in May 2006 under the alias
Bleue. He dreamed of documenting and sharing his adventures to the world, thus he
created www.lakwatsero.com.

As a travel blogger, he employs a variety of tactics, including making sure the photos
he captures in the locations he visits are high quality. By using his social media
channels, he can be confident that what he posts will be seen by a large audience if
it includes more than just a few photographs and a brief description He also provides
comprehensive details on his blog as one of his strategies for enticing visitors to the
place of interest. Dealing with their audience has a good impact because he knows
his target audience. As soon as you identify your target market, you may begin
exploring websites, Facebook, Twitter, Instagram, and other social media platforms
to determine where your readers spend most of their time online. He focuses on how
each platform aids or impedes reaching that audience while doing this.

It's crucial to correctly optimize your photographs before uploading them so that
your article will load faster, and you don't waste the audience's limited mobile
connection. A particular strategy and plan to boost your blogger status is to optimize
your images. Additionally, create additional promotional movies for your website and
broadcast them on various social media channels so that more people may easily
discover them. And don't simply write about the place you were going; write about
your entire vacation experience.

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