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STUDENTS SHOULD NOTE THAT THEY
MUST NOT WRITE IN THIS BOOK.
Los alumnosfas no deben
libro ni ellenar los espaci
sino copiar los ejerccios
Elsles alumnes no han scr
aquest libre ni omplir els espais en
blanc, sin6 copiar els exercicis a les seves
Hibretes
Ikasleek ez dute liburu honetan idatzi
behar, ez eta hutsuneak bete ere:
ariketak euren koadernoetan kopiatu
behar dituzte
|] osalumnosasrnon deben escribir neste
libro nin cubri os espazos en branco,
sen6n copiar os exercicios nos seus
cadernos.Contents
: nN
Who's Who in Sales 4 ‘Stock Management 44
At Work: 6 Purchasing 46
/ Cee 12
Getting Around Warehousing 48
Retail Layout _ 10 Distribution of Goods: 50
Se )
Customer Service 12 Health and Safety 52
Assisting the Customer 14 Workplace Security 54
4 Vv “WJ
‘Taking Inventory 16 Advertising 56
Ordering Retail Supplies 18 Marketin, 58
5 YD 5
Promoting Products 20 ‘Telemarketing and Sales 60
Comparing Products 22 Promotions and Merchandising 62
6 Ww 16
Phone Contact 24 Sales and Negotiation Techniques 64
(Customer Surveys 26 Preparing Sales Presentations 66
7 QD Wy
Customer Complaints: 28 E-commerce: 68
Returns 30 Online Marketing 70
8 18
In Store Sales 32 New Businesses 72
Ordering Online 34 Franchising 74
9 19
Balancing the Cash Register 36 Applying for a Job- 76
Banking and Foreign Exchange 38 Interviewing 78
10 20
Booking Flights 40 Preparing a CV 80
Booking a Hotel 42 Writing acy = = 82
l Pairwork Appendix 84
l Writing Guide 101
l Vocabulary Builder 113Who’s Who in Sales
ig Savio: vocabulary e179)
(tne St age 119)
mail, Then complete the diagram below. «))
1 Read th
clove | 8 me
Dear Ms Walters,
Welcome to Price's Department Store. I'd like to tell you about the organisation of our
company.
Mr Paul Jensen is the Managing Director. He's responsible for managing the whole store
and deals with Head Office.
Ms Emily Davis is our Chief Accountant. She deals with customer bills and accounts.
‘The Sales Director is Mr Sean Thomas. He's in charge of sales and marketing and
also oversees the advertising team. Ms Julie Lang is the head of the sales
team and she will be your supervisor. Ms Lang will meet with you later
today to discuss your responsibilities. Ms Zoe Allen is the Human Resources
Director. Please contact her with any questions about holidays, sick days and
soon.
Wishing you good luck in your new job here at Price’s.
Louise Bennet
Assistant to Human Resources Director
2. Anassistant (A) is welcoming a new employee
(©). Complete the dialogue with the expressions
below. Then listen to the dialogue and check
Your answers. <)
Nice to meet you, too. » Pleased to meet you. (3 Practise the dialogue in Exercise 2 with @
"ilintroduce you to all your colleagues later. partner. Pay attention to the expressions
Your supervisor's name is Julie Lang in colour,
'®: Hello, Diane. I'm Louise, Ms All
BH ie sh elect 4. Read the dialogue in Exercise 2 again.
oe —_——— Then write T (true) or F (false) next to the
i ss nennem Welcome to Price's! sentences.
As you know, you'll be part of the sales team. 4. It's Diane's first day at work.
B: Jue Lang. OK _. 2. Diane's job is with the advertising
A naan _.. 8. Julie Lang is responsible for Diane.
B: I hope | - : _ §. Diane can phone Louise to ask
Ae ane can remember al these names! questions about her job
n't worry, « a -Inthe
meantime, I'm happy to answer any questions
you've got, My extension is 348. Feel free to
call me,Working with Vocabulary
5 Listen and repeat the actions in colour.
Then circle the correct answers. 4)
1, sell
a. ajob b, aproduct
2 hire
new plans: b._new workers
3. be responsible for
a. aworker b. aname
4, oversee
a aproject b. ane-mail
be in charge of,
&. adepartment —b. a day
6. deal with
a. aproblem b. aproduct
6 Listen and repeat the words. Then write the
correct words next to the definitions, «)
commerce « retail + wholesale + company
chain store « merchandise
1. Items to buy or sell...
2. Selling directly to customers.
8. The saliing of goods and services.
4. The selling of products in large quantities to
other businesses. :
5. One of a group of shops that are part of the
same company, a
6. A business organisation that makes,
buys or sells goods or services.
7 Listen and repeat the words in colour. Then
circle the correct answers. «)
1, James Reid works for me, He's my
employer / employee.
2. work with a small team / supervisor.
3. It's important to remember that your
customer / colleague is always right.
4, The buyer / seller phoned this morning ~
he wants 800 units of this product.
8 Write a sentence for each of the words in
colour in Exercise 7 that you didn't circle.
9 Listen and repeat the titles. Then write who
says each sentence below. 4)
Warehouse Manager + Human Resources Director
Sales Representative + Chief Accountant
os Assistant + Marketing Assistant
1, What colour would you tke, Mr Jones?
2. We need to pay this account by the end
of the month,
8. We must get this merchandise ready
for the lorries by 3 o'clock.
6. I'min charge of a project to get younger
‘customers to shop in our store.
(re)
Instead of saying the full name of a position
of department, we often use the first letters
of each word,
HA = Human Resources
MD = Managing Director
‘We can also shorten representative to rep.
CNet
Listen to the conversation between the Human
Resources Director and a new employee at
Brandmark’s. Match the people below to their
positions in the company. »)
1. Ron Miler . a. Sales Representative
2, Sue Jones ~ b, Sales Director
3, Jack Richards. c, Human Resources
Director
d. Chief Accountant
4. Denise SimmonsAt Work
(Getting Started: Vocation bape TH) 2. ead the mint-dialogues between a manager
—_ a (A) and a new employee (B) and circle the
best responses. Then listen to the mini-
dialogues and check your answers. +)
joos.. 1. A Hi, I'm Rose Blake, head of the sales
AS FEqUIEO. team
ic personality ‘a mus. : Eo
d'Gon' wait call HR today. Ee eer
b. Pleased to meet you.
Intervii 2. A: I'll show you around the shop.
B: a. Great! It'll be nice to meet
everyone.
b. Great! It'll be good to learn where
everything is.
3. A: Where will | be working?
Price's has provided high-quality - B: a. Inthe menswear department.
merchandise, excellent prices and b. From 9.00 to 5.00.
outstanding customer service for 25 years. z 4. A Where's the menswear department?
Following the opening of our new B: a. tS on the second floor
superstore in Greenways Shopping Centre, b. It sells various items,
we're hiring new shop assistants to work is 5. A: What should | do first?
in various departments. Medicz B: a. Unpack the stock.
b. Arrive on time.
1 Read the advert, Then answer the questions
below. «)
Job responsibilities include
+ Assisting customers on the shop floor A: ildo my best!
* Unpacking stock B: a. I'm sure you wil
* Pricing merchandise resu b. That's right
processing sales D3 Practise the dialogue in Exercise 2 with a
* Putting up displays partner. Pay attention to the expressions
If you want to be part of our dynamic sales in colour.
team, please contact Ms Brightman, Human
Resources, e-mail: sarbrig@pricestore.com
»
a)
©
4. Read the mini-dialogues in Exercise 2 again.
Then answer the questions.
1. Who is Rose?
$$ CASH COW JOBS $$
“ment!
| a I oe 2. In which department does the new
j employee work?
1. How old is Price's department store? 3. Whereis this department?
2. According to the advert, what does Price's 4. What work must the new employee do
offer the customers? first?
Why does Price's need to hire new
employees?
4. Give two examples of the tasks new
assistants will do.
i
fWorking with Vocabulary
5. Listen and repeat. Then match each
department to the correct item. #)
ath =f
8 Look at the chart and complete each
sentence with the correct word.
I er
‘Chitdren’s Department
Lingerie and Womenswear
Menswear
saga
Customer Service
1. The lingerie department is on the
fioor.
2. The customer service offices are on the
floor.
3. The children’s department is on the
floor.
4, Menswear is on the flcor.
5. Kitchenware is on the floor.
9 Complete the note with the words below.
menswear + assist « hang up + second » price
6 Listen and repeat the verbs in colour. Then
circle the TWO correct answers. 4)
1. price merchandise
an item
an employee
shirts
toys
cars
2. unpack
3. assist a colleague
an office
‘customer
4, hang up clothes
managers
posters
a.company
a department
a room
shirts
books
paper
feeeeer
| Student A: You are the manager of a shop.
| Follow the flaw chart on page 84 and ect out
the conversation,
‘Student B: You are a new sales assistant at a
. Follow the flow chart on page 93 and act
5. tidy
6. fold
egpece orp ese PsP oOo
en 7