CORPORATE SOCIAL RESPONSIBILITY AND GOOD                             •   is the process of measuring hoe public institutions
GOVERNANCE in the Millennial Age (Introduction)                          conduct public affairs and manage public
                                                                         resources and guarantee the realization of human
                                                                         rights in a manner essentially free of abuse and
                                                                         corruption and with due regard for the rule of law.
What is Corporate Social Responsibility?
                                                                 IMPORTANCE OF GOOD GOVERNANCE
    •    Corporate – relating to a corporation, especially a
         large company or group.                                     •   More specifically, it can improve the performance
    •    Social – relating to society or its organizations.              of your business, help it become more stable and
    •    Responsibility – the state or fact of being                     productive, and unlock new opportunities. It can
         responsible, answerable, or accountable for                     reduce risks, and enable faster and safer growth.
         something within one’s power, control, or                       It can also improve reputation and foster trust.
         management.
    •    Corporate social responsibility (CSR) is a business                CHAPTER 1: ETHICS AND BUSINESS
         model that helps a company be socially
                                                                 Introduction:
         accountable to itself, its stakeholders, and the
         public.                                                     •   All business organizations and the entire society
    •    Corporate social responsibility (CSR) is the idea               need ethics and ethics is a must to be
         that a business has a responsibility to the society             implemented. Ethics is very beneficial to business
         that exists around it.                                          organizations if properly implemented. With
    •    Corporate social responsibility (CSR) is a                      successful execution of ethics, organizations are
         management concept whereby companies                            able to attain better quality performance. This is
         integrate social and environmental concerns in                  the result of attracting and retaining highly
         their business operations and interactions with                 qualified employees and satisfying stakeholders
         their stakeholders.                                             such as customers, suppliers, and investors.
                                                                     •   However, it is quite a regret that numerous
FOUR MAIN TYPES OF CORPORATE SOCIAL RESPONSIBILITY
                                                                         organizations are not able to execute ethics due
    1.   Environmental – refers to the organization’s                    to the very of human beings as not morally
         commitment to sustainability and environmentally                faultless, so this could not be achieved
         friendly operations. It is the belief that                      automatically.
         organizations      should       behave      in     as
                                                                 DEFINITION OF TERMS
         environmentally friendly a way as possible.
    2.   Ethical – self-enforced initiatives that a company          •   Ethics – is defined as the moral principles that
         puts in place because they believe it is the morally            govern a person’s behavior or the conduction of
         correct thing to do rather than out of any                      an activity. It reflects on human beings and their
         obligation. It is concerned with ensuring an                    interaction with nature and with other humans, on
         organization is operating in a fair and ethical                 freedom, on responsibility and on justice.
         manner.                                                     •   Business – an organization or enterprising entity
    3.   Philanthropic – refers to a corporation’s aims,                 engaged in any lawful commercial, industrial, or
         goals, and objectives for actively bettering society            professional activities. Any enterprise which
         as a whole. It refers to a business’s aim to actively           makes, distributes, or provides any service which
         make the world and society a better place.                      other members of the community need and are
    4.   Economic – refers to the practice of making                     willing to pay for it.
         financial decisions based on a commitment to                •   Business Ethics – refers to the standards for morally
         doing good. It is the practice of a firm backing all            right or wrong conduct in business.
         of its financial decisions in its commitment to do
         good in the areas listed above.                         NATURE OF BUSINESS
What is governance?                                                  •   By its nature, man has unappeasable and
                                                                         innumerous wants. In order to satisfy his
    •    The system by which entities are directed and                   unquenchable needs, he works harder to
         controlled. It is concerned with structure and                  maximize the use of limited resources around him.
         processes for decision-making, accountability,                  Making full use of his meager resources to the best
         control and behavior at the top of an entity.                   satisfaction of human wants is known as economic
                                                                         activity.
GOOD GOVERNANCE
                                                                     •   Economic activities are those undertaken by man
    •    Openness, transparency, and integrity.                          to earn income, money and wealth for his life and
    •    Performance orientation                                         secure the greatest satisfaction of wants. For this
    •    Effective collaboration                                         intention, a person may pursue an activity based
                                                                         on his interest, capacity, knowledge and training.
CLASSIFICATION OF ECONOMIC ACTIVITIES                                       business practices could be the outcomes of
                                                                            good and valuable ethical practices.
    1.    Profession – occupation carried on by                        •    Ethics should be part of the management
          professionals like doctors, engineers, lawyers,                   structure of any businesses from the start or
          teachers and the like.                                            beginning of the venture. For instance, an
    2.    Employment – type of occupation under which a                     employer must have its moral obligation to his
          person provides services, physical or mental to                   employees in the form of respect, loyalty, just and
          someone else in return he gets salary or wage.                    fair wage and good working condition.
    3.    Business – any lawful economic activity                      •    There must always be a motive contribute some
          concerned with production and distribution of                     social benefits and not just profit-oriented. A
          goods and services with the aim of earning profit.                business must be able to satisfy a need or want to
          Examples of business activities are: Production,                  its customers.
          Marketing, Advertising, Warehousing, Insurance,
          Banking.                                                 EXAMPLES OF BAD BUSINESS PRACTICES
FEATURES AND CHARACTERISTICS OF A BUSINESS                             •    defective or faulty products
                                                                       •    invalidated firing of employees
    1.    Production and acquisition of goods.                         •    misrepresentation of products to consumers
    2.    Generates employment                                         •    false/misleading advertising
    3.    Continuous process                                           •    false free prize or gift offers
    4.    Profit is the basic motive                                   •    deceptive pricing
    5.    Risk or uncertainty of future                                •    non-compliance with manufacturing standards
    6.    Creative and dynamic
    7.    Customer satisfaction                                    TWO VITAL ASSETS OF A COMPANY
    8.    Social activity
    9.    Government control                                           1.   Employees
    10.   Optimum utilization of resources                             2.   Good Reputation
IMPORTANCE OF ETHICS IN BUSINESS                                   THE MORALITY OF PROFIT
        Ethics tries to form logic of right and wrong in the           Every individual lives with double purpose intentions,
organizations. Ethics needs to be practiced as such                which are survival and flourishing.
everyone wants businesses that are fair, clean, and                    •    Survival – the goal of perpetuating one’s
beneficial to society. Businesses must follow rules while                   biological being and averting to experience
engaging in competition for the benefit of the consumer,                    poverty, downfall and death.
the society and organization itself.                                   •    Flourishing – is being able to control and manage
    1.    Satisfying basic needs                                            material reality and take advantage or more
    2.    Building credibility                                              elements for the sense of self-love so as to unstick
    3.    Connecting leaders and employees                                  oneself from a present situation and make start to
    4.    Enhancing decision-making                                         grow as a human being.
    5.    Continuing gains                                            For a person to act in the ways he desires, there will be
    6.    Protecting the society                                   expenses that he needs to spend. When a man’s gains are
RELATIONSHIP BETWEEN ETHICS AND BUSINESS                           equal to his expenses, that means a break-even for him
                                                                   and he survived.
    •     Trust and confidence from the consumers can
          serve a lot of economic benefits to the business. A          When a man wants to flourish, his gains should be
          business will become popular if it must establish a      greater than his expenses. Hence, it necessitates for him to
          strong reputation of honesty and integrity.              produce a profit.
    •     A positive image of the company would mean                   The only way to flourish is to gain profit. In order to
          higher profits and a lot of better services intended     control and manage material reality, a person must not
          to its customers. In order for the company to be         lose any assets or just have a break-even.
          effective, ethics and business should not be
          separated.                                                   Each person values these types of profits in a different
    •     In these days of highly competitive business             degree depending on the ways in which that individual
          environment, the best way to promote success on          desires to flourish.
          all levels is integrating ethics within the business
          operations.                                                     Ironically, however the type of profit that draws the
    •     Ethics has a big role in the operations of a business.   greatest criticism is monetary profit. Money being a
          A bad business could be the consequence of               medium of exchange is always use in trading a broad
          unethical business practices. While an effective         variety of goods and services very conveniently. Certainly,
money cannot buy absolutely everything, yet it can help                  •     Using the principle of good stewardship, the idea
in fulfilling one’s life objectives.                                           of profit is indispensable. It is actually a reward for
                                                                               doing something that is helping and extending
        Money indeed performs a big role in attaining the                      assistance to other people by practicing charity
flourishing goal in life. Money as expressed in profit that is                 who are in need.
used to flourish and elevate one’s life from poverty is moral.           •     Meeting the basic needs and wants prompts
         A man may basically generate profits in two ways:                     business people to provide answers with profit as
                                                                               the vital motivation. Say for instance, a drug
    1.    Take an action beneficial to himself but is                          company generates profit as the vital motivation.
          immaterial to others                                                 Say for instance, a drug company generates profit
                                                                               from providing medicine to reduce pain or curing
    2.    Secure participation and team up with other                          illness, a construction firm to build houses and
          people                                                               other concerns on housing problems, schools that
     Man needs to be free in obtaining profit, must rely on                    offer courses to increase the knowledge of
his own reasoning to make a choice on what he thinks is                        students, etc.
profitable for him and decide on how he does it. He can’t                •     Making profit is not a sin. It becomes a sin through
act in his best interest or flourish up to his ceiling if he would             dishonest means makes it immoral. In fact, profit is
be restricted to follow his choice or someone shall enforce                    necessary in support to Christian stewardship.
unbeneficial strategy on him.                                         WHAT MAKES PROFIT UNETHICAL?
     Hence, he needs Laissez-faire capitalism to let him                 •     Note that profit motive is indispensable to a
flourish freely. LFC is a political, social and economic                       business as it is its primary goal. But business has the
system which allows everyone to do profit seeking                              option to grow and maximize profits either
activities without any complications or government                             ethically or unethically. Any form of deception
interventions.                                                                 and dishonesty may result to tarnish brand
    In order for the businessman to gain profit on the free                    reputation, company’s image and disloyalty
market, he must monitor and remove arbitrage                                   among customers.
opportunities which come from extensive inaccuracies of               MOST COMMON UNETHICAL PRACTICES IN COMAPANIES
opinion. Arbitrage opportunity is an investment strategy
that gives way to a positive profit with positive likelihood             •     Employees
but without any risk disadvantage.                                             Reducing or not providing the required benefits in
                                                                               terms of salary and wage, allowances, overtime
     A businessman may attempt to discover a better way                        pay, health and insurance benefits. Cutting costs
to distribute or allocate resources at hand which is different                 at the expense of employees is unethical.
from what he had done before. Through removing                           •     Marketing
arbitrage opportunities, businessmen are able to correct                       Although it is a big help in increasing branch
market flaws and balance supply & demand to fully satisfy                      awareness and generating profit but some
human needs, thus people around are agreeable to pay                           businesses oftentimes lead to ethical dilemma of
them more than previously because of this new allocation                       choosing the right form wrong decision like an
of resources. Further, mandatory economic rules would                          advertisement featuring sexy models to attract
stop every individual in discovering how to flourish in his                    customers in liquor or wine products.
own approach.                                                            •     Quality
    If flourishing is moral and improving oneself is moral,                    Producing goods and providing services
then the pursuit of profit is the same. If pursuing profit is                  especially ones are costly that’s why companies
moral, then men could do economic activities freely.                           resort to trimming down the quality of goods by
                                                                               using substandard materials but still selling at the
PROFITS MAY COME IN DIFFERENT SHAPES                                           same price compared to other sellers to gain
                                                                               more profits.
    •     Intellectual – gains of knowledge                              •     Environmental
    •     Technical – gains of skill                                           Often, companies wanted to generate profits to
    •     Material – gains of property                                         the detriment of the environment such unethical
    •     Physiological – gains in health and fitness                          environmental practices increasing pollutants,
    •     Social – gains in valuable relationship                              contamination and deforestation.
    •     Monetary – gains in money
                                                                      ENVIRONMENTAL POLLUTION
PROFIT FOR CHRISTIANS
                                                                      Types:
    •     The bible is the base ethics of all Christians. Profit is
          a very difficult issue and the word of God says any            •     Air – alteration of the physical, chemical and
          point it is unethical.                                               biological properties of the atmospheric air.
   •    Water – alteration of the physical, chemical,
        biological, and radiological properties of a body
        of water resulting in the impairment of its impurity
        or quality.
   •    Noise – is the excessive sound that causes hearing
        loss, stress, fatigue, irritability, tension, headaches
        and high blood pressure.
   •    Soil – it is chiefly caused by chemicals in pesticides
        such as poison that are used to kill agricultural
        pests like insects and likewise herbicides that are
        used to get rid of weeds.
ETHICS AND MORALITY IN BUSINESS
   •    Ethics – decides whether certain actions,
        conducts and behavior are right or wrong, good
        or bad, moral or immoral and just or unjust. Ethics
        creates morality.
   •    Morality – are judgement, standards, rules and
        standards that direct the proper or right conduct
        of behavior of both individuals and groups in the
        society.
EIGHT FEATURES OF BUSINESS ETHICS
   1.   Code of Conduct
   2.   Based on Moral and Social Values
   3.   Gives protection to social groups
   4.   Provides basic framework
   5.   Voluntary acceptance for enforcement
   6.   Requires education and guidance
   7.   Relative term
   8.   Not against profit making
SOURCES OF BUSINESS ETHICS
   1.   Religion – it is the oldest foundations of ethical
        standards. Each religion gives an expression of
        what is right and wrong. The principle of
        reciprocity towards one’s fellow beings is found in
        all the religions. It stresses upon social responsibility
        with an objective to contribute to the general
        welfare. Each religion generates its own code of
        conduct.
   2.   Culture – it is the set of significant understanding
        that members of a community share in common
        that are transferred from one generation to
        another. It is a pattern of development reflected
        in a society’s pattern of knowledge, ideology,
        values, laws, social norms and everyday rituals
        differ from society to society.
   3.   Law – procedures and code of conduct that are
        laid down by the legal system of the state. It
        guides the human behavior in the society, to
        adhere to the rules and regulations.