D I S C O V E R
7 SECRETS TO
SURGE YOUR
ROOFING
SALES
TO GENERATE 350K$
SPECIAL
BY KHIZAR JAVED
FASCINATING STRATEGIES TO
GURANTEED PROFIT!
WWW.THEDIGILIGHT.COM
CONTENTS
Introduction 01
Chapter I 02
Get UNDERSTANDING of Your Business
Chapter II
Present Yourself Professionally 03
Chapter III
06
Hijack Homeowners iNto Your Customers!
Chapter IV
3 Strategies To Pitch Roofing Services 07
Chapter V
DIVE INTO THEIR Brains 09
Chapter VI
7 Steps To Creating A Power Influence With your Offer 11
Chapter VII
Fatal Closing Ninja Techniques 13
Conclusion
INTRODUCTION
Things have changed, and it's time to embrace the exciting
new way of doing business.. The digital revolution has also
brought drones into the picture, making our work even more
efficient.
But here's the thing: selling roofing services is about more
than just products and prices. It's about connecting with
people, communicating effectively, and building trust. These
are the secrets to becoming a master in roofing sales.
There isn't just one way to do this. Different companies have
different approaches. Some wait for leads to come to them,
while others actively search for areas that need our services.
No matter your strategy, we can help you improve your sales
skills with these 7 roofing secrets to close your high ticket
deals.
Get ready to take your roofing sales to the next level. These
tips will help you win more business, crush the competition,
and become a true roofing sales champion. Are you ready?
Let's get started on this exciting journey!
01
CHAPTER I
GET UNDERSTANDING OF YOUR
BUSINESS
Learn About Your Roofing Company
The better you sell, the more you'll know about your roofing
company.
Make sure you conduct an in-depth review of the roofing
company you are employed by. Examine your company's
experience, accolades, certifications, and any other
characteristics that set you apart from the rest of your rivals.
You may be interested in knowing the following.
How long has your roofing business been in operation?
If your business has a license and insurance
How your company responds to issues or modifications to
the plan
If your business is a manufacturer's approved installation
or partner
02
CHAPTER II
PRESENT YOURSELF
PROFESSIONALLY
First impressions are vital, especially in
a roofing sector where success and
development are heavily influenced by
image and reputation.
You should "dress to impress" from the
minute you approach the property.
Your appearance and the reputation of
your company are shaped by the things
you wear, do with your hair, listen to,
and act like.
Show respect for the owners and their
property, keep your appearance tidy (a
2.1 Look Expensive to SELL Expensive!
basic polo shirt with your logo will
suffice), dress properly, use excellent Sales is everything about presenting
manners, and arrive with all required yourself. Wear that makes you
marketing materials. You might even confident!
give your car a personalized skin or There are some main outfit types sales
sticker. reps typically wear:
Suits: Business suits, white shirt,
and dress shoes
Packaging choices and other small Casual: Shorts, white t-shirts, and
factors may have a big impact on tennis shoes
residential roofing sales. Company Uniform: Company
collared shirt, shorts or jeans, and
casual shoes
Neutrals: “Everyday” wear khakis,
collared shirts, and casual shoes
03
When dealing with clients, wear
footwear that is neutral and
professional. Suits, dress pants, and
skirts all go well with dress shoes,
flats, and pumps.
If you spend the whole day standing,
you may want to choose better shoes
in budget but those looks expensive
that offer more support to keep your
feet comfortable.
2.2 Get Your Hair Done!
Customers may be turned off by
unmaintained facial hair if you have it.
Beards, brow hair, nose hair, and scalp
hair are examples of this.
This may go under the cleanliness
area, but it's crucial to have your visible
hair cut; otherwise, the prospect may
find themselves looking at it rather
than paying attention to your
presentation.
2.3 Strive Natural
Especially for people who are sensitive
to scents and colors, too much makeup
or perfume might turn off your audience.
Use softer, neutral hues and the "less is
more" mantra when applying makeup to
preserve a natural appearance. To
prevent irritating individuals with whom
you deal closely, use only a few spritzes
of perfume and stroll through the cloud
of aroma rather than putting it directly
on your skin.
04
CHAPTER III
HIJACK HOMEOWNERS INTO
YOUR CUSTOMERS!
You may get exceptional insights into
yourStudy
3.1 customer's roofing demands by
Your Buyer
researching them.
Look at the client:
Demographics
Motivations
Goals
Problems
If you don't have buyer information,
think about conducting a poll or
speaking with previous clients.
What does your buyer want? What fix
do you provide for their roof issue?
Your potential clients are going to fully
understand what you have to offer if
you customize what you sell for them.
3.2 Refine your sales pitch
Your pitch's main argument need to
Refining your pitch has considerable be built on relationship and value.
weight when it comes to residential Instead of trying to charm or persuade
roofing sales advice. Your delivery someone, attempt to listen and
should prioritize effective educate them while setting the tone of
communication, a comprehension of the conversation.
your audience, and in-depth industry
expertise.
05
3.3 Listen, Listen, Listen!
Makesure the advantages of a
No matter how frequently you've maintenance schedule that might help
previously dealt with the same the roof last longer. When using a
inquiries, worries, or problems, have drone platform, draw attention to
patience. elements that will make maintaining
the property easier.
Be considerate and concentrate on
speaking to the client's unique
situation.
By doing this, you will be able to tailor
your sales presentation rather than
using a standard response. The client's
faith in you and your services will grow
as a result.
The foundation of communication is
listening, and trustworthiness is
affected by communication rather than
just talent.
If "always be closing" is your only goal,
You have to prove to the customer that you might not always walk away with a
you care about their problems before signed contract in your possession. In
you can establish yourself as the go-to fact, according to 92% of respondents
authority and offer answers. to the Roofing Contractor's
Homeowner Survey, the contractor
they chose spoke with them about the
3.4 Do Educate Not Sell!
value of excellent work and their
strategies for completing it. By
Establish your authority by teaching
empowering the consumer to make the
customers after inspiring first trust.
best option for their requirements
Justify the necessity for the job, its
through education, you can win their
purpose, and what it requires. Describe
trust and close more sales.
the equipment you'll employ to ensure
a job properly done.
06
CHAPTER IV
3 STRATEGIES TO PITCH
ROOFING SERVICES
4.1 LAER
A bonding method from Carew
International is called LAER. The
acronym LAER stands for "listen,
acknowledge, explore, and respond."
Using this technique, you follow all
four phases once a prospect provides
you with information to establish a
rapport and move them into a close
4.2 Zig Ziglar
. Consider listening to a prospect who Famous salesman Zig Ziglar provides a
says they don't have the funds for a ton of time-tested advice on closing
roof right now. Next, express your deals. A few of the best roofing advice
understanding of their problems, includes striking a balance between
possibly by concurring that roofs are facts and feelings. People act on
costly. emotion, therefore if you provide too
much facts or rationality, you can find
Then you may go deeper into their it difficult to clinch the transaction.
worries by inquiring about their Too much emotion will result in the
financial plans or expectations for deal being closed, but the buyer may
when they will be able to pay for the later have buyer's remorse since they
roof. Then, in response, present your weren't truly convinced of the roof's
funding choices. Because the prospect value. Establish the roof's worth and
feels recognized and that you actually then utilize emotion to persuade the
care, LAER helps you reply more potential customer to take action.
correctly and establish rapport.
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4.3 Empathize and Close!
Emotions have an extraordinary influence on our decisions. As a roofing expert,
you have the incredible opportunity to tap into the profound realm of empathy
and forge deep connections with homeowners.
It's time to let emotions take the driver's seat while reason humbly rides in the
back. To truly captivate your customers, immerse yourself in their world. Step
into their shoes and feel their joys and pains.
By empathizing with their struggles, you can authentically communicate how
your product's benefits address their unique challenges. Let them know that
their pain matters to you, and you're here to provide a genuine solution.
Through the power of empathy, you become their trusted advisor, their guide in
navigating the vast landscape of roofing solutions. By showcasing your
understanding of their emotions and desires, you create a bond built on care
and genuine concern.
08
CHAPTER V
DIVE INTO THEIR BRAINS
5. 1. Learn about roofing materials
Studying what you sell is a tried-and-
true strategy for increasing sales.
Have responses prepared for inquiries
that customers could make regarding
your goods. Being an expert in your
subject is crucial.
Spend some time getting to know your
roofing product. Consider:
How does it identify itself from
your rivals?
What little details are crucial?
5.2 Sell What Peoples Wants to Buy!
Try out your goods firsthand or
observe a service being provided. Instead of their market, they begin by
considering what they would like to
Discuss the benefits of your product purchase.
with your employees. To understand They start out with their own interests
how your products fit into the wider in mind and swim against the rushing
picture, research the roofing business. flood of the demands of their
IRC Sales Solutions found that most marketplace. What would you want to
sales representatives spend roughly buy, they enquire? What can I sell that
11% of their time reading industry is handy for me? What do I consider to
news. be a cool device or service?
They don't inquire as to what the
market is in dire need of.
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Idon't try to deceive yourself or your
customers by dressing up what you're
selling as being what they want.
Do not attempt to persuade yourself
that what you are selling is "good
enough" or argue with yourself.
Good enough is insufficient. Simply
take the necessary steps to reorient
your company to meet the needs of
your market.
Fire staff, dissolve departments, and
have a fire sale for the remaining
merchandise. Do it, whatever it is.
5.3 Describe How Your Products
Avoid beating a dead horse.
Differ.
Demonstrating how you are superior to
You will save a great deal of severe your competition is one of the best
long-term pain by enduring temporary methods to clinch a transaction.
adversity, loss, or discomfort.
In a poll conducted by several roofing
companies, 76% of homeowners said
they preferred the salesperson who
The majority of company owners and compared their goods and services to
entrepreneurs invest tens of thousands those of their rivals.
of dollars in the creation of a service
before thoroughly researching the Your task is to take advantage of the
industry, creating their offer, or fact that everyone is searching for the
crafting their sales pitch. best goods possible to convince clients
to choose you over competing roofing
companies.
Once you have identified the needs of
your market, you can take your product
or service and turn it into a persuasive
pitch that makes an irresistible offer.
10
CHAPTER VI
7 STEPS TO CREATING A POWER
INFLUENCE WITH YOUR OFFER
1. Study the competition 3. Be precise.
Look up other companies in your field
When a consumer purchases your
and the phrase "guarantee" on Google.
goods or services, consider the precise
Then go a step further and have a call
outcomes they desire or the issue they
made to them to inquire about their
are attempting to resolve.
guarantee. Look outside of your region
or sector for reliable warranties. Put
Your promise should be precise rather
them on paper. Do a thorough search.
than just a generalized statement of
What patterns do you notice? Do many
"satisfaction."
businesses in your sector provide
guarantees? What kind of assurances
Satisfaction is a general term. Make a
did you discover? Did you come across
clear guarantee and insist that your
any particular performance-related
potential customers experience the
assurances, or were they just the
advantages you're describing or they
standard, uninspired "satisfaction
won't owe you a dime.
guaranteed" type?
2. Focus on your advantages What benefits do clients encounter
after using your services?
What do you consider to be your improved sleep? More cash? reduce
strongest business sector? Do you see weight? decreased tension? Write
effects right away? Do you make down the response in full, and then
things really well? Do you perform assure that result. Don't just promise
installs really quickly? Are you a "satisfaction." Make a specific,
master at upkeep? Do your goods or quantifiable guarantee on how your
services routinely deliver top-notch buyer will feel satisfied.
outcomes? Do you save your clients
time or money? Sell what you do better
than your opponent every time.
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4. Choose a payback 6. Make it the focal point
What do you consider to be your Your promise should be placed in
strongest business sector? Do you see writing and posted where customers
effects right away? Do you make can see it once you've tested,
things really well? Do you perform measured, and improved it and
installs really quickly? Are you a discovered a winner that's tearing its
master at upkeep? Do your roofing head apart.
services routinely deliver top-notch
outcomes? Do you save your clients front and center of all your public
time or money? Sell what you do better relations and marketing efforts. Put it
than your opponent every time. somewhere a consumer would see it,
including your website, landing pages,
5. Test, measure, and refine proposals, advertisements, and
brochures.
Before you make your guarantee a key 7. Identify your promise.
component of your offer, it is
Although it's not required, giving your
imperative that you be aware of how
promise a distinctive name might
effectively it is working.
dramatize it and increase its effect.
Just a few instances to spark your
How? You may choose to include it on
imagination are as follows:
specific landing pages while excluding
it from others, or on other advertising
Completely Money-Back Promise
platforms like Google, Facebook,
'Triple-Protection' is my 100%
YouTube, or Instagram. Once it's
money-back guarantee.
extremely potent and generating
Go to the bank with it!
sales, keep track of the outcomes and
superior to risk-free
test, measure, and tweak it more.
Unconditional, money-back
guarantee that you can't lose
Determine the increase in sales from
I personally guarantee that you will
the same time last year or the time
get your money back.
before you had a guarantee. Test at
least two variations of your promise to
determine which one generates the That was your step-by-step guide to
most sales. establishing a power guarantee (or
giving a current one a boost) and
For one test, you might promise utilizing it to boost your marketing
findings for 30 days, and for another, efforts and close roofing sales up to
for 90 days (longer guarantees often 86% guaranteed. Now let's get to
perform better). You could even work.
conduct an experiment using a ten-
year or, even better, a lifetime
guarantee!
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CHAPTER VII
FATAL CLOSING NINJA
TECHNIQUES
1. Roofing Visionaries 2. Closing with Inquiry
When it comes to the roofing industry, In the roofing industry, it's
it's crucial to align your strategies and advantageous to incorporate a
tactics with the human thought strategic approach during
process. By helping your prospective negotiations. One effective technique
customers envision the value they'll is to employ a series of thought-
gain and summarizing it concisely, you provoking questions that serve to
provide them with a clear address any objections and facilitate
understanding of their purchase and the sale's closure.
its significance.
By skillfully navigating these inquiries,
Enable them to visualize your offerings the sales representative can tackle
in vivid detail: studies show that over concerns head-on while also
90% of individuals rely on visual input encouraging a commitment from the
to perceive and make decisions. customer. Asking the right questions
Remarkably, the human brain creates a mutually beneficial scenario,
processes images a staggering 60,000 as it prompts individuals to take action
times faster than words. Thus, seizing while enabling you to ascertain
this opportunity becomes your fastest whether your product aligns with their
pathway to capturing the attention and needs.
loyalty of potential clients.
3. Now or never close
Offer your resistant consumers who are still on the fence a particular perk (discount,
gift, bonus, alluring quotations, etc.) to persuade them to buy. The effectiveness of this
strategy is founded on the psychological mechanism that individuals are frequently
hesitant to commit, regardless of how much they desire what you have to give. So, to
your benefit, make the decision-making process simpler for them. For instance, " you
sign up today, I can offer a 25% discount."
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4. Urgency close
It is advised to engender a sense of
urgency that puts the prospect under
strain and compels them to make a
purchase.
But in order to avoid making grave
errors about the time constraints your
clients may function under, you must
be well-versed in timing and pace.
For instance, "This is a limited-time
offer, good through the end of the
day."
5. The Sharp Angle Close
Some customers often ask for price
reductions or add-ons since they are
aware of their advantage during the
sales process. They are also aware of
your expectations.
Use the Sharp Angle Close to catch
these skilled negotiators off guard
while dealing with them. Give
customers what they want, but at a
price, provided you have their
permission: "Yes, I can give you six
months of service for 15% off if you
sign the contract today."
Best time to use it
The Sharp Angle Close is one for the
prospects who are easily sold or who
demand incentives to sign. On the
other hand, it’s better to avoid this
technique when your prospect is
unfamiliar with sales nuances and
doesn’t request any special deals.
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