Castro, Donna Mae R.
BSA-2A
ACTIVITY 1
1. You just graduated from the university and landed a job as a management trainee in a
multinational FMCG (fast-moving consumer goods). Write a personal plan on how you can
initiate your participation in the company’s CSR engagements.
As a recent graduate starting my career as a management trainee in a multinational FMCG
company, I'm eager to make a meaningful contribution to the company's CSR efforts.
Here's my plan:
1. Understand: It's normal not knowing everything at first, so I will begin by thoroughly
learning the organization's overall significant information, especially the existing CSR
initiatives, objectives, and core principles. In addition, I will perform a detailed review of
local community needs, social concerns, and essential stakeholders to find prospective
areas where the organization may have a significant effect.
2. Collaborate: I plan to connect with the CSR team and convey my desire to participate. I
will look for ways to work with them, attend CSR events, and offer my skills and thoughts to
existing operations. Also, to acquire knowledge from their experience and expertise.
3. Determine: I will research and analyze areas where the organization can increase its
CSR impact. These will require a study of local community requirements, an understanding
of societal issues, and the identification of stakeholders with whom to engage.
4. Propose: Besides collaborating with the CSR team, I am eager to propose innovative
CSR initiatives that address pressing societal and environmental concerns. I will use my
creativity, critical thinking, and problem-solving skills to generate creative ideas that align
with the organization's CSR strategy. Also, by volunteering, I can participate in CSR
initiatives.
5. Implementation: Once approved, I will collaborate with Interdepartmental teams to
monitor the progress of CSR initiatives, ensuring that they adhere to local regulations and
ethical standards.
6. Measure: I will employ essential metrics to assess the effectiveness of CSR initiatives.
These may include social, environmental, and economic indicators such as the number of
beneficiaries served, the positive environmental impact, employee engagement, and
stakeholder feedback.
7. Communicate: I will share CSR initiatives' success narratives and outcomes through
effective internal and external communication channels. These may include reports,
presentations, social media, and other forms of communication designed to raise
awareness and encourage participation.
2. As a senior executive (corporate communications) in a commercial bank, you were asked by
the CEO to take-over the CSR program due to the resignation of the previous manager. The
bank currently engaged in three different initiatives:
a. Planting trees as part of your environmental engagement in collaboration with a local NGO.
b. Providing free education for deserving scholars directly managed by your foundation
c. Participating in feeding programs for the poor in depressed areas, also in collaboration with a
local NGO.
How would you go about evaluating the impact of each of the three initiatives? What are the key
metrics that should be part of your evaluation?
As the newly appointed senior executive of corporate communications at a commercial
bank, I am responsible for evaluating the impact of the CSR initiatives, including tree
planting, free education, and feeding programs, following the resignation of the previous
manager. I will conduct a thorough assessment using a systematic and comprehensive
approach to measure the effectiveness of each initiative and make informed decisions for
its future implementation.
a. Tree Planting Initiative
Metrics:
The entire number of plants planted
The survival rate of newly planted trees
Positive environmental impacts (e.g., improved air quality and decreased pollution).
Created community engagement and awareness
Responses from local NGO collaborators and interested parties
b. Free Education Initiative
Metrics:
Number of supported students
Academic performance (e.g., grades, test scores)
Student's rates of graduation
Employment outcomes of students
The standard of education given (e.g., curriculum, instructional techniques, and
infrastructure). Student, parent, and educator responses
c. Feeding Programs
Metrics:
Number of provided meals
The nutritional content of food
Impact on reducing starvation and improving the health of consumers
Cooperation of local non-governmental organizations and stakeholders
Response from beneficiaries and stakeholders on the efficacy of the program
In evaluating the impact of CSR initiatives, my approach would be thorough, data-driven,
and centered around stakeholders. I would use a variety of quantitative and qualitative
metrics to assess the multidimensional effects of these initiatives on beneficiaries and local
communities and how well they align with the bank's CSR objectives. It's essential to take a
comprehensive approach to understand the impact and ensure that the initiatives make a
positive difference in line with our goals and values.
