Term Definition
Multimedia Presenting words and pictures
Multimedia Building mental representations
learning from words and pictures
Multimedia Presenting words and pictures that
instruction are intended to promote learning
Process Description
Selecting words Attention on relevant words to create sounds
in working memory
Selecting images Attention on relevant pictures to create
images in working memory
Organizing words Build connections among selected words to
create verbal model
Organizing images Build connections among selected images to
create pictorial model
Integrating Build connections between verbal and
pictorial models and with prior knowledge
Richard Mayer
Ph.D. in Psychology
University of Michigan
1973
Professor of
Psychology
University of California
at Santa Barbara
Cognitive Theory of
Multimedia Learning
Roxana Moreno
Ph.D. in Psychology
University of California
at Santa Barbara
1999
Associate Professor of
Educational
Psychology
University of New
Mexico
Cognitive theories in
educational
technology
John Sweller
Ph.D. in Psychology
University of Adelaide
1972
Emeritus Professor of
Education
University of New
South Wales
Cognitive Load
Theory
Jan Plass
Ph.D. in Educational
Technology
Erfurt University
1994
Associate Professor of
Educational
Communication and
Technology
New York University
Cognitive science,
learning sciences, and
design
Wolfgang Schnotz
Ph.D. in Education
Technische Universität
Berlin
1978
Director of the Center
for Multimedia, Head
of Education
Graduate School
Universität Koblenz-
Landau
Integrative model of
text and picture
comprehension
Mayer, R.E., & Anderson, R.B. (1991).
Animations need narrations: An
experimental test of a dual-coding
hypothesis. Journal of Educational
Psychology. 83, 484-490.
Moreno, R. & Mayer, R.E. (2000). A
coherence effect in multimedia learning:
The case for minimizing irrelevant sounds in
the design of multimedia instructional
messages. Journal of Educational
Psychology. 92(1), 117-125.
Pass, F., Renkl, A., &Sweller, J. (2004).
Cognitive load theory: Instructional
implications of the interaction between
information structures and cognitive
architecture. Instructional Science. 32, 1-8.
Plass, J.L., Chun, D.M., Mayer, R.E., &Leutner,
D. (1998). Supporting visual and verbal
learning preferences in a second-language
multimedia learning environment. Journal of
Educational Psychology. 90, 25-36.
multimedia coherence,
split-attention signaling, spatial
modality contiguity, and
redundancy
redundancy
personalization,
segmenting, pre- voice, and image
training, and
modality
guided-discovery animation and
worked-out interactivity
example navigation
collaboration site map
self-explanation prior knowledge
cognitive aging
multimedia
temporal contiguity
voice
multimedia
modality
pre-training
segmenting
coherence, signaling
temporal contiguity
split-attention
personalization, voice, image
redundancy
coherence
signaling
spatial contiguity
segmenting
multimedia