have you seen that there is a major
similarity between the Toyota vehicles
and the Suzuki vehicles that are going
around on the road
here and let me see what is going on
what is the exact reason they're doing
this and how it is really happening
hello everyone this is Chetan Singh
managing partner at BP impress and
founder director at parsmith Auto
components trading LLC today I want to
talk about a very interesting topic
that's making waves in the automotive
industry here in India and around the
world
have you seen that there's a major
similarity between the Toyota vehicles
and the Suzuki vehicles that are going
around on the roads for example if you
see the Toyota glanza it has a very
major similarity with the Suzuki Baleno
and if you see the Toyota Urban Cruiser
it looks just like a Suzuki Vitara
brezza so if uh you see this this you
know this has been going on for the last
four to five years or so and uh I
thought that let me go into detail and
let me see what is going on what is the
exact reason they're doing this and how
it is really happening and how it is
playing out on the market and what are
the things that impact Us in this whole
collaboration between Toyota and Suzuki
so I've divided this video into three
parts why they're doing this how they're
doing it and what is the impact on the
market
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so talking about the first part why they
are doing this if you look at to your
Toyota Motor Corporation it is actually
one of the biggest car makers of the
world
consistently through many years it's
been on number one or number two in some
years as the volume wise the biggest car
maker around the world uh however in
India if you see that they only are able
to sell few of their models for example
the Innova and the Fortuner compromise
80 of their sales and overall uh in
India Toyota ranks as a number six or
the number seven in the uh sales of its
cars if you look at maruti Suzuki on the
other hand consistently throughout many
months many years it has been the number
one car maker in India volume wise it
has more than a 46 market share which I
mean is just unbelievable if you think
about it if you ask me 46 market share
is with one person
so talking about why they are doing this
uh it's you know like Toyota has been
only able to capture within India a very
high-end segment whereas maruti Suzuki
has captured the uh entry level and the
mid segment and Suzuki is not able to
sell its high priced models in India and
Toyota is not able to sell its low price
models in India so when they come
together they are able to sell for
example the lower priced uh cars like
the Toyota glanza which is being made in
the maruti Suzuki plant in Gujarat and
similarly on the other hand the Suzuki
is able to sell its high priced Grand
Vitara which is made in the Toyotas
plant in Karnataka
now coming to the next Point how they
are doing this how they are actually
doing this they have actually made a
proper memorandum of understanding
between the two companies Toyota and
Suzuki and this was made way back in
2017 and the memorandum of understanding
exists goes beyond just India and in
other markets also for example in Africa
they are rebadging five cars of Toyota
and Suzuki or you know in some cases
vice versa
now talking about the similarities and
differences between the Toyota glanza
and the Suzuki Baleno if you look at
them uh there's mostly changes only on a
cosmetic level the Toyota glanza uses uh
an L-shaped DRL headlamp whereas the
Suzuki Baleno uses three individual
split LEDs this gives the Suzuki Baleno
a slightly more premium feel similarly
if you look at the front of the car
there is more Chrome which the Toyota
glanza uses which makes it a little more
sporty than the Suzuki Baleno talking
about the engine now they are both using
a 1.2 liter four cylinder K-12 petrol
engine uh interestingly enough though
the same vehicle which is being made as
a Suzuki Baleno and in maruti Suzuki's
plant in Gujarat when it's exported to
South Africa it's re-bashed at the
Toyota Starlet and the engine over there
changes to a 1.5 liter petrol engine
instead of a 1.2 liter engine here in
India
foreign lastly I want to talk about the
impact of this strategic Alliance has
had on the market overall this has
worked out beautifully between the two
companies Toyota and Suzuki they've been
able to diversify their product
portfolio and enhance their customer
base
uh Suzuki's budget watch as customers
now have access to Toyota's quality and
reliability and on the other hand Toyota
has successfully entered the budget
segment within India
they've been able to optimize their
costs enhance the production
efficiencies and streamline the
distribution channels which has led to
this collaboration being a win-win for
both the companies
I hope you found this video informative
and useful and I look forward to you
guys inquiries if you guys are dealing
in Indian spare parts in any part of the
world please do feel free to get in
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Suzuki
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watching guys and we'll be in touch
foreign
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