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Unit 1: Fundamentals of Technical Communication
1.1 Communication                                           1.5 Approaches/Requisites of Technical Comm.
The word "communication" has been derived from a Latin          1. Brevity: It should be brief and provide information
word 'communicare' which means 'sharing'.                       in a concise manner.
So, The communication is the act of sharing or                  2. Clarity: It should be clear without any confusion.
exchanging information, ideas or feelings.                      3. Simplicity: It should be written in a simple language.
                                                                4. Objectivity: It should be written in limited words.
1.2 Technical Communication                                     5. Utility: It is done for some specific purpose.
Technical communication is a communication that                 6. Vocabulary: It uses specific technical vocabulary.
conveys complex technical information in an easy-to-            7. Informative: It should be used to give specific
understand manner.                                              information.
                         (OR)                                   8. Use of active voice : Active voice should be used as
Technical communication is the study of the targeted            it is easy to understand and emphasis is laid on the
audience and then finding out the best way to present           subject and not on the object.
the information.                                                9. Avoid repetition : Repetition should be avoided.
It involves gathering knowledge from experts and
customers by conducting interviews, testing their topics,   1.6 General V/s Technical Communication
studying existing information and finally reshaping this
                                                                 General Comm.             Technical Comm.
information, so that the correct audience can access,
                                                            Contains General Message  Contains           Technical
understand and use it.                                                                Information
                                                            Informal in style         Formal in style
1.3 Features of Technical Communication                     Mostly Oral               Oral or Written
                                                            Do not follow any set of Follows Set of Pattern
    Addresses particular readers or audience.              pattern
    It has sentences of moderate length.                   Not always for specific Always for specific
    It has Logical division of paragraphs.                 audience.                 audience
    Helps people to solve problems.                        General vocab is used     Technical vocab is used
    Reflects an organizations goals and culture.           No use of technical terms Frequently           involves
    Consists of words or graphics or both.                 or graphics.              jargons, graphics, etc.
    Is produced using high tech tools.
    It disseminates knowledge in oral or written form.     1.7 Language as a tool of Communication
                                                                 In order to express the ideas in a proper way we
1.4 Purpose of Technical Communication
                                                                  need a language to communicate so language is very
Technical communication serves three purposes that                necessary for our daily life.
sometimes overlap:                                               Effective communication is made possible with the
                                                                  help of language.
1.   To inform: Anticipate and answer your readers'
                                                                 Language employs a combination of words to
     questions.
                                                                  express ideas in a meaningful way.
2.   To instruct: Enable your readers to perform certain
                                                                 By changing the word order in a sentence, you can
     tasks.
                                                                  change its meaning, and even make it meaningless.
3.   To persuade: Motivate your readers.
                                                                 Physical gestures are also sometimes the medium of
                                                                  expressions. For example, crying in anger, laughing
                                                                  or waving hands helps a person to communicate
                                                                  some of his feelings.
                                                                 Man has invented language which helps him to
                                                                  communicate with different parts of people.
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1.8 Characteristics features of Language                       1.10 Technical Writing
1.Language is Artificial: Man has created language for his          Technical writing is a type of writing where the
  convenience, to express his thoughts and experiences.              author is writing about a particular subject that
                                                                     requires direction, instruction, or explanation.
2.Language is Restricted: When we translate our                     This style of writing has a very different purpose and
  thoughts into language, some meaning is lost in the                different characteristics than other writing styles.
  process. So, Some time we feel unable to express our              Technical document is written keeping focus on the
  thoughts in words because all can not be explained                 type of audience being targeted.
  through words.
3.Language is Arbitrary: There is no direct relationship       1.11 Sentences
  between a word and the idea or the object it represent.      A sentence is a set of words that are put together to
  We cannot say why we name a piece of furniture with          mean something.
  four legs as “chair”; it could have been something else.
                                                               Requisites or Salient Features of Good Sentences
4.Language is Abstract: Language is abstract because it
                                                                   1. Brevity (Short Sentences): It should be brief and
  represents generalized ideas of things or thoughts. A
  word could represent different ideas at different times.         provide information in a concise manner.
                                                                   2. Clarity: It should be clear without any confusion.
5.Language is Creative: Language is creative because it
                                                                   3. Simplicity: It should be written in a simple language.
  has the ability to generate many words every day.
                                                                   4. Utility: It is done for some specific purpose.
1.9 Reading & Comprehension                                        5. Avoid repetition : Repetition should be avoided.
                                                                   6. Choose appropriate words
   "Reading" is the process of looking at a series of
    written symbols and getting meaning from them.
   The reading is of different types.
                                                               1.12 Paragraph
      1. Reading extensively: For general understanding        A paragraph can be defined as a group of sentences or a
      of the subject.                                          single sentence that expresses a single idea, supported by
      2. Reading intensively: For in-depth knowledge of        evidence in the form of examples, thus forming a unit.
      the text.
                                                               Requisites or Salient Features of Good Paragraph
   “Reading comprehension” refers to the ability to
    understand the information presented in written form.          1. Brevity (Short Sentences): It should be brief and
                                                                   provide information in a concise manner.
Reasons for Poor Comprehension are:                                2. Clarity: It should be clear without any confusion.
    1. Inability to understand a word.
                                                                   3. Simplicity: It should be written in a simple language.
    2. Inability to understand a sentence.
    3. Inability to understand how sentences relate to one         4. Utility: It is done for some specific purpose.
    another.                                                       5. Avoid repetition : Repetition should be avoided.
    4. Inability to understand the information fits together       6. Informative: It should be used to give specific
    in a meaningful way (organization).                            information.
    5. Lack of interest or concentration.                          7. Use of active voice : Active voice should be used as
Tips to Improve Comprehension Skills:                              it is easy to understand and emphasis is laid on the
    1. Read a variety of materials. Do not limit yourself to       subject and not on the object.
    textbooks.                                                     8. Choose appropriate words
    2. Read a fairly long portion of the material. Try to
    read an entire section or chapter instead.                 Basic three sections of a paragraph:
    3. Circle unknown or unfamiliar words as you read.             1. Beginning - Introduce your idea.
    4. After reading, recall as much of the information as         2. Middle - Explain your idea.
    possible.                                                      3. End - Make your point again, transition to next
    5. Consider how interesting the subject matter is and               paragraph.
    how much you already know about the subject.
    6. Answer questions about the material after reading
    it.
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1.13 Principle      Requirements         of    Paragraph       3. Exposition Method: These paragraphs explain how
                                                                  something works or what the reader is to do to make it
Development                                                       work. Such paragraphs demand certain knowledge.
1. Topic sentence: Topic sentence is a sentence that              Nevertheless, writing them is a great exercise to
   expresses the main idea of a paragraph. This is also           understand the material, because you keep learning
   known as key sentence or theme sentence.                       when you teach. In expository writing, linking words
2. Coherence: Coherence refers to the clear and logical           like first, second, then, and finally are usually used to
   thinking of ideas in a paragraph in such a way that a          help readers follow the ideas. Exposition is explanatory
   thought expressed in a sentence easily leads to the            writing. Exposition can be an incidental part of a
   thought in next sentence and so on. The word                   description or a narration, or it can be the heart of an
   coherence literary means Consistency. Four devices             article.
   used to build up this coherence.                            4. Linear Method: Linear means 'consisting of lines' or
   a. Pronouns: It is used as a substitute for a noun, and        'one dimensional'. Each sentence leads to the next one
      this always serves as a reminder of the noun in the         in a paragraph, with the purpose of maintaining a
      earlier sentence. Thus, it maintains the continuity of      forward movement; and each paragraph can be a step
      thought.                                                    to take us to a goal. A logical series can be made even a
   b. Repetition: The repetition of some keywords or              consecutive arrangement of information.
      phrases in the paragraph serves not only to make
                                                               5. Interrupted method: Whenever the writer gives a
      the paragraph coherent but also to emphasize the
                                                                  break to the line of thought and gives a turn to the idea
      author’s point of view.
                                                                  to produce the desired effect, he uses this method. The
   c. Synonyms: Synonyms are substitutes for words
                                                                  punctuation marks , ( ) _! (comma, parentheses, em
      already used and have similar meanings. This device
                                                                  dash, exclamation mark) serve as interrupters and add
      is useful because it helps the writer to avoid
                                                                  emphasis to the sentences. The interrupt the flow of
      excessive repetition.
                                                                  sentences by breaking chunks of ideas. Remember,
   d. Connectives: These are words or phrases which
                                                                  interrupters can be words, phrases, or punctuation
      usually occur at the beginning of a sentence to show
                                                                  marks.
      the relationship between the new sentence and the
      preceding sentence. Examples of connectives : but,       6. Spatial Order Method: When the matter refers to
      and, or, further, etc.                                      certain areas, an area-wise arrangement of the matter
                                                                  must be preferred to present it systematically. This
3. Unity- Unity refers to one as a whole or oneness. All
                                                                  method helps the reader to visualize what he sees and,
   the parts of a paragraph should contribute to one
                                                                  therefore, it is better to understand the physical
   effect and lead to unified purpose. One idea should be
                                                                  qualities of the subject matter.
   expressed in one sentence and avoid too much lengthy
   sentences.                                                  7. Chronological Method: When the matter refers to
                                                                  some developments in terms of time, a chronological
1.14 Devices or Methods or Techniques for                         order introduces system in its presentation. This order
                                                                  is preferred in historical narrations.
Paragraph Development
1. Inductive Order Method: When the matter consists of         1.15 Technical style
   some details or known facts, the consideration of
                                                                  Style in technical communication is the way one
   which leads to a conclusion, it is desirable to adapt the
                                                                   speaks or writes to convey technical information.
   inductive method. This is a logical arrangement,
                                                                  Style in technical communication depends on the
   beginning with the supporting information available
                                                                   audience, the communicative context, and the
   and concluding with a topic sentence or a conclusion.
                                                                   purpose of communication.
2. Deductive Order Method: The deductive method is the            Style is formal in a technical report or professional
   opposite of the inductive method. It reverses the               presentation and informal as a personal letter or
   arrangement of matter prescribed in the inductive               casual conversation.
   method. When a statement is made in the beginning,
   and it is followed by the facts that substantiate the
   assertion or suggestion made in the beginning, this
   method is adopted. In it, one starts with the topic
   sentence, and goes on to record the supporting facts.
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Ingredients or Requisites or Salient Features of                   It promotes better working relationships within an
Technical Style                                                     organization by giving the subordinate staff
                                                                    opportunities to share their views and ideas with their
    1. Brevity: It should be brief and provide information
                                                                    supervisors.
    in a concise manner.                                           It facilitates employee involvement in the decision-
    2. Clarity: It should be clear without any confusion.           making process.
    3. Simplicity: It should be written in a simple language.      A business report from the Branch Manager of a
    4. Objectivity: It should be written in limited words.          company to the Managing Director of the company is
    5. Utility: It is done for some specific purpose.               an example of upward communication.
    6. Vocabulary: It uses specific technical vocabulary.       3. Horizontal or lateral communication:
    7. Informative: It should be used to give specific             It takes place between professional peer groups or
    information.                                                    people working at the same level of hierarchy.
    8. Use of active voice : Active voice should be used as        It is the communication among workers at the same
    it is easy to understand and emphasis is laid on the            level.
    subject and not on the object.                                 The main objectives of horizontal communication are:
                                                                       a. Developing teamwork within an organization.
    9. Avoid repetition : Repetition should be avoided
                                                                       b. Promoting group coordination within an
                                                                       organization.
1.16 The Flow / Dimensions / Levels of
                                                                4. Diagonal or cross-wise communication:
Communication                                                      It is the product of modern changes in information
                                                                    technology and management.
                                                                   It is a response to market needs that demand speed
                                                                    and efficiency.
                                                                   Diagonal communication flows in all directions.
                                                                   Diagonal channel occurs between people who do not
                                                                    have to follow rigid norms of communication protocol.
1. Downward communication:
                                                                1.17 Barriers to Communication
   Downward communication refers to the:
       a. Communication from the higher level in                1. Physical And Physiological Barriers: These include
       managerial hierarchy to the lower level.                 distance, background noise, poor or malfunctioning
       b. Communication from decision makers to the             equipment,     bad   hearing,    poor    eyesight,   speech
       workers.
                                                                impediments.
       c. Communication from seniors to their subordinate
       employees.                                               2. Emotional And Cultural Noise: Emotions (anger, fear,
   It involves the transfer of information, instruction,       sadness) and attitudes (having to be right all the time,
    advice, request, feedback and ideas to the                  believing oneself to be superior or inferior to others)
    subordinate staff.
                                                                affect objectivity, as do the stereotypical assumptions
   The main function of downward communication is
    providing direction and control.                            that people make about each other based on cultural
   A communication from General Manager of a                   background.
    company to the Branch Managers is an example of             3. Language Barrier: Speaking different languages,
    downward communication.
                                                                having strong accents, using slang or jargon can frustrate
2. Upward communication:                                        communication and negotiation efforts.
   Upward communication refers to:                             4. Nothing Or Little In Common: Examples, stories and
      a. Communication from subordinates to superiors.
                                                                anecdotes can help get a point across, except when the
      b. Communication from employees to management.
      c. Communication from workers to decision makers.         audience cannot relate to any of these because they
   Upward communication involves the transfer of               don’t share a common experience with the speaker.
    information, request and feedback from subordinates
    to their seniors.
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5. Lack Of Eye Contact: Not making eye contact is a sure
way of raising doubt in listeners and losing their attention
and making them feel suspicious of you, not to mention
invisible.
6. Information Overload And Lack Of Focus: Too much
information can confuse your audience and even make
them wonder if you’re overwhelming them with details to
avoid telling them something else they would rather
know.
7. Not Being Prepared, Lack Of Credibility: If you’re not
prepared, if you lack the facts, if you rely on your Power
Point presentation too much, your listeners will notice
and feel let down, even disrespected–and they won’t
believe you.
8. Talking Too Much: When you talk, you’re not listening,
and you need to listen to the people you’re attempting to
persuade.
9. Trying Too Hard, Seeming Desperate: When you try
too hard to persuade someone, you may seem desperate,
and desperation smells like manipulation and turns
people off before you can utter your next desperate word.
10. Lack Of Enthusiasm: If you don’t believe in your
position, product, service, or whatever you’re trying to
sell, they won’t believe in it either.
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                         Unit 2: Forms Of Technical Communication
                                                             6.  Simple and clear: The language used while writing
2.1 Technical Report                                             the report should be simple.
                                                             7. Brevity: The report should be as brief as possible yet
The word ‘Report’ is derived from the Latin ‘reportaire’         complete.
that means to bring back.                                    8. Grammatical accuracy: Grammatical errors are like
A technical report is an official document that presents         faulty speech. They distract the reader’s attention.
fact, their analysis and decisions and recommendations       9. Special format, illustrations, and documentation:
derived on the basis of facts/data collected by an               Reports usually follow a particular layout. All useful
individual.                                                      parts of the structure of a report should be included.
                                                                 Illustrations like charts, tables, diagrams, figures,
All professionals like engineers, scientists prepare their       photographs can also be used.
report that helps the executives in decision making.         10. Homogeneity : The report should be written on one
                                                                 topic.
Importance of Reports:
1.   Reports enable decision making and problem solving      Steps in Writing a Report
     in organization.                                        1. Analyse the problem.
2.   Reports help the authorities in planning things.        2. Determine the scope of the report.
3.   Reports are an important means of spreading             3. Consider the audience or the reader.
     information both within and outside the                 4. Gather information.
     organization.                                           5. Analyse the information.
4.   Reports serve as a measure of the growth, progress      6. Prepare the report according to the prescribed format.
     and success.
5.   Reports serve as a valuable source of information.
                                                             Basic Structure of Report
                                                             1. Prefatory Part/Front Matter
Objectives of a Report:                                      a) Cover Page
1.   To Present a record of project.                         b) Title Page & Writer’s name
2.   To Record an experiment.                                c) Acknowledgement (To show                 gratitude   to
3.   To Record research findings.                                contributors).
4.   To Present information to a large number of people.     d) Table of contents
5.   To Recommend actions to solve a problem.                e) Abstract or summary
6.   To Record and clarify the complex information for
     future reference.                                       2. Main Text/Body
                                                             Actual report begins with the main body.
Characteristics of a report:                                 a) Introduction
1.   Precision: A report has to include lot of information   b) Description of problem
     in limited space.                                       c) Discussion/Analysis
2.   Factual: All information included in a report should    d) Conclusion
     be based on facts.                                      3. Supplementary Part/End Matter
3.   Relevance: All information should be related and        a) Appendix (Contains data, table, graphs, and charts
     relevant to the main idea of the report. It should be       etc all the supporting material which cannot be
     relevant from reader's point of view.                       placed in main body).
4.   Reader oriented: When writing the report one must       b) List of References (Reference of original writer and
     keep in mind what does the reader need to know (to          book).
     arrive at a decision) rather than what the report       c) Glossary (List of technical terms).
     writer may know about it.                               d) Index (List of important alphabetized words along
5.   Objectivity of recommendations: The objective of            with the page numbers).
     writing the report is to enhance productivity or
     business growth and should be free of writer’s own
     personal views.
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Categories of Reports:
1.   Informative Reports: In this report introduction is       Example: Write a report to the Managing Director
     followed by a presentation of information or facts        regarding the need for improvement of the
     and a conclusion. Recommendations do not arise in         communication system in the company.
     this type of report.
2.   Analytical Reports: This type of report analyses the      To: The Managing Director
     facts,     draws     conclusions      and       makes     From: M. L. Malhotra (Technical Expert)
     recommendations.                                          Date: 21/07/2018
3.   Periodic and Special Reports: Periodic reports are        Subject : Improvement of the communication system in
     presented at regular and prescribed intervals in the      the company.
     usual course of business. They are also called routine    Observation : Personally checked all the departments of
     reports. Special reports are related to a single          the company and found most of them are affected from
     occasion or situation. They deal with non-recurring       disturbances in communication system.
     problems.                                                 Reasons : The networking wires are quite old. Some of
4.   Oral and Written reports: An oral report is simple        them were found disconnected. Beside the machines are
     and easy to present. It may communicate an                worn out and in such condition that cannot be repaired.
     impression or an observation. Written reports on the
                                                               Recommendations :
     other hand are always preferred as it can be edited,
                                                               1. The old machines are needed to be replaced with new
     reviewed, stored and retrieved.
                                                               ones which should be equipped with latest technology.
5.   Long and Short Reports: These reports are classified
                                                               2. The wires should be changed.
     on the basis of length. Short reports are precise,
                                                               3. An expert system administrator should be appointed to
     concise and not very elaborative. Long reports are
                                                               make the system more effective.
     very elaborative and consist of abundant of
     information.
6.   Formal and Informal Reports: A formal report is the       2.2 Thesis/Project Writing
     result of proper survey and investigation and is               A Project report is a form of written communication
     presented the prescribed format. The language is                prepared by a professionals at the completeness of his
     also very formal. An informal report is usually                 research work.
     transmitted from person to person, there is no set             It records all the data and its analysis and findings in
     format and is targeted to only few persons e.g memo             objective style which contains all usual elements such
     report.                                                         as cover page , title page, table of contents, summary,
7.   Individual and Group reports: On the basis of the               introduction, conclusion and recommendations.
     target audience a report can be classified as
     individual and group reports.                                  A Thesis is a long research report. It may span over a
                                                                     period of 2 to 5 years.
                                                                    It provides detailed written account of the data after
Abstract V/s Summary                                                 conducting some survey in particular field which
                                                                     includes data analysis, findings or conclusion derived
Abstract                       Summary                               by the researcher.
It states what the report is   It sums up all the aspects of        It is divided into chapters.
all about and what the         report    using     ordinary
significance of report is.     language.                       Structure of Thesis Writing
                                                               1.     Title page
It can be informative as It can be descriptive.                2.     Declaration/Certificate
well as descriptive.                                           3.     Acknowledgement
It is shorter in length. It is longer in length.               4.     Table of contents
                                                               5.     Abstract/Summary
                                                               6.     Introduction
                                                               7.     Literature review/Background Information
                                                               8.     Theory
                                                               9.     Conclusions and Suggestions
                                                               10.    References
                                                               11.    Appendices
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Importance/Significance of Thesis Writing                       Method to write Technical Research Paper
    Create an authentic work of research                       1.    Title
    An extensive and most complex work of research             2.    Authors, affiliations, and addresses
    Improves a researcher's subject knowledge                  3.    Abstract
    Enhances rational and reasoning skills                     4.    Introduction
    Open the door for future research                          5.    Materials and methods
    Showcases your intellectual capacity                       6.    Results
                                                                7.    Discussion
2.3 Synopsis                                                    8.    Conclusions
                                                                9.    Acknowledgement
A synopsis is a short, systematic outline of the proposed       10.   References or bibliography
thesis, made in preparation for the first meeting with the
supervisor. It serves to ensure that the supervisor gets a      2.5 Seminar and Conference Paper Writing
clear picture of the proposed project and allows him or
her to spot whether there are gaps or things that have
                                                                BASIS   FOR
not been taken into account.                                                CONFERENCE                        SEMINAR
                                                                COMPARISON
Structure of Synopsis:                                          Meaning           A conference refers         A seminar is an
1.    Title                                                                       to a large formal           instructional event,
2.    Statement of the problem and hypothesis                                     gathering of several        wherein one or more
3.    Aims and objectives                                                         people     or     say,      experts
4.    Review of literature                                                        members, to talk            communicate some
5.    Research methodology                                                        about a specific topic      information, through
6.    References                                                                  or     subject      of      lecture or general
7.    Official requirements                                                       common interest.            discussion.
                                                                Number        of 50-1000                      5-10
2.4 Technical Research Paper Writing                            people
    A research paper is a piece of writing based on original   Objective         To get an opinion or To educate, discuss
     research carried out by the author and is the result of                      solution for an issue. and guide.
     a small scale study.
    The main purpose of a research paper is to add to the      Participation     Limited participation       Active participation
     existing knowledge, understanding and scope of a           of audience
     particular subject.
                                                                Organized at      Organization or hotel Seminar hall              of
                                                                                  meeting space.        Institution, or           an
Characteristics or Style of Technical Research Paper
                                                                                                        arranged space.
Writing
1.  Identify the purpose of writing technical research          Duration          Few days                    One hour or more
    paper
2. Use of proper and relevant technical terms                   Type of work      Presentation     and Presentation            and
3. Come straight to the point                                                     Exchange of views    Discussion
4. Use of active and not passive voice
5. Use of modern language                                       Method To Writing a Seminar/Conference
6. Use illustrations
                                                                Paper
7. Accuracy of language
                                                                1.    Title page
8. Use bias free language
                                                                2.    Table of contents
9. Use of right tone
                                                                3.    Abstract
10. Discuss and describe data in a systematic way
                                                                4.    Introduction
11. Written in formalized structure
                                                                5.    Body: Literature Review, Implementations, Results,
                                                                      Discussion, and Analysis
                                                                6.    Conclusion
                                                                7.    Citations and references
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2.6 Expert Technical Lecture                                  2.8 C.V./Resume writing
    Eminent speakers from the industries and universities        A C.V. (curriculum vitae) is a detailed document
     are invited to enlighten the students with their ideas        outlining all of your life achievements, qualifications,
     and experiences.                                              associations, awards and skills.
    The objective is to students and faculty members the         A Resume is a more concise document; an
     opportunity to gain knowledge and insight into the            abbreviated version of your CV that focuses on
     innovations through interactive sessions.                     specific skills and achievements, usually in relation and
    Through these lectures, students get acquainted with          relevant to an employment opportunity.
     recent developments, practical applications, research,
     problem-solving, industry needs and requirements,        Structure of a resume
     their expectation, scope for students and                1.  Heading- It includes the candidates name, address,
     implementation of theoretical knowledge.                     mobile number, E-mail address.
                                                              2. Position Sought- The candidate should clearly
Essentials of an expert technical lecture                         mention the post (he is applying for).
1.    Theme clarity i.e. the speaker should be clear about    3. Career Objective- Here the candidate expresses his
      the topic he is going to deliver.                           approach (way of thinking) towards the job.
2.    Lecture should be presented in a clear and logical      4. Education- One’s academic as well as professional
      sequence.                                                   qualification in detail
3.    The material should be comprehensible and               5. Special Skills- Special skills and aptitudes
      meaningful                                              6. Works Experience- the work experienced should be
4.    After introducing the theme, the speaker should             highlighted.
      present the data and analyze it.                        7. Achievements & Awards- It focuses on one’s
5.    Use of required technical terms.                            personal social & academic achievements.
6.    Presentation of findings.                               8. Activities and Interest- it includes extra curricular
                                                                  activities and personal interest.
                                                              9. Personal Information- Hobbies, parent’s detail,
2.7 7 C’s of effective business writing                           social status etc.
                                                              10. Date and Signature- signature of the applicant with
1. Consideration: Visualize reader’s circumstances,
                                                                  date
problems, emotions, and desires etc, and indicate that we
understand them by using our words with care.
2. Courtesy: We should be courteous and polite during         Salient features of resume writing are :
business writing.                                             1.    It should be original.
For example, instead of writing, “we did not send the         2.    It should reflect the candidate’s personality,
cheque”, use “The cheque was not enclosed”. Even if we              employment goals and career aspirations.
are writing a complaint letter, our tone must be polite .     3.    Resume should focus on required qualifications as
3. Clarity: We should be clear and specific in the letter.          per job.
The words used should be unambiguous and clear.               4.    The details of contacts should be mentioned.
4. Concreteness: A good business letter always provides       5.    Work experience should be mentioned.
concrete (actual, specific and convincing) information.       6.    Achievements in career should be highlighted.
For example, Instead of saying, “I expect the order to        7.    Awards and honors must be given.
reach me at the earliest”, use “I expect the order to be      8.    References id (if any) should be mentioned.
delivered to me by the 21st of February 2019”.                9.    Covering letter or application for the job should
5. Correctness: Correctness of both expression and the              always be attached with the resume.
information should be followed while writing a business
letter. Facts, Grammatical structures and spellings should
be correct.
6. Conciseness: Use only necessary details and short
sentences.
7. Completeness: Provide complete information in the
letter.
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2.9 Technical Proposal                                         10. Conclusion : It presents the final summary of the
                                                                   proposal.
 Proposal is derived from the word “propose” which
  means to suggest, to offer a solution, or to forward a
  new idea.
 Proposal is an act of proposing, or anything proposed.
 It is a form of business letter or a formal report
  written to draw the attention of the public to any
  issue.
 Proposal is nothing but a way to sell one’s ideas.
 The main objective of writing a proposal is persuasion.
 It is the first step towards a new business.
 The aim of a proposal is to bring new benefits to the
  organization and it may be used within as well as
  outside the organization.
Types of Proposals:
1.   Solicited Proposals: A proposal which is written in
     response to somebody’s request.
2.   Unsolicited Proposals: An unsolicited proposal is one
     sent to someone, even though they have not asked
     for it.
3.   Internal Proposal: Address to reader within an
     organization.
4.   External Proposal: Deal with the people outside the
     organization
5.   Formal Proposal: This is the type of long proposal
     with detail discussion.
6.   Informal Proposal: In this category comes short
     proposal including small projects and topics.
Structure of Proposal Writing:
1.   Title page : It contains the title of the proposal, the
     name of the person or organization to whom the
     proposal is being submitted, the name of the
     proposal writer and the date.
2.   Table of contents : It provides the readers an overall
     view of the proposal.
3.   List of figures : It includes a list of tables, graphs,
     figures, charts used in the proposal.
4.   Abstract/Summary : It highlights the major points of
     the proposal.
5.   Methodology : It summarizes the proposed methods
     of data collection and the procedure for investigating
     the problem.
6.   Introduction : It gives the background, states the
     purpose, and discusses the scope.
7.   Statement of problem : It contains an objective
     description of the problem.
8.   Proposed plan and activities
9.   Recommendations : It discusses the ways to solve
     the problem.
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                Unit 3: Technical Presentation:
                                            10. Strategies & Techniques
3.1 Presentation                                               Characteristics of good presentation
                                                               1.     The presentation ideas should be well adapted to
Presentation means to put forward information and ideas               the audience. Relate the presentation message/idea
before the audience in a very systematic manner and a                 to the interests of the audience.
predefined purpose with the help of visual aids.               2.     A good presentation should be concise and should
                                                                      be focused on the topic.
Goal / Aim / Motive / Purpose / Objectives of                  3.     A good presentation should have the potential to
Presentation                                                          convey the required information.
  1.To Inform or Educate                                       4.     A good presentation must be planned.
  2.To Persuade                                                5.     Rehearse and practice the presentation.
  3.To Motivate or Inspire                                     6.     Smile and Make Eye Contact with your Audience
  4.To Entertain                                               7.     The speaker should encourage more questions from
                                                                      the audience.
Forms/Types of Presentations:                                  8.     Try to use 10-30 Slides in Slideshows.
According to the purpose presentations are classified as:      9.     Tell Stories.
1. Informative          Presentations:           Informative   10.    Use your Voice Effectively.
    presentations teach , demonstrate or instruct an           11.    Summarize the presentation at the end.
    audience on some topic or process such as policies         12.    The speaker must have a presentable appearance
    and rules. These are also called ‘tell’ presentations.            while giving a presentation.
2. Persuasive Presentations: Persuasive presentations          13.    Try to gain and maintain audience interest by using
    are designed to induce an audience to accept a belief             positive quotes, humour, or remarkable fact.
    or action. These are also called ‘sell’ presentations.
3. Motivational         Presentations:          Motivational
    presentations are designed to reassure the audience.       3.2 Interpersonal Communication
    These are also called ‘join’ presentations.                     Interpersonal communication refers to the sharing of
On the basis of audience profile presentations can be                information among people.
classified as:                                                      This form of communication is advantageous because
4.     Internal Presentations: These presentations are               direct and immediate feedback is possible. If a doubt
     made to internal audience. The audience consists of             occurs, it can be instantly clarified.
     the employees or students and can be known or                  Interaction among friends and interaction with sales
     unknown to the presenter.                                       executives      are    examples        of interpersonal
5. External Presentations: These presentations are                   communication.
     made to external audience. It consists of prospective
     clients, vendors or partners and are generally            Characteristics of interpersonal communication
     unknown to the presenter.                                      Interpersonal communication is continuous, we
                                                                     constantly share or send verbal and non-verbal
Based on the time available to prepare, presentations can
                                                                     messages.
be categorized as:                                                  Interpersonal communication is irreversible; once the
6. Impromptu Presentations: These presentations are
                                                                     exchange takes place, it can never be ignored or taken
     made without any planning or preparation.                       back.
7. Planned Presentations: The presentations are made                Interpersonal communication is situated; it occurs
     with careful planning and preparation.
                                                                     within a specific communication setting that affects
Based on the number of participants, presentations can               how the messages are produced, interpreted, and
be categorized as:                                                   coordinated.
8. Individual presentations: A Individual is responsible
     for preparation, research, and delivery. He rightfully
     take all the credit for the final product he produced.
9. Group presentations: In contrast, often involve more
     complicated tasks and therefore require more
     participants to make them.
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3.3 Classroom Presentation                                  3.5 Individual Conferencing
Class-room presentation is a way to building confidence          The individual conferences are designed with a
among the students. They help the students to inculcate           purpose. The main purpose of individual conferencing
the basics for communication skills—reading, writing,             is to help an individual achieve his goal.
listening and speaking. It helps students to share their         For Students, the individual conferences are designed
views with their classmates and also to expand their              to help the student explore his/her goals and
understanding.                                                    aspirations as well as reasons that he/she may choose
                                                                  to achieve or underachieve in school or college.
Methods of Classroom Presentation
                                                                 The skill of conferencing or oral presentations play a
1.   Verbal and Non-verbal mode of communication can
                                                                  decisive role in enhancing the stature and influencing
     be used.
                                                                  decisions.
2.   Classroom should be taken as the podium for
                                                                 It can elevate the status of a person with bigger
     Presentation.
                                                                  assignments and responsibilities.
3.   Voice should be clear and loud.
4.   Maintain right tone, pitch and also speed.             Essentials for Individual Conferencing
5.   Appropriate facial expressions and gestures should          It should be conducted in privacy.
     be loud.                                                    The person who conducts the individual conference
                                                                  should have a positive outlook.
Presentation Skill Tips for Students
                                                                 The conferencing sessions should be conducted from
1.   The main points are your backbones of your
                                                                  time to time according to the need of the hour.
     presentation.
2.   Do not read from your notes.
3.   Prepare cue cards with key words on them.              3.6 Public Speaking
4.   Use visual aids like slides, charts and graphs to
     illustrate your points.                                     Public speaking is the process of communicating
5.   Dress appropriately for your presentation.                   information to an audience.
6.   Speak clearly and loud.                                     It is usually done before a large audience, like in
                                                                  school/college, the workplace and even in our
                                                                  personal lives.
3.4 Mode of Presentation                                         The benefits of knowing how to communicate to an
                                                                  audience include sharpening critical thinking and
Below are the four modes of presentation, or
                                                                  verbal/non-verbal communication skills.
presentation Delivery Style or Nuances of delivery.
                                                                 Public speaking helps to inform, influence, or
1. Memorizing the Manuscript: This method of
                                                                  entertain the listeners.
    presentation can be one of the most effective
                                                                 Traditionally, public speaking was considered to be a
    methods of presentation. But it requires an extra
                                                                  part of the art of persuasion.
    ordinary power to memorize because if the
    presenter forgets his text, his speech will sound       Methods or Nuances of Public Speaking
    stilled / unnatural / too formal.                       1. Memorizing the Manuscript
2. Reading the Manuscript: It means read out the            2. Reading the Manuscript
    written material aloud. This method is often used       3. Extemporaneous / Speaking from Notes
    whenever a complex or technical presentation is         4. Impromptu Speaking
    made such as the description of some machine or
    the policy matters of an organization. In this, the     Effective Public speaking techniques
    reader and listener contact is often interrupted.       1.     Remember your speaking goal
3. Extemporaneous / Speaking from Notes: The                2.     Entertain the audience with stories.
    speaker prepares notes on a sheet or cards and then     3.     Give Examples
    with the help of appropriate audio visual aids, he      4.     Use Presentation tools
    makes his presentation. This process makes the          5.     Tell the audience exactly what they are going to gain.
    delivery easy and impressive.                           6.     Use Gestures and maintain eye contact.
4. Impromptu Speaking: The words Impromptu means            7.     Do QnA.
    done without preparation or planning. So, this is the   8.     Have clarity of substance
    presentation delivered without any preparation          9.     Connect the audience with emotion
    done beforehand i.e. unrehearsed delivery in speech.    10.    Add Humour
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Clarity of Substance in Public Speaking                         Hence, it is necessary that the speaker should learn how
   Clarity means clearness.                                    to overcome his stage fear. Below are certain tips to
   A speaker’s meaning must be immediately                     overcome stage fear:
    understandable; it must be so clear that there is           1. Shift the focus from yourself and your fear to your
    practically no chance of misunderstanding.                      true purpose—contributing something valuable to
   Many speakers despite having a complete control of              your audience.
    what they were speaking find it very difficult to speak     2. Stop scaring yourself with thoughts of failures.
    clearly.                                                    3. Refuse to think thoughts that create self-doubt and
   A speech may lack clarity, if the speaker :                     low confidence.
      1. Speaks either very fast or very slow.                  4. Practice ways to calm and relax your mind and body
      2. Does not articulate the words properly.                    – such as deep breathing relaxation exercises, yoga
      3. Pronounces incorrectly or does not follow the              and meditation.
         standard pronunciation.                                5. Eat well and practice other healthy lifestyle habits.
      4. Gives wrong emphasis on words.                             Avoid caffeine, sugar and alcohol.
      5. Does not have a well-organized material.               6. Focus on your strength and ability to handle
      6. Uses too many unfamiliar words                             challenging situations.
                                                                7. Visualize your success.
Humour in Public Speaking                                       8. Prepare your materials in advance and read it aloud.
Humour is one of the key communication skills of a public       9. Be self-confident. Remain warm and make eye
speaker. Humour can be used as a powerful tool by the               contacts.
speaker for;                                                    10. Be natural, be yourself.
     1. Injecting energy into a room
     2. Grabbing the audience attention
     3. Making people attentive                                 3.8 Audience Analysis
     4. Developing interpersonal relations
     5. Making speech interesting                                  Audience analysis involves identifying the audience
     6. Enabling the speaker to persuade as well as give            and adapting a speech to their interests, level of
        delights.                                                   understanding, attitudes, and beliefs.
     7. Strengthening personal and organizational                  An audience is not just a group of individuals rather it
        relationships.                                              has a collective personality of its own.
                                                                   The audience play a significant role in making a
Emotions in Public Speaking                                         presentation successful.
Emotions matter when we speak. Showing emotions                    The speaker should design his presentation after a
makes the speaker able to connect himself with his                  doing a proper research and analysis on audience.
audience.                                                          The audience can be evaluated on these given criteria:
     1. Helps to connect with the audience                          Age Group, Location, Gender, Size of Audience,
     2. Make people more receptive                                  Educational background, Interest, Income, Religion.
     3. Audience feel the heart of the speaker
     4. Enthusiasm and high earnestness penetrate the
        heart of the audience by overwhelming and               3.9 Retention of audience interest or Audience
        transforming them.
     5. Energizes the audience                                  Participation
     6. Keep the audience engaged
                                                                   It can be difficult to hold your audience’s attention for
                                                                    the entire presentation.
3.7 Overcoming Stage Fear                                          Boring presentations can make everyone to sleep.
                                                                   The following are the techniques to capture and hold
   The fear of public speaking or performance is called            your audience’s attention throughout your
    stage fear.                                                     presentation or speech.
   The fear of public speaking is often called stage fear or       1. Keeping presentaion visual.
    stage fright.                                                   2. Use of Bullet points in PPT.
   Stage fright may cause nervousness and spoil the                3. Be Confident while presenting.
    entire presentation.                                            4. Tell a story.
                                                                    5. Give Examples.
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    6. Share a personal experience.
    7. Relate to a recent event.
    8. Ask questions.
    9. Use Interjections.
    10.State a fact that is troubling, amusing, or
       remarkable.
    11. Add Some Humour.
3.10 Interpersonal and Impersonal
Interpersonal communication:
   Interpersonal communication is the process
    of exchange of information, ideas and feelings
    between two or more people through verbal or non-
    verbal methods.
   This form of communication is advantageous because
    direct and immediate feedback is possible. If a doubt
    occurs, it can be instantly clarified.
Impersonal communication:
   In this type of communication you do not personally
    know the person you are speaking to.
   Impersonal communication occurs when people are
    treated as objects and people assume superficial roles.
   Impersonal communication is based on social roles,
    such as communication between a sales
    representative and a potential customer.
   The manner of communication is informal and
    superficial, covering only necessary topics.
   Impersonal communication is most common in
    business, where a personal relationship and emotion
    are not required.
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                               Unit 4: Technical Communication Skills
                                                               8.   Video Interview: An interview, in which video
4.1 Interview                                                       conference is being employed, to judge or evaluate
    It is an interaction between two or more persons for a         the candidate. Due to its flexibility, rapidity and
     specific purpose, in which the interviewer asks the            inexpensiveness, it is used increasingly.
     interviewee specific questions in order to assess his /
     her suitability for recruitment, admission, or
     promotion.
                                                               4.2 Interview Skills
    The person who answers the questions of an interview      The Most Effective Interview Skills or Tips
     is called an interviewee.                                 1.  Research the company: Gain basic information
    The person who asks the questions of our interview is         about the company, like vision and mission, key
     called an interviewer.                                        personnel, and recent milestones of the company.
                                                               2. Analyze job description: Read carefully the job
Objectives of Interviews:                                          description, and make a list of the points to justify
1.    To select a person for a specific task.                      how you are capable of achieving these specific
2.    To monitor performance.                                      duties.
3.    To collect information.                                  3. Brush up basics: Whether you are a fresher or an
4.    To exchange information.                                     experienced professional, you can expect certain
5.    To counsel.                                                  tough questions. Brush up your subject
                                                                   fundamentals if you are a fresher.
Types of Interview                                             4. Be punctual: Reach well in time to appear
1.    Structured Interview: The interview in which pre-            professional. People who arrive late are often
      decided questions are asked by the interviewer. It is        rejected even before they appear for the interview.
      also known as a patterned or guided interview.           5. Be attentive: Listen carefully to everything the
2.    Unstructured Interview: The unstructured interview           interviewer is saying. This is not the time to
      is one that does not follow any formal rules and             daydream or be distracted.
      procedures. The discussion is free flowing, and          6. Speak clearly: When communicating, speak in a calm
      questions are made up during the interview.                  and clear manner. Don’t be in a rush to get all the
3.    Stress Interview: The employer commonly uses                 answers out. If you do not know the answer, be
      stress interview for those jobs which are more stress        honest about it.
      prone. A number of harsh, rapid fire questions are       7. Maintain good body language: A lot of
      asked in this type. It seeks to know, how the                communication is indeed non-verbal. So a positive
      applicant will respond to pressure.                          and energetic body language should be maintained.
4.    One to one Interview or Individual Interview: The        8. Make eye contact: When you talk to an interviewer,
      most common interview type, in which there are               be sure to look at them. Don’t look down or at the
      only two participants – the interviewer (usually the         wall or the clock. This shows a lack of confidence.
      representative of the company) and interviewee,          9. Know what and when to speak: Keep in mind you
      taking part in the face to face discussion.                  are in a formal setting. Even if the interviewer is
5.    Group Discussion: This involves multiple candidates          acting friendly, avoid giving informal answers.
      and they are given a topic for discussion. They are      10. Do not waste time: The interviewer probably has a
      assessed on their conversational ability and how             very busy day planned. Do not waste their time. Be
      satisfactorily they are able to have their own views         direct in your answers.
      and make others believe in them.                         11. Mention your strengths: Be confident and
6.    Panel Interview: Panel interview is one, in which            informative when talking about your strengths but
      there is a panel of interviewers, i.e. two or more           do not be arrogant or boastful.
      interviewers, but limited to 15. All the members are     12. Stay motivated: In case you feel the interview isn’t
      different representatives of the company.                    going as well as you hoped, don’t be sad or
7.    Telephonic Interview: Telephonic interview is one            demotivated?. Continue to reply honestly and
      that is conducted over telephone. It is the most             enthusiastically. Remember, a positive attitude can
      economical and less time consuming, which focuses            leave a good impression on the interviewer.
      on asking and answering questions.
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13. Show gratitude: No matter how your interview goes,       Do’s for GD
     always take a moment to thank the interviewers for      1.  Define the topic or the issue.
     their time and consideration. A positive attitude and   2.  Analyze its scope and implications.
     polite behaviour can go a long way in impressing        3.  Initiate and generate the discussion.
     people.                                                 4.  Listen to the views of others intently.
                                                             5.  Encourage and provide reticent members to speak.
Factors responsible for failure in interviews                6.  Intervene forcefully but politely, when the situation
1.   Arrogance                                                   demands.
2.   Lack of subject knowledge                               7. Summarize views of the others before presenting the
3.   Apathy                                                      point of view.
4.   Lack of confidence                                      8. Be brief and to the point in the presentation of your
5.   Lack of clarity                                             views.
6.   Lack of firmness                                        9. Concede to others’ points of view, if they are
7.   Lack of leadership skill                                    reasonable.
                                                             10. Try to lead the group to a definite conclusion.
Preparing for the interview                                  11. Emphasize the points you consider significant.
1.   Brush your subject knowledge
2.   Know the organization and the job description           Dont’s for GD
3.   Prepare your suitable CV                                1.   Don’t be assertive in presenting the views.
4.   Thorough knowledge on the claims made.                  2.   Don’t dominate the discussion.
5.   Know yourself i.e. proper self introduction,            3.   Don’t take over the discussion.
     strengths , weaknesses and career objectives.           4.   Don’t make any personal remarks.
6.   Proper dressing.                                        5.   Don’t jump to conclusions.
7.   Anticipate possible questions of HR and technical       6.   Don’t speak continuously for a long time.
     round and prepare answer accordingly.                   7.   Neither raise your voice too high nor speak too softly.
                                                             8.   Don’t speak in monotone (unmodulated).
                                                             9.   Avoid using speech mannerisms and time-fillers.
4.3 Group Discussion
                                                             Objectives of GD
Group Discussion (GD) is used to refer to an oral            1.   Collecting data.
communication situation in which a small number of           2.   Getting fresh ideas and taking inputs from a
professionals meet to discuss a problem or issue to arrive        particular group.
at a consensus or to exchange information on a               3.   Perception of common people on a particular topic.
significant matter related to the function, growth or        4.   Identify a solution to a specific problem or issue.
expansion of the organisation to which they belong.          5.   Selecting candidates after their written test for hiring
                                                                  in a company.
Many corporate houses and even some education                6.   Selecting candidates for admission in an educational
institutes use the GD for screening the candidates for            institute.
recruitment and admission.
                                                             Types of Group Discussion
Importance Of Group Discuss                                  There are two types of Group Discussion, which are listed
1.   Enhances your knowledge                                 below:
2.   Stimulates your critical thinking                       1. Case Study Based Group Discussion
3.   Discussion generates good questions                     In such a discussion, a problem is given, and the
4.   Improves your listening skills                          participants are asked to resolve them. The panelists test
5.   Increases your confidence in speaking                   the teamwork and decision-making skills of the
6.   Improves your leadership skills                         participants.
7.   Helps you understand your strength and weakness         The participants need to active and updated with the
     and retrieves your mistakes                             things around them. It also tests the observation
8.   Effective communication                                 capability of the participants.
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2. Topic-Based Group Discussion                                    Cohesion and Emphasis: A cohesive argument is a
There are few candidates in a group, where each group is            series of logical reasons to support an idea. It is
given any topic.                                                    presented to convince others.
The topic-based Group Discussion can be further                    The speaker may start by showing research points and
classified as:                                                      giving some context for the issue, by doing this, he
a) Controversial Topics: The discussion on controversial            seeks the support of the listeners.
     topics becomes a debate. Such topics are given to             Likewise laying emphasis on the key ideas is a part of
     judge the participants' temper and how they can                the argumentative skill.
     handle the discussion without losing their calm. It
     shows that how a candidate can represent his/her
     views without arguing with other participants. The         4.6 Critical thinking
     example of the controversial topics can be Triple
                                                                   Critical thinking is the ability to think clearly and
     Talaq, Reservation System, Religion equality, etc.
                                                                    rationally about what to do or what to believe, and
b) Knowledge-Based topics: The participants should
                                                                    understanding the logical connection between ideas.
     have a proper understanding of the topic before
                                                                   Critical thinking refers to the ability to analyze
     proceeding for a discussion. The information should
                                                                    information objective and make a reasoned judgment.
     be enough to convince the panelists. The essential
                                                                   Critical thinking involves the evaluation of sources
     thing is to be confident. Do not initiate the
                                                                    such as data, facts, observable phenomenon, and
     discussion if you are not aware of the topic. The
                                                                    research findings.
     examples of Knowledge-Based topics can be 'CAT vs.
     GATE' and 'Government jobs vs. Private jobs'.
                                                                Steps of Critical Thinking
c) Abstract Topics: There is a growing trend of
     assigning abstract topics, i.e., topics which are vague    1. Identify the problem or question: Be as precise as
     or unclear. The abstract topics test the creativity and       possible: the narrower the issue, the easier it is to find
     thinking of a candidate. It also tests the                    solutions or answers.
     communication skills. Examples of such topics are          2. Gather data, opinions, and arguments: Try to find
     ‘Zero’, ‘One and one make eleven’.                            several sources that present different ideas and points
                                                                   of view.
4.4 Seminar/Conferences Presentation skills                     3. Analyze and evaluate the data: Are the sources
                                                                   reliable? Are their conclusions data-backed or just
…..Read from Unit 2 and Unit 3…..                                  argumentative? Is there enough information or data
                                                                   to support given hypotheses?
                                                                4. Identify assumptions: Are you sure the sources you found
4.5 Argumentation skills                                           are unbiased? Are you sure you weren’t biased in your
                                                                   searchfor answers?
   Argumentation is the process of forming reasons,
                                                                5. Establish significance: What piece of information is
    justifying beliefs, and drawing conclusions with the
                                                                   most important? Is the sample size sufficient? Are all
    aim of influencing the thoughts and/or actions of
                                                                   opinions and arguments even relevant to the problem
    others.
                                                                   you’re trying to solve?
   This is the thought process used to develop and
                                                                6. Make a decision/reach a conclusion: Identify various
    present arguments.
                                                                   conclusions that are possible and decide which (if any)
   It is closely related to critical thinking and reasoning.
                                                                   of them are sufficiently supported. Weigh strengths
   The key concept here is “to convince the audience”.
                                                                   and limitations of all possible options.
Devices Of Argumentation
                                                                Basic Critical Thinking Skills
Argumentative reasoning skills are required to resolve
                                                                1. Analysis: the ability to collect and process information
complex issues for which some devices are to be used
                                                                   and knowledge.
listed below:
                                                                2. Interpretation: concluding what the meaning of
 Analysis: The speaker while presenting his theme has
                                                                   processed information is.
    to analyze the arguments he has incorporated in his
                                                                3. Inference: assessing whether the knowledge you have
    presentation. He has to consider the evidences given,
                                                                   is sufficient and reliable.
    conclusions and assumptions made.
                                                                4. Evaluation: the ability to make decisions based on the
                                                                   available information.
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5. Explanation: communicating your findings and                Discourse Competence
   reasoning clearly.                                             It is the knowledge of how to produce or comprehend
6. Self-Regulation: the drive to constantly monitor and            oral or written texts in the modes of speaking/writing
   correct your ways of thinking.                                  respectively.
7. Open-Mindedness: taking into account other                     It is knowing how to combine language structures into
   possibilities and points of view.                               a cohesive and coherent oral or written text of
8. Problem-Solving: the ability to tackle unexpected               different types.
   problems and resolve conflicts.                                It deals with organizing words, phrases and sentences
                                                                   in order to create conversations, speeches, poetry,
                                                                   email messages, newspaper articles etc.
4.7 Nuances                                                       Cohesive refers to linking expressions, such as
                                                                   conjunctions or adverbial phrases, to connect ideas.
1. Exposition: A writing that attempts to inform the
                                                                  For Example: In other words, As a result, For this
   reader about something important or explain
                                                                  A Coherent text is one that makes sense.
   something to him/her (a process, a set of rules, the
                                                                  For Example: “Air pollution is a serious problem. It
   benefits of an activity, etc.). For example: business or
                                                                   causes health problems and harms environment.”
   technical writing, process writing, compare and/or
   contrast essays, and research-based essays, etc
2. Narration: writing that tells the reader about a            Socio-linguistic competence
   particular event(s) that took place. Common narration          It includes the knowledge of socio-cultural rules i.e.
   writings: personal essays, short stories, novels, poetry.       knowing how to use and respond to language
3. Description: writing that uses vivid language to                appropriately. It indirectly means that the
   describe a person, place, or event so that the reader           communicator has to know the codes of the other
   can picture the topic clearly in his/her mind. Fiction          culture.
   and poetry often use large amounts of descriptive              Moreover, being appropriate depends on knowing
   writing, and sometimes only attempt to serve this               what the restriction of the other culture are, what
   descriptive purpose.                                            politeness indices are used in each case, what the
                                                                   politically correct term would be for something, how a
                                                                   specific attitude (authority, friendliness, courtesy,
4.8 Effective         Business          Communication              irony etc.) is expressed etc.
Competence                                                     Strategic competence
                                                                  It is ability to recognize and repair communication
   Communication competence refers to the knowledge               breakdowns before, during, or after they occur.
    of effective and appropriate communication patterns           If the communication was unsuccessful due to
    and the ability to use and adapt that knowledge in             external factors (such as interruptions); or due to the
    various contexts.                                              message being misunderstood, the speaker must
   Communicative competence refers to both the                    know how to restore communication.
    implicit knowledge of a language and the ability to use       These strategies may be requests for repetition,
    it effectively. It is also called communication                clarification, slower speech, or the use of gestures,
    competence.                                                    taking turns in conversation etc.
   In effective business communication the required
    competences are:
Grammatical Competence
   It refers to the knowledge of grammar and vocabulary.
   The communicator should have the knowledge of the
    sounds and their pronunciation, the formation of
    words, the structure of sentences and also the way
    meaning is conveyed through language.
   Use of grammar rules develop a habit of thinking
    logically and clearly among the learners.This helps a
    learner to organize and express the ideas in his mind
    without difficulty.
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4.9 Solution of communication problems with
verbal and non verbal means.
Solution of communication problems with verbal
means.
1.   Think before speaking
2.   Understand your audience
3.   Be clear and concise
4.   Vary your vocal tone
5.   Pay attention to your body language
6.   Be an active listener
7.   Don't interrupt or redirect the conversation
8.   Speak with confidence
9.   Provide a suitable response
Solution of communication problems non verbal
means.
1.   Maintain comfortable eye contact.
2.   Use your facial expressions.
3.   Maintain an open body position.
4.   Be considerate of personal space.
5.   Mind your posture.
6.   Reduce stress.
7.   Look at Signals as a Whole
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                   Unit 5: Dimensions of Oral Communication & Voice
                                                              The Encoding Process
5.1 Code and Content                                             As language is a code, the encoding process is of vital
Code                                                              importance.
   A code may be defined as any group of symbols that           In order to convey message, the sender encodes his
    can be structured in a way that is meaningful to              message i.e. he translates the message in the form of
    another person.                                               symbols.
   In a way, all languages are codes.                           He must have a good vocabulary and good knowledge
   It contains elements that are arranged in a meaningful        of grammar and syntax.
    order.                                                       Any flaw might distort the meaning of the message he
   A code has a group of elements (vocabulary) and a set         wants to convey.
    of procedures for combining these elements
    meaningfully (syntax).                                    The Decoding Process
                                                                 The listener or the receiver decodes the encoded
Content                                                           message i.e. he interprets the encoded message.
   The message content, i.e., the message that is               He tries to decipher or understand the message.
    selected by the source to express its purpose.               He must have enough knowledge to decode the
   Content, like codes, has both element and structure.          message.
    When more than one piece of information is to be
    presented, they should have some order or structure.
                                                              5.4 Pronunciation Etiquette
Thus, code and content in a laymen's language means              Pronunciation in Communication Pronunciation refers
communicating message (content) through some                      to the way a word is spoken.
symbols (code).                                                  Pronunciation affects the way we communicate. Right
                                                                  pronunciation helps in communicating more
                                                                  effectively and clearly.
5.2 Stimulus & Response                                          However, incorrect or improper pronunciation lead to
   Stimulus and response are the two terms that are              misunderstanding and ineffective communication. As
    frequently used in any discussion in the                      a result, the entire exercise becomes futile.
    communication process.                                       For example: some people pronounce ‘zoo’ as ‘joo’.
   A ‘Stimulus’ is anything that a person can receive
    through one of his senses. In fact, it is anything that   Some Oral Communication and Pronunciation
    can produce a sensation.                                  Etiquette
   A ‘Response’ is anything that an individual does as a        Make eye contact while speaking, it inspire others to
    reaction to the stimulus.                                     listen.
   Communication is a two way process hence the                 Try to make voice sound pleasing and soft.
    stimulus (message) caused by the sender leads to a           Do not speak in a monotonous voice, change the
    response (reaction after receiving the message) by the        modulation of the voice occasionally.
    receiver                                                     Do not mumble and speak clearly.
                                                                 Use of words which are clear to understand.
                                                                 Use proper body language to show interest in the
5.3 Process       of      Communication:          Encoding        ongoing conversation.
                                                                 At the end of the conversation, thanks the audience
process & Decoding process                                        for listening patiently.
The whole communication process consists of the
following
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5.5 Syllables, Vowel & Consonant sounds                        5.6 Intonation: Tone
   A syllable may be defined as a unit of sound                  The intonation of a language refers to the patterns of
    (pronunciation) with one vowel sound and with or               pitch variation or the tones in its utterances. In normal
    without consonant sounds.                                      speech, the pitch of our voice goes on changing
   A syllable is a vowel sound that is produced when              constantly---going up, going down, and sometime
                                                                   remaining steady.
    pronouncing a word.
                                                                  Intonation is closely linked to stress because
   A syllable is a part of a word that is pronounced
                                                                   important changes in pitch occur with stressed
    with one uninterrupted sound.                                  syllables. Generally take place on the last stressed
   A syllable is a unit of sound which can be                     syllable in an utterance , hence this syllable is called
    pronounced with a single effort of the voice.                  the nucleus.
   Syllables are the ways to split words into speech             ‘Tone’, which is the movement or level of pitch that is
    sounds.                                                        used, forms the central part of intonation. When we
   Words are divided into three types as per number               are engaged in normal speaking, the tone and pitch of
    of syllables :                                                 our voice constantly changes depending on our mood
    1. Monosyllabic : Words with one syllable. For                 to express what we just mean to say.
        example, on-on (VC)                                       Here the pitch of the voice says a lot. For example, if
                                                                   you are angry while speaking with somebody, you can
    2. Disyllabic : Words with two syllables. For
                                                                   express your anger by just calling his name in a very
        example, upon-up+on (VCVC)
                                                                   high pitch. The same sentence can be said in different
    3. Polysyllabic : Words with more than two                     ways, which would indicate whether the speaker is
        syllables. For example, syllable - sy+lla+ble              angry, happy, grateful or just indifferent. The
        (CVCVCVC)                                                  intonation, therefore, clearly conveys the feelings and
                                                                   attitude of the speaker.
Vowel Sounds
                                                               Type of intonation
   During the production of vowel sounds, the air from        1. Falling tone (tone I): When the speaker begins a
    the lungs comes out in an unrestricted manner in a         sentence at a high note but gradually shifts to a lower
    rather continuous stream.                                  note as he reaches to the end of the sentence, it is known
   There is no closure of the air passage or friction         as a falling tone.
    between any speech organs. There are twenty distinct       A falling tone will be marked with a symbol \ in front of
    vowel sounds in English.                                   the syllable to which it refers, above the line for high
   These 20 vowel sounds are further classified as pure       falling tone and below the line for low falling tone.
    vowels and diphthongs.                                     Uses of the Falling Tone:
   A Monophthong (pure vowel) is a single sound               a. It is used in ordinary statements without emotional
    marked by its steady quality.                                    implications.
   During the production of a pure vowel, its quality does    b. It is used in sentences beginning with question
    not change.                                                      words.
   In the production of a diphthong, one sound position       c. It is also used in commands.
    glides to another, as a result of which the quality of
    the vowel changes.                                         2. Rising tone (tone II): When the speaker begins at a
   For example, /i:/ is a pure vowel as in ‘feet’, whereas    lower note but gradually shifts to a higher note as he
    /aI/ is a diphthong as in ‘fight’.                         reaches to the end of the sentence, it is known as rising
                                                               tone. It is marked with / symbol.
Consonant Sounds                                               The symbol will above the line for high rising tone and
                                                               below the line for the low rising tone.
   While pronouncing consonants, the air passage is
                                                               Uses of Rising Tone:
    either completely or partially closed and the air passes
                                                               a. In incomplete utterances,the first clause may have
    through the speech organs with an audible friction.
                                                                   rising tone.
   There are 24 distinct consonant sounds in English.
                                                               b. It is used in yes/no answer type questions.
                                                               c. In ‘wh’ type question words when they are said in a
                                                                   warm and friendly manner.
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5.7 Flow in Speaking                                          5.10 Professional Personality Attributes
Below are the some 10 tips for Smooth Speech Fluency.         Some salient personality attributes of a profession which
1. Speak slowly. Don’t rush to speech.                        pay a lot when he is speaking to his
2. Breath naturally                                           company-mates:
3. Start slowly. You can speed up gently as you gain          1. Empathy: Empathy has been defined as a quality of
    confidence.                                                    sharing the joy of others. This ability enables the
4. Practice public speaking.                                       person to sense other people’s emotions and also
5. Be aware. Keep your eyes and ears open.                         imagine what someone might be thinking or feeling.
6. Sing! Singing helps with proper voice utilization.         2. Considerateness:           Considerateness     makes      a
7. Be patient, give time.                                          professional compassionate and caring and helps
8. Practice! Practice makes men better.                            him to make his a audience to feel part of their
                                                                   community and contribute positively.
                                                              3. Leadership: Leadership quality imparts confidence to
5.8 Speaking with a purpose                                        the speaker when he realizes that he has the ability
                                                                   to fulfill a particular role. The speaker gains strength,
Some of the 5 ways to speak with purpose & passion are
                                                                   courage to face those challenges which require
discussed below:
                                                                   energy and positively.
1. Use inclusive language. Replacing “you” with “we”
                                                              4. Competence: The attribute of competence refers to
     lets your audience know you are willing to work with
                                                                   the quality of possessing required skill, knowledge,
     them.
                                                                   qualification or capacity.
2. Adapt to the feedback you see from your audience.
                                                              5. Assertiveness: Assertive behavior enables an
3. Let your personality take the stage. Be yourself—
                                                                   individual to think in a positive manner about
     your audience came to watch YOU. You will establish
                                                                   himself as well as about other.
     greater credibility, not only for your knowledge but
                                                              6. Positive Attitude: It is the most important train of a
     also your character.
                                                                   professional’s issue. It helps in reducing stress and
4. Communicate as a leader. Look how many people
                                                                   seeks other’s cooperation
     are looking up to you. This isn’t meant to make you
     feel nervous, it’s to make you feel empowered—like
     an authority.
5. Be a storyteller. Telling personal stories shows
     others that you are a real, accessible person. The
     audience, in turn, will be able to relate to you and
     become inspired.
5.9 Speech & personality
   Speech and personality development are one of the
    most important aspects of an individual. Developing
    and enhancing our communication and speech helps
    us to be better presenters of our ideas.
   Each and every individual in our society has a distinct
    personality. This personality needs to be enhanced
    and groomed with the help of speech and personality
    development.
   Also, Speech reflects the personality of an individual.
    Speech is one of the way to represent your personality
    to in front of audience.
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