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Tows Matrix of Proton BHD

The document analyzes the internal strengths and weaknesses and external opportunities and threats for Proton using a TOWS matrix. It identifies commendable experience, government support, and distribution network as strengths, and lack of fuel efficiency and inability to attract new customers as weaknesses. Opportunities include worldwide demand and collaborations, while threats are competition and advances in technology. The analysis provides strategies to leverage strengths and opportunities, such as increasing production and providing quality service, and addressing weaknesses and threats, such as manufacturing efficient cars and reducing prices.

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Karan Babbar
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2K views2 pages

Tows Matrix of Proton BHD

The document analyzes the internal strengths and weaknesses and external opportunities and threats for Proton using a TOWS matrix. It identifies commendable experience, government support, and distribution network as strengths, and lack of fuel efficiency and inability to attract new customers as weaknesses. Opportunities include worldwide demand and collaborations, while threats are competition and advances in technology. The analysis provides strategies to leverage strengths and opportunities, such as increasing production and providing quality service, and addressing weaknesses and threats, such as manufacturing efficient cars and reducing prices.

Uploaded by

Karan Babbar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOWS MATRIX OF PROTON

INTERNAL STRENGTHS
1.

INTERNAL WEAKNESSES
1.

Commendable experience of 20

Quality of products is not much effective.

years in automotive industry adds more to their strength.


2. 3.

2.

Inability

to

attract

new customers and market.


3.

Government support. Good corporate

The car models are not fuel efficient.

governance.
4. 5.

Competitive pricing. Their distribution

network is spreaded worldwide. EXTERNAL OPPORTUNITY


1.

SO:
1.

WO: They can penetrate the market effectively with their strong distribution network.
2. 1.

Try to increase the production while working on a worldwide network. The manufacturing plant in egypt may reduce its populartiy and sales and may further leeds to catestrophic consequences.

worldwide demands of product.

2.

Collaboration with asian companies may boost up the sale.


2.

Their strength lies in the government support, so they can provide quality service at best price.

3.

Proton is evaluating a plan to built a manufacturing plant in Egypt


3.

Their strong R&D dept. can leeds to new transforamtions.

EXTERNAL THREATS 1. Competition from offered and

ST: 1. Try to manufacture fuel efficient car. 2. By their well qualified and technical R&D department they can attract more customers and can leed in terms of quality, cost and innovation amongst their competitors. 3. A strong distribution network can be a material point to stay ahead amongst their competitiors.

WT:
1. Reduce the prices of

domestic

cars asmuch so it can be affordable for every customers.


2. The prices of

international bodies. 2. The major competitor in Malaysia in terms of automobile companies is PERODUA. 3. A huge number of subsitutes is available in the market. 4. The advancement in the technology at a rapid rate may leed to a downfall.

PERODUA cars are much more affordable.


3. Always calculate the

risk factor in the begining so to gain more proit.


4. Overcome the threats

and weakness by making new age innovative products that would be best suited for the current market.

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