UTS-UNIT-4 Conditioning
UTS-UNIT-4 Conditioning
4
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Module Overview:
Bandura's
Social
M Learning
M Theory
O Learning, Gardner's
D Memory, and
U
Multiple
L
Intelligence Intelligence
E
Introspective – person examining his own thoughts and feelings; to look inside.
Oedipus complex – the complex of emotions aroused in a young child, by an unconscious sexual
desire for the parent of the opposite sex and wish to exclude the parent of the same sex.
Overt – done or shown openly: plainly or readily apparent, not secret or hidden.
Reflexive – persons thinking deeply; characterized by or being a relation that exists between an entity
and itself.
Sociocultural – system which a human population viewed in its ecological context and as one of the
many subsystems of a larger ecological system.
Vicarious – experienced in the imagination through the feelings or actions of another person
Nearly all human behavior involves learning. The process of learning occurs not only in school
but also in practically everything that we do everyday. A baby learns to walk, play with toys, etc. a
student learns so many things in school by listening to the teacher and his classmates, reading books,
magazines, etc. every kind of habit formed in life is learned.
Learning implies memory and intelligence. We are able to reflect on what we have learned from
our experiences through a wide range of mental activities that occur in thinking.
This unit deals with these two cognitive processes; learning and memory. As well as
Intelligence.
TOOL BOX
What is Learning?
Learning is defined as relatively permanent change in behavior that occurs as a result of prior
experience (Atkinson 1990). It is a process in which the person interacts with the effective environment
to produce a stable change in behavior (Worell and Stilwell 1981). Basically, a change in behavior is a
product of learning. Learning could therefore be simply defined as “profiting” from experience. However,
some learning dos not really result to “profit” for the learner, since useless and harmful habits are
learned just as well as the useful ones.
For example, after being reprimanded by your teacher for coming late to class, you learn to
be punctual. You may also learn not to attend your class because you see your friends doing it.
4. Learning involves behavior change. If the behavior is repeated under more or less similar
environmental conditions, we may say that the behavior change is stable and that the
behavior has been learned. Changes in behavior due to fatigue or drugs, however are not
considered as learned behavior. Behavior change may be visible and overt or it may be
invisible and covert. Covert behavior such as drying of the mouth, stomach pains, and
feelings of love or fear can only be discerned by the person concerned. However, we know
that covert behavior change occurs when we observe some changes in the overt behavior.
Theories of Learning
Three popular psychologists made experiments with animals as subjects; they were able to
postulate three theories of learning: classical condition, operant conditioning and cognitive learning.
Classical Conditioning. This is the simplest form of learning. It is a type of learning in which
an originally neutral stimulus evokes a new response after having been paired with another stimulus
that reflexively evokes the same response.
Ivan Pavlov conducted an experiment with dogs. Normally, a dog salivates when presented
some food. In his experiment, Pavlov rang a bell and presented a piece of meat to the dog. After several
repetitions of the pairings of the sound of the bell and dog, the dog’s salivation response became
conditioned not only by the food but also by the sound of the bell, with or without the presence of the
food. The sound of the bell is called conditioned stimulus or CS and the salivation produced by the CS
is conditioned response or CR. The meat is called unconditioned stimulus (US). The US is a stimulus
which can naturally produce a response without training. The response to the US is called unconditioned
response (UR).
Pavlov’s experiment shows that learning occurs from the pairing of US and CS, resulting to UR.
US UR
(meat) (salivation)
CS
(sound)
In classical conditioning, learning operates under the following principles:
1. Association – learning the association between the unconditioned stimulus (US) and he
conditioned stimulus (CS).
There are three conditioning processes in which association of the two stimuli takes place:
a. Simultaneous conditioning. The CS is presented a fraction of a second before the US is
given and this is left until the subject responds.
b. Delayed conditioning. The CS is presented several seconds before the US is given and
this is left until the subject responds.
c. Trace conditioning. The CS is presented and then removed before the US is given,
leaving only a memory trace of the CS to be conditioned.
In actual life situations, an individual may gradually forget what he has learned, when the
stimulus that produced learning is removed.
Positive reinforcement- To increase the likelihood of a behavior occurring in the future, an operant
response is followed by the presentation or addition of an pleasant or rewarding stimulus.
example: A teacher gives 100 pesos load to a student who got the highest score in
midterm exam.
-100 pesos load will serve as a positive reinforcer, in order for the students to study harder and got the
highest score in the midterm exam.
Negative Reinforcement- To increase the likelihood of a behavior occurring in the future, an operant
response is followed by the removal of an unpleasant stimulus.
Negative reinforcement is not a negative thing. Instead, it's about removing a negative thing.
Negative reinforcement is not the same as punishment or a negative consequence for an
action. Negative reinforcement is about encouragement.
example: A teacher will exempt students from taking the midterm exam if she got an
average higher than 2.0 in her quizzes and performance.
-Being exempted from taking the midterm exam will act as negative reinforcer and increase the
likelihood of the students to study harder whenever there are quizzes and they will also perform well
in the class.
PUNISHMENT is a process by which a consequence immediately follows a behavior which
decreases the future frequency of that behavior. Punishment is used to reduce a behavior. There are
two types of punishment: the positive punishment and negative punishment.
example: A father scolded his son after knowing that he got failing grades in Math.
- The unpleasant stimulus in the given example is the scolding of the father and the undesired
behavior exhibited is the failing grades of the son. So in the future, the son will study well in order to
pass his subject and not be scolded again by his father.
example: Parents confiscated daughter's cellphone because he got failing grades in Math.
-Confiscation of the cellphone is the removal of rewarding stimulus because of the undesired behavior
which is the failing grades of the daughter. So in the future, the daughter will work harder to pass her
subject and she will be able to get her phone back.
Training animals do certain tricks is made possible through reward and punishment.
Classical Conditioning Operant Conditioning
Cognitive learning is learning through insight or “aha” phenomenon, the flash of insight that all
of us had experienced. Learning is therefore considered as a process, whereby problems are solved
through a series of discoveries facilitated by our experience.
Classical and operant conditioning theories of learning are essentially behavioristic, whereas
cognitive theory is humanistic.
The Learning Process
There are several factors that can help or hinder the learning process. Defective senses, illness,
fatigue, and lack of sleep are some of the factors that can hinder learning. Among those that facilitate
learning are: (1) feedback, (2) transfer of learning, (3) practice, and (4) motivation.
1. Feedback. This enables you to know the results of your action or performance, and
thereby avoid repeating the same mistakes. The feedback serves as a reinforcement for
continuing the action that you know is right or satisfying,
Knowing your grades serves as a basis whether or not you need to study harder.
2. Transfer of Learning. This occurs when your learning in one situation influences your
learning and performance in other situations. There are two types of transfer:
a. Positive transfer – when a previously learned response helps you to learn a new task.
For example, if you know how to ride a bicycle, it will be easier for you to learn how to
drive a motorcycle.
b. Negative transfer – when a previously learned task hinders present learning. For
example, an expert drivers in the Philippines may find it difficult to drive a car in Japan
since there are steering wheel is on the car’s right side while here, it is on the left side.
3. Practice. The repetition of a task binds responses together. Psychologists have found out
that it is better to space out practice (distributive practice) rather than do it all at once
(massed learning). It is better to study one chapter at a time rather than to study two or
more chapters at one time.
Preschoolers learn to read and write the letters of the alphabet through frequent
practice. The children learn a few letters over a period of time before learning the
succeeding letters.
a. Self or intrinsic motivation. The self-motivated person sets realistic goals, takes
concrete steps to meet those goals, and evaluates progress accordingly (Worell and
Stilwell 1981). The desire and the interest to learn comes from the person himself. If
you really want to learn, you don’t need your parent or teacher to push you to study
hard.
b. Environmental or extrinsic motivation is a motivation provided by others. It is provided
by the situation, the tasks on which the person is working, and the consequences of
his efforts. If you go to school because you want to be with your friends, most likely you
will quit school when your friends stop studying.
5. Learning Styles. Drs. Kenneth and Rita Dunn developed the Learning Styles Model.
They believe that each person has a unique learning style. Learning is situational and one
may prefer different styles of learning in different situations.
a. Visual Learning Style. Visual learners make use of visual imaging to picture what they
are trying to learn. They use visual words to describe shape, form, color, or size.
b. Auditory Learning Style. Auditory learners learn by listening and prefers to read aloud
while studying,
c. Kinesthetic (Manipulative) Learning Style. Kinesthetic learners learn best through
movement and manipulation of object. They are interested to know how things work.
These type of students want involvement in experiments, field works and other similar
activities.
They contend further that one may learn better with the music on. Another one
learns faster while eating. Other may find studying with friends more effective than studying
alone.
Memory
Learning and memory are closely related. We cannot reproduce from memory what has not
been learned and we cannot assess what has been learned without tapping memory (Schnieder 1980).
Learning always implies memory. If we cannot remember anything from our experiences, we learn
nothing.
Stages of Memory
The intellectual ability of an individual to organize materials in his memory is one factor that
contributes to a well-rounded personality.
Memory passes through three stages: (1) encoding, (2) decoding, and (3) retrieval.
Storage. The information can be stored and retrieve in your nervous system for a span of time.
To continue with the illustration: the telephone number your friend gave you stayed in your mind while
you were in school until you reach home.
Retrieval. The information stored can be retrieved or recalled later from your memory. In the
illustration: you decided to call up your friend. You get from storage the phone numbers needed. You
dialed the numbers correctly and you were able to call and talk to your friend.
Memory can fail at any of these three stages. Memory failure may be due to your limitations in
acquiring the materials (encoding and storage), or it can be due to difficulty in retrieving information
from storage, or both. Mental operations are not the same in all three stages. Some situations ay require
you to store materials and information for a matter of seconds and some for longer periods of time.
Any information that is active in your consciousness, which can be retrieved easily and
immediately, Is found in Short-term Memory (STM). Those information that are coded for meanings are
stored in Long-term Memory (LTM).
Encoding Encodes only what has been Encodes material based on meaning
selected; the code may be acoustic of items, imagery and by elaboration.
(sound), mental picture (visual) or
semantic (meaning)
Storage Has a limited capacity; the limit is Depends on context and organization
seven items (7); one displaced by the of materials stored by means of
other items, the original is lost; items categories, hierarchical arrangement,
that are rehearsed are not orders, and cues
immediately or easily displaced.
Retrieval Access to information is immediate; Difficult to retrieve and requires the
requires a search in which the items right kind of retrieval cue; the
are examined one at a time. information is not listed, it only waits
for the right cue
Improving Memory
There are certain techniques to improve memory. You can try them to improve your memory.
Grouping letters, words and numbers stored in the Long-term Memory into larger meaningful
units and then storing them into smaller units called chunking. In remembering phone numbers, we
usually chunk the numbers. Instead or remembering 5246671 separately, we chunk them into 524-66-
71.
When the information consists of verbal items such as digits, letter or words, repeating it over
in our mind may help us retain the items. This is called rehearsal. Reading your lessons several times
will make remembering them easier.
But when a new items enters the STM, the old item is displaced in your memory. This is called
displacement. The old item is now difficult to retrieve when it is displaced. This somehow causes the
item to be on the “tip of [your] tongue”. You seem to know the information but cannot retrieve it form
storage. To overcome displacement, you need to overlearn the information through rehearsal.
Some people have photographic memories. This makes them recall easily the image of what
they hear, see or experience. This is called eidetic image.
As we grow older, many things preoccupy us. Information, memories, and other materials that
we encounter in our everyday experiences interfere with each other in our mind. We don’t stop putting
in order and organizing these stimuli around us. We want to satisfy our needs and wants. And, as we
increase the power of our memory to recall things, it is inevitable that some factors may weaken.
For example, you are taking an exam. You target stimuli are the answers to the test. You cannot
recall easily most of the answers because a personal problem or preoccupation will tend to decrease
your retrieval ability.
Forgetting
Decay. Some inputs may fade away or decay over time. Information stored in memory-if they
are not used-will eventually die or fade away from memory. However, the ability of old people to recall
their childhood days shows that memories persist over a relatively long period of time.
For example, if we were introduced to many people in a party, we ,ay forget the names of
people (retroactive inhibition) or we remember the names of those introduced earlier and forget the
name of those we meet later (proactive inhibition).
Intelligence
What makes an individual capable of reasoning, judging and comprehending events in life?
Events and occurrences in our daily life demand from us a lot of mental activities. This is manifested in
our ability to comprehend, to judge, to reason, to evaluate, to choose and do many other things.
Mental activities take place in one of the main divisions of the human brain called cerebrum.
Behavior is influenced by these mental activities which are essentially the functions of intelligence.
Theories of Intelligence
The term “intelligence” was popularized I the late 1800s to 1900s by the following theorists:
3. David Wechsler
He also held the concepts of a g factor of intelligence. He is the author of the most widely-
used intelligence tests for children and adults in the US.
4. Louis Thurstone
He viewed intelligence as a collection of many separate specific abilities. He develop the
Primary Mental Abilities which are as follows:
5. J. P Guilford
He proposed the 150 different abilities that make up intelligence.
a. Operation – what the individual does or the processes involved in knowing such as
cognition, memory and evaluation. This refers to the style or approach one uses.
b. Content – what the individual knows or the nature of the information.
c. Products – the end results or the processed information
7. Multiple Intelligence
Howard Gardner has identified seven kinds of intelligence (Musical, Bodily-kinesthetic,
logic-mathematical, linguistics, spatial, interpersonal, and intrapersonal)
Intelligence Tests
Intelligence tests are tasks formulated to assess mental ability. It was considered impossible to
measure complex intellectual functions objectively until Alfred Binet developed the first valid intelligence
test. Intelligence tests are designed either for individuals or for groups. Commonly known as IQ
(Intelligence Quotient) test, these tests can measure your intelligence.
After some test revisions, Binet and Simon eventually identified the average performance of
children of different ages, ranging from 3 to 13 years old. They are as follows:
3 repeat to digits
Point to nose, eyes and mouth
4 identify own sex
Repeat three digits
5 copy a square
Repeat a sentence with ten syllabus
6 copy a diamond
Count 13 pieces
7 show right hand and left ear
Name four colors
8 count backward from 20 to 0
Note omissions from pictures of familiar objects
9 recognize nine common coins
Name the months of the year in order
10 arrange the books in order of weight
11 discover the meaning of a disarranged sentence
12 define three abstract words
13 name three rhymes for a given word in one minute
Interpret pictures
Intelligence Quotient
IQ Description
180 – above Genius
140 – 179 Very Superior
120 – 139 Superior
110 – 119 High Average
90 – 109 Average or Normal
80 – 89 Low Average or Low Normal
70 – 79 Borderline
Below 70 Mentally Retarded
The classification is a rough measure of intelligence. However, an individual’s IQ tends to
remain approximately stable throughout his life.
One extreme view of intelligence is that it is hereditary, transmitted from parents to offspring
through the genes. Another extreme view is that intelligence is totally a function of the environment and
experience. However, it can be safely stated that intelligence is a product of both hereditary and the
environment. Most scientist conclude that IQ has a substantial heritability. One comparison made is
between similarities of IQ scores for pairs of identical twins and for pairs of fraternal twins. If IQ is
heritable then we would expect the IQs of identical twins to be more highly correlated than the IQs of
fraternal twins. A study by Arthur Jensen showed that identical twins manifested similar intelligence
than the fraternal twins. This result established the fact that hereditary plays a great role in the
determination of IQ.
On the other hand, another study conducted by H.M Skeels indicated the influence of
environment on the development of intelligence. Skeels was working at an orphanage where children
lived in cramped quarters. They ate, slept, and plays according to a rigid schedule. Skeels notice in
particular two baby girls who were underweight, sad, and inactive. Sometime later, he was surprised to
find the two girls active, smiling, and healthy. He learned that each of girls been “adopted” by an older
retired woman in the institution who devoted many hours each day caring for the children.
If the genes determine the raw material for intelligence, the environment provides the
opportunities to develop the raw material to the fullest.
TOOL No. 2 Bandura’s Social Learning Theory
The social learning theory of Bandura emphasizes the importance of observing and modeling
the behaviors, attitudes and emotional reactions of others. Bandura (1977) states: “Learning would be
exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own
actions to inform them what to do. Fortunately, most human behavior is learned observationally through
modeling: from observing others one forms an idea of how new behaviors are performed, and on later
occasions this coded serves as a guide for action. Social learning theory explains human behavior in
terms of continuous reciprocal interaction between cognitive, behavioral, an environmental influences.
The competent process underlying observational learning are: (1) Attention; (2) Retention: (3) Motor
Reproduction; (4) Motivation.
Individuals that are observed are called models. In society children are surrounded by many
influential models, such as parents within the family, characters on children’s TV, friends within their
peer group and teachers at school. These models provide examples of masculine and feminine
behavior to observe and imitate. They pay attention to some of these people (models) and encode their
behavior. At a later time they may imitate (i.e. copy) the behavior they have observed. They may do
this regardless of whether the behavior is ‘gender appropriate’ or not but there are a number of
processes that make it more likely that a child will reproduce the behavior that its society deems
appropriate for its sex.
First, the child is more likely to attend to and imitate those people it perceives as similar to itself.
Consequently, it is more likely to imitate behavior modeled by people the same sex as it is.
Second, the people around the child will respond to the behavior it imitates with either
reinforcement or punishment. If a child imitates a model’s behavior and the consequences are
rewarding, the child is likely to continue performing the behavior. If parent sees a little girl consoling
her teddy bear and says “what a kind girl you are”, this is rewarding for the child and makes it more
likely that she will repeat the behavior. Her behavior has been reinforced (i.e. strengthened).
Reinforcement can be external or internal and can be positive or negative. If a child wants
approval from parents or peers, this approval is an external reinforcement, but feeling happy about
being approved of is an internal reinforcement. A child will behave in a way which it believes will earn
approval because it desires approval. Positive (or negative) reinforcement will have little impact if the
reinforcement offered externally does not match with an individual's needs. Reinforcement can be
positive or negative, but the important factor is that it will usually lead to a change in a person's behavior.
Third, the child will also take into account of what happens to other people when deciding
whether or not to copy someone’s actions. This is known as vicarious reinforcement. This relates to
attachment to specific models that possess qualities seen as rewarding. Children will have a number of
models with whom they identify. These may be people in their immediate world, such as parents or
elder siblings, or could be fantasy characters or people in the media. The motivation to identify with a
particular model is that they have a quality which the individual would like to possess.
Identification occurs with another person (the model) and involves taking on (or adopting)
observed behaviors, values, beliefs and attitudes of the person with whom you are identifying. The term
identification as used by Social Learning Theory is similar to the Freudian term related to the Oedipus
complex. For example, they both involve internalizing or adopting another person’s behavior. However,
during the Oedipus complex the child can only identify with the same sex parent, whereas with Social
Identity Theory the person (child or adult) can potentially identify with any other person. Identification is
different to imitation as it may involve a number of behaviors being adopted whereas imitation usually
involves copying a single behavior.
Multiple Intelligences Theory focuses human’s to real life circumstances, and emphasizes the
training of students to solve problems. This connects to the real world, rather than abstract class room
learning, places it close to the true reason humans learn, for this reason, it has caught wide spread
attention from various international circles.
TOOL BOX
1. Verbal-Linguistic
Intelligence (“word smart”
or “book smart”)
This intelligence involves the knowing
which comes through language; through
reading, writing, and speaking. It involves
understanding the order and meaning of words
in both speech and writing and how to properly
use the language. It involves understanding
the sociocultural nuances of a language,
including idioms, plays on words, and
linguistically-based humor.
If this is a strong intelligence for you, you have highly developed skills for reading, speaking,
and writing and you tend to think in words. You probably like various kinds of literature, playing word
games, making up poetry and stories, engaging in involved discussions with other people, debating,
formal speaking, creative writing, and telling jokes. You are likely precise in expressing yourself and
irritated when others are not! You love learning new words, you do well with written assignments, and
your comprehension of anything you read is high.
If this intelligence is one of your strong points you may like to work alone and sometimes you
may shy away from others. You are probably self-reflective and self-aware and thus you tend to be in
tune with your inner feelings, values, beliefs, and thinking processes. You are frequently bearers of
creative wisdom and insight, are highly intuitive, and you are inwardly motivated rather than needing
external rewards to keep you going. You are often strong willed, self-confident, and have definite, well-
thought out opinions on almost any issue. Other people will often come to you for advice and counsel.
SYNTHESIS:
Learning is a relatively permanent change in immediate or potential behavior that results from
experience. Learning implies memory and intelligence. We are able to reflect on what we have learned
from our experiences through a wide range of mental activities that occur in thinking.
Social learning theory posits that there are three regulatory systems that control behavior. First,
the antecedent inducements greatly influence the time and response of behavior. The stimulus that
occurs before the behavioral response must be appropriate in relationship to social context and
performers. Second, response feedback influences also serve an important function. Following a
response, the reinforcements, by experience or observation, will greatly impact the occurrence of the
behavior in the future. Third, the importance of the cognitive functions in social learning. For example,
for aggressive behavior to occur some people become easily angered by the sight or thought of
individuals with whom they have had hostile encounters, and this memory is acquired through the
learning process.
Intelligence is a mixture of several abilities (Gardner explains seven intelligences, and alludes
of other) that are all of great value in life. But nobody’s good at them all. In life we need people who
collectively are good at different things. A well-balanced world, and well-balanced organizations and
teams, are necessarily comprised of people who possess different mixtures of intelligences. This gives
the group a fuller collective capability than a group of identically able specialists.
Schools have often sought to help students develop a sense of accomplishment and self-
confidence. Gardner’s Theory of Multiple Intelligences provides a theoretical foundation for recognizing
the different abilities and talents of students. This theory acknowledges that while all students may not
be verbally or mathematically gifted, children may have an expertise in other areas, such as music,
spatial relations, or interpersonal knowledge. Approaching and assessing learning in this manner allows
a wider range of students to successfully participate in classroom learning.