Global Corporates(Logo Design)
Best Link:
https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-Logos/#.7ldwc1jkg
Now that's called branding! :)
IBM
IBM, which started as the International Time Recording Company (ITR), in 1888,
changed several names and logos before it came to be called the International
Business Machines Corporation.
The current logo, designed by Paul Rand, was introduced in 1972.
The horizontal stripes forming the letters IBM is suggestive of the 'speed and
dynamism'.
GOOGLE
We're heavily dependent on the popular search engine which answers all our queries,
from the silliest to the most serious. But only a few know that the name was a result of a
mistake.
Google's initial name was Backrub, which the company thankfully decided to change.
They wanted to name it Googol, which refers to the number represented by a 1 followed
by one-hundred zeros. However, it just happened that it was misspelled as Google, and
that's how it got its name!
MICROSOFT
Microsoft Corporation is an American multinational technology company with
headquarters in Redmond, Washington.
It develops, manufactures, licenses, supports and sells computer software, consumer
electronics, personal computers, and related services.
COCA COLA
Coca-Cola or Coke is a carbonated soft drink manufactured by The Coca-Cola
Company. Logo was created by John Pemberton's bookkeeper, Frank Mason
Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive
cursive script.
The writing style used, known as Spencerian script, was developed in the mid-19th
century and was the dominant form of formal handwriting in the United States during
that period
MCDONALDS
McDonald's is an American fast food company, founded in 1940. The McDonald's logo
is symbolic of the arches that were the substance of the newly-constructed architecture
of the first franchised restaurant in 1952.
After Ray Kroc took over the business in 1961, he incorporated the two arches to form
the new McDonald's logo that looked like the letter “M”.
SAMSUNG
Samsung is a South Korean MNC IN Samsung Town, Seoul. One of the world's top
producers of cutting-edge electronics. The company's understated wordmark appears
on millions of electronic devices and is recognized worldwide.
NIKE
Nike has a simple yet powerful logo. Nike is the Greek goddess of victory.
The logo is derived from her wing, ‘Swoosh'.
Greek mythology says that Swoosh is the giver of immense power and motivation to the
warriors. This makes it the perfect logo for an apparel and accessories brand for
sportspersons.
NESTLE
The Nestle logo was designed in 1868 by Henri Nestle, based on the meaning of his
name in German. The logo also included a little nest and his family emblem.
Later on, as the logo evolved, the mother bird's beak was removed and the three
fledglings were reduced to two to depict an average modern family.
BASKINS & ROBINS
Burt Baskin and Irv Robbins, the two brothers-in-law, started their separate ventures of
selling ice-cream in 1948-49, which was later named as the Baskin-Robbins Ice Cream,
in 1953.
A local advertising agency recommended them the "31®" logo, representing a flavor for
every day of the month.
The advertising agency, Ogilvy and Mather, is behind the present logo design, which
cleverly inscribed 31 in the name.
ADIDAS
Adidas is one of the world’s best sports brands. Many believe ‘ADIDAS’ stands for ‘All
Day I Dream about Sports’. But this isn't true. It's actually taken from the name of the
founder, Adolf Dassler.
The logo has a three-striped mountain on top of the word Adidas, to inspire athletes to
achieve great heights.
APPLE
Apple's first logo, designed by Ron Wayne, depicted Sir Isaac Newton sitting under an
apple tree. This logo was immediately replaced by a rainbow apple, designed by Rob
Janoff.
The motive behind a bitten apple was so that people don't confuse it with a cherry. And
the colored stripes were there to make the logo more accessible, and to make it known
that Apple II could generate graphics in color.
Later the company adopted the monochromatic styled logo, as it allows greater flexibility
while branding its products.
AMAZON
Amazon is one of the prominent online retailers in India. The name Amazon denotes the
vastness of the store directory.
Also, there is an arrow which moves in the direction from ‘A’ to ‘Z’, hinting that the store
has everything from ‘A’ to ‘Z’!
PICASA
By the looks of it, the logo seems to represent a camera shutter. But that's not the only
thing. The name Picasa is based on the Spanish word Casa, which means home.
The motive behind the logo was to indicate that the site houses all your pictures. Look
carefully and you'll spot a house in the middle of the colorful shutters!
SONY VAIO
The Sony Vaio logo very intelligently incorporates the idea of analog and digital
technology. While V and A of the logo represent the analog waves, I and O resemble
the numbers 1 and 0, representing the digital signal!
TOYOTA
Toyota was originally named Toyoda, based on the family name of the founder, and
was sold with the Toyoda emblem.
The name was changed in 1936, following a public competition to design a new logo.
The present logo has three ovals combined in a horizontally symmetrical configuration.
The two perpendicular ovals, inside a bigger oval, represent the heart of the customer
and the heart of the company, respectively.
The outer oval, which overlaps them, represents a mutually beneficial relationship of the
customer with the company.
FEDEX
The FedEx logo is brilliantly designed.
It is the winner of over 40 design awards and is considered one of the best logo designs
for the clever use of negative space.
The hidden arrow, connotes forwards direction, speed, and precision.
MERCEDES BENZ
In the 1870s, Gottlieb Daimler, one of the founders of Daimler-Motoren-Gesellschaft
(DMG), the company which originally owned the Mercedes brand, sent a postcard to his
wife.
He marked his residence with a three-point star, and wrote: "One day, this star will shine
over our triumphant factories". Later on, his sons - Paul and Adolf Daimler - suggested
the star logo to the DMG board, in the 1900s, after the brand's success.
AUDI
Audi means ‘to listen' in Latin. It was founded after August Horch was forced out of his
former auto company, Horch.
In 1932, an auto union was formed by the merger of Audi with Horch, DKW, and
Wanderer. This merger was represented by the four interlinked rings, which later on
became Audi's official logo.
GENERAL ELECTRICAL
General Electric Company is an American multinational conglomerate incorporated in
New York and headquartered in Boston.
A new corporate color palette, small modifications to the GE logo, a new customized
font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas,
to replace the slogan "We Bring Good Things to Life" used since 1979.
FACEBOOK
Facebook, Inc. is an American online social media and social networking service
company based in Menlo Park, California. Its website was launched on February 4,
2004, by Mark Zuckerberg.
The small F symbol we see on Facebook's homepage is said to stand for the word
Facebook or symbolization of connecting friends.
