OPPORTUNITIES, CHALLENGES, and POWER of MEDIA

OPPORTUNITY. It is a set of situations that makes it possible to do something.

Economic News Coverage: Encourage media outlets to provide accurate and timely coverage of economic news,
including updates on stock markets, economic indicators, and business developments. This can help investors,
businesses, and the public make informed decisions.

Economic Education: Use media to educate the public about economic principles, personal finance, and investment
strategies. This can empower individuals to make better financial decisions and contribute to economic stability.

2. Education

In Sites Using Video

As we know from the recent ubiquity of online digital video, the video has become a compelling tool for educational
representation. students use it in their projects: teachers and pre-service teachers use it to study pedagogy; and
researchers use it for capturing and examining how learning happens, as they unfold.

3. Social

In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating
and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as
watchdog to protect public interest against malpractice and create public awareness.

4. Political

The political landscape has changed quite a bit in the last couple of decades. The internet has played a large role in this
transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think
about issues. Candidates and their supporters constantly post their views on Facebook and Twitter. Each party has its
own pages, from which it broadcasts propaganda and requests for donations. Let’s look at some of the leading ways that
social media influences politics today.

5. News Around the Clock

One of the ways that social media has transformed politics is the sheer speed at which news, poll results and rumors are
shared. Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show to get the latest
information, online news is a 24/7 phenomenon.Social media has taken this a step further. While you can access news on
many websites at any hour, most people spend more time on sites such as Facebook and Twitter than they do on serious
news or political websites. This means that you get all of the latest trending news stories and opinions shared by your
friends whenever you log on.

6. The Impact of Polls

Political polls are an important part of every campaign. They are often confusing, because you can often find multiple
polls with contradictory results posted on the very same day.

As with other types of political news, the internet has greatly increased the number of poll result as we see each day.
Social media has accelerated this even more. Not only do social media sites report the results of polls, you can actually
participate in Facebook polls.
Polls results have a big influence on elections. This is true even if they are flawed. A poll can be a self-fulfilling prophecy.
For example, if people think one candidate is far ahead in the race, they might conclude there’s no point in voting for the
underdog. When people are posting the latest poll results on social media throughout the day, there’s a great deal of
pressure on candidates to pull ahead of their opponents.

7. Direct Interaction With Politicians

One of the positive effects that social media has on politics is the opportunity for voters to interact more easily with
candidates and elected officials. Traditionally, if you wanted to meet a politician or candidate, you’d have to attend a live
event. Not everyone is able to do this. With modern technology, it’s now possible to attend virtual events where you can
participate in live streaming events and interact with politicians and candidates.

8. Demographics and Targeting

Targeting is used throughout the advertising industry to make sure that ads and messages reach the right audience.
Politicians do this as well. In the age of social media, politicians and people running for office are able to target their
campaigns.

If a candidate wants to address the concerns of women, college students, retired people, Latinos or any other group of
voters, they can now tailor their messages. Just as advertisers on Facebook are able to use analytics and targeted
advertising, so can candidates and politicians. Thus, if you notice that political messages seem to be talking to you
personally, this is no accident.

* Job hiring

* Freedom of Expression

*Informing and keeping the mass up to date

*Inspire

*Empower citizen

*faster and free communication

CHALLENGES
It is something new and difficult which requires great effort and determination. It includes Illegal Content, Cybercrime,
Copyright, Infringement, Identity Theft.

1. Illegal Content

It’s any type of content that could be damaging to young people, including:real or simulated violence sexually explicit
content illegal images of child sexual abuse content promoting hate based on race, religion or sexual preference content
instructing or promoting crime or violence content promoting violent extremism content that advocates unsafe behavior
like extreme dieting or drug taking the use of a computer as an instrument to further illegal ends.

2. Cybercrime

Criminal activity or a crime that involves the Internet, a computer system or a computer technology.
3. Copyright Infringement

It is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the
copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative
works.

4. Identity Theft

It is the deliberate use of someone else's identity, usually as a method to gain a financial advantage or obtain credit and
other benefits in the other person's name, and perhaps to the other person's disadvantage or loss.
There are a lot. Like cyber-bullying, cyber pornography, digital addiction

POWER

'Media power' means here the concentration of symbolic power in media institutions, particularly those of television,
radio and the press (the common-sense definition of 'the media'), although the long-term impact of new media on
media power is considered.

1. Business Strategy

It’s a trend that is already spreading to businesses beyond the newsroom, whether it be because of digital marketing or
new customer service communication channels.

2. Banks of the Future

Social media is transforming banking relationships in very significant ways, from improving customer service to allowing
users to send money to others via online platforms. New financial technology companies are using social media to help
people simply open a bank account. Social media can even impact your ability to get a loan.

3. Health Care & Public Health

Social media has been responsible for relevant changes in both personal and community health, especially by making it
easier for large numbers of people to rapidly share information. Looking back on the opportunities and power of media
presented above, we can conclude that technology becomes a very powerful in almost all aspect of human living and
society. However, challenges in regards with its use are also lurking in every corner. With these, responsible use media
should always be taken into consideration.