PREPPING YOUR CAREER

Anglo-saxon CVs, Cover letters & Elevator Pitches

course booklet prepared by Bruce-Wayne

 Table of contents

PART I: CVs .............................................................................................................................. 4-17

A QUICK QUIZ ON VOCABULARY FOR CVs, COVER LETTERS & JOB INTERVIEWS…………….4-5

BASIC RULES & TIPS – ANGLO-SAXON VS. FRENCH………………………………………………6-9

TEMPLATES AND SAMPLES ……………………………………………………………………………10-15

TABLE OF ACTION VERBS TO DESCRIBE YOUR WORK EXPERIENCE…………………………….16-17

PART II: COVER LETTERS .................................................................................................18-31

STRUCTURE & LAYOUT (US vs. UK)……………………………………………………………………18-27

TEMPLATE & SAMPLES…………………………………………………………………………………..28-31

PART III : ELEVATOR PITCHES……………………………………………….......32-38

DESCRIPTION & ADVICE…………………………………………………………………………………32-35

REMINDERS & TIPS…………………………………………………………………………………………...36

VIDEO COMPREHENSION QUESTIONS – The Perfect Answer to Nail Your Job !........................................37

BUSINESS PLAN GUIDELINES IN FRENCH…………………………………………………………….38-39

A Quick Quiz on Vocabulary for CVs, Cover Letters & Job Interviews – match the French
term with the correct translation in English

1. C.V. et lettre de candidature: a) baccalauréat with (very high) honors

2. Diplôme (doc): b) credit
3. Diplôme (qualification): c) working hours
4. Diplômé (n.): d) graduate
5. Etat civil: e) major (field of study)
6. Baccalauréat (avec mention): f) prep school/preparatory course for competitive
entrance exams to Business Schools
7. Spécialisation: g) to apply for a job, applicant/application
8. Moyenne (des notes): h) Ivy League
9. Relevé des notes: i) sandwich course/coop education/work study
program
10. Unité de valeur (UV): j) degree
11. Formation en alternance: k) transcript
12. Prépa: l) personal details
13. Grandes Ecoles: m) Master's degree
14. Comptabilité: n) diploma
15. Comptable, expert comptable: o) Accountant/CPA (chartered [UK]/certified [U.S.]
public accountant)
16. Droit: p) to carry out an internship/abroad/inter/
traineeship/ work placement
17. Licence: q) G.P.A. (grade point average)
18. Maîtrise: r) Work/Internship/Career Objective
19. Date d'obtention du diplôme: s) Accounting/Accountancy
20. Effectuer un stage/stage à l'étranger/stagiaire: t) Validation of Acquired Experience/ Credit for
Work Experience
21. Centres d'intérêts: u) Skills
22. Projet professionel/ Objectif de carrière: v) Bachelor's degree (BA)
23. Langue maternelle: w) volunteering/volunteer
24. Anglais: “lu, parlé, écrit” - bon niveau: x) temporary job/temping
25. Séjour linguistique: y) linguistic stay
26. Informatique: z) extra-curricular activities
27. Formation: aa) computer science/computing/ I.T
28. Expérience professionel: bb) complementary heath insurance/benefits
29. Attestations/ references sur demande: cc) self-taught
30. Piston: dd) fringe benefits (US)/perks (UK)
31. Embaucher: ee) expected date of graduation
32. Poser sa candidature/candidat/dossier de candidature: ff) to hire, to recruit
33. un poste: ee) References upon demand
34. Période d'essai: ff) résumé/CV & cover letter/letter of application
35. un travail temporaire: gg) leisure activities, hobbies, cultural interests
36. CDD/CDI: hh) work experience
37. Horaires de travail: ii) a position, a job
38. Salaire brut/ net: jj) training
39. Avantages en nature: kk) trial period, probationary period
40. Mutuelle: ll) short/fixed term contract/permanent/open-ended
contract

4
41. Donner un préavis/ un préavis de 3 mois: mm) please find enclosed
42. Loisirs: nn) good working knowledge of …
43. Activités extra-scolaires: oo) connections
44. Autodidacte: pp) Mother Tongue/Native Language
45. Bénévolat: qq) gross/net salary
46. Ci-joint: rr) tutoring/tutor/private lessson
47. Compétences: ss) Interests
48. (bonne) connaissance pratique de: tt) bilingual/fluent/highly fluent/nearly fluent /
advanced/ upper-intermediate/intermediate/
lower intermediate/ beginner
49. Validation des acquis de l'expérience (VAE): uu) Law
50. Cours particulier/professeur particulier: vv) to give notice / to give 3 months' notice

5
PART I: CVs
BASIC RULES & TIPS

- Target your CV! Are you addressing a traditional firm, a start-up or a high-tech company?
Investigate the culture of the company and adapt your style to it (see CV layouts). Target your
CV to each position applied for – it should not be a list of everything that you have done.

- Be concise! Recruiters spend an average of 30 to 60 seconds on a CV. Keep it short (one

page is the best. If you need 2 pages, do not print on both sides: number and staple your pages
instead).

- Explain everything! You have to describe what you have learned and what skills you have
acquired during your degree. What is it about your Master's Degree in Marketing that makes
you the ideal candidate for the job? Remember that a CV in English is telling a story: USE
VERBS instead of nouns.

- Be result-oriented! Provide quantitative examples that include figures to portray a clear

picture of your achievements (e.g.: Collected 10k €, Managed a $350,000 budget, Trained
and supervised 18 members of staff)

- Be specific! Vague statements have very little impact, specifics usually strike a responsive
chord (e.g.: Have practiced horse riding for 10 years; ranked 31st at the Paris Prix du Grand
Palais international jumping competition in 2017)

- Work on the layout, fonts and styling! The style of your CV speaks to who you are, just as
your clothing and personal style can signal character traits to your would-be employers during
an interview.. It is also a clever way of demonstrating some of your office skills. Find a font
that will be original yet easy to read (Calibri, Cambria instead of Times New Roman).

- Weed out mistakes! Typos and spelling mistakes will quickly make you seem careless and
unsuitable for the job. Use resources such as your computer spellchecker, then ask your
teacher(s) to proofread your CV for you. Make sure you have done as much work as possible
before asking for corrections: it will be easier to focus on the contents if you have already
polished the form.

When it comes to writing the actual descriptions, here are some Dos and Don’ts
• omit the personal pronoun
• use a dynamic 'action verb' in the simple past tense (e.g., demonstrated)
See list of action verbs below

• DO NOT make lists with nouns

• Only mention the jobs and tasks that will be relevant for the position
However, at the beginning of your career you should probably include everything you've done.
Anyway, the question is not so much what you choose to include, but how you include it. Always
emphasize the skills you've learned.

6
4. ADDITIONAL SKILLS

Languages: you should start with your native language, then English, then your other languages in
descending order of mastery.
• fluent
• proficient
• advanced
• intermediate
• working knowledge • good knowledge
• basic knowledge
• beginner

Certification scores
If you have taken the TOEIC, TOEFL, or another internationally recognized test, give your score in
parentheses after the language, including the month and year you took it. And don’t forget to include
what the score is out of (e.g.: TOEIC Listening and Reading 989/990)
European Framework (A2 to C2) for Europe only

Computer skills: include software that other candidates may not be able to offer, especially technical
software such as Chemcad, or more unusual office stuff such as HTML or Photoshop. You may add an
indication of your level of proficiency and / or a context in which you have used this particular skill.

5. INTERESTS AND ACTIVITIES

This section can draw attention to your personality and soft skills. Here again, for each activity you
choose to mention, make a clear link with the skills you have developed (leadership, team spirit,
organisation skills). It’s the latest trend! (see templates)

DEGREE EQUIVALENTS
Degrees
France US UK
Baccalauréat High School Diploma A-levels*, final exam
Classes préparatoires
Licence
BA [Bachelor of Arts] BS [Bachelor of Bachelor's Degree BA or BSc
(Three-year
Science] (Four-year degree) (Four-year degree)
undergraduate degree)
Master's Degree
Master Master of Arts (MA) Master of
MA [Master of Arts]
(2-year Graduate degree) Sciences (MS)
MSc [Master of Sciences]
Diplôme d'ingénieur
Master’s Degree in Engineering
(Postgraduate Master of Sciences (MS)
MSc [Master of Science]
engineering degree)
Diplôme d’école de
commerce
Master’s Degree in Business Master’s Degree in Business
(Postgraduate business
degree)
Doctorat/Thèse
Ph.D PhD, Doctorate
(Postgraduate research)
* Note on A-levels: In the UK you get 1 A-level per subject. Most people take 3 or 4. That means that
the baccalaureate [sing.] is equivalent to A-levels [plural].
Also: don't use quotation marks with A-levels, just a hyphen. (Not "A" levels, but A-levels.)
HONOURS / MENTIONS
France USA UK

7
Baccalauréat Mention Très With (High) Honors With
With High Honours With Honours
Bien Mention Bien Mention Honors
(don’t even mention it)
Assez Bien (don’t even mention it)
Université : Mention Très Bien Summa Cum Laude (3.7/4.0) First Class honours (70+/100)
Mention Bien Mention Assez Magna Cum Laude (3.6/4.0) Second Class honours (2.1: 60 to 70
Bien Cum Laude (3.4/4.0) ; or 2.2: 50 to 60)

MAIN DIFFERENCES IN BRITISH / AMERICAN ENGLISH

Listed below are some of the common spelling and vocab differences between American and British
English on CVs.

French American English British English

Resume*
CV CV
CV: academic
Cover(ing) letter
Lettre de motivation Cover letter
(covering is less and less used)
Téléphone portable Cell phone Mobile phone
Stage Internship Work placement Training period
Stagiaire Intern Trainee
Permis de conduire Driver's License Driving licence

Note the differences in spelling: to analyse (GB) / to analyze (US) : honours (GB) / honors (US)
Note the difference in the format for dates:

- US: Month Day, Year when you write it out (or) Month-Day-Year when you use numbers (ex:
May 2nd, 2011 or 05-02-11)

- UK: Day Month, Year (ex: 2nd May, 2011 or 2 May, 2011 or 02-05-11)

TEMPLATES AND SAMPLES

The Guardian’s CV Template for Graduates and First Jobbers:
https://www.theguardian.com/careers/cv-templates
Header, document and CV title:
Your first and family name to appear at the top of each page — not "CV"
CV template rules: Maximum length is two pages; do use an internet friendly font such as Arial or
Times New Roman and don’t use heavy graphics, tables, images or complex formatting that may
corrupt when your CV is emailed. It would be better to include a link to a webpage or share a file.

Profile:
A statement of about 30 to 40 words that describe your work skills, such as highly organised, ability to
work in a team or alone, motivated by a challenge. Don’t just list your own personal ambitions here,
employers want to hire people that will contribute and add value to organisations — so, what are you
going to do for them?

Qualification description:
List the institution that you studied at, the start and finish date, subject, type of qualification and the
grade.
Institution, 00/00/0000 — 00/00/0000, course, qualification, grade
If you specialised at any point or did a paper or project that is relevant to the type of job that you
would like to do, write about it here, but use no more than 40 words. Help your prospective employer

8
by avoiding jargon, explaining any new ways of being graded and talking up the benefits of what you
have studied. Remember anyone can learn the theory, you need to demonstrate that you can apply it
and that it’s useful. If you are a recent post-graduate, also list your AS level qualifications, including
where and when you studied for them, the subject and the grade. If you are a mature, recently-
qualified FE student, list your highest qualification (in the same way as above) only.

For example: Researched, planned and authored 12,000-word dissertation on new trends in
information sharing via social networks — managed deadlines, liaised with dissertation co- ordinator
and developed analytical and research skills by successfully interviewing 10 experts for advice and
opinion to inform paper. Findings to be published on online news site Mashable.

Work history:
Great if you have one; list your most recent jobs first, picking out the skills that you used and expertise
that you developed that’s relevant to the type of work you are interested in doing. Detail the
organisation that you worked for, the start and finish dates and your job title. If you are nervous about
naming the company that you work for, describe it instead (for example; major multiple/supermarket
chain instead of Tesco or Sainsbury’s). Don’t describe role and responsibilities, instead talk about your
achievements and contributions to the business. It’s not what you did but how you did it that counts.
Organisation,
00/00/0000 — 00/00/0000, job title
For example: Helped devise a project to improve customer engagement which resulted in 30% more
customer enquiries. This in turn led to a 20% increase in revenue.

Interest and hobbies:

List your interests and hobbies here. If you have an interest that is more of a passion for you, where
your talent has been recognised or awarded, describe it in greater detail here — up to 40 words. Again,
be mindful that it’s not just what you did, but how you did it that will impress a prospective employer.
Consider the interchange between life/work skills here also.

Awards and membership of professional bodies:

Don’t hide your talents under a bushel here, if you got 100% in your cycling proficiency or grade 6 on
the piano, for example, list your achievements. Again, detail the awarding body, the date and the
grade, and describe what the award represents.

References:
Use the name, job title and contact details of a course leader, mentor or professor at your university, or
an employer here.

Contact details:
List your email, mobile number and home address (if relevant) at the bottom of every CV page and be
mindful of the differences between work and play. Don’t use a jokey email, such as
bestlooker@email.com, if this could be seen as immature or foolish. Also consider what you publish
online, employers do check social media, even for senior roles — so expect to be Googled...

Email Telephone Address

9
SAMPLE CV – British format Source: University of Oxford

12 10
SAMPLE CV – US format Source: Stanford University

Janette Powell
P.O. Box 2738, Stanford, CA 94309
• (650) 555-1234
• jan@stanford.edu
• linkedin.com/in/janettepowell

________________________________________________________________________________________

Education:
9/XX-present Stanford University, Stanford, CA
• Pursuing a Bachelor of Arts degree in International Relations, to be
conferred 6/XX
• Course work includes economics, organizational
behavior, computer science, and statistics
• GPA - 3.8/4.0
6/XX-9/XX Oxford University, Stanford-in-Oxford, Oxford, England
• Studied Comparative Anglo-American Judicial System
_________________________________________________________________________

Experience:
9/XX-present Resident Assistant, Madera House, Stanford University, Stanford, CA
• Work with a staff of four resident assistants in an 88-student, freshman
dormitory
• Create and implement academic, cultural and social activities for students
• Encourage and facilitate discussion of social, political and ethical questions
• Build community spirit and guide residents in assuming responsibility
• Coordinate “Madera Makes Music,” a weekly educational program
• Schedule performances, organize the budget and create publicity
10/XX-6/XX Visual Display Artist/Salesperson, The Gap, Palo Alto, CA
• Designed and assembled window and floor displays
• Assisted customers with selection and purchase of merchandise
1/XX-1/XX Vice President, Delta Gamma Sorority, Stanford University, Stanford, CA
• Directed planning and implementation of activities for 95 chapter members
• Supervised and approved officer budgets

___________________________________________________________________________

Additional Information:
• Division I Varsity Athlete, Women’s Water Polo, Stanford University
• Familiar with Mac and PC software applications including Excel and PowerPoint
• Proficient in Spanish, basic skills in French
• Have traveled extensively throughout Europe

13
11
 ALEX ACCOUNTING
95 rue Victor Hugo • Paris, France • 06.88.88.88.88 • student@edu.fr

Education
Bachelor of Science, Management Science
Expected Graduation Date: June 20xx
HEC Paris
A GPA: 3.45

B Relevant Coursework
• Intermediate Accounting • Auditing
• Federal Taxation • Advanced Cost Accounting
• Financial Accounting • Corporate Finance

C Skills/Qualifications
• Experience reviewing, analyzing and presenting case projects through auditing, cost accounting,
and forensics accounting classes
• Strong background in research and analysis developed through work experience and coursework
• Work effectively within a team as well as independently with minimal supervision
• Proven leadership and public speaking abilities through student organization and work experience
• Proficient in Bloomberg, Quicken, QuickBooks, Turbo Tax, Word, Excel, PowerPoint and Access

D Relevant Experience
Operations Assistant, Caywood-Scholl Capital Management, London, UK (9/xx-present)
• Support 15 portfolio and trading administrators with processing more than 200 daily securit
transactions, resulting in increased productivity
• Update bank loans to reflect principal payments and weekly interest payments from borrowers
• Analyze and resolve pending trade and settlement issues

International/Domestic Trading Intern, Nicholas-Applegate, New York, NY (6/xx-1/xx)

• Assisted traders with multiple large volume trade orders from portfolio managers
• Conversed with operations regarding price discrepancies and trade issues between traders and
brokers, improving communication between various constituencies
• Created spreadsheets allowing for quick comparisons of broker fees from different trading
methods

D Leadership Experience
President/Founder, Undergraduate Accounting Society, UC Berkeley, CA (3/xx-1/xx)
• Developed campaign to increase student membership by 30%
• Collaborated with the Career Services Center to organize the first annual Meet the Firms event
• Served as a student representative on the UC Berkeley Business Quarter Planning committee

E UC Berkeley Membership & Activities

Swim Team - 2011 Pacific Collegiate Swim and Dive Conference Champions (09/xx - present)
Delta Sigma (01/xx - present)
Undergraduate Economics Society (09/xx – 06/xx)

TIPS:
A - Highlight a strong GPA
B – Highlight relevant coursework
C – Review carefully the job description and include relevant skills
D – Be result-oriented! Add precise numbers or outcome
E – Memberships and activities reflect your soft skills

14 12
LAYOUT: LOOKING GOOD ON PAPER!

TIPS:
• Photos. Personal photos reveal a lot about you — gender, age, ethnicity or
physical characteristics. That is why they are not allowed in some countries,
including the USA. Here again, investigate your targeted audience!
• Graphs, pie charts, icons. A good way to stand out and to display your computer
skills! Do not overdo it though.
• Soft Skills. Definitely very trendy. Remain sensible – the example above might
be somewhat over the top: it depends on the targeted field’s job culture

15 13
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0rtllpêEy.'ÞI¡e
¡ t"rneg'¡:¡B in tndinff hoductibn'
Õoø¡ary address

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mlint¡na¡ce of deÞatünenB h6¡W, rtaff.
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TANCUACFå. I
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tom jgu. i
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üi¡iUr, **.
I
I

REFETENGE5 Iur IEsFlt0t'¡rAls (uqiJ l

fqr¡l åsndïlrttten dtgtatrife
fhe fotl¡rvtng: i¡¡cPle çån PtFVidE tefÉrences¡
lourrame; ty¡æd
.na ii¿w.t"(¡n¿ pt one ¡rytrþe$ or Êfοìl'addr'esiÊs) of tiao,ppoptei
[¡:r* :

- 'EPøuirE6¡t: ür¡t's 35 i

R4 Udü s aoôniillûriìt' 15 i,.

i:i

i
',1
i
:l
t
 on your CV
Table of Action Verbs for Desc}ibìng your Experience
flelpìng Skílß Management / LeødershíP
Creøtive Sk¡lls Datø / Fínøncíøl Skilk
Contmunícøtion Skills Skllls

Assisted customors Admìnistered a

ô Cornputed and
a NegotiatedPnce t Created an interior varietY of surveYs to
recorded inventory with ohoosing
reductions of uP to design laYout for a collect data about the
valuation on a appropriate Products
30% with key 500 square foot retail employees
a Trainednew
venue montbly basís
suppliers a Implemented asafetY
a Docuniented employees in the
a Interpreted financial . Introdacedanew communication
inventory counts at plant through
infomration fromthe methodiof navigating program to Promote
the end of each demonstration
companyís airnual throughthe A safety awareness
working daY techniques
report Software Program t Coordinqted and
a Yolunteeredina
a Verifiedtha amount
Solicited donations o Presented arrew mønaged a chatitY
owed to the creditor nrrrsing home every
from local comPanies research Project to eventto raise moneY
in the Accounts weekend to serve the
for the ISC the managers at the for the local
.Payable account communitY
humanitarian location children's hosPital
association

.A.dministered,
Adjusted' A.llocatedn Aided, Asristedn Built'
Advocatedt Clarified' Applied' Composedt Demonstrated, F acilitatedt Àssigned, Attainedt
Created, Estaþlished' Budgeted, ComPared,
Corresponded, Familiarízed, IIeIP ed, Challenged, Coordinated'
Foundedr lmProvisedt Computed, Counted,
Encouraged, InterPretÞd, Performed, RePresented, Decided, Delegated'
Introduced, Presented Documented, Estimatedt
Negotiated, Persuaded, Solved, SuPPorted' Established, Executed,
Forecasted, Invested,
Presented, Publicized' Trained, Volunteered, Handled, Headed,
Predicted, Projected'
SolicÍted, SPoke; Worked Implemented, Launched,
Translated Quantified, Recorded, Led, Managed, Motivatedt
Verified Organized, Oversaw,
Planned, Prioritizedt
Recommended, Scheduledt
ed

16
di:
 q.

Effrcíency Skìlls Reseørclt Skìlls Teachìng Skílls Technícal Sk¡IIs

a El ímínat e d unnecessary coÈt a Examined anew a Defined a new product a Assembled an entire
of each unit of production mechanism that may reduce strategy and dis cussed how computer prograrnming
a Maxímizedprofitsby 15% sickness onthe campus itwould be implemented simulation for ...
dutingthe month of July a Orgønized a survay to a Ins tructed Deparhent B on Designed a nevr website for
a Heightenedthe level of measure the level of howto reduce inventory the ISC humanitarian
employeemoralthiough customer satisfaction and raise net sales association
program incentives a Surveyed a group of a Taughtprivate maths a Programmed thtee new
consumers with regard to classes for high school computer programs tailored
Product A students preparing for their for anetwork system
Baccalaureat

Accelerated, Allocated, Boostedr, Analyzed, Collected, Compared, Aideü Advised, Clarified, Anaþed, Assembled, Built,
Cenfralized, Downsized, Edited, Controlled, I)etected, I)iagnosed, Communicated, Defined, Calculated, Computed,
Eliminatedn Enhahced, Evaluated, Examined, Gathered, Developed, Encouraged, Conducted, I)esigned, I)evised,
Expanded, Ileightened, Lessened n ldentifred, Investigated, Located, Evaluated, ['acilitated, X'ostered, En gineered, Maintained,
Maximized, Merged, Optimized; Méasured, Organized, Reported, Guided, Helped, Informed, Operated, Programmed,
Outsourced, Prevented, Researcbed, Reviewed, Searched, Initiated, Instructed, Lectured, Reen gineered, Rem'odeled
Prioritized, Reorganized, Surveyedr'Wrote Prepared, Supported,
Reduced, Revisedr' Simplilied, Supervised, StÍmulated, Taught
Standardizedn Streamlined,
Upgraded

1
7
PART II: COVER LETTERS
Structure
• First paragraph: YOU. A clear, short and catchy statement on who you are and what you
want.

• Second paragraph: THEM. Show that you know the company you are addressing. Include
some specific information and clearly state why you want to work there.

• Third paragraph: YOU AND THEM. Focus on what you can do for the employer. Your skills
(one or two precise examples).

• Conclusion: a pro-active statement / your interest in meeting up.

• Do not forget to sign your letter!

1. Contents:

• Your covering letter should highlight your CV. Expand on your skills, and give precise
examples (see below).

• Make sure that what you are saying reflects your personality and skills. Here again, use the
list of action verbs for a purpose.

• Keep concise: a covering letter is one-page long maximum.

• LAYOUT (UK)
Top left-hand corner

Your Contact Information (make sure they are the same as your CV’s) Your Name
Your Address
Your City, State, Zip Code
Your Phone Number Your Email Address (space)

Date
(space)

Employer Contact Information Name

Title
Company Address City, State, Zip Code (space)

Object of your letter

Re: Application for a three-month internship in..... (usually in bold or italics) (space)

Salutation
Dear Mr./Mrs. /Ms. Last Name (try to get the name of the person you are addressing. If not,
use Dear Hiring Manager (Dear Madam / Sir is a bit old-fashioned)

(space)
First Paragraph: Object of your letter

18
Currently in ......., at ......, I am willing to.........
The first paragraph of your covering letter should include information on the position you are applying
for, the job title and the required dates.

(space in between paragraphs)

Second Paragraph: You and Them

Working for ............ would give me the opportunity to ..... ; An internship at ....... would be a unique
opportunity ......
I am appealed by...... (focus on the company’s assets)

(space in between paragraphs)

Third Paragraph: Your qualifications and specific skills

"You will see from my CV that I have frequently travelled to the USA and Canada and have worked as
a volunteer in.... As a ..... , I was in charge of....I was also responsible for.....This experience also
confirmed my abilities to ..... During ...., I handled working under pressure. It was a great opportunity
to prove my commitment, my adaptablity, my flexibility."

(space in between paragraphs)

Conclude your cover letter by thanking the employer for considering you for the position. Include
information on how you will follow-up.

Thank you for your time and consideration.

Thank you for reviewing my skills.
May I request a meeting in order to discuss further my interests and motivations. I look forward to
hearing from you, I look forward to your response,

(space)

Closing:

“Sincerely yours”, (if you know the person’s name) or “Yours faithfully” (if you do not)

(double space)

Signature:
Handwritten Signature (for a mailed letter)

LAYOUT (US)

Top left-hand corner

Mr. Peter Johnson

Personnel Manager [position within company] IBM
123 Maple Street
Ithaca, New York 12345

Dear Mr. Johnson: Dear Ms. Johnson: Dear Hiring Manager:

Top right-hand corner

19
Your address France

Month/Day st, nd, rd, th, Year

Opening paragraph: State why you are writing, name the position or type of work for which you
are applying and, if relevant, mention how you heard of the opening or organization. Be specific.

I am currently a fourth-year student at … one of France’s leading universities/business schools for

high-level business training. As part of the degree requirements I must complete a one-month
internship/training period during the summer of ...... (or)

Mr. X, director/head of the xxx department, who supervised my student project last year, has
encouraged me to write to you about a position in your firm/ about the possibility of completing a one-
month training period in your firm during the summer of (or)

Mr. X, Professor of Finance at .......... spoke to me about the possibility of /suggested I write to you ...

Paragraph 2: Explain why you are interested in working for this employer and specify your
reasons for desiring this type of work. Point out relevant work experience or related education.
Emphasize skills or abilities or interests you have that relate to the job.

I would be particularly interested in working for your company because...

In addition, I would like to use this time to deepen my knowledge and experience of ... the USA,
Spain....

Paragraph 3
Enclosed please find my resume, which outlines my qualifications in further detail. I look forward to
hearing from you and thank you in advance for considering my request.

Yours sincerely,

Type your name here under your signature

Enc.: resume

TEMPLATES
Dear Mr Black,

Please find enclosed my CV in application for the post advertised in the Guardian on
30 November.

The nature of my degree course has prepared me for this position. It involved a great
deal of independent research, requiring initiative, self-motivation and a wide range of
skills. For one course, [insert course], an understanding of the [insert sector] industry
was essential. I found this subject very stimulating.

I am a fast and accurate writer, with a keen eye for detail and I should be very grateful
for the opportunity to progress to market reporting. I am able to take on the
responsibility of this position immediately, and have the enthusiasm and determination
to ensure that I make a success of it.

20
Thank you for taking the time to consider this application and I look forward to
hearing from you in the near future.

Yours sincerely
(Source: The Guardian)

A FEW EXTRA WEBSITES AND LINKS

- http://careers.theguardian.com/covering-letter-examples
- http://www.forbes.com/sites/sethporges/2012/08/29/6-secrets-to-writing-a-
great- cover-letter/
http://www.ocs.fas.harvard.edu/students/materials/resumes_and_cover_letters.
pdf -http://www.jobteaser.com/fr/conseils/30-bien-rediger-son-cv-en-anglais
-
For academic CVs:

- https://visualmethodculture.wordpress.com/2019/05/24/22-tips-for-writing- academic-cvs-
and-covering-letters/

21
 .f Þ.¡,2 nead the sqatetnent€j be¡ot4¡ ;¡nd predici
whether Felu(roçomJnonds them
' pnnot tne r.o. t 9f thé €btlv.d¡sali'gn dûú ch€ck vöur ânsryeirs'
UNÏT 3 i/. ) iil.. L¡çt"n 't"

feðtui€s 9f co,vdi

r Baginning ¿ cover letter

:r Wri.tíng the mâin body of.the
[etter 5 Emphas[se }/our sUitabilifffor,the þosit'
'r';,r: 'WrÍtinq àn effectíve finat , :e Enclose sopìes ofyour educauph¡t ùu,ilifilÉ?tíoqs.and cðrt¡ñcalès"
. .
'. paragraph Illat Félir( givesviclry?
. g Whát'.do ydu thlnk is the' most ìmportã¡t adVléer
'. Using'¿þprdpriate language
'i Viríting e cover tetter the
h lopI ar c.h.e exgrqple ol a good covpr leker that ËelÛçsent Vicky':Read
leltèr, ¿nd answei thê fotlowirre quest¡ot¡s'
:
1 'Wúat islänq sJud$ng ãr'uûlvérsiqÊ ' ,
A Whe¡€ dicl shs t{ofk.last summer'?
'
3 Wllaidoesshe dP inher freeflme?
J6nd Nuttäll
7t';Ë¡mbsdñdq
:ar[<ton
,Identifying features of Lþ4dqr¡

cover leftefs
. êftàíxt
b lå¡e.¡uuéÍ@lçkquÍ
I q!Êd¡i¡üÈi 2008
:1 a 'lh.þa¡rs" disËuFs,tlié f.oltowing qgesliçns. l¡ÈDiamAtæpp.
1 Wráfs thedlffer€nce betì{eenã.CV-ðndÍ
'cover lettêr?
2 ever firltten a covèrleltgI iä Eng¡i'6ll?
'üave'you
3 ,Wìat did you Wdte ¡n your cover letler?

b ,cdnplete thi.s introductlod tö ôoy€r.léitèrs uslitg d.

thè.lldr,ds Inthe.$.o,x.
busìness coinptement coy.erletter ÇV empto¡¡er
ìntcreieil lnFodüttiùh þeßu¡de poiitlón wetbfbcused

ç Flnd ãna¡ternãtivë.expr€ssion iOr colef

.lèttèr:ia;tho text! \4lhqtlsa,f.ovetletter? i
A (1) av glves intoi4atloß aboút thg
d vÍcfty.fane ls"thé qrnni¡n¡çatioftrrManâgei eduôatlouail quallfi câllons a¡d projes$ona¡
at Gieen.PbertirqçÊ.utiÖäIs. S.be yranis to erDer{elr6.9.,yöu hàv€, vrbeieas a C2) *---:- li.

c,ha[ge hof Jcb ¿nd phones..herl¡iet¡ri¡ Fèli* wá.ít the jdb' A cdver letter
-,,:notd¡{Pl¡cate,youl.CvThe
"rÉluätþ*,'¡yyoo
a recruitment'agenb fþr'.adìt¡¿e ôn w{jl,llt.g "rrãrf¿C¡l--
-ii"¡uìão"eot a"perionallÈd cþqelìelte-r'lr
,a cover léttêf. ln pairs, dìs¿Uss"Whát adv¡cg.
to (¿)' rfre reêdêr'ió ieLd yÈur cv ånd
you ,wguld givé Vlchy o-n thé Tóllowlns¡ areâþ.
.nn51¿ç¡ yeu for tbevåcFnt (b) ....-,.-......."...- '
'. thè lêhg[h'ahd:¡truëfi¡ledf the léltÞf wrlttetl
-4.. cover' lettetJs. often J4our 'é;irtiest slmllâl
¡ thEtahguagg )rsuwould use oãäo¿i*it¡ cieating a ånd rtu$lthg çtsy,
'-iticai ço¡- ' clsô lerfihg
'. the conte¡trol the- lettèr "¡oteauu Ä, well-w¡iiter'¡,
nrstimpressióiu : ùô À-lev6l
¡¡ . .' ãavølelterdmonsualesiipuf enoþse a ç¡! 9f'mi;'6V èiìg hopô, oty íni¡&
lòb6 k¡vlted tólJnlãlvbv¡'
ê Þ¡tlis.ten to the besìnnlngÌof'thå phong' and Hll heli) you to
#itien:communication"sktli 'Youßslnc6IÊly,
cã¡l aùci answèr the fdllitwir¡g queitiohs. get:that alt-Impgrlant (8) --- '
i¿nc,Nwät
I iloiiv]ong..häs Vì¡ky.bèeñ vy-Òrkirlg âÈ 6rèen ile letter ofepÞlicãtlod shouldlollow the genu.4l .Jâne Nlnsl¡.
PharmaCgutlcals? ruittêlln€is JÒriall (9) +
-,amatn letters' tf çhoutd-
fii""-*Cfo) bodY,a4d¡fi¡31
2. Why ls.Vìclq loòKing.fora new.iob? ..-i rl*--ïr' r-rjj -:_ÌF1:'a'
I par.¡graph.
I
:l
34 Utlt.3 Efféctivd cof¿êf tetter.s
I
li

22
 Ã. ChopsiÉecol¡edfurhg

Trt#Frn it may concem,

I twritø / am writing to apply for the post of cttstomer service

agerû"2as / whiclr advertised on www-þbs€€kers.com recenüy.

lÍeel | 3would
/ wilÍ be suitable for itie post fur several
r€æoûs. Fislty, I speak excdlerú Erglislq aqpandiøg/ havÎng
sperf the last year living and working in Canada. Secondly,
I feel I possés the relevant custromer serv'lce experience,
having lrorked / been working in a range of service industry
i
positions, many of etñem / wilich necessitated considerable
interact¡p{r r¡dh tha.gÊneral p$Þliq tvt inler+eæonal skills t
,!

and ability to aommunicate also benefited fro¡n having to deal i

I
{
with frequeot customer complaints in my places of work. I am .ì

now keen b Tlmplement / puf these skits into pracäce and to '4
I
conünue to develop myse¡f and extend my range of abililies. ü
'Í
:i
:
I

ln addition toall this, I âm a dedicated, motìvated worker, able I

)
!
to ac't both independenüy and as part of a Þam. ln my last
þb, I was responsibfe fur setting up a nerv s¡etem for Ûe
collecfion arrd compilation of custorner fa*dbad<" a procæs
that exemplÌfied my listraning aod communícation skílls as well
as my competence wÌtr computers. I enþy new cftallengee
and never give less than my sevwything./alL l bttst you will
agree that rrry tack record st fff - as detailed in my CV-
$q$¡s ttrb.
:

I am available for iniervíew at any time and would be happy to ;

provide refurer¡ces, eshotld / when you lquíre lhem.

Please do not hesilaìe b cÞñtad rt¡è shouH.you require any

fr¡rttpri¡frsndi¡rl

I look fo¡ward tot¡hear / hearing fom you soon,

Yours faithtully,
lGrim ftlærani

E Cornpare yoru choiceç udfh altn¡triêf ãn¿

disnrss aa¡rdifferences. flrm dlscrrss tr¡hethér
or not yiu rvøuld int4vlÊ.nü thìs a¡rplfcaat for
thepost Whfl

Cover [etters ar¡d ernai[s

Find out if you should send your appticat¡on by post or email. lf by email, you can copy your cover
Estter into the ema¡l, orsend it as an attathment. Look at Mariak soverema¡[

-",:ffiManaeer # lln.;;,:roff$
ffi ffiffï- refersnce to your onrine act\,êrtisement for a department "
inthe
esPeciatty 1

manager. As you will see from the attached Cv, my background in this iÇ
job
:'i context of ' '

area- I iì€r\.e long experience ol'¡eb des,ign, and I recently compÌet€d än :r'applications. ;

lidBA in Lnndon, where l develtped my ftiânagement and leadership skills- ... ..i. -..:.1.. 1'::1 ','-1. :'' :. .:i'
I t*rcrdd stoir |tl€ to relocgte back to portr¡gâ|.
I am anaiËable for interview oil the ciate that you mention.
t I'cok lonrard to hearing from you- i
Best regards
Maria Soares 23

ff writing a letter, start Dear Sir or iåadam, or Deer -..--, with ihe name oí ihe person if you know
.-.......

it, and end Yours sincerefy. f¡ver emaits and tetters should also be concise - less than tne page'
 I
Managelegx¡_

Il[otes on coverigg letters'

. The covering letter explains why you want the job.

' lt should be specific to the Job you are applying for, adapted to the target organization,
' and show that you know about lts activities.
. lt should highlight your skills and achievemenLs, and show how your background,
tnining, worl oiperience and abilíties relate to the job you gre. applying for.
. ltshould use formal language, and dernonstrate that you h.ave þood written
' communicatioñsk¡lls.

Hereis a model for a covering lettêi.

'How different would a covering'tetter be in your language?
.would it be more modest, or more assertive in listing your talents?

.Your address
fs1¡¡- erna{l add¡esS

Date (23.May 2O-')

Company name
Company address

Dearltfr/lVls [Name),

I am writingito appiy for the position of adsertirsed orr yonr company's

website. Harring read the job descriptÍor¡ I believe that my acaderiric record and
interp*sonal skills inake me a shong candidate for fåe position.

I "T afnal¡rearsftrdent and iqül shortiybg graduati:ag Êoir

. 'wlth . university ¡
)
aB^din Busi¡ress,ådmi¡ristration. rsst srunmer I sperrt three nontås
' gaining praciical er¡Fuience in , furing a traiueeiUip [BrE) / internship
f,
)
u
{tuE) at (organization) in (city). lvÍyresponsibilities tåere inciuded o¡{.Larúz¡¡¡g /
iaplemeu@g / developing / coordinating
- / anatysiug
,9s you will from my GV, la,st year I sperrt an **"hange semester at tåe
see
Uft€rsity Gf . My.epeúerrce of studying in tianguage) and working in
[epunËr$ have taq[iht me how to live.and work in dtfferent.ecxvironnents, abd
- experience of intercultumt co.mml¡nication and working with
given me some
ì
diverse teams.
I arn ft¡est in- and Engtish.

I.am alraflabie for a¡r i¡aterEriep atyour convenience and look forwa¡d to hearing.
Fomyou.

Yours sincerdy,

You¡ handwritlen signah:re

Your n"tre, tylred

Recnrituent ûsit 5 35
24
 i Match Felix's advice (l -t 2J to the parts of the cover letter (a-lJ in Exercíse t h. b tøatctr the open¡ng paracraphs (l-5) in Exerc¡se 2a to the type of cover
1 Cive your contact ¡nformation and current date- --4- letter (a-c) they come from. Which type of letter do you think ¡s most likely
2 End'Yours sincerely' and type your name under your signature [indicate Ms or to be successful?
Mr if not obv¡ous). a A reply to a job advert¡sement
3 Cive a clear context - say who you are and why you are writ¡ng-
- b A 'cold' speculative job application
4 Your sign-off should be friendly, polite and to the po¡nt. - c A letter follow¡ng a personal recommendation
5 Po¡nt out your aptitude for the sorts of skills they are seek¡ng. -
6 Name any employee you have met and say why they impressed you. C Evaluate the follow¡ng opening paragraphs. What do you th¡nk ¡s good or
-
7 Your use of leisure t¡me can show you are a well-rounded person. - bad about them?
I Support your cla¡ms with ev¡dence, fccus¡ng on results and ach¡evements. - I .After attending the recru¡tment talk presented by F¡nilc¡al lnvestments, I am
9 Include the name, t¡tle and full address of recipient. - extremely interested ¡n the post of graduale tra¡nee ¡n the lnternational Sales
1 0 Mention where you saw the job advert¡sement. - Department. I have absolutely no doubt that my quatit¡cations, skills and profess¡onal
'I
1 Expla¡n your motivat¡on for applying. This also shows you have done your
- experiehce will make me an indispensable member of your team.
research and learned someth¡ng.about the sector-
'12 Show you are acquir¡ng addit¡onal usetul sk¡lls. - 2 .l am writing to apply for the graduate trairiee position as advert¡sed onl¡ne in the New
j - Ygrk Tlqes.l am a final-year student major¡ng Ín Bus¡ness Admin¡stration, with US
Look at Jane's cover letter again. ln which paragraph does she:
ànd.Chinese business relations as the focus of my dissertation. I believe I am suitable
1 explain her interest in the posit¡on?
for th¡s pos¡tion because I âm very ¡nterested in bank¡nS. ,
2 create a pos¡tive ñnal impression? -
3 demonstrate her skills and experience relevant for the pos¡tion?
- 3 .l would ¡¡ke to apply for a job in yoúr orgânisat¡on. I have always wanted to work at
4 introduce herself and explain her reasons for writing? - the cutt¡ng edge of globa¡ strategy wilfi a f¡rm whose greatest assets are its People,
5 mention other relevant skills and interests to impress the employer? - and I have decided that Rivers & Co. ¡s the ideal place to start my career.
-
lf Beginning a cover letter d )u t¡sten to two recruitment experts, Grace and ol¡ver, d¡scussing the
The first paragraph of your cover letter should detail the job you are applying for Ietters. ln wh¡ch order do they d¡scuss them? .
and, if relevant, where you heard about the job {for example an advert¡sement, or
personal recommendat¡onl- e Þ¡¡ Usten aeain. What advice do they give? Ðo you agree with their
comments?
2 a Complete the following open¡ng para€raphs using the words in the box.
f f¡nu a job advertisement that ¡nterests you, and write the opening
advertised applicatior considention enclosed enquire
g€drEtr quatified recommended requirements response
paragraph of a cover letter in response.

1 Iamafinal-yearstudentwhoisaboutto gvaârral¿ withabachelor's¿egreein ì Writing the main body of the letter

rnoustr¡ar enóteãiìïì'ro. ári"toiuntu"rsiû I am writing to about. i
position related to i
po""¡o¡" oóJortuntt¡es øth Méndoza. I amlnterested in a Demonstrating your key skitts and experience
"rnpiäii,åni
iansPortation management'
ln the ma¡n body ofthe letter you need to show why you are the right person
2 iu uiting in _ to youþb posting for an invesürert banker on you æmpmy,s for the job, by highl¡ghtine your most relevant experiences and skills as they
website. I hrve _ my CV for you consideration. - relate to the posit¡on you are applying for. It is important to demonstrate
evidence of your skills clearly- lt is not enough to claim that you are 'a hard-
he.=- that I working, flexible team player, with excellent lT skills'; you need to be able to
3 I was recently speaking w¡th Mr Fox from your firm and
- provide evidence-
.ånãv"uatåpyormjCV' Knowingtt.€' - forthepos¡t¡on'hefeltthat
i*"uío o" an ileal candidate, giveñ my experience ¡n ¡nternational sales' 3 a ln pairs, discuss the fo¡lowing questions.
1 How long should the main body of the letter be?
4 I would like to apply for the post of a Comcrcial Solicitor ia you ûm as 2 How many specific points should you make?
i
oa Legalpositiom-com- As a recent graduate, I m pãrticularþ happy ro see that
the 5 How will this sect¡on change depending on the job you are applying for?
:
positionisopentoaewly_lawyem- i
5 Please accept this letter as for the Marketing Manager position currently tisted
on Monster.com- My CV is attached for your ,¡ -

36 Unit 3 Effectiw cover l€fü€ß Unit 3 Effective cover lettes 37

-
'- r'1a:'.-- .- -:-rì;:-_-'--- :-__-T'-:---Arr:aTì

25
 ,l,l
ilil
.l'l b Read the follow¡ng stracts from cover letters. For each extract underline Matching your skilts and experience to the position
ìr the two main skills the appl¡cants demonstrate.
1
ln the body ofyour cover.letter it is essent¡al that you are able to demonstrate
tuty pasl exper¡ence ofwork¡ng overseas has brought me a greater how your work experience and sk¡lls match the specific position you are applying
.
understanding of international cultures and traditions, as well as a better for. To do this you need to:
apprec¡ation of my own culture. These ins¡ghts would certainly benefit a o read the job description carefully:
l multinational corporat¡on, such as yours. . ¡dentiry the sk¡lls and exper¡ence the company is part¡cularly interested in;
. show any parallels wilh previous posts you have held or other experience.
tll Sk¡lls: intercultura¡ awareness / dependability / flexib¡l¡ty / self-awareness
l
i
2
4a ln pairs, discuss the follow¡ng quest¡ons....
With¡n my rofe as a proiect manager, I am respons¡ble for leading a team of ñve I How will your cover letter change with each position you apply for?
I people- We often have to work unsoc¡able hours under ditñcult condit¡ons. I 2 How w¡ll you know wh¡ch sk¡lls and experience to hiehlieht?
ensure that team morale ¡s mainta¡ned by regularly counsell¡ng leam members 3 Should you highlight skills and experience even if they are not obvious¡y
to check they are cop¡ng with the demands of the joþ- relevant to the job you are apply¡ng ficr?
I .

Skills: flexibility / lateral thinking skills / language skills / interpersonal skiils b Read the letter written by Hanna Ahigren, who is apply¡ng for a job at the
ir Australian Embassy in Sweden, and answer the follow¡ng quest¡ons. At th¡s
3 stage, ignore the gaps ¡n the te)c-
A¡though I do not possess any exper¡ence in the hotel industry I wæ a Hol¡day
I What pos¡t¡on is Hanna applying for?
i'l Representat¡ve for Xtreme Holidays for two consecutive summers, where I
learned that customer satisfaction ¡s the key to success in the seruice ¡ndustry. 2 What is her current iob?
jr f ¡mplemented a new way for customer feedback to be recorded, which helped 3 What subject does she have a degree in?
Xtreme Hol¡days develop fhe seruice that they provide by identitying areas 4 What skills and experience does she have?
I needing improvement, I bel¡eve I can apply the ski¡ls obtained from my previous
employment to th¡s position.
Deã Ms Tisdall,
i,rl
I. I m writ¡ng ¡n €spoN to your advertisement for the posit¡on of Public Relations Offiær
Skills: IT skills / customer service sk¡lls / communicat¡on sk¡¡ls / ¡nitiative
æd enclæ! my cuniculum vitae for your cons¡deration'

i¡ 4
I
I âñ .' ,dÞdtu wôrkinô æ a Pres Offiær for the Swedish Min¡stry of
lndustry'
This summer I worked at Alton Towers Themepark, where I was initially
îËii àleeìièq?¿ h^s en^ul¿¿ ^e to gain a broad understandins of the
1ii'
i
responsible for operating various rides. Howeve( æ I can speak both ltalian
."Oi*n¿ puot¡" ø.tions. (2) mon¡tøing the Swed¡sh and fore¡gn
and English fluently I was qu¡ckly moved ¡nto the gift shop to deal with and maintaining key med¡a contacts' I âlso write
p€ss releææ and
.äià,
il, customers. Working in the shop helped me to learn the ¡mportance of deal¡ng '
"
".0-"*ulfr,¡ng
;,sä!;;;l;;"""tslThrough the suècestul undertaking of theæ ßsponsib¡lit¡æ
(4)
The swed¡sh oolitical sYstem.
with customers ¡n a friendly and êfficient way. During this month I suggested '"i æ part of my uniue;sity degræ in Politiæl Scìmæ' and
put
changing the layout of some of the gift displays. These changes led to e fu;*"**"at**al
il. this knowledge ¡nto pÊcti€l appl¡Ét¡on' !
signifiænt ¡ncrease in the sales of souvenirs.
P€v¡oUSexpêrienæatthesredishEmbasyinwtrswgavemeæopportunltytoworki of :
ffi rc *rvicæ. During my time there I lønt to pþmote the slrengths
Oipttati"
thê Euopean
Skills: customer service skills / entrepreneurial skills / leadersh¡p skills / ë*J"n iti.ugit puolic ßlat¡ons ænts, æ part of a teffi Polæd's entrylo I
sìgnifcantly influmced my
I :
numerical skills ú"¡ã" *" tf,"ïàn t"cus ot the Embæsy at the time, which to Poland'
writing reports' organìs¡ng otñc¡al visits
¡.
:'
I work there. (5)
i
5 *å à*"ropìng u*ìous Ìntemal and extemal prciects 't
I have a strong h¡story of staff management, working closely with my cunent
t f6ì-considerableexperienæintheareaofpubl¡cfelationsfrom
team on their personal development plans, and understand my role assbting and t ìmconfideítthattheæmbimtignoitv ...
promoting staff member success. I regularly seek feedback on my perfcmance It
Ëi,;*,^,""-t"*""**uentjobs candidate ror the position
i

from my superiors and colleagues to ¡dentify areas I need tci improve ¡n.
? ;åiiä ;;;; ;;;,lgrcunà mo ä"uant skills makæ me an toideãl
the job'
rãeæ æd enthusiæm
ava¡labþ. f4
t I am very suÌted to Embassy work md
fælthis move rculd
{8)
ì:;-""*l*'*,"i*Th"rcleofÉublicRelationsoffiærwouldalloWretodeWlopmy
Sk¡lls: rel¡ab¡l¡ty / leadership skills / self-awareness / technical sk¡lls be
;å;äîÑ; - Ñ;n.ent in *tt¡cn mv ælitical' !¡nguistic and diplomatic skills
æuld i

utilised to theìr g€atesl potential.

C Underline useful phrases from the extracts which you could use in your own
your ænvenience' I look foMdd to høing from
you'
I would be aۓlable for interyiew at
cover letter. For example ¡n qtract 1 , Mu pøst æerience of -.. hos brcught
me a arcater understandìng of .-., øs well as ... Youß sincerely,
l.¡a-^c Aht8.e-
-
d ldentify three sk¡lls that you use on a regular basis and write three ¡/s-Hânna Ahig€n
sentences that demonstrate these skills in act¡on. Use the phrases Ín
Êxercise 3c to help you.

38 Unit 3 Effective cover letteß Unit 3 Effective cover tetter 39

26
 C Complete the letter in Exercise 4b usingthe following phrases- f Underline useful phrases from Hanna's letter which you could use in your
own cover letter. For æmple, I am conñdent thot the comb¡nation of mg ...
a ¡ feel I have slgn¡ficantly strengthened my knowledge and understanding of
and ... mdkes me an ideal candidate for the posit¡on.
b +his-experieneehas-enable4mete
l
c My employment experience leads me to the conclusion that g Complete the following sentences using the phrases ¡n the box from
d My employment experience has enabled me to bu¡ld on Hanna's letter.
e I think that I could bring
resutt As part of my ouring my period of employment at During my time
f My responsibil¡ties included
As a
having In the course of my currentjob Since I work with where I gained
g With¡n my position at work I am responsible for Whitg+çæ
h As you can see from mY CV I have
vJhiìe I wa< a team leader at Global Computers, I introduced new
d Here is the advert¡sement
that Hanna responded to. AuStralian EmbaSsy: Public Relations Officer
quality control procedures resulting in a 50% fall ¡n customer compla¡nts.
ln paiß, ¡dent¡fy the ma¡n
sk¡lls and experience they
Dep¿rtment Department ofForeign Affairs andTrade at Legal Solutions, I was respons¡ble for market¡ng
are looking for. lmmediate Supervisor: First Secretary software services.
Salary: sEK 1 8,000 per month (Taxfree)

" il5:i¡lÏ:iJJ:"ff*'"". .1,:,,,;'.¡.."¡ ;, ., i',ll,,iriíix;-+;;.*iffig'på{Èf. Siri¡íisx ì de€ree course ¡n Bus¡ness Stud¡es, I worked for three
months ¡n the Data Processing department of a large computer corporation,
(a-¡) to sentences from a Monitorthe Swedish,Finnish, Estonian,Latvian and Lithuanian media
Hanna's cover letter fl -6). (including printed and electronic) each day; prepare a summary of key experience ¡n lT solutions.
Some sentences illustrate ¡nternational and domest¡c news ¡tems.
more than one requ¡rement. b Monitor and prepare reports on international and domestic issues in 4 Star Enterprises I gained some knowledge of
Sweden, Finland, Estonia, Lawia and Lithuania.
I Th¡s experience has
c Organise programmes for v¡s¡tors from AustGl¡a,and prov¡de suPport
account¡ng, ass¡sted their bookkeeper for three months.
enabled me to ga¡n a to Australian-based st¿ffin relation to highlevel visits.
1l broad understanding of d Assist in the management and implementation ofthe Embassy's public 5
I have been responsib¡e for the organ¡sation of
the media and Publ¡c affairs function and cultural affa¡6 programme- conferences. my knowledge and experience in this field
i

.',r;.:"1$.i,.;:.,1;ì*-*'l j-r.lï:l#tr¡ffi *ffi*Effi lbÍJ

relations. -L
have grown cons¡derably and I now feel capable of managing events independently.
i 2 \Mthin my position at
work I am respons¡ble for e Bilingual Swedish/English language and translation skills - both written
tl and spoken 6 people every day ¡n a bus¡ness setting, I have developed
monitoring the Swed¡sh
j
and foreign media, f Highlevel understanding of swed¡sh government, economy, business strong interpersonal and commun¡cat¡ve sk¡lls.
and EU processes
and establish¡ng and
ma¡ntaining key med¡a
g Ability to priorit¡se, manage time effectively and work both

contacts.
¡ndependently and as part ofa leam h Complete the following sentences so they are true for you.
h Persnal contacts in the media (desinble) I While I was I was in charge of
i Experience ¡n a publ¡c relations and/ora media-related freld (desimble)
3 -l-l-
Through the successfu¡
Pleose note that to be considered, apPl¡cants must addrcss the select¡on cr¡teila
undertak¡ng of these
when makinq theír appl¡cotions and oll appl¡cations must be ¡n Engl¡sh.
2 During I was respons¡ble for
responsibilities I feel
I have sign¡ficantly 3 As part of my degree course in
strengthened mY
knowledge and understand¡ng of t¡e Swed¡sh political system. 4 During my period of employment at I ga¡ned
4 Previous exper¡ence at the Swedish Embassy in Warsaw gave me an -
opportun¡ty to work w¡th the d¡plomatic services. Dëring my time there I learnt 5 At present I -am responsible for ..As a result
to promote the strengths of Sweden through public relations events, as part of
ateam.-/- 6 S¡nce I
5 My responsiþil¡ties included writing reports, organising official visits to Poland,
-
and developing var¡ous ¡nternal and external projects. /
In pairs, discuss your recent work exper¡ence, or time at university.
6 - -
The role of Publ¡c Relat¡ons Officer would a¡low me to develop my existing
Higbli€ht the skílls you feel you have developed through these exper¡ences.
skills in an environment in wh¡ch my polit¡ca¡, linguist¡c and diplomatic skills
What are the main skills you have that make you more employab¡e?
could be util¡sed to their greatest potentlal.
-

40 Unit 3 Effective cover letters Utrit 3 Effective cover tetteE 4l

. : :r*.-... r.:. ".___-'qi:îTîËlqT.if

27
APPENDIX 3

Baldrick College
Swinton
. SW4 8BT
natalie.laurent@bc.ac.uk

1 December2008
Hillier and Thompson
45 Strand
London WC2 BLK

Dear Ms Ainsley,

I ar¡ writing to apply for the position of junior consultant

at Hillier and Thompson advertised in
The lndependent Having read the job description, I believe that
my excellent academic record,
professional experience and interpersonal skills make me
a stronjcandidate for the position.
As a postgraduate student studying lnternational Relations at Warsaw
University, I am currently
completing my MA dissertation. Prior to this I spent nine months gaining practical
experience in
'European Public Affairs, during a paid traineeship at CLAN puot¡Cntra¡rs
in Brussels. My primary
role at CLAN was to monitor developments in the energy sector at the '
European Commission,
and to prioritise and communicate this information in a clear and concise
runn"r, in line with
individual client needs. Whilst in Brussels I used my strong interpersonal
skills to establish a wide
network of contacts. This network, combined with my research and analytical
skills, enabled me
to identify the information our clients required rapidly and effectively. tuylriciency
in this role, as
well as my ability to communicate clearly with clients and colleaguås, léad
to my promot¡on to
team leader after only three months.

As you will see from my CV I obtained a competitive scholarship to

complete my first degree at
Nodh-eastern lllinois University, Chicago. My experiences of stuoying in
imerica and wo-rking in
Belgium have taught me how to live and work in diverse and chalienling
environments. This has
helped me to work more effectively, both independently and as part ãf

I am now looking for a position ¡n w¡r¡ffr I can use and continue developing
"-t""r.
my professional
skills. I am confident I could bring a great deal to the junior consultant
öosit¡on at Hillier and
Thompson. Your advertisement states that the positiorì will require clos'e
collaborát¡ãn *ür1-
the central European oftice in Milan, which will involve frequent trips to ltaly.
Hauing spdi
many previous holidays in ltaly, I know the country and culture welì. I have
managed to acquire
good conversational ltalian and am currently taking evening classes
to improve my language
proficiency in this area. I also have fluent French following my work
experience in Brussels.
Should you have any queries regarding my application, or require any furdher
information,
please do noi hesitate to contact me. I would like to thank you in advånce
for your time and
consideration.

I look foruard to hearing from you.

Yours sincerely,

Nafalè Laureaf
Ms Natalie Laurent

28

Aooendix 3 Model cover tetter 771

TEMPLATES

Dear Mr Black,

Please find enclosed my CV in application for the post advertised in the Guardian on
30 November.

The nature of my degree course has prepared me for this position. It involved a
great deal of independent research, requiring initiative, self-motivation and a wide
range of skills. For one course, [insert course], an understanding of the [insert
sector] industry was essential. I found this subject very stimulating.

I am a fast and accurate writer, with a keen eye for detail and I should be very
grateful for the opportunity to progress to market reporting. I am able to take on
the responsibility of this position immediately, and have the enthusiasm and
determination to ensure that I make a success of it.

Thank you for taking the time to consider this application and I look forward to
hearing from you in the near future.

Yours sincerely

(Source: The Guardian)

19 29
20 30
21 31
 PART 3 - ELEVATOR PITCH
An elevator pitch is a short explanation of who you are and what you do. It encompasses
the most important things you could say to someone if you were only going to share a brief
elevator ride with them. It’s also the way you would respond if someone said, “tell me about
yourself.” Having a polished elevator speech is essential for networking as well as
interviewing.
Key Points: • Keep it brief – 30 seconds to 2 minutes at the most (for our purposes – 60
seconds max.) • Make sure it is tailored to the situation and audience • Different versions for
casual networking vs. job interviews
Main Elements: Following are the important elements to incorporate, with some sample
dialogue for each one.

1. Discussion of your strengths & talents

a) “I am a natural salesman with an incredible amount of business savvy.”
b) “I’ve been passionate about design ever since I was a little kid. I love that I’m now
able to help my clients turn their vision into tangible reality.”
c) “I’m incredibly talented at analyzing markets and developing effective sales
strategies.”

d) “I work with international students, teaching courses and serving as an advisor. I love
that I get to combine my passion for teaching with hands-on support for learners who
are so dedicated and driven.”

2. Mention of current/past employment in positive light

a) “Running my own business for the past 6 years has been a wonderful challenge and
a great adventure.”

b) “I’ve learned so much about business development, sales, and marketing.”

c) “It’s been an amazing experience and has helped me to become a world-class
marketer.”
d) “Managing this team has been so rewarding. Helping my people grow and come into
their own while we all meet our collective goals is a real thrill.”
3. Forward-looking statement(s)

a) “While I do love many things about my current role, I’m looking to transition into a full-time
position in management with a progressive company here in San Diego.”

b) “As my personal goals have changed, I’m now looking for a sales leadership role with a
thriving organization in San Diego.”
c) “The company is going in a new direction and I think it’s the right time to look for my next
challenge.”

Put it all together:

1. Talk it out and write it down, then edit it to sound more like the way you talk and re-write it
2. Practice it by yourself to make adjustments and work out what you want to say

32
33
34
35
 ELEVATOR PITCH TIPS & REMINDERS

- Describe an accomplishment that sets you apart

- State what you want – what’s important for you to find in

your next position

- Sound ambitious – you want a challenge, you want to

make an impact

- What can you bring that will benefit them?

- Describe any results you can talk about

- Show that you perfectly understand the position

- Talk in terms of their interests, that hiring you will solve the
problem they have

HOW TO ANSWER THE QUESTION « TELL ME ABOUT

YOURSELF »

Describe your:

- Current situation

- Past experience

- Future – why you are the perfect fit

36
 « The Perfect Answer to Nail your Job !_ »
Comprehension Questions for ELEVATOR PITCH FOR JOB
SEEKERS VIDEO

1) What is an elevator pitch ?

2) What is the main purpose of an elevator pitch ?

3) How should you describe yourself ?

4) What is the first step ?

5) What is the second step ?

6) What should set you apart ?

7) What are good examples ti the question « What are you looking for ? »

8) Where did the speaker work ?

9) What is the speaker’s job ?

10) What is he looking for ?

11) What should you do when describing your area of expertise ?

12) What quality should you aim for ?

13) What should you « sound » like ?

37
Sommaire – BUSINESS PLAN GUIDELINES IN FRENCH

1 - Résumé du projet

Rajouter à cette partie :

- Création d’une marque ou nom de la société.

- Créer un logotype identifiant la marque ou la société. Savoir l’expliquer à l’oral.
- Créer une devise, un slogan qui caractérise la marque ou la société. Savoir l’expliquer à l’oral.

2 - Description du produit ou service

3 - Analyse du marché

4 - Stratégie commerciale et moyens mis en œuvre

Rajouter dans cette partie :

- Une affiche markéting ou affiche de communication institutionnelle. (Slogan/Devise obligatoire)

- Il s’agit d’une affiche présentant l’entreprise, ou bien d’une publicité vantant les mérites, ou qualités du service
ou du produit que propose l’entreprise, ou encore une affiche ou une vidéo qui montre la participation de
l’entreprise à des projets n’ayant pas obligatoirement un lien avec son activité.
-
- Exemples :
- Financement d’associations favorisant l’accès à l’éducation pour les plus démunis.
- Participation à l’aide alimentaire.
- Participation au développement durable, etc. …
-
- Définition de la communication institutionnelle : « la communication institutionnelle a pour but de promouvoir
l'image de l'entreprise. Ainsi cette communication doit montrer aux consommateurs et aux prospects les
valeurs que l'entreprise défend, l'engagement de celle-ci pour une cause précise. »

______________________________________________________________________________________________
___________

Détail explicatif :

o Un résumé du projet complet et concis

Le business plan comporte une partie qui résume le projet. Ce résumé comprend l’offre que vous soumettez avec un détail
d’un secteur d’activité, la présentation de votre produit ou service, vos opportunités d’entreprendre avec un exposé du
marché visé avec les consommateurs visés, la taille du marché, les avantages concurrentiels prévus et la méthode de
distribution.

o Une description de votre produit pertinente

Le produit ou service vendu doit être présenté sous l’angle de la valeur ajoutée qu’il offre au marché. L’offre doit être
détaillée et exposer son originalité, son innovation, l’éventuelle concurrence à laquelle est confrontée et l’utilisateur final
qui est concerné par votre produit.

o Une analyse du marché complète

Une analyse du marché est à affecter et exposer de telle sorte à ce que l’existence du besoin est réelle et que la demande est
solvable. L’analyse comprend l’étude du marché et ses sources, les tendances du marché et sa taille. L’analyse comprend
également les clients potentiels, les besoins, et le prix de vente psychologique du produit. Le niveau de concurrence directe
et indirecte incluant ses points faibles et ses points forts

o Un détail convainquant de votre stratégie commerciale

38
Une stratégie commerciale et des moyens mis en œuvre sont mis en œuvre dans le cadre de l’élaboration de votre entreprise.
Ils sont donc à exposer précisément dans le but de présenter cette stratégie à votre interlocuteur. La meilleure manière de le
présenter est donc d’inclure dans cette partie les circuits de distribution choisis incluant les ressources nécessaires à mettre
en œuvre pour développer les moyens de distribution, la stratégie markéting, les moyens humains et matériels qui
engloberont le projet.

___________________________________________________________________________________________________
___________________

Format : Rendu de Power Point + oral de 20 à 30 minutes.

39