PART e OLD MEDIA IN THE ~ NEW WORLDEvaluate the changes between the old and new media; 4 * Analyze the possible solution on the death of new media; and * Understand the importance of the media. A. How does the Internet affect Traditional Media? Croteau and Hoynes (2003) stated that the “new era of communication” was made sense by the flow of information that is one of the main purposes of the internet. The internet is continuously developed and it reached the point that it gained attention in unstoppable development. With the complexity of the internet, people can retrieve new information and knowledge about people and the world. It is said that internet users are not only limited to the use of information and communication technology but their way of acting and living their lives are attached to these technology (Holmes, 2005). Starting from the invention of internet, the first media age is beginning to lose its audiences, its purpose as major source of public information and is challenged to survive from dying of the industry. According to Castells (2003), internet gave people the idea of the internet being means of communication from many people to many people in specific time on a global scale. In this connection, internet allows its audience to have freedom of information and speech by expressing their own thoughts, ideas, emiotions, and feelings. This concept of internet is contrary to the broadcasting ‘media that allows one person to disseminate information to many people. ‘tps/ wor byfemarketing.cony/blog/dlgtabmarketingostraditvonat-marketing! 2930 Internet gives people the opportunity to interact with other internet users, Social networking sites allow people to initiate online discussion and interaction with other people. Narrowcasting is a process of people to choose and respond with a certain information according to their interests and it is formulated to be used with this kind of social media platforms. . Print Media Print media are traditional way of knowing the information. By the form newspaper, magazines, posters, banners and any form of printed materials. Print media is a printed information which is to be spread by the use of paper. Itis one of the oldest and basic way of spreading out of news. In early years, people used to handwrite all info before printing material were invented. It was a painstaking work to produce a large printed or handwritten information, But print media are not just for the news and magazine. This production holds ‘a massive area of media, including important letter, mails, yellow pages, direct mail and outdoors advertising. Majority of the information coming from this source are considered as true info. According to Husted, (2017) “Basically, this involves personalizing print media to let customers feel moré connected to your brand.” The art of printing started in China durin; of carved woods to print letters. The first book published in 868 AD was g the Tang Dynasty. It was made “Diamond Sutra” by Wang Chick. Some co museums in China, Before printing materi discovered the paper in 3500 BC. They mai it together. pies of these are still preserved in als were discovered, the Egyptians ide paper papyrus strips by pressinghutps://dnarma-documentaties.net/conserving the-diamond-sutra Types of Print Media Newspaper Newspaper is considered to be the most popular form of print media. These are used to disseminate reliable news to huge mass of people. Usually, newspapers are delivered at homes or made available at newsstands and stores. tage wwe eaten rah naena nenpurceabee fee netetan senalsopacraatacunstilskemeeaeing argue Tiss Newsletter Newsletter is a source of information for small communities or groups. The people who are subscribing to a newsletter share same interest regarding a certain topic or event. Also, these are used for promotional use, . Magazine Magazines offer articles about various topics like entertainment, celebrities, food, tepvowienconpeclegbtesenisiey fashion, and many more. Unlike newspapers that are published every day, magazines 31are published monthly, quarterly, or annually, Also, magazines have larger scope because some titles are circulating around the world. Yeo we Netcom naman ekg ning megane one Banner Banners are usually made of cloth or paper. Banners are used to display slogans, logos, and other specific messages. Also, banners are used for advertising and promotion of some products and companies. Billboards Billboards are made for advertisements and usually made with graphics and texts. These are printed in huge size so that it can be read from far distances and to catch more attention. Billboards are considered to be the costliest kind of print media. Books Books are the oldest kind of print media. Books give writers the freedom to share their knowledge about a certain topic. Books provide a variety of genres and topics like ‘literature, history, fictional stories, romance, science, and so on. Books are not limited to give knowledge but they also provide entertainment to its audience. 4s cw E - u c 2 z