1.

Age
• Below 20
• 20-40
• 40-60
• Above 60

2.Gender
• Male
• Female
• Others

3.Annual Income
• Below 1 lakh
• 1 -3 lakh
• 3 -5 lakh
• 5 -7 lakh
• Above 10 lakhs

4.Occupation
• Business
• Salaried Person
• Student
• Homemaker

5.Are you a regular customer at Shoppers’ Stop?

• Yes
• No

6.How often do you visit Shoppers’ Stop?

• Daily
• Weekly
• Monthly
• Occasionally

7.What is the average time that you spend shopping at Shoppers’ Stop?
· Less than 30 min
· 30min – 1 hr
· 1hr – 2hrs
· More than 2 hrs

8.Who influences your purchases at Shoppers’ Stop?

• Friends
• Self
• Family
• Spouse

45
40
9.Who accompanies you for the purchase?
• Friends 45
40
• Self
35
• Family
30
• Spouse 25
20
10.What factors influence you to make purchase? 15
• Occasions 10
• Offers 5
• Seasons 0
8.W
• Fashion you
Sh
• Promotions

11.What type of footwear do you prefer?

• Formal
• Casual
• Sports

12.What material do you prefer for your footwear?

• Leather
• Fibre
• Artificial leather
• Polyurethane
• Suede
• Thermoplastic
• Glitter

13.What components do you see before purchasing footwear?

• Fastenings
• Toe cap strength
• Heel strength
• Leather quality
• Material
• Trends and fashion

14.What brand of ladies footwear do you prefer to purchase at Shoppers’ Stop?

· Inc.5
· Catwalk
· HauteCurry
· Lemon & Pepper
• Puma
• Sketchers

15.Which factors influence to choose from different brands?

 • Price
• For a change
• Peer Effect
• Promotions
• Discounts

16.Which is the most important element when you select footwear?

• Brand
• Quality
• Price
• Packaging
• Comfort
• Personality

17.How often you will be wearing them?

• Occasionally
• Monthly
• Most often
• Always

18.What do you need to ensure while buying for your kids?

• Fabric
• Size
• Fashion
• Color
• Elastic
• Cost
• Season

19.Which factors influence you to make purchase decisions?

• Prices
• Offers
• Promotions
• Change of minds
• Membership benefits

20.According to you which type of fabric is suitable for kids clothing?

• Cotton
• Linen
• Satin
• Fleece
• Wool

21.What type of kids’ wear do you prefer for your little ones?
 • Denim
• Tops & t- shirts
• Skirts
• Jeans
• Trousers
• Shorts
• Sweatshirts
• Dresses
• Jumpsuits
• Sets & suits
• Joggers

22.Which factors influence you to make purchase decisions?

• Prices
• Offers
• Promotions
• Change of mind
• Membership benefits

23.According to you which element is important for selecting kids clothings?

• Brand
• Quality
• Price
• Packaging
• Comfort

24.Which brand of kids clothings do you prefer to buy from Shoppers’ Stop?
• Stop
• Life
• Karrot

25.How satisfied are you with the products from kids wear and ladies footwear?(rate from 1 – 5).
• 1
• 2
• 3
• 4
• 5

26.Which of the following words would you use to describe the products from kids and ladies footwear section ? (You can cho
· Overpriced
· Unique
· Poor Quality
· Reliable
• Impractical
• Ineffective
 • Good value for money
• Useful

27.How likely are you to buy again from Shoppers’ Stop?

• Very satisfied
• Satisfied
• Average
• Unsatisfied
• Very Unsatisfied

28.How easy was it to navigate through the kids and ladies footwear section?
• Extremely easy
• easy
• Neutral
• Difficult
• Extremely difficult

29.How would you rate the services of Shoppers’ Stop?

• Hated it
• Disliked
• Decent
• Great
• Loved it

30.Does the displays and promotional offers informed in the store attract you?
• Yes
• No

31.Which type of promotional activities attracts you?

• Discounts
• Extra Offers
• 1+1 offers
• Advertisements

32.Does the sale promotion activities make you to visit once again?
• Yes
• No

33.Which of the following sales promotions do influence you to purchase?

· Price Off
· Premium
· Discount
· Extra Quality

34.What in-store promotions are most preferred by you?

• Multi buys
• Discount on single items
• Discount on multi buys
• Loyalty schemes (coupons , vouchers)
• Buy 1 get 1 free
 Respondents percentage
10 10.53
50 52.63
30 31.58
5 5.26

45 47.37
49 51.58
1 1.05

45 47.37
38 40.00
7 7.37
5 5.26
0 0.00

35 36.84
43 45.26
7 7.37
10 10.53

58 61.05
37 38.95

3 3.16
13 13.68
36 37.89
43 45.26

30 31.58
38 40.00
18 18.95
6 6.32

37 38.95
19 20.00
33 34.74
6 6.32
ing purchase
ing purchase
16 16.84
accompanies
25 26.32 0.00
43 45.26 • Friends • Self • Family • Spouse

11 11.58 percentage

15 15.79
factors influencing
40.00
25 26.32
20.00
• Self • Family
16• 16.84
Spouse 0.00
• Occasions • Offers • Seasons • Fashion • Promotions
29 30.53
10 10.53 percentage
ent Percentage

42 44.21
types of footwear
0.00
30 31.58 • Formal • Casual • Sports
23 24.21 percentage

10 10.53 footwear material

40.00
5 5.26 20.00
25 26.32 0.00
0 0.00
0 0.00
15 15.79
35 36.84 percentage

5 5.26 components of footwear

3 3.16 40.00
2 2.11 20.00
30 31.58 0.00
• Fastenings • Toe cap • Heel • Leather • Material
35 36.84 strength strength quality
20 21.05 percentage

30 31.58 footwear brands

10 10.53 40.00
20.00
7 7.37
0.00
3 3.16 · Inc.5 · Catwalk · · Lemon & • Puma
HauteCurry Pepper
20 21.05
25 26.32 percentage

Footwear brand preferences

40
0

Respondents Percentage
 Footwear brand preferences
40

30 31.58 0

10 10.53 Respondents Percentage

8 8.42
15 15.79
32 33.68

10 10.53 elementts to select footwear

15 15.79 40.00
30.00
30 31.58 20.00
10.00
2 2.11 0.00
30 31.58 • Brand • Quality • Price • Packaging • Comfort

8 8.42 percentage

55 57.89 Chart Title

23 24.21 100.00
0.00
12 12.63 • Occasionally • Monthly • Most often
5 5.26 Column C

25 26.32
requirements for kids cloth
20 21.05 30.00

5 5.26 20.00
5 5.26 10.00
5 5.26 0.00
• Fabric • Size • Fashion • Color • Elastic • C
15 15.79
20 21.05 percentage

20 21.05 percentage
32 33.68 40.00
0.00
15 15.79 • Prices • Offers • Promotions • Change of
20 21.05 minds

8 8.42 percentage

36 37.89
2 2.11 suitable fabric for kids
15 15.79 0.00
• Cotton • Linen • Satin • Fleece
2 2.11
40 42.11 percentage

types kids wear

16.00
12.00
8.00
 10 10.53 types kids wear
8 8.42 16.00
6 6.32 12.00
11 11.58 8.00
8 8.42 4.00
6 6.32 0.00
ni
m rts irt
s
an
s
er
s
or
ts irt
s
se
s
ui
ts
5 5.26 hi Sk Je us sh es ps
De - s o Sh t Dr
t Tr e a
Ju
m t
15 15.79 • s& • • • Sw Se
T op • •
•
5 5.26 • •
10 10.53 •

9 9.47 percentage

23 24.21 elements of kids clothing

40 42.11 50.00

20 21.05 0.00
2 2.11 • Brand • Quality • Price • Packaging

10 10.53 percentage

32 33.68 brands of kids clothings

30.00
30 31.58 • Stop • Life •
33 34.74 percentage

0 0.00 ratings
7 7.37 40.00
10 10.53 0.00
32 • 1 • 2 • 3 • 4
33.68
46 48.42 percentage

12 12.63
products description
30.00
30 31.58
15.00
0 0.00 0.00
18 18.95
0 0.00
0 0.00

percentage
 0.00

25 26.32
percentage
10 10.53

42 44.21 buy again?

32 33.68 40.00
21 22.11 0.00
0 0.00 • Very satisfied • Satisfied • Average • Unsatisfied •

0 0.00 percentage

25 26.32 easy to navigate

49 51.58 100.00
50.00
20 21.05 0.00
• Extremely easy • easy • Neutral • Difficult •
1 1.05
0 0.00 percentage

0 0.00 rating shoppers stop

0 0.00 100.00
50.00
15 15.79 0.00
30 31.58 • Hated it • Disliked • Decent • Great

50 52.63 percentage

57 60.00
percentage
38 40.00 percentage

30 31.58
percentage
23 24.21 0.00
• Discounts • Extra Offers • 1+1 offers •
25 26.32
17 17.89 percentage

sales promotion
49 51.58
46 48.42 percentage

23 24.21 percentage
8 8.42 0.00
· Price Off · Premium · Discount ·
49 51.58
15 15.79 percentage

in store promotions
40.00
0.00
• Multi buys • Discount on • Discount on • Loyalty
single items multi buys schemes (coupons ,
vouchers)
15 15.79 in store promotions
40.00
10 10.53 0.00
28 29.47 • Multi buys • Discount on • Discount on • Loyalty
single items multi buys schemes (coupons ,
10 10.53 vouchers)
32 33.68 percentage
ily • Spouse

Fashion • Promotions

• Sports

aterial

ootwear

• Leather • Material • Trends and

quality fashion

ands

Lemon & • Puma • Sketchers

Pepper

ences
ences

t footwear

Packaging • Comfort • Personality

le

• Most often • Always

kids cloth

olor • Elastic • Cost • Season

ge

otions • Change of • Membership

minds benefits

for kids

tin • Fleece • Wool

wear
wear

s s ts its s
irt se ui su er
tsh es ps gg
e a Dr m ts
& Jo
w Ju
• Se •
•
•

s clothing

ice • Packaging • Comfort

clothings
ife • Karrot
e

3 • 4 • 5

ription

e
e

n?

rage • Unsatisfied • Very Unsatisfied

igate

utral • Difficult • Extremely difficult

rs stop

cent • Great • Loved it

ge
e

ge

• 1+1 offers • Advertisements

otion
e

ge

· Discount · Extra Quality

otions

unt on • Loyalty • Buy 1 get 1

uys schemes (coupons , free
vouchers)
otions

unt on • Loyalty • Buy 1 get 1

uys schemes (coupons , free
vouchers)
e
 35 35
0.00
0.00
0.00
0.00