m01 Connect Internal Hardware
m01 Connect Internal Hardware
SERVICE LEVEL – II
August, 2022
                        Acknowledgment .......................................................................................................................................... 4
                        Acronym ........................................................................................................................................................ 5
Contents
                        Introduction to the Module .......................................................................................................................... 6
      Unit One: Identify And Categorize Internal Hardware Components ........................................................... 7
      1.1 Identify and categories the different internal hardware components ................................................... 7
      1.2 Explain purpose and characteristics of internal hardware component ............................................... 12
         1.2.1 Identify the names, purposes, and characteristics of motherboards. ........................................... 12
         1.2.2 Identify the Names, Purposes, and Characteristics of CPUs ......................................................... 14
         1.2.3 Identify the Names, Purposes, and Characteristics of Cooling Systems ........................................ 14
         1.2.4 Identify the Names, Purposes, and Characteristics of ROM and RAM .......................................... 15
         1.2.5 Identify the Names, Purposes, and Characteristics of Adapter Cards .......................................... 17
         1.2.6 Identify the Names, Purposes, and Characteristics of Storage Drives........................................... 18
         1.2.7 Identify the Names, Purposes, and Characteristics of Internal Cables .......................................... 18
         1.2.8 Identify the Names, Purposes, and Characteristics of Ports and Cables ....................................... 19
      Selfi_check_1 .............................................................................................................................................. 24
      Operation Sheet_1 ...................................................................................................................................... 25
      Unit Two: Determine internal hardware components ............................................................................... 28
         User Internal Hardware Component ...................................................................................................... 29
      Self check-1 ................................................................................................................................................. 33
      Unit Three: Obtain Equipment.................................................................................................................... 34
               2.2.1.         Self-Check 1 ......................................................................................................................... 39
      UNIT FOUR: INSTALL COMPONENTS ........................................................................................................... 40
         4.1. Computer Components.................................................................................................................... 42
         4.2. Open the Case .................................................................................................................................. 43
         4.3. Install the Power Supply .................................................................................................................. 43
         4.4. Attach Components to the Motherboard ........................................................................................ 43
         4.5. The Motherboard............................................................................................................................. 44
         4.6. Install Internal Drives ....................................................................................................................... 45
         4.7. Install Drives in External Bays .......................................................................................................... 45
         4.8. Install Adapter Cards ........................................................................................................................ 45
         4.9. Connect Internal Cables ................................................................................................................... 46
Page 2 of 63                             Ministry of Labor and Skills                                       Connecting Internal Hardware                       Version -1
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Acknowledgment
      Ministry of Labor and Skills wish to extend thanks and appreciation to the many representatives of
      TVET instructors and respective industry experts who donated their time and expertise to the
      development of this Teaching, Training and Learning Materials (TTLM).
Acronym
PCMCIA - Personal Computer Memory Card Industry Association (Also called PC bus)
      In Hard Ware and network Servicing filed; knowing and identifying the hard ware Components is the
      primary activity to categorize the input devices, output devices and secondary storage devices with their
      perspective ports and connectors.
      This module is designed to meet the industry requirement under the Hard ware and Network Servicing
      occupational standard, particularly for the unit of competency: Connect Internal Hardware Component
      This module covers the units :
                Identify Categorize Internal Hardware Components
                Determine Internal Hardware Components
                Obtain Equipment
                Installing hardware Components
                Evaluate modified system
      Learning Objective of the Module
                   purpose and characteristics of internal hardware component
                User Internal hardware component
                Obtain technical specifications for the proposed components
                Install hardware components
                Identify collection of client or user feedback and analyze requirements
      Module Instruction
      For effective use this modules trainees are expected to follow the following module instruction:
      This unit to provide you the necessary information regarding the following content coverage
      and topics:
               Identifying internal hardware components
               Explaining purpose and characteristics of internal hardware component
      This guide will also assist you to attain the learning outcomes stated above. Specifically, upon
      completion of this learning guide, you will be able to:
               Identify and categories the different internal hardware components
               purpose and characteristics of the internal hardware component
      Components in computer systems are continually being refined and improved. At the time of writing
      this unit the following types of hardware components may be found internally in a computer:
Computer hardware is the collection of physical elements that constitute a computer system.
        Computer hardware refers to the physical parts or components of a computer such as monitor,
        keyboard, Computer data storage, hard drive disk, mouse, system unit (graphic cards, sound
        cards, memory, motherboard and chips), etc. all of which are physical objects that you can
      actually touch.
               Hardware components are classified into following categories:
                           Input Devices
                           Output Devices
                           Storage Devices
                           Processing
        1. Adapter card a printed circuit card required to allow a computer to support a new device or
               enable a computer to communicate with a peripheral; also called controller card.
2.
         3. cooling systems
      Typical cooling mechanism
      • A computer fan is any fan inside, or attached to, a computer case used for active cooling, and may refer to
      fans that draw cooler air into the case from the outside, expel warm air from inside, or move air across a heat
      sink to cool a particular component.
Heat sinks
• component that absorbs heat and cools a device by driving away heat into the surrounding air.
• In computers, heat sinks are used to cool central processing units or graphics processors
      A processor is an integrated circuit (IC) supplied on a single silicon chip. All of the components
      and pathways necessary for the movement of data around the processor are etched on this single
      chip.
      This is the type of memory that can be read from and written to by the processor
      and other devices. Programs and data are loaded into RAM from storage devices such as
      a hard disk and remain in the RAM as long as the computer has continuous power.
      The system unit contains two types of memory:
The motherboard accommodates the central processing unit (CPU), RAM, expansion slots,
heat sink/fan assembly, BIOS chip, chip set, and the embedded wires that interconnect the
motherboard components. Sockets, internal and external connectors, and various ports are
      The form factor of motherboards pertains to the board‟s size and shape. It also describes the
      physical layout of the different components and devices on the motherboard. Motherboards
      have various form factors:
      ■           Advanced Technology (AT)
      ■           Advanced Technology Extended (ATX)
      ■           Smaller footprint than Advanced Technology Extended (Mini-ATX)
      ■           Smaller footprint than Advanced Technology Extended (Micro-ATX)
      ■           Low-Profile Extended (LPX)
      ■           New Low-Profile Extended (NLX)
      ■           Balanced technology Extended (BTX)
      The central processing unit (CPU)is considered the computer‟s brain. It is sometimes
      called the processor. Most calculations take place in the CPU. In terms of computing power,
      the CPU is the most important element of a computer system. CPUs come in different form
      factors, each style requiring a particular slot or socket on the motherboard. Common CPU
      manufacturers include Intel and AMD.
        1.2.4 Identify the Names, Purposes, and Characteristics of ROM and RAM
          ROM and RAM provide memory for a vast amount of computer equipment. They come in
          different memory sizes and module sizes and have different features. The following sections
          cover ROM and RAM in greater detail.
          ROM
          Read-only memory (ROM)chips are located on the motherboard. ROM chips contain
          instructions that the CPU can access directly. ROM stores basic instructions for booting the
          computer and loading the operating system.
          ROM chips retain their contents even when the computer is powered down. The contents
          cannot be erased, changed, or rewritten by normal means. ROM types include the following:
          ■       Programmable read-only memory (PROM): Information is written to a PROM chip
          after it is manufactured. A PROM chip cannot be erased or rewritten.
          ■       Erasable programmable read-only memory (EPROM): Information is written to an
          EPROM chip after it is manufactured. An EPROM chip can be erased with exposure to UV
          light. Special equipment is required.
          ■       Electrically erasable programmable read-only memory (EEPROM): Information is
          written to an EEPROM chip after it is manufactured. EEPROM chips are also called flash
          ROMs. An EEPROM chip can be erased and rewritten without removing the chip from the
          computer.
          Note
          ROM is sometimes called firmware. This is misleading, because firmware is actually the
          software
          that is stored in a ROM chip.
          RAM
          Random-access memory (RAM)is the temporary storage for data and programs that are being
          accessed by the CPU. RAM is volatile memory, which means that the contents are erased
          when the computer is powered off. The more RAM in a computer, the more capacity the
          computer has to hold and process large programs and files, as well as enhance system
          performance.
          The different types of RAM are as follows:
          ■      Dynamic RAM (DRAM)is a memory chip that is used as main memory. DRAM must
          be constantly refreshed with pulses of electricity to maintain the data stored in the chip.
          ■      Static RAM (SRAM) is a memory chip that is used as cache memory. SRAM is much
          faster than DRAM and does not have to be refreshed as often.
          ■      Extended Data Out (EDO) RAM is memory that overlaps consecutive data accesses.
          This speeds up the access time to retrieve data from memory, because the CPU does not have
          to wait for one data access cycle to end before another data access cycle begins.
           SDRAM, and DDR2 SDRAM chips. There are 168-pin SDRAM DIMMs, 184-pin DDR
           DIMMs, and 240-pin DDR2 DIMMs.
           ■            RAM Bus Inline Memory Module (RIMM) is a circuit board that holds RDRAM
           chips. A typical RIMM has a 184-pin configuration.
      Adapter cards are used to expand and customize the computer‟s capability:
                       NIC connects a computer to a network using a network cable.
                       Wireless NIC connects a computer to a network using radio frequencies.
                               Sound adapter provides audio capability.
                       Video adapter provides graphic capability.
                       Modem adapter connects a computer to the Internet using a phone line.
                       SCSI adapter connects SCSI devices, such as hard drives or tape drives, to a computer.
                       USB port connects a computer to peripheral devices.
                       Parallel port connects a computer to peripheral devices.
                       Serial port connects a computer to peripheral devices.
      Computers have expansion slots on the motherboard to install adapter cards. The type of adapter card connector
      must match the expansion slot.
      ■                 Industry Standard Architecture (ISA) is an 8-bit or 16-bit expansion slot. This is older technology
      and is seldom used.
      ■                 Extended Industry Standard Architecture (EISA) is a 32-bit expansion slot. This is older
      technology and is seldom used.
      ■                 Microchannel Architecture (MCA) is an IBM-proprietary 32-bit expansion slot. This is older
      technology and is seldom used.
      ■                 Peripheral Component Interconnect (PCI) is a 32-bit or 64-bit expansion slot. PCI is the standard
      slot currently used in most computers.
      ■                 Advanced Graphics Port (AGP) is a 32-bit expansion slot. AGP is designed for video adapters.
      ■             PCI-Express is a serial bus expansion slot. PCI-Express is backward-compatible with PCI slots. PCI-
      Express has x1, x4, x8, x16 slots.
                         o    Floppy drive
                         o    Hard drive
                         o    Optical drive
                         o    Flash drive
                             Network drive
        1.2.8 Identify the Names, Purposes, and Characteristics of Ports and Cables
                   I/O ports on a computer connect peripheral devices, such as printers, scanners, and
                   portable drives. The following ports and cables are commonly used:
                   ■           Serial
                   ■           USB
                   ■           FireWire
                   ■           Parallel
                   ■           SCSI
                   ■           Network
                   ■           PS/2
                   ■           Audio
                   ■           Video
                            USB 1.1 allowed transmission rates of up to 12 Mbps in full-speed mode and 1.5
                             Mbps in low-speed mode. USB 2.0 allows transmission speeds up to 480 Mbps.
                            USB devices can only transfer data up to the maximum speed allowed by the
                             specific port.
                Audio Ports
                An audio port connects audio devices to the computer. The following audio ports are
                com- monly used, as shown in Figure 1-18:
                ■   Line In connects to an external source, such as a stereo system.
                ■   Microphone In connects to a microphone.
                ■   Line Out connects to speakers or headphones.
                ■   Auxiliary In is an additional line in.
                ■   Gameport/MIDI connects to a joystick or MIDI-interfaced device.
      Interrupt Requests
                                Computer components use interrupt requests (IRQ )to request information
                                 from the CPU.
                                The IRQ travels along a wire on the motherboard to the CPU.
                                When the CPU receives an interrupt request, it determines how to fulfill this
                                 request.
                                Today, most IRQ numbers are assigned automatically with “plug-and-play”
                                 operating systems and the implementation of PCI slots, USB ports, and FireWire
                                 ports.
Selfi_check_1
Activity
      The following operation sheet will identify the internal components of a PC by removing the
      case and looking inside it. You will then re-assemble the case.
      Sketch the inside of the system case. Your sketch should note the location of the following
      components:
Motherboard
CD ROM
Graphics card
Sound card
LAP Test
Open your computer‟s case and remove a RAM module by pressing the tabs at the ends of the slot.
      This unit to provide you the necessary information regarding the following content coverage
      and topics:
               User Internal hardware component
               User component requirements
      This guide will also assist you to attain the learning outcomes stated above. Specifically, upon
      completion of this learning guide, you will be able to:
               Identify user internal hardware component
               Organize and record user component requirements
            Solution independent: This means that requirements should not specify a solution to the
                problem; they should specify what needs to be done, but not how it will be done.
            Complete: Requirements must cover all areas of concern, including all internal hardware
                parts.
            Testable. When possible, quantitative (numerical) limits, tolerances, ranges and intended
                values should be indicated. Testable requirements can be measured in order to determine
                if the component requirement goal is met.
            Traceable: It should be possible to trace a requirement back to the rationale from which it
                was derived and forward to its implementation in the design.
           1. Information gathering
      The first step in user requirements analysis is to gather background information about the system
      to be supported and how the system is used in service.
           2. User-needs identification
      In addition to collecting user data, user needs must be identified. Defining these needs is largely
      influenced by user opinion. A number of methods exist for identifying them.
            User surveys which mean written questions sent to a sample population of users. Surveys
                are normally composed of a mix of closed questions (i.e. with fixed responses) and open
                questions (i.e. the respondents are free to answer as they wish).
            Use cases: which means symbolic models that describe examples of future use of the
             system and serve as aids to understanding and clarifying user requirements in specified
             circumstances?
            Evaluations of an existing or competing system to provide potential user requirements.
           4. Requirement specification
      A collection of all requirements that are to be imposed on the design and verification of the
      product.
               Measurable benchmarks against which the emerging design can be tested, evidence of
                acceptance of the requirements by the stakeholders
      Test-II True/False
      Instruction: write the correct answer for the give question. You have given 1 Minute for each
      question. Each question carries 2 Point
           1. Requirements should not leave anyone guessing what is required
           2. Requirements should specify a solution to the problem
           3. Gather and arrange requirements in a logical order is one steps in organizing
              requirements
      This unit is developed to provide you the necessary information regarding the following content
      coverage and topics:
          Technical specification
          Final Analysis
          Prepare For Installation
      This unit will also assist you to attain the learning outcomes stated in the cover page.
      Specifically, upon completion of this learning guide, you will be able to:
          Obtain technical specifications for the proposed components
          Recommend and assessing the options for final analysis
          Prepare obtain components for installation
           When you think of the term computer hardware you probably think of the guts inside your
           personal computer at home or the one in your classroom. However, computer hardware does
           not specifically refer to personal computers. Instead, it is all types of computer systems.
           Computer hardware is in embedded systems in automobiles, microwave ovens, CD players,
           DVD players, and many more devices.
           It should encourage fair and open competition within the marketplace and help suppliers
           make informed decisions on whether to bid.
           Specification writing is an important and underrated skill. A supplier shouldn‟t need to make
           assumptions – a good specification must include all the right information to enable them to
           cost up goods or services accurately so a customer can compare bids on a like for like basis.
           Your specification mustn‟t mislead suppliers or give them false expectations.
           Mistakes with specifications can result in poor service and a waste of public money. You
           might even breach procurement rules and face legal challenges.
There are two main types of specification – the input and the output specification.
 Input specifications
           Typically, the solution required by the contract is set out in full and no (or little) further
           development is needed. This type of specification gives a clear and rigid framework within
           which the supplier‟s performance can be monitored. However, the lack of flexibility means
           that there is little or no incentive for the supplier to innovate or improve service delivery.
           Over-specifying can also add cost to the product or service – make sure that the „gold-plated‟
           option is what you really need.
 Output specifications
           Output specifications define only the outcomes (or outputs) that are required by the contract,
           that is, what the supplier is expected to deliver. Output specifications can offer suppliers
           greater flexibility for developing innovative solutions.
           Remember that you do still need to include the relevant standards or legislation, for example
           health and safety requirements that will apply to the goods or services you are procuring.
           Take time to get it right. A good specification is created through the planning and research
           undertaken before writing.
           Start by agreeing a timetable and roles and responsibilities. Who is going to write it? Ideally
           it should be led by someone with relevant skills and experience such as a procurement
           practitioner or technical specialist. Most local authorities have procurement specialists who
           might be able to advise smaller local organizations without in-house expertise.
           Engage as early as possible with key stakeholders for input (e.g. customers, internal and
           external technical experts) to help draft and develop it. Make sure that any market
           engagement carried out to develop your specification is transparent, open and fair. This
           means asking potential suppliers the same questions and giving each one similar information.
           Don‟t restrict competition by including bias that favors a particular supplier. Avoid referring
           to brands, trademarks or any specific processes that are particular to suppliers in the
           marketplace.
           Break down your objectives and then organize your specification into component parts with a
           clear and logical flow. Include an introduction, then background, scope of services and
           detailed requirements. Make sure you incorporate information on your brand values so that
           suppliers can consider and adopt these. Think about what your requirements are – separating
           into „must haves‟ and „nice to haves‟ – and write in terms of outputs. For example, as part of
           a contract to renovate a hospital car park you might want the contractor to install signage for
           users.
           Your specification could specify precise features and dimensions: where the signs should be
           placed, dimensions, types of paint, background color, font type, materials to be used etc.
           Alternatively, your requirement could be less detail-focused, requiring that signs are
           prominently placed, provide simple clear information, are readable from a reasonable
           distance and made from durable materials. In other words, the contractor worries about the
           detail, you focus on what you want the signage to do.
           In practice, your specification might include a bit of both. The point is to think about how the
           specification you need to write will match the outcome you‟re looking for. Don‟t assume a
           supplier can read your mind.
           Make your specification as enforceable and measurable as possible. Be clear what success
           and failure looks like. If you want to specify for something using exact numbers (for
           example, time limits, productivity rates etc) be sure that what you are asking for makes sense,
           is realistic, attainable and can be verified. Use positive and directive language such as „the
           supplier shall ensure that the project delivers x, y and z.‟
           Always write in plain English and avoid technical jargon unless you‟re sure a person reading
           it will understand what you‟re asking for. Avoid empty filler terms such as leverage ‟, „world
           classes, „synergize‟ and „game changer.‟
      Once you have everything unplugged from the computer, move it to a flat surface, such as a
      table, in an area that is NOT carpeted. Carpet is an excellent conductor for static electricity and a
      static electricity discharge can render a computer chip useless. Also, make sure that you remove
      everything from your work area, especially liquids.
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Name:___________________________ Date:_______________________
           Instruction: Answer all the questions listed below, if you have some clarifications-
                        feel free to ask your teacher.
            I. Say TRUE or FALSE
           1. The first step to install computer component is preparing your computer and work
                environment.
           2. “Break down your objectives and then organize your specification into component parts
                with a clear and logical flow” is one of the tip for component installation.
           II. Explanation
           1. Explain the type of specification.
      This learning guide is developed to provide you the necessary information regarding theFollowing
      content coverage and topics –
               Task priorities
               Install and configure components
               Test components for error-free performance7
               Resolving problems
               System performance,
               Finalizing Document, the installation and configuration process guidelines
      This guide will also assist you to attain the learning outcome stated in the cover page. Specifically,
      upon completion of this module, you will be able to –
               Develop plans, with prioritized tasks and contingency arrangements, for the installation of
                selected components with minimum disruption to clients
               Liaise with appropriate person to obtain approval for the plans Install and configure
           1. Scanner: An input device that can convert the contents of a paper document into a digital
                image that can be stored in the computer.
           2. CPU (Central Processing Unit) or the processor: The "brain" of the computer where
                programs are run. It is one of the most expensive parts of the hardware. Modern CPUs
                can perform multiple tasks simultaneously.
           3. RAM (Random Access Memory): The computer's high-speed, short-term memory. It
                temporarily stores data and instructions for programs that run on the computer.
           4. Expansion Cards: Circuit boards that can be inserted to add functionality to a computer
                system (for example: network, sound, or video cards).
           5. Power Supply: Converts electricity from the wall into the form that the other computer
                components use.
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           6. Optical Drive: An input/output device that reads data from and writes data to CDs and
                DVDs.
           7. Hard Drive: An input/output device that serves as the long-term storage memory of the
                computer. There are two primary kinds: mechanical drives that use a mechanical arm to
                read and write data on a rotating disk, and "solid state" drives that have no moving parts.
           8. Motherboard: A circuit board that holds and connects various components of the
                computer and allows their communication.
           9. Speaker: An input/output device that outputs sound from the computer.
           10. Monitor: An input/output device that displays information visually. Generally, monitors
                are output devices where the computer visually displays information. Touchscreens
                combine the functions of output and input.
           11. Keyboard: An input device on which the user can type to communicate with the
                computer.
           12. Mouse: An input device that allows the user to interact with visual objects displayed on
                the monitor.
           13. External Hard Drive: An input/output device that serves as an extra hard drive used for
                additional or backup storage.
           14. Printer: An output device that can transfer digital data onto paper
            CPU on Motherboard
                  o The CPU and motherboard are sensitive to electrostatic
                      discharge.
                  o The CPU is secured to the socket on the motherboard
                      with a locking assembly.
                  o CAUTION: When handling a CPU, do not touch the CPU contacts.
            Thermal compound
                  o It helps to keep the CPU cool.
                  o To install a used CPU, clean it and the base of the heat
                      sink with isopropyl alcohol to remove the old thermal
                      compound.
            Install RAM
                  o RAM provides temporary data storage for the CPU and
                      should be installed in the motherboard before the
                      motherboard is placed in the computer case.
                computer case.
            Plastic and metal standoffs are used to mount the motherboard and to prevent it from
                touching the metal portions of the case.
                   o A video adapter card is the interface between a computer and a display monitor.
                       An upgraded video adapter card can provide better graphic capabilities for games
                       and graphic programs. Video adapter cards use PCI, AGP, and PCIe expansion
                       slots on the motherboard.
        4.9. Connect Internal Cables
            Power cables are used to distribute electricity from the power supply to the motherboard
                and other components.
            Data cables transmit data between the motherboard and storage devices, such as hard
                drives. Some of examples of this type of cables are:
                   o PATA (Parallel Advanced Technology Attachment)cable
                   o SATA (Serial Advanced Technology Attachment)cable
                   o Floppy drive data cable
            Additional cables connect the buttons and link lights on the front of the computer case to
                the motherboard.
        4.10. Complete Physical Installation
            Now that all the internal components and the power supply have been installed and
                connected to the motherboard, the following tasks should be completed:
                   o Re-Attach the side panels: Most computer cases have two panels, one on each
                       side. Some computer cases have one three-sided cover that slides down over the
                       case frame.
                   o Connect External Cables: These cables are normally connected to the back of the
                       computer. Here are some common external cable connections: Monitor,
                       Keyboard, Mouse, USB, Ethernet Power.
        4.11. Boot Computer for the First Time
            When the computer is booted, the basic input/output system (BIOS) will perform a
                power-on self-test (POST) to check on all of the internal components.
            The BIOS contains a setup program used to configure settings for hardware devices. The
                configuration data is saved to a special memory chip called a complementary metal-oxide
                semiconductor (CMOS).
            POST checks to see that all of the hardware in the computer is operating correctly. If a
                device is malfunctioning, an error or a beep code alerts the technician that there is a
                problem.
Self-Check 4
      Step 2:
      Remove three screws fixing the hard drive bracket to the case. Disconnect the hard drive cable
      from the motherboard.
Step 3: Remove the old hard drive from the notebook and replace with new hard disk.
      Quality Criteria
      Computer Assembly
            Installation of all computer components
            Connection of all cables
            Description of BIOS
            Description of POST
      This unit is developed to provide you the necessary information regarding the following content
      coverage and topics:
               Collect client or user feedback and analyze against client requirements
      This unit will also support you to accomplish the learning outcomes stated in the cover page.
      Specifically, upon completion of this learning guide, you will be able to:
5.1. Collect client or user feedback and analyze against client requirements
      Unprompted feedback deserves special attention. Here‟s one key reason why. The
      customer issues that aren‟t on your radar, that you‟re completely unaware of, can be
      the most important things you need to hear. You‟re more likely to hear those left-field
      issues via unsolicited feedback or from open-ended questions rather than, say, a short
      survey with multiple choice answers. There‟s a reason doctors ask if there‟s “anything
      else you want to talk about?” at the end of your appointment. It often triggers the
      patient to talk about their most important issue.
      But the night your dinner was really average? You‟re probably not going to bother
      writing a review because, well, what‟s the point? It‟s not a very interesting story, is it?
      The restaurant example of customer feedback illustrates an important principle about
      motivations.
      “Your customers are more motivated to tell you when they are very happy or unhappy about
      your product”
      If 80% of your customer feedback in the last month is telling you that the
      “improvement” you made recently to your core product has broken people‟s
      workflow, you should listen up. The overall volume of feedback about a single issue
      relative to other issues matters. It will also protect you from “fre-cently” bias, where
      people assume things they hear frequently or recently have the greatest importance.
      User issues are often dismissed on the grounds that “Oh we‟ve heard that for years.”
      Maybe you‟re planning to finally address that issue in a big redesign next year. Or
      more likely this request has become so repetitive that it‟s become trite, a sort of dull
      whine that nobody listens to anymore.
      Either way, this kind of feedback is really worth listening to, especially when it relates
      to product quality, bugs, or difficulty achieving a core task in the product. It‟s an
      indicator you haven‟t got the basics right, and that‟s something you have to address as
      a priority rather than ignore.
      Some feedback is worth listening to purely because of the severity of the problem the
      customer is experiencing. This is high stakes feedback. Perhaps you pushed a release
      that had a security loophole, or your product has accidentally put consumer‟s privacy
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      at risk. When reviewing customer feedback, build a mechanism that alerts you to this
      kind of very occasional but high stakes feedback so you can take action straight away.
      2.2.7. Chat
      Live chat is a frictionless way for customers to communicate with you directly. You
      can ask specific real-time questions (prompted) or passively categorize the inbound
      feedback (unprompted).
      Once you‟ve determined how you collect customer feedback and decided which
      customers‟ feedback you want to pay attention to, how do you transform customer
      feedback into something you can act on as a company? How can you take a jumble of
      feedback from open-ended questions and use it to inform your product roadmap?
      Follow these steps, and you‟ll have a prioritized list of customer insights you can act
      upon with confidence. You can even use the output of your analysis to inform your
      product roadmap.
Type of feedback
               Feedback theme
               Feedback code
Feedback type
               Usability issue
               New feature request
               Bug
               User education issue
               Pricing/billing
               Generic positive (e.g. “I love your product!”)
               Generic negative (e.g. “I hate your product!”)
               Junk (this is useful for nonsense feedback like “jambopasta!”)
               Other (this is useful for feedback that‟s hard to categorize. You can go back
                and recategorize it later as patterns emerge in the rest of the data)
      The exact feedback codes you create will be specific to the product that the feedback
      relates to but here are a few analysis codes for some fictitious new feature requests to
      give you a flavor:
      If one piece of feedback is communicating multiple points (e.g. two different feature
      requests), it‟s useful to capture these two separate points in separate columns.
            One super simple way to do this is to sort the data in your “feedback type”,
      2.2.16.
            “feedback theme” and “feedback code” columns alphabetically, which will
            group similar items together. Then highlight all cells that have the same
            feedback code and a total count will appear in the right-hand corner of your
            spreadsheet.
      2.2.17.      7. Summarize and share
      Now you‟ve coded your data, you can create a summary of customer feedback data
      based on issue popularity and discuss it with your product team.
      A larger set of feedback, can be broken down by the other variables we discussed
      earlier (“feedback type” and “feedback theme”) total counts for each feedback code.
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Reference
      keit103.pdf (ncert.nic.in)
Page 62 of 63                Ministry of Labor and Skills                           Connecting Internal Hardware   Version -1
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