This eBook is copyright 2015 with all rights reserved.
It is illegal to copy,
distribute, or create derivative works from this course in whole or in part
or to contribute to the copying, distribution, or creating of derivative
works of this book. When you purchased this report, you agreed to the
following statement:
“©2015, All Rights Reserved. You understand that the
information contained in this report is an opinion, and
it should be used for personal entertainment purpos-
es only. You are responsible for your own behavior,
and none of this book is to be considered legal or per-
sonal advice.”
© 2015, All Rights Reserved First edition by Bobby Rio (TSB Magazine, LLC)
and Rob Judge (Date Hotter Girls, LLC) © 2015, All Right Reserved
match multiplier report
Tinder’s 7 deadly sins
and how to fix them
Introduction: What’s a Match?
Respect the Algorithm.............................................. 4
......................9
Tinder’s 1st Deadly Sin
Logging in with multible Accounts
..............................................11
Tinder’s 2nd deadly sin
acting bot-like.............
......................13
Tinder’s 3rd Deadly Sin
BaD Company............................................
..............................................17
Tinder’s 4th deadly sin
misguided interests.
.....................21
Tinder’s 5th Deadly Sin
Age...................................................................
.........................................23
Tinder’s 6th deadly sin
“slow” profile picture
...............35
Tinder’s 7th Deadly Sin
Wrongful Super-liking...........................
..........................................37
Appendix
other factors.................
3
Respect the algorithm
There’s more than meets the eye when
it comes to getting matches on tinder
4
Respect the algorithm
Our research confirmed: trends and patterns ex-
ist. Tinder is NOT as random or straightforward as it
may seem. While no one claims to know the complete
“matching formula” that drives Tinder, there is some
consensus to the method behind Tinder’s madness.
Obviously, an algorithm runs Tinder. This algo-
rithm most likely calculates a “score” or “value” that is
assigned to each user. This score then becomes your
“worth” or “value” on the Tinder market. It’s suspected
that the value of a user is measured on some kind of
simple number scale (1-10, or 1-100) and that you’re
matched with users who have a similar score.
Some of the factors that may affect this score include:
• Do you “like” everyone who is shown to you?
• Who are you connected with on Facebook?
• How often do you respond to messages?
• Do you send the same message to everyone?
• How often are you “liked”?
• Do girls initiate conversation with you?
• Have you been reported for “abuse”? How often?
Under what circumstances?
These simple “feeder variables” help Tinder answer the
two most important questions it has for all of its users:
1. Are you popular?
2. Are you a spam-bot?
5
Respect the algorithm
The “answers” to these two questions are determined
by how the algorithm interprets your behavior on Tinder.
That’s why matching depends less on “dating advice”
and more on “Tinder research.” You could have the
perfect Tinder profile, but if your behavior leads Tinder’s
algorithm to categorize you as a spam-bot, your matches
will plummet to zero. On Tinder, if you don’t respect
the algorithm, you’re not even in the game.
If you’re thinking, “Obviously I’m a human, not a spam-
bot! So I have nothing to worry about, right?” Wrong. Keep
in mind that Tinder’s algorithm is looking for behavior
that RESEMBLES spam-bots. You’ve probably behaved
like a spam-bot (or at least by Tinder’s standards) with-
out even realizing it because much of the behavior that
the algorithm considers to be “spamming” is stuff most
of us have already done at some point.
If you’ve ever suddenly gone cold on Tinder—you stopped
matching even though you didn’t make any changes to
you profile—you probably inadvertently “offended” the
algorithm. (Don’t worry there’s a way to fix it.) For now,
hopefully you’re starting to see that matching on Tinder
is more complicated than it appears...
Another “secret” match-killer on Tinder is Facebook.
You probably don’t realize the amount of personal in-
formation Facebook passes on to Tinder. That informa-
6
Respect the algorithm
tion is collected by Tinder and used to determine your
matches. So, for guys who struggle to get matches right
from the get-go, the answer could be what (and
who) is on your Facebook...
Or the problem might simply be the obvious: your pro-
file picture. If you think the only way to fix your pro-
file picture is to become more handsome, you’re wrong.
There’s a good chance it’s NOT you, but the picture you’re
using. There are “criteria” that, when followed, produce
match-generating profile pictures, even if you’re not in-
credibly handsome.
To sum it up, matching on Tinder really depends
on three factors:
1. Your behavior on Tinder
2. Your Facebook account
3. Your profile picture
All of the “7 deadly sins” relate back to either something
you did while using Tinder, your Facebook, or your pro-
file picture. We started calling these three factors the
“Matching Trifecta.” On the following page you’ll see a
diagram that shows which sin relates to which factor.
7
Respect the algorithm
Everything else (e.g., About Me, Secondary Pictures,
Messaging, ect.) effects whether or not women are re-
sponding to your messages, meeting you for dates, ect.
This report only covers matching because to even have
a CHANCE of getting girls on Tinder you first need to
match with them.
Luckily, it won’t take too long for you to start getting
matches (probably about 5-7 days). Even if you’ve com-
mitted ALL the 7 deadly Tinder sins, and haven’t gotten
a match in ages, turning your Tinder luck around is a lot
easier than you might think…so let’s get started!
8
Sin of Multiple Log-Ins
You’ve logged into Tinder from more than
one Facebook account on the same device
9
sin of multiple log-ins
The only way to fix this issue is to contact Tinder
support for help. Users have found that the support
department has an ENORMOUS amount of control over
the frequency of your matches.
One user reported that after contacting Tinder about a mis-
taken case of multiple account usage, his matching fre-
quency immediately returned to its previous level. He de-
scribed it as “having someone turn [him] back up to a 7.”
Here’s who to contact: https://www.gotinder.com/help
Here’s a SAMPLE letter to send Tinder’s support team:
Hi,
I don’t understand why I suddenly stopped match-
ing. I’m not a spam-bot, and I haven’t sent any in-
appropriate messages. My matches have dropped
to 0 for days. I may have accidently logged in with
two accounts from the same device (my friend
logged in from my phone to show me a match)
and I read that the only way to fix this is to contact
support.
Thank you.
10
Sin of Acting Bot-like
Your behavior on Tinder
Resembles a Spam-bot
11
sin of acting bot-like
• Having three or less secondary pictures
• Not writing anything in your “About Me” section
• Never updating your profile (with new pictures or
changing your “About Me”)
• Never messaging your matches
• Never receiving responses to your messages
You should develop a little Jiminy Cricket conscious that
continually examines your behavior on Tinder and asks:
Could this make me seem like a robot?
Like Pinocchio, Tinder rewards “real boys.” As long as
you’re keeping it real, swiping left and right appropriately,
messaging like a gentleman, and doing other normal hu-
man stuff, the algorithm will reward you with matches.
12
Sin of Bad Company
You either don’t have many friends on Facebook
or you don’t have the “right” friends
13
sin of bad company
answer the latter, Tinder’s algorithm stalks your Face-
book like a psycho ex. Not only is Tinder interested in
the number of friends you have, it’s also interested in
how many friends your friends have. If you’re popular,
and your friends are popular, Tinder’s going to assume
you’re worthy of more matches.
(I know, sounds a lot like high school…)
Luckily, however, you don’t have to be the homecom-
ing king or quarterback to be “popular” on Tinder. In-
stead, you just need to send friend requests to the
“right” people. I actually figured this out by accident
and have been enjoying the benefits ever since. Allow
me to delve into a brief personal anecdote to explain…
About two years ago, I moved from New York to Las Ve-
gas. Lucky, I knew some people who’d been living in Ve-
gas for a while, and so I had people to party with and in-
troduce me to new people (both guys and girls). As you
can imagine, much of Vegas revolves around nightlife,
and so a lot of the people I’d meet through friends or at
parties were promoters.
Promoters are always looking to expand their “network”
and so would friend request me on Facebook—even if
we’d only exchanged a few words in passing. I usually
accepted the friend requests out of courtesy (and be-
14
sin of bad company
cause, why not?). Little did I realize that accepting those
friend requests would pay off when I got on Tinder…
It seemed every time I shared a “mutual connection”
with a match, it was one of these promoters. Better yet,
women who go out to Vegas nightclubs tend to be hot,
so I was matching with some pretty attractive women.
Once I realized the significance “popularity” has on Tin-
der, I started sending friend requests to local celebrities
and models trying to build up their social media pres-
ence—and anyone else who seemed like they’d accept a
friend request from a stranger and had a large friend list
that would likely include attractive women.
In fact, Tinder treats your friend list a lot like your inter-
ests in the sense that it probably only helps to have more
friends. So there’s really no harm in accepting random
friend requests. Obviously, I’d also recommend friend
requesting “popular” people on Facebook (e.g., promot-
ers, models, local celebrities, ect.) who will probably just
accept your request, even if they don’t know you.
A caveat to that advice, however, is to not overdo
it. You can get your Facebook account suspended—and
even terminated—if you’re sending out continuously de-
nied friend requests. Also, you never want to seem like
one of those thirsty guys who has a friend list of models
and/or hot women that he doesn’t actually know. (And
15
sin of bad company
you will seem like that if a woman sees you have several
mutual connections, but you don’t seem to know any of
them.)
A little goes a long way to increase your “popularity” on
Tinder. You only need a few “popular” Facebook friends
to reap the benefits of Tinder. While friending any “pop-
ular” person is good, the BEST popular people to friend
meet two other criteria:
1. They’re local to your area (e.g., promoters and
local celebrities)
2. They have a social network with the types of
women you want to match with (e.g., promoters
and aspiring models)
As with interests, once a popular person accepts your
friend request, open Tinder, log out, and then log back in.
Since Tinder uses your Facebook account to log in, your
updated Facebook friend list should get passed along to
Tinder. Also, making new friends (albeit SLOWLY! Not all
at once!) has the secondary benefit of convinc-
ing Tinder you’re not a robot or spammer.
16
Sin of Misguided Interests
You don’t have enough “likes” on Facebook
(or the “likes” you do have aren’t helping you)
17
sin of misguided interests
Now, before we go any further, I want to clarify: I’m not
saying you should pretend to like stuff you don’t actu-
ally care about just to boost your matches. One of the
secondary advantages to matching with women who
share your interests is that you have a built-in conver-
sation topic for messaging and, later, your date. If you
just liked a bunch of female-friendly pages in hopes that
it’ll increase your matches, not only are you acting like
a robot (thus committing another Deadly Sin) but you’re
going to look like a fool when the Twilight series comes
up in conversation and you don’t know the first thing
about it…
Therefore, the best way to tailor your likes and inter-
ests for Tinder matching is to find a middle ground. For
starters, look for gender-neutral interests like artists,
photographers, public figures, and social movements.
For example, the common interest I’ve seen most in my
matching is the “Humans of New York” page. (Check it
out and, if you like it, “like it” on Facebook and you’ll see
what I mean!) While Humans of New York isn’t a stereo-
typically “masculine” or “feminine” interest, it’s appeal
is simply…well…human.
Taking your likes and interests a step further, I’ve also
noticed a lot of my matching involve likes that could be
considered “feminine,” but don’t make me seem like I’m
selling myself out because they still align with my inter-
18
sin of misguided interests
ests. For example, I like Ronda Rousey’s page—a female
UFC fighter. Since I enjoy MMA, and love watching Ron-
da fight, there’s no conflict of interest by liking a female
sports star.
I also “like” lots of designers like Burberry, Tom Ford,
Gucci, ect. This may seem like a “girly interest,” but it’s
something I genuinely do enjoy. (Oddly, I haven’t gen-
erated as many matches with designers as I have with
public figures and artists.)
The bottom line is this: start liking more shit on Face-
book! There’s no evidence to suggest that liking stuff can
“hurt” your matches, so you don’t have to unlike things
like videogames, comics, and other nerdy male interests.
However, if you’re ONLY liking things that overwhelming
appeal to nerdy males, it’s time to balance things out by
liking pages that show more of your “female-friendly”
interests. And here’s how…
Log onto Facebook and start looking for pages to like that
are “female-friendly.” When you’re searching for pages
to like, make sure you’re “liking” the official page (usu-
ally it has the most likers and/or an official badge) and
not a “fan page.” However, there’s no harm in liking a
fan page, too—especially if it has a lot of likes. The more
19
sin of misguided interests
likes a page has, the broader its reach, and so the greater
the likelihood you and a potential match will have that
interest in common.
Once you’ve updated your likes and interests on Face-
book, open Tinder, log out, and then log back in. Since
Tinder uses your Facebook to log in, your updated Face-
book profile should pass along your new “match-friend-
ly” interests to Tinder.
This is also helpful in showing Tinder that you’re not a
robot (since a human would continue to like new things
over time). With that in mind, you may want to SLOWLY
increase your likes and interests (2-3 a day). If done over
time, it won’t seem like you’re trying to cheat or spam.
20
Sin of Age
Your age is listed on Facebook
as 30 or older
21
sin of age
got on Tinder I listed my real age. Later, when research-
ing the “variables” that influence matching, I changed
my age to 29 and got more matches.
When Tinder introduced Tinder Plus with the “Half-Price
Under 30 Discount” I left my age at 29. Thankfully, I can
pass for a guy in his late 20’s. If age comes up when
messaging a woman or when I’m on a date, I don’t con-
tinue to pretend I’m 29. I just make a joke about it and
move on. It’s never an issue.
I believe more people on Tinder would shave a few years
off their age if it weren’t so hard to do. Most people don’t
realize you CANNOT change your age within the Tinder
app. Instead, you actually have to change your age on
Facebook while logged in from a computer (you can’t
change your birthday on a phone or tablet).
If you’re over 30, don’t have a problem fudging your age,
and you look like someone who could be under 30, then
follow these steps to change your birthday
on Facebook—thus, changing it on Tinder as well:
Click on “about” and scroll down to your birth date
and click edit. Go to your birth year and click on
edit and change the year.
22
Sin of a “Slow” Profile Picture
Your profile picture doesn’t immediately
capture a woman’s attention and interest
23
sin of a “slow” profile picture
the other billboards—not to mention the beauty of the
New York skyline, the craziness of frantic cab drivers,
and countless other distractions.
For a billboard to even stand a chance, it has to be “fast,”
which means it has to STAND OUT IMMEDIATELY so it
catches your eye, shifts your focus to the billboard, and
gets you to consider its message as you forget every-
thing else. On Tinder, IF your profile picture can do JUST
THAT, it’s often enough to get swiped right.
To increase the speed of your profile picture, consider
these two questions:
1. What’s the “visual hook”? (e.g., What’s interesting?
What’s eye-catching?)
2. How long does it take to notice that hook? (e.g.,
Does it jump out or is it buried beneath visual dis-
tractions?)
It’s no surprise that, for a male model, his ridiculous
good looks are a visual hook, so, as long as his face is
easy to see, he’s going to get matches. Now, if you’re
anything like me, and weren’t blessed with male model
looks, your visual hook might be less obvious, but you
certainly have one. It might be your hair, your eyes, your
beard, your skin, your biceps, or your smile.
24
sin of a “slow” profile picture
Ask yourself: what qualities are you complimented on a
lot? The only catch is that it has to be something from
the waist up. If you’re struggling to answer that ques-
tion, I will give you an answer—however, it will require
some effort on your end. If you honestly don’t believe
you have a visually interesting quality from the waist up,
let clothes make the man. (In other words, dress in a
way that makes you stand out.)
As for the picture, I recommend staging a “photo shoot”
specifically to get a Tinder profile picture. Unless you
have a picture that’s already getting lots of matches
(which begs the question: why then are you even read-
ing this report?), it’s unlikely you already have a picture
that magically meets the requirements of a good Tinder
profile pic (which we’ll get to shortly). If you insist on us-
ing an old picture, at least consider enhancing it based
on the criteria, which will make it even better.
By following the profie picture criteria, not only will you
showcase your hook, you’ll also “speed up” your pro-
file picture so it instantly captures a woman’s attention,
making you stand out against the predictable, boring pic-
tures most guys use on Tinder. In fact, these aren’t really
“suggestions” or “tips;” treat the criteria guidelines like
they’re the “basic requirements” of a match-generating
profile picture for Tinder.
25
sin of a “slow” profile picture
basics
Before a profile picture can be “fast,” it first has to avoid
some (seemingly) obvious pitfalls. The “basics” of any
good profile picture is there should only be ONE per-
son in your profile picture: YOU! No group pictures. No
pictures of you and a woman. Not even a picture of you
and celebrity. Those types of pictures CAN be useful in
“secondary pictures” (see Step 4 of the 10-Step
Solution) but there’s no better way to slow down a pic-
ture than to force a woman to play “Where’s Waldo.”
Secondly, absolutely NO SELFIES! The only way to take
your own picture (for your profile picture and beyond) is
to use the time-delay feature on your smart phone or
camera. If your profile picture shows your outstretched
arm or, worse, your camera as you snap a pic of yourself
in the mirror, you’re dead in the water. Very few women
look past a man who takes a selfies. Don’t do it.
Finally, unless you’re a rebellious middle schooler, avoid
illegal, self-destructive, or offensive pictures. As an
adult, if you want to make illegal, unhealthy, or offen-
sive life decisions, no one’s going to stop you; however,
by featuring it as your profile picture, you make your-
self seem like you’re a 12-year-old who’s proving to
the world he can “do whatever he wants.” Unless you
want to severely restrict your matches to women who
also share the same questionable interests, your pro-
26
sin of a “slow” profile picture
file picture should not show you smoking (substances
both legal or illegal), giving the finger (or any other of-
fensive gesture), doing any hard drugs, or binge drink-
ing.
The only “exception” is a tasteful picture of you drink-
ing in a “sophisticated manner” (read: one drink being
enjoyed, not inhaled) or celebratory smoking (e.g., an
expensive cigar), but if you want to play it safe, avoid
that stuff altogether.
27
sin of a “slow” profile picture
Shoot from about the waist up
After lots of experimenting, it seems the best profile
pictures are shot from the waist up, specifically from a
little above the belly button to the top of the head. Any-
thing closer can be overwhelming and anything far-
ther makes your face harder to see, which “slows” the
picture down.
28
sin of a “slow” profile picture
High DEfinition
The “subject” of your picture (i.e., you) should look
crisp, clean, and clear. There’s really no excuse
for a blurry, pixelated, over- or under-exposed, or out
of focus picture when most basic smartphones have
high-resolution cameras. Personally, I recommend us-
ing a DSLR camera to ensure you’re profile picture is
clear, sharp, and vibrant.
29
sin of a “slow” profile picture
Hyper-focused on the Subject
Women are on Tinder to look at pictures of guys, so
make sure there’s nothing distracting them from that
goal. You either want to be pictured in front of a non-
distracting background (e.g., a white wall) or a picture
shot with a deep depth of field where the subject is in
focus and the background is out of focus (for best re-
sults: use a DSLR camera with a lens that has a small
aperture).
30
sin of a “slow” profile picture
Facial expression, posture, and
body language
For a lot of women, Tinder is about “fun” and so you
want to make sure you’re not coming off overly seri-
ous or dramatic in your profile picture. While it helps
to have a smirk or grin on your face, too much smiling
(especially if flashing too much teeth) can hurt your
profile picture. You can even hold a “prop” that shows
you’re enjoying yourself (e.g., a drink). You want
your picture to look spontaneous.
31
sin of a “slow” profile picture
LINES
Often overlooked but crucially important are the lines
in your picture. The reason so many women like men
in suits is because a suit cuts flattering lines across
a man’s body. If you look at classic menswear—ties,
collared shirts, jackets, lapels—it’s all about bold,
masculine lines. Even if you decide to “dress down”
in your picture (not recommended), at least consider
the lines of your clothes. At a minimum, you want to
avoid rounded crew necks (e.g., t-shirts) as rounded
lines are unflattering for most men’s face. Opt for a v-
neck—the sharp, masculine V-shape is not only more
flattering, but will also capture more attention, which
will speed up your picture.
32
sin of a “slow” profile picture
colors
There’s a lot to say on colors (see
Step 4 of the 10-Step Tinder Solu-
tion), but to keep it brief, you want
colors that will capture attention
without becoming a distraction. I
recommend a “pop” of color bal-
anced by neutrals or earth tones. For
example, if you’re wearing a brown
or grey suit jacket, a bright pock-
et square will add a splash of bold
color that’s enough to stand out, yet
won’t be overwhelming.
A few tips on the photo shoot and post-production…
You don’t need a professional photographer or even a
friend to do your photo shoot. Personally, I’ve gotten
better pictures doing them myself because I can take
my time and don’t feel the pressure of needing to “get
it right” with another person there. Also, keep in mind
that it’s not about getting an artsy picture or a profes-
sional headshot—it’s about getting a “fast” picture that
gets matches on Tinder.
Since you can stage your own photo shoot, using very
little equipment (e.g., a cell phone with a decent camera
and a $10 tripod), there’s really no excuse for not having
33
sin of a “slow” profile picture
a profile picture that gets matches. You really just need
to put in some time and effort getting yourself “suited
up” for the shoot. Then, using the time-delay feature on
your camera or phone, have some patience while shoot-
ing (don’t settle!).
Once you have a picture I DO NOT recommend using In-
stagram to add a bunch of filters and effects. Instagram
converts your picture to a lower resolution and the fil-
ters are usually too obvious. If you’re going to use an
app to edit your pictures, try Pixtr as it will not only ap-
ply a subtle color correction, but it will also make some
minor enhancements to appearance. However, this too
can sometimes look too obvious and you run the risk of
losing resolution quality.
Once you have a picture you believe meets the criteria of
a “fast” profile picture, put it to the test: is it getting
you matches? You can “gauge” your picture on sites
like “Hot or Not”, but really the only gauge that matters
is what it does for you on Tinder. Like I said before, this
isn’t a competition for the artsiest picture, or the most
professional-look picture, or even the picture you look
best in; it’s simply a billboard competing for attention,
which calls for criteria different from other types of pho-
tography.
34
Sin of Wrongful Super-Liking
You’re not using super-likes
to match with the right girls
A Beautiful Mind
35
sin of wrongful super-liking
per hot girls on Tinder, super-liking becomes the norm to
them, rendering it meaningless, and so it doesn’t work.
If, however, you super-like cute girls—who probably only
get a few super likes—your profile WILL stand out and
WILL benefit from gaining priority in her feed.
Use the super-like option for girls that are cute, but not
bombshells. (You stand a better chance with bombshell
girls using a regular like anyway.) By super-liking more
“normal” girls, you exponentially increase your chances
of matching with them because your profile stands out
and you’ll get bumped to the top of her feed. Properly
using super-likes is an easy fix that instantly leads to
more matches.
36
Other factors
Location, location, location
37
